Podcast
Grumpy SEO Guy
Hosted by Grumpy SEO Guy · EN
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."
148episodes
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Dec 3100:13:19Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguyHow to email meTopics for new episodes
SummarySEO Backlinks For Beginners - Episode 134
Dec 1700:15:03Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:00 what is a backlink?2:03 What is a link?2:25 What is a backlink?2:38 What is an internal link?3:00 Why are backlinks important?3:16 Authority comes from backlinks3:30 Why do you need authority?3:46 What are the 4 things you need to rank?4:15 Episode on penalties: 5:26 How does authority work?5:58 How is authority shared?7:03 How do you get authority?7:30 How authority makes you rank7:52 Amount of backlinks vs quality8:52 Two take aways from this episodeYou need backlinks to get authority and you need authority to rankThere is a difference between good and bad backlinks9:07 Two episodes that explain good backlinks and bad backlinks:9:37 How to get backlinks9:30 Getting good backlinks is the hardest part of SEO9:57 The 4 ways to get backlinks11:19 Episode about why most publicly available link services will not help you12:26 Three episodes about how to build your own links13:23 Review:what are backlinkswhy you need themgood backlinks and bad backlinkshow you get themReferenced episodes:Episode on penalties:https://www.youtube.com/watch?v=ElGAxpB8q1ATwo episodes that explain good backlinks and bad backlinks:Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1sPart 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about why most publicly available link services will not help you:https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzvThree episodes about how to build your own links:Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3sPart 2 https://www.youtube.com/watch?v=stMe4nMrem4Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI
SummarySEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133
Dec 1000:31:44Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:32 What is SEO?2:41 What are keywords?3:17 Why do SEO?4:00 What is the goal of SEO?6:50 PPC (pay per click) is different than SEO7:20 How ads (pay per click) work9:08 The 4 variables you must manipulate to rank high in SEO9:40 The difference between local SEO and normal SEOLocal SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AContent is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE20:05 episodes that explain the 4 ways to get backlinks:First version: https://www.youtube.com/watch?v=sYPARAuCXaoNext version: https://www.youtube.com/watch?v=U-r_Bi3FBt821:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).22:10 Things that do not change your positionDwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE27:51 How do you check your progress?30:12 Interview on the Content Manager Podcast:https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860
SummarySEO Topical Authority, Content Structure, and Cannibalization - Episode 132
Nov 2800:14:02Summary readyPlease help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization
SummaryThe Dangers of Public Blog Networks - Episode 131
Nov 1900:17:41Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:01 Private blog network vs. public blog network3:54 Things that can happen to a public blog networkdeindexedpenalizedlink farmEpisode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw4:50 If links are public, everyone knows about them, and they lose their effectiveness5:00 Search engines are looking for public blog networks5:16 Where are the real backlinks?5:40 The reason there are no forums with only good backlinks sellers6:15 the reason I think 99% of people in the SEO industry are scammers6:52 What you should do before buying backlinks from a forum7:17 When something is advertised to the public, that is a public network7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv8:12 The hardest part of SEO is finding good backlinks8:51 Episodes about the difference between good and bad backlinksPart 1 - https://www.youtube.com/watch?v=HFHg6XwPha4Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ08:59 The 4 ways to get backlinks9:17 Episodes that explain the 4 ways to get backlinksOld version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzvNew version: https://www.youtube.com/watch?v=U-r_Bi3FBt810:30 Know how it works before ordering backlinks10:50 A story about a public link network that was discovered by the search engines11:51: Public networks get discovered11:59 The 2 ways to use a private blog network14:02 The reason (good) publicly available backlinks wouldn't work, anyway16:05 When link networks are public, they eventually stop working
SummaryAre SEO Link Directories Useful? - Version = 2 - Bonus Episode
Nov 500:10:13Summary readyWe recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/1:55 Why are we mentioning link directories?2:45 The reason people build directories3:44 Problems with directoriesThey are all duplicates of each otherOn the same IPLinkfarms5:00 Defining link farms6:33 The exception to link directories with local SEOAttributes of decent link directories7:35 Why so many sites have directory links
SummaryAre SEO Link Directories Useful? - Version = 1 - Episode 130
Oct 2900:11:09Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:51 the purpose of link directories3:45 A main problem: they're copies of each other5:07 Suspicious names6:12 Same IP addressEpisode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem46:54 Link farms7:25 Description of a link directory8:32 Can link directories help you?9:16 Why do they have directories linking to them?
SummaryBonus Episode - Episode 129
Oct 1400:06:54Summary ready0:35 The problem with Episode 128 and why it didn't come out at the planned time1:12 How to email me3:30 The reasons your rank is declining and how to tell and how to fix it:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA4:30 The 4 things you need to rank:(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv5:10 The 4 ways to get backlinks:(long episode) https://www.youtube.com/watch?v=sYPARAuCXao(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt86:15 LLMS.txt does nothing:https://www.youtube.com/watch?v=-WflCZyBnj8
SummaryLocal SEO vs. Regular SEO - Episode 128
Oct 100:09:02Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 What is the difference?Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1AEpisodes about how to rank with normal SEO:https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgPublisher note - having NAP the same means have them the same each time on each websiteThe articles about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/
SummarySEO Ranking Factors - Episode 127
Sep 2400:24:06Summary readyPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy2:09 What is a ranking factor2:34 Why do you do SEO?3:55 Many of the things people do are not SEO4:16 Why did your impressions fall?4:45 Definition of impressions6:51 Why did your traffic fall?Episodes that answer this question:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA9:38 If you're not tracking your SERPs you're going to have no idea if you're successful10:30 EEAT has no effect on your rankGoogle's own documentation says this:https://developers.google.com/search/docs/fundamentals/seo-starter-guide12:23 EEAT audit = scam12:28 People do EEAT on your website = scam13:12 Other things that are not ranking factors17:24 Things that are ranking factorsThe episode that talks about relevancy and authority and algorithmshttps://www.youtube.com/watch?v=zjoV09CHyGA
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