Episode 527: Jack Dell’Accio: How Your Mattress Impacts REM Sleep, Brain Recovery and Performance

Summary

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Podcast Summary: Habits and Hustle — Episode 527

Title: Jack Dell’Accio: How Your Mattress Impacts REM Sleep, Brain Recovery and Performance
Host: Jen Cohen
Guest: Jack Dell’Accio (Founder, Essentia; Sleep Coach)
Date: February 10, 2026

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Overview

In this revealing conversation, Jen Cohen sits down with sleep coach and entrepreneur Jack Dell’Accio to unpack a little-discussed but critical factor for health and performance: the impact of your mattress on REM sleep, brain recovery, and overall well-being. Dell’Accio, founder of Essentia mattresses, goes deep into how toxins, EMFs, and material science affect sleep quality—especially for high performers and athletes. The episode dispels trendy sleep myths and urges listeners to rethink what’s under their sheets.

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Key Discussion Points & Insights

1. Jack’s Journey to Becoming a Sleep Coach and Innovator

• Jack’s background stems from personal family health crises—learning how toxins in the home and sleep environment can impact healing, especially in those with sensitivities or undergoing cancer treatments.
• He began by researching better, healthier mattress materials (organic latex, pressure relief, etc.), and shifted to entrepreneurship when major brands declined to adopt his healthier—though more expensive—innovations.
• Quote (Jack, 03:29): “I don’t think we’re a mattress company. We’re a wellness company. ...People don’t fully understand what sleep is about...it all comes down to brain health.”

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2. Mattress Materials, Toxins, and Brain Health

• Most people don’t consider their mattress a source of toxins, though we spend a third of our life on it.
• Non-organic mattresses often off-gas toxins that stimulate the central nervous system, keeping the brain “on guard” and preventing deep/restorative sleep.
• The right sleep environment (not just hygiene or routine) is crucial for brain detoxification, neural recovery, and effective immune function.
• Quote (Jack, 07:07): “If your brain’s defenses are active, it’s not recovering and healing.”

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3. EMFs: What Are They and Why Should You Care?

• Traditional coil mattresses can act as EMF antennas, increasing exposure to disruptive frequencies.
• The real EMF danger now is from wireless signals (phones, WiFi), not old-school appliances.
• Jack collaborated with Swiss scientist Dr. Valer to create a mattress foam infused with “informed quartz,” which harmonizes EMF signals to minimize their effect on blood cells—a claim Essentia backs with dark field microscopy.
• Quote (Jack, 12:05): “What these signals are doing to your blood cells...it creates an environment where your blood cells start to cluster together...your blood is actually being impacted by these transmissions.”

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4. Third-Party Sleep Studies & Placebo Results

• A double-blind study with 75 pro athletes showed those sleeping on the Essentia mattress scored 20–60% higher REM and deep sleep vs. elite “placebo” brands. Subjective measures (mood, focus, learning) also improved.
• Beware of over-tracking sleep: Jack advises athletes to look at sleep data in 10-day averages to avoid psychological stress before big events.
• Quote (Jack, 19:25): “Proper sleep leads to better life, better happiness, better focus, concentration, better performance.”

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5. Why “Organic” Isn’t Always Enough

• Most “organic” mattresses simply swap cheap materials for organic versions but keep metal coils, which don’t address EMFs, blood circulation, posture, or thermal regulation.
• Only a small fraction of the premium—or even “organic”—market offers truly non-toxic, high-performance options.
• Quote (Jack, 25:12): “You’ve detoxified the room, which is awesome. But you haven’t handled EMFs...just the basics of posture support, pressure redistribution, blood cell circulation.”

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6. Thermoregulation: Debunking the Cooling Mattress Myth

• Most “cooling” mattresses use chemical or mechanical cooling agents that provide a short-lived sensation and may disrupt sleep as your body “chases” new cold spots by turning.
• Essentia’s solution enables natural heat escape based on the sleeper’s needs (activity level, diet, hormones), favoring longer and deeper REM cycles.
• True thermal regulation supports ongoing CNS slowdown, facilitating recovery rather than merely refrigerating the sleeper.
• Quote (Jack, 33:00): “Our foam technology...allows your body heat to escape. That changes every day. ...The key is, through the sleep cycle...your body heat needs to expel at the rate that it needs.”

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7. Industry Practices: Price Points, Gimmicks, and Misleading Premiums

• Major brands often upsell “premium” mattresses made of the same toxic materials as their budget lines, simply adding more padding or branding.
• Some competitors bought small volumes of Essentia’s materials just to advertise non-toxic credentials, even when that wasn’t the case.
• Only Essentia’s direct-to-consumer approach controls material quality and health impact.

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8. Physical Support, Posture, and Density

• The most popular mattresses use low-density, air-filled “pillow tops”—offering perceived comfort but lacking real support that fit, muscular people need.
• Proper mattresses must combine high-density with high elasticity to contour, support, and last—crucial for athletes or anyone with injuries or back issues.
• Most people are marketed into choosing based on “soft, medium, firm”—but true performance depends on material science, not feel.
• Quote (Jack, 53:52): “A very fit person needs high-density resilience supporting it and high-flexibility resilience contouring the body.”

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9. Sleep Symptoms & Environmental Awareness

• Poor sleep can present as anxiety, low resilience, inability to recover from stress, or even hives—often traced to mattress toxins or EMF exposure.
• Track sleep to spot patterns; unexplained poor sleep may warrant rethinking your sleep environment, not just your habits.
• Quote (Jack, 40:52): “How you sleep affects not only how you deal with [daily stress], but how you walk away from it at the end of the day.”

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10. Differentiating Sleep Hygiene vs Sleep Environment

• Sleep hygiene: Habits and routines that enable rapid sleep onset (timing, light, scents).
• Sleep environment: Physical factors that sustain deep, restorative sleep (toxins, EMF, thermoregulation, mattress materials).
• Both are vital for health, but the environment is what “moves the needle” on meaningful recovery.
• Quote (Jack, 42:35): “The two are really important to bring together...hygiene is about habits for onset of sleep. Environment is the physical factors that keep you asleep.”

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Notable Quotes & Memorable Moments (with Timestamps)

• [03:29] Jack: "Nobody talks about their mattress...but when you do, if you speak to anybody into wellness, longevity, typically our name should come up."
• [07:07] Jack: “What we’re trying to accomplish in six to eight hours is to get three, three and a half hours of REM sleep and deep sleep...all managed and run by our brains.”
• [12:05] Jack: "[EMF signals] create an environment where your blood cells start to cluster together...your blood is actually being impacted by these transmissions."
• [19:25] Jack: "Proper sleep leads to better life, better happiness, better focus, concentration, better performance."
• [33:00] Jack: "Our foam technology...allows your body heat to escape. That changes every day. ...The key is, through the sleep cycle...your body heat needs to expel at the rate that it needs."
• [53:52] Jack: “A very fit person needs high-density resilience supporting it and high-flexibility resilience contouring the body.”
• [42:35] Jack: “The two are really important to bring together...hygiene is about habits for onset of sleep. Environment is the physical factors that keep you asleep.”

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Timestamps for Important Segments

• Jack’s background & motivation: [03:29] – [05:10]
• The health importance of mattress materials: [05:10] – [07:29]
• How EMFs interact with mattresses & blood health: [07:29] – [12:50]
• Essentia’s quartz & foam solution: [12:50] – [13:43]
• Double-blind studies on sleep performance: [19:06] – [21:56]
• “Organic” mattresses – limitations and misconceptions: [22:36] – [25:12]
• Thermal regulation and cooling mattress myths: [25:52] – [33:02]
• Market practices: pricing & misleading claims: [36:00] – [39:41]
• Symptoms and signals of poor sleep from environment: [40:12] – [41:56]
• Sleep hygiene vs. environment: [42:25] – [44:51]
• Posture, density, and pillow-tops: [51:01] – [57:44]

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Summary Table: Key “Do’s” and “Don’ts”

| Do | Don’t | |----------------------------------|-----------------------------------| | Choose high-density, non-toxic, organic foam | Rely solely on “organic” labels (coils, minimal latex) | | Minimize EMF exposure in your sleep environment | Assume all-foam or “premium” brands are toxin-free | | Track 10-day sleep averages | Obsess over nightly tracker data, especially before big events | | Seek natural thermoregulation (let heat escape) | Use chemical/mechanical cooling pads or “cold” materials | | Prioritize sleep environment AND hygiene | Ignore one in favor of the other (“dark, cold room” alone isn’t enough) |

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Final Thoughts

This episode is a wake-up call—grounded both in science and Jack’s unique perspective as a wellness-focused innovator and coach—about the overlooked links between mattress quality, environmental toxins, EMFs, and overall sleep-driven recovery. The discussion busts common sleep trends and reminds listeners that sometimes “old school” factors—the physical environment—are where real gains in health and performance can be made.

Useful resources:

• Essentia Mattresses
• Sleep studies cited by Jack dell’Accio (visit their site for references)

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For listeners: If you’ve never thought about your mattress as a health investment, this episode will likely change your mind—and offer actionable steps to improve not just how long you sleep, but how well.

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Transcript

[A]

Hi, guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.

[B]

Welcome to Habits and Hustle. And we have a special guest. Well, every guest is special, but this is even an extra special guest because he's Canadian and all the Canadians have an extra specialness to them. His name is Jack delacho, guys. And Jack is a sleep coach for many high performers and athletes. And I recently met Jack because I became really obsessed with something that he created, which were these mattresses, actually, of all things, that are like, EMF protected and like a high performance mattress, which I never heard of, by the way, and I thought it was super interesting. So I invited him to come on and just kind of talk about sleep and to talk about, like, yeah, like, true sleep hygiene that some people get wrong and. Or that's become super trendy and maybe not necessarily true. So without further ado, here, and welcome to the podcast. Hello, Jack.

[A]

Hello. And thank you very much for having me. I'm really excited to. To be here in person.

[B]

Absolutely. I've enjoyed getting to know you. We've seen each other only a few times. Once was at Eudaimonia, actually. That was the first time and probably the only time he always talked on the phone. And like I said, I really found you really fascinating, so I wanted to have you on. And so what we do on this show just to start off is we take these performance shots by someone called Magic Mind. And it kind of helps us keep our focus being more sharp, and it has amazing ingredients. So since you're someone who's interested in bio, you know, more high performance things, this is a great thing to have. Sweet. Cheers.

[A]

Cheers.

[B]

And then we just take it back. Good, right?

[A]

Great. Really nice.

[B]

And now it's really good ingredients.

[A]

So I'll tell you, I. When we spoke on the phone the first time and first few times, I should say, we really connected. I thought you were awesome. I thought it was an us thing. Then I saw Eudaimonia, and the whole world loves you. Oh, so it's not just me. It's really nice of you.

[B]

Oh, my gosh, thank you. Well, I mean, I wouldn't go that far. I know a lot of people who don't love Jack, and I can give you a long list of them. But, you know, I try to, you know, I think it's important people you got to lead with how I think that what I do well, which is why you probably saw, is that I'm very much someone who wants to, like, help and connect other people a Lot like that's kind of like what I do naturally. And I don't, there's no ulterior motive. Like I'm not doing it because there's like, oh, I'm going to like get X or Y at the end of the thing. And I think that maybe people find that, like maybe they feel that and so that authenticity. I don't know. Maybe not, who knows? But I can tell you, like I said, a million people who may not feel that way. But yeah, like you're so, you know, it's interesting. Like I didn't know even you existed or like the mattress existed or anything. And then when I found it, then like all these people came out of the woodwork. Oh yeah, I use that one. Oh yeah. It's amazing. So can you kind of just like before we even get into any of this stuff, kind of talk about your background, like what your. I want to hear like how they like what you do dayto day and how you became the sleep, a sleep coach, like to all these athletes and high performers.

[A]

Sure. Thanks. Well, yeah, you know, I guess not everyone talks about their mattress, right? That's, that's, nobody does, nobody does a random thing. And, and when you do talk, that's when things come up and you, you know, if you speak to anybody, you know, that's, that's into wellness, longevity. Typically our name should come up. You know, we've been doing it for 21 years. You know, my journey started 25 years ago and you know, the purpose that I came into this was I had people in the family had cancer and just learning about their sleep environment, their home environment, right. Realizing certain sensitivities that they had to chemicals, exposure to pain after treatments. So the products that were out there weren't really covering that. So I went into my first direction into here is trying to figure out I have an entrepreneurial side since always. And so, you know, I started researching how we can make it better, how we can make latex perform better, have pressure relieving, distribute properties. So when I dove into that took me about three and a half, four years to develop a product. Again, it was still not a business or anything and I still wasn't a sleep coach at that point because it was just more of a material science side of it. But I had developed this product and then I was trying to, okay, well, who wants to take on this product? So I tried to offer it to the big mattress companies, the big foamers. Nobody really wanted it was a more expensive option, but it was a healthier option.

[B]

Right.

[A]

That's not what general big business looks for. Big business looks for, you know, more lower costs, higher efficiencies, but not necessarily wellness. And health was not the driver.

[B]

Well, you know, it's interesting because, like, you just said, like, to that point, you know, when you think about health, you don't naturally go to my mat. Your mattress. Right. But I think there's been much more focus recently in the last few years about toxins. Right. Like in your environment.

[A]

Yeah.

[B]

And so, like, home. Like in your home. Right. That people don't necessarily even, again, they think about now cooking, cookware. They think about microplastics, of course, in bottles, plastic, whatever. They think about not just even the cookware was like, even, like, things to, like, clean your cleaning supplies still never your mattress, which is what you're on half your life on, like, you're on, like, you sleep at least, let's say six, seven, eight, nine, ten hours a day. And I think that no one's made the connection or the correlation between, wow, I'm on this thing for half my life, and yet it could be super toxic.

[A]

And one of the interesting things is that, you know, I don't. There's two things that I do. I'm a sleep coach to so many athletes. Like, you said hi. Versus. But more than anything else, our company, I don't think we're a mattress company. We're a wellness company. Yeah, completely. Just because a lot of that misconception is people not fully understanding what sleep is about, what sleep is for that sleep environment, how important it is. And it all comes down to brain health. And it's not physical health, because if we're clearing up the mind. So when people think about mattresses, they think about shoulder pain, neck pain, back pain. It's time to change the mattress. But they're not actually realizing what we're trying to accomplish in six to eight hours is to get three, three and a half hours of REM sleep and deep sleep, or why are we looking for that? We're looking for brain health. We're looking for to detoxify the brain. We're looking for the brain to be able to communicate to the body, to put its repair systems in. It's all managed and run by our brains. So we're not just supporting our bodies, we're supporting our brain. That doesn't come with a pillow. That comes with taking out all those stimulants and disruptors, which are toxins, which are excessive heat, which are EMFs, allergens, all these things are keeping your brain defenses active. If your brain's defenses are active, it's not. It's not recovering and healing.

[B]

So are you telling me that most. Okay, so. Because that's interesting because I know like the whole thing about having an EMF protected mattress. I never even heard of that in my life. So does that, does that mean most mattresses are what? Basically because mattresses don't. Wouldn't naturally have an EMF situation because that would come from WI fi or phones.

[A]

Correct.

[B]

So what, what's the correlation between a mattress and emf?

[A]

So it's all the sleep environment. Right? That's what, that's what we obsess over. And all mattresses and others at different levels, different degrees are the most hazardous item in your bedroom. So whether it's a coil mattress or just make truly becoming an antenna for emfs and attracting emfs to be spiraling through your body, then there's plug in devices with beds that again are also channeling more currents through your body. Grounding systems are just funneling through your body. So grounding itself is not a solution for this in all of those circumstances. And again working with institutional customers and all that, we really focus on everything evidence based. So what really happens during EMFs, which are transmissions from your phone, tablets, Wi Fi, all that stuff is the real dangers of EMFs today. Old school EMFs, we're talking microwaves, we're talking toaster. That's what old school EMFs talk about. Grounding all these items. But today's toxicity, electro electrical toxicity comes from signals that are all around us.

[B]

But that's not, not to even like, you know, inter, like interject yet. But does that mean your phone has more EMFs than a microwave these days?

[A]

Well, your microwave is not in your bedroom next to you.

[B]

No, but in general, no, even. I'm not even talking about.

[A]

So yes, it's a, it's very, very different though. Okay, so what's coming out of your microwave? If you were to have your microwave next to you on your bed. Yeah, I wouldn't advise that because that's something that's emitting from the, the microwave.

[B]

No, no, I know I was going to have a microwave. Well, very few are going to have a microwave. But what I'm saying is what is the. I'm curious. Please forget about the mattress. Forget about. I'm just curious. Just apples to apples or oranges?

[A]

Well, I would say the microwave is worse than the phone.

[B]

However, they don't have a microwave.

[A]

But now, but now the phone is something different. Because during these transmissions, it's, it's, it's, it's pulling in the signals and what these signals are doing to your blood cells. And we can showcase this through dark field microscopy. And you see your blood, it creates an environment where your blood cells start to cluster together, which is called a rule of effect. It's kind of like rolls of coins. That's what it kind of looks like. So, so your blood is actually being impacted by these transmissions. So we see it right there. A lot of times people have difficulty understanding that something is bad for you because they can't see it. Like toxins. I can't see it, I can't smell it. It's not bad for you. Well, toxins are really thin, but they, they, they, they absorb through our skin, they, and through, they go through our bloodstream. So toxins are bad for you. People are accepting that these days. EMFS is that next wave where, where not everyone accepts. I can't see it. It can't be hurting me. But you see it. Now, today we've been able to discover that we can see that through your blood cells and it is doing something. And you know, we can't tell you exactly what that cluster of cells is doing for you. We can hypothesize that it's blocking some of the oxygen flow from, from freely glowing, which means that you're not healing and recovering as quickly. Maybe in 20 years we'll learn other negative impacts of that effect of your blood, of your bloodstream. So what a lot of people do is try to block that out. I work with a lot of athletes, and one thing athletes won't do because a lot of them have been away from home from a very young age. They need to stay communicated. They've been training all day, they're on the road, they play games. They, their only contact with family and friends is that cell phone at the end of the day right before going to bed. Right. So for years I kept telling them, keep these things out of your room, just stay away from it. And didn't really connect. They'll do everything but that. And a few years ago I was working in Switzerland with a doctor that was really exploring the use of having a dominant wave that would force the, the signals to come in in a dominant wave because the cell phone use doesn't require an erratic wave to come in. It just, the signal could come in in a harmonic wave. So we started to explore that and we saw that, hey, this is really, this is really real. This is something. So we made our Bed. Our foam actually with an informed quartz, when the quartz has a signal and that signal mimics the human body's signal. So when you're getting a phone call on our phone, it's coming in with a harmonic natural organic wave, and it actually does not impact your blood cells. We are able to demonstrate that during an active phone call, streaming downloads, watching whatever movies you want on our phone. Your blood cell behavior is completely normal and does not get affected by that.

[B]

Is it because there's no coils in the mattress?

[A]

No, the coils are, are a huge negative thing not to have, but just the coils alone are not. So if you buy an all foam organic mattress, it won't behave as ours because ours has this dominant wave pattern in it. Exactly. Which is we all have a signal. Our bodies have signals as well. The quartz is amplifying the same signal that we have.

[B]

How did you figure out the quartz is the trick?

[A]

It was Dr. Valer from Switzerland. That was his finding. The only thing in our collaboration we realized that it married so well. Our foam amplified the signal that much more because our foam is also organic and they, they, when they merge together, the impacts were huge.

[B]

Okay, so that makes sense. So that's what makes it EMF protected.

[A]

Correct.

[B]

It's because of the quartz and the foam.

[A]

Exactly.

[B]

Together. So why are more people not putting quartz in their mattresses?

[A]

Well, I mean, it's a specific, a specific formula that we have. It's only at essentia. That's part of what we've developed. And so it really takes this organic product, this organic blend, and something proprietary that we do.

[B]

Interesting. So, okay, so then let's say if I were to do a test myself, right? Like a, like a third party test. And let's say do therapeutic or whatever. That mattress. What's that Matt mattress called? Therapeutic.

[A]

We don't want to name names.

[B]

I'm going to, I'm just going to say a therapeutic mattress or one that has no coils. Okay. Foam.

[A]

Yes.

[B]

And in your mattress, would I actually see my blood be different in both mattresses if I took a test?

[A]

Absolutely, yes. But I'll tell you, there's a lot of things going on there. You now you opened up a whole other thing.

[B]

Okay, good.

[A]

That's what I'm here for. So I would say that the EMFs that you're exposed to on that mattress is not number one on your problem list.

[B]

Oh, it's not?

[A]

No, number one. Your problem list on the product that you're describing as an all foam mattress is toxins. So, number one, that one is emitting toxins. That's so what those toxins do. Again, we go to about brain health. What are those toxins doing? They're stimulating your central nervous system to actually speed up. It's like, I call that the sleeping pill. You get on that bed exhausted, you. You're knocked out. You may say you sleep for eight hours, but you're actually getting light sleep because the central nervous system activation that that causes keeps you in light sleep more than deep sleep. So it takes longer to try to fully recover, to get your three, three and a half hours. Most people don't even get them on those mattresses. Why? Because your brain is too active and not slowing down and able to get into REM sleep and deep sleep. Those are the key parts of sleep that lead to recovery. And I mean, we obsess over REM sleep and deep sleep in all of our sleep studies just because that's what moves the needle on wellness. Both mental wellness and physical wellness happens in those two stages.

[B]

So this is actually very interesting to me, to be honest, because this is like an area that you don't really hear, but I know it may to some people listen, they're like, why are they talking about mattresses? It sounds so silly, but it's actually not. Because it's not something that people ever think about, and it can make a huge impact on your overall health. You know, like I said, I'm going to reiterate this. This is why I have you on. Because everyone's talking about the same things over and over and over again, and they're like, forgetting these, like, fundamental pieces that really impact someone's overall health, like what you actually sleeping on. So it's not just about sleeping eight hours or six hours in a cold room that have. That's dark. It's all these other things that impact your actual recovery and brain health and sleep. So, okay, so I didn't even think. So basically you're saying. I want to just summarize that because I want to make sure I understand this and I want to make sure people listening to. So when you're sleeping on a mattress, it could be any, you know, mattress that's very popular that doesn't have what you. You guys have. Because your brain has to be fighting off the toxins or your blood. You're autom. You're actually not getting the same type of rest for your brain as you would otherwise.

[A]

Correct?

[B]

So, like, those, like. Because it has to be constantly in, like, fight mode and you're Sleeping not as deeply and heavily because of it. Which is what keeps your, that's what actually gives your brain the health to give your body the recovery. Is that right?

[A]

That's correct, yeah.

[B]

That is very interesting to me.

[A]

The whole source is from the brain. Your whole immune system functions.

[B]

It's from the brain.

[A]

It comes from the brain. That, that's where that, that, that's basically our main computer. Right. That's what's feeding every signal around your body to do everything it needs to do.

[B]

Like what I would challenge people to and what I'm going to do. Actually I don't. I stopped wearing a lot of the wearables, like the, you know, all the things to like track everything because I think it becomes a stress in itself. I used to wear the aura rings and the whoops and the this and that. I track on my watch, I track my steps, how many miles I go, that type of thing. Because I, that just keeps me competitive with myself. I want to make sure I'm like hitting my 15, 20,000 steps a day. Yes. That's how much I try to do. Not 10. I think 10's arbitrary depending on who you are. 10 for some people could be great. Not, not for my, you know, my monkey mind has to be way busier, more active. But my point is that, that like if they were tracking this, it would be an interesting exercise to see where their ram. Where their deep is on a mat, on a, on a regular mattress. Because like, and this is actually. Maybe it's psychosomatic, I don't know. But when I sleep on my mattress, I actually do sleep, I think better. Like I don't wake up as many times.

[A]

Absolutely.

[B]

Like, and I don't know if it's just because. And it doesn't even matter, I guess. Right? It doesn't matter. What if it's. If what if it's psychosomatic or placebo or whatever. If it's. If it's helping, it's helping. But I've never actually done a true test between this mattress and that mattress.

[A]

So. So we're the most third party tested product out there.

[B]

Really?

[A]

Yeah.

[B]

Okay, tell me more.

[A]

So, so I'll give you one when we talk about placebos. Two years ago we did a, a double blind study sleep study with 75 pro athletes. Half of them, everyone thought they were sleeping on essentia, but only half of them were.

[B]

Really?

[A]

Yeah. So. So and in that whole study one is everyone sleeping on Essentia. Score 20 to 60% more REM sleep and deep sleep. 20 to 60%, that's a game changer. Like that's what we call moving the needle. And just to tell you, the placebos were all top performing mattresses, the selection that all the players thought would be the most performing mattress. So, so what these players thought would be, according to their trainers, according to, you know, the, the, the leaders out there would be the healthiest mattresses for high performing athletes. Those were who we put as placebos. And yet the Essentia product was hitting 20 to 60% more. What was really also incredible is that aside from, and these were all using trackers, that's what the beauty of these days is, tracking it. One of the things about you mentioning of not getting distracted or getting stressed over your sleep, we also tell the athletes not to look and not to read into their REM sleep and deep sleep on a daily basis. Just because the opposite impact happens is that if they're going into a big game and they look at their tracker and they say I had a bad night's sleep, they're going to be stressed out and concerned that they may not perform well that night. So we always tell players, do not track your sleep. Have somebody in the organization can look at it. You look at 10 day averages, don't look at the day alone. So, so we try to eliminate that mental part of the game that you want them to be always at their best. But one of the interesting things was the less evidence based is that we were able to ask them questions. Now this is all subjective answers, but we asked them about their perceived happiness, we asked about their focus, we asked about their ability to absorb plays and new lessons of the day. And overwhelmingly the Accenture group was scoring much better also in that. So you can see how proper sleep leads to better life, better happiness, better focus, concentration, better performance. And when you're sleeping well, when your brain is well rested, it improves your reflexes, it actually improves, it decreases your possibility of injury. Because when you're out of focus, a little blurred, you're making the wrong moves, you're doing something wrong and you expose yourself to injury as well. So there's so much that happens and in proper REM and proper deep sleep.

[B]

Why is nobody talking about this then? Like, why are people not talking about like this part of, of like sleep hygiene? I don't think, I mean I don't ever hear, I've never heard anyone really talk about it.

[A]

No, because it's so important because everyone's out to sell a product and, and honestly, you know, my approach to this is, is, is wellness and aren't you.

[B]

You have a, you have a product.

[A]

I do have a product, but I always invite people to learn from us. You go on our website, learn, read about it. Because you know, some products become pricey and I just want you to learn. So if you can take away some of these stimulants, you know, start with an organic mattress at least that do the first basic. Right, That's a basic.

[B]

So when someone gets an organic mattress. Right. What does that mean?

[A]

Well, when.

[B]

So, so it means like the materials.

[A]

Are what natural materials. They have to be natural pesticide free materials. But the problem is most organic mattresses out there are with coils and that's something you know. So if you.

[B]

Is that right?

[A]

Correct? Yeah. 95% of organic mattresses sold out there are, have spring coils.

[B]

Why?

[A]

Because a true organic mattress is just taking your cheapest non organic mattress and just making those materials organic. So for example, your regular cheap mattress could be a three to seven hundred dollar mattress. That three to $700 mattress is a coil unit with some polyester padding on it, a thin layer of foam and a polyester quilt on top. Yeah, that's what that is. It's very basic, very simple, inexpensive. The organic version of that is going to be a thousand to 1,005. Kind of overpriced to be honest with you. Because they're not. But all they've done is they've kept the coil unit in there, they've replaced the thin foam layer with a thin latex, organic latex foam layer. But not enough for any real physical well being. They've replaced the polyester with wool and they've replaced the polyester shell with organic cotton. So it's, it's, it's sort of like your entry level cheap mattress.

[B]

Yeah.

[A]

The only thing it's doing, it's not off gassing, but it's not giving you all the other stacked benefits that you really need. It's better like what?

[B]

Give me the other ones though.

[A]

You talked about like so thermal regulation. So. And that's a whole other ballgame that we get, we get, we can hold it.

[B]

That's to understand because like I said, I didn't understand any of this. And I'll tell you something, I was like talking about your mattress on like one of my social media things. I was doing like oh, I got this new mattress. Probably everyone thought it was like a sponsored post that I got paid, I did not get paid. And I was like saying it was EMF protected, it was non toxic organic, blah, blah, Blah. I had so many people ask me like, what does that mean? Who cares? What do you mean a non toxic or what do you mean EMF protective? What do you mean a high performance mattress? Like so many people who are in the health and wellness space. So like this is like, again, I kept the same over and over again. I think it's like one thing that nobody knows. They don't think about it. Like, by the way, your, my kids, your kids, they're all sleeping on these mattresses like half their life. Again, like they're spending like 12, 15 hours on these mattresses. Okay.

[A]

Part of the things, one of the things I, when I see, when I start talking to someone about it and people who think they know, they just cut you off because they think it's such a simple amplitude. There's a lot going on in your sleep. There's a lot going on and it's too much. Because sometimes people don't want it to be that long. So sometimes they'll answer me quick, oh, I know I've got this or I've got that. I go, yeah. Do you really know? Because that organic mattress, it's just not cutting it. It's not enough. That's not, that's not enough for brain health. You' detoxified the room, which is awesome. But you haven't handled EMFs. You haven't handled just the basics of posture support, pressure redistribution, blood cell circulation.

[B]

Okay, I want to hear all, I want to hear about the thermo. What did you call it? Thermo.

[A]

Thermo regulation. Your body's ability to regulate its temperature.

[B]

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[A]

So if we're talking about toxins. So when it comes to toxins, no, because earlier I mentioned how all of it. Well, toxins are thinner than air, right? So it goes through, it goes way through. Just, just as so, so you can't, you can't box in those toxins. They're constantly emitting and affecting your body.

[B]

Okay.

[A]

So, and in fact, if you have a good quality organic mattress, you want an organic sheet to make sure that, that breathability is constant and always happening as well.

[B]

So you should, you need a second job for this stuff, right? Because it's expensive. And then what about the pillow? So if you're getting every, if you're.

[A]

Doing everything right with the mattress, you're doing everything right. All of that needs to be organic. All of that needs to be without any coil systems.

[B]

Right? Because. So pillows are safer. Right. There's no coil system in there. So you can get organic materials with the, with the pillow and an organic pillowcase.

[A]

Exactly.

[B]

So that's okay.

[A]

Exactly.

[B]

That's okay. It's really about how the mattress is being made.

[A]

Correct. And so now if you have this fully foam or fully organic foam material, that's your foundational element. That's what I like to tell people. If, you know, like, do your best to eliminate the important stimulants and toxins is one of them. Thermal regulation is something that's a big myth out there, everyone. Because old school, when you don't have the proper devices or you don't have the proper tools, you make with what you have. Right? So, so, you know, old school is sleep in a cold room. Absolutely. That's great. That's. That still doesn't Move the needle on REM and deep sleep. Why? And the biggest popularity, especially with the toxic foams, is everyone gets a cooling bed. If you go shopping for a mattress, they're going to sell you cooling gels, cooling foams, cooling covers.

[B]

True, yeah, exactly like.

[A]

But you cannot introduce mechanical or chemical cooling devices. First of all, our bodies are not meant to be refrigerated. Again, with our obsession with sleep studies, we're able to see one if you put in a chemical which the most mostly used right now is a chemical cooling agent that goes into the foam and goes into the textile of the fat.

[B]

Are we talking about brands that we all know?

[A]

Yes, yes. Every single major brand uses the chemic treated cooling.

[B]

So these are all considered to be wellness companies too. And yet, like their cooling systems are non organic.

[A]

Correct.

[B]

And very toxic.

[A]

Exactly. So.

[B]

And they're. And they're selling millions of. Of units.

[A]

Yes, exactly. Now, two things that are happening to your body, into your brain when you're on one of these cooling beds, okay, is it's a chemical reaction. So you get on the bed, feels fresh and, and men, there were worse shoppers for this because men like, like to be cool and they'll go into a mattress shop and they'll feel, oh, and then all of a sudden it feels like they're touching ice. And they love it. It goes, that's what I need to sleep on. They're not really thinking of that chemical reaction that just happened. Their face. Changing chemicals. So when you're, when it's confronted with heat, a chemical reaction happens and a cooling sensation comes out of it and it lasts maybe 30 seconds and then the temperature starts to warm up again. So on that bed, you're chasing the cold. So you get in position, feels refreshing. Then it gets warmer. You toss into a new position, you chase the cold again, create a new chemical reaction, then that warms up, then you change position again. So you're chasing the cold.

[B]

Yeah.

[A]

You're not really sleeping. You may not be conscious, but you're not really sleeping.

[B]

So it's not staying cold.

[A]

It doesn't stay cold. It needs a reaction to happen. Every time the reaction happens once, then you toss into a new position, it happens again, you toss it another. So you're chasing the cold area.

[B]

Okay, I'm going to ask a question. Hold on. Okay. I thought, I assumed I should say that all of these cooling beds, mattresses, I should call them, are, are like better for you. Like they're organic or like, so again.

[A]

We'Re the only ones.

[B]

So nobody's even no one's questioning it.

[A]

And we're, and we're the only ones making it. We're the only ones.

[B]

Did you make a cooling system?

[A]

So, so I'll explain how it works and why we make it better and why it's the only way to go. So number one is we don't refrigerate the body. Our foam technology, and we have two different versions of this, two different formulas, allows your body heat to escape. So this is what needs to happen during your sleep cycles, is your body heat needs to expel at the rate that it needs. And that changes every day. Because if you had a huge day, working out, working, and I see you going all over the place, right, you're the perfect candidate for this. Well, at that, that night, your body will need to expel more body heat on a day that you're meditating. I don't know if you do that because I see you zipping around all the time.

[B]

I'm not a meditator. I wish I was.

[A]

But if you have a relaxing day at the spa, if you're just taking that day, unwinding, reading books, you're not building up that, that, that hyperactivity in your body, so you won't be building as much heat. Simple day that you may be eating a lot of red meat, eating a lot of red meat, your digestive system is, is working really hard. That creates body heat. That means your body, your body needs to expel more heat that night. So this, the body heat your thermoregulation needs changes day after day. It could be similar because if you have the similar habits every day, but it changes and it changes different points in your life. Menopause changes for women completely. So, so you have a partner in bed and your thermoregulation needs may be different than the other person. So, so you're going to refrigerate yourselves at, at the same pace. That doesn't make sense either. So the key is through the sleep cycle, let's say, let's assume it's eight hours and it's different. That that also is. This is different for everyone because you're trying to achieve three, three and a half hours of REM sleep and deep sleep. If you can do it in five, you can do it in five and a half, you can do it in six is great. The average is seven to eight for most people to hit those numbers during that period there. If your body is expelling the heat that it needs, your central nervous system is constantly on a slowdown when your body temperature is on the rise, your central nervous system becomes more active and is ramping up. Your body knows that basically the warmest part of the day is when you're awake. The coldest part of the night is when you're asleep. And those are the predictions that your brain is making. So if it's warming up, if your body temperature is on the rise, your brain says it's time to wake up. If your body temperature is on the decline, your brain is saying it's time to rest and restore. So that's what we've done is allow a product that allows your body heat to expel naturally at the pace that it needs, constantly keeping a slowdown of your central nervous system. Which means we keep you in REM sleep and deep sleep longer and in the light sleep cycles because it's a cycle that's always ongoing. But if we can keep you in for a shorter time in light sleep and longer time in REM sleep, cumulatively will, will achieve the 3, 3 and a half hours of REM sleep, deep sleep in a shorter window of time. And if you now, if you're sleeping eight hours, well, you may be hitting even more REM sleep and deep sleep. The more you get of that, the more physical mental recovery that you get.

[B]

Okay, that's interesting. How about like, brands? I don't even know if I'm allowed to just bring up these brands, but like, you know, Purple and Casper, they're all, they have no coils in them because they come in a box. Unless. Can you put a mattress with a coil in a box?

[A]

Yes, yes, you can.

[B]

You can, yeah. So do those mattresses have coils?

[A]

Some of them do. So. So the Casper has an all foam version and they have a spring version, I believe.

[B]

And that one's not organic.

[A]

Neither of those brands are organic.

[B]

Neither.

[A]

They're, they're, they're basically polyurethane foam and silicone gels. So those are the two products that they use in their, in their products and they're just chemical products.

[B]

So I mean, these are like being mass, like mass used. Is it because of price point?

[A]

It's all about price point. It's all about price point. Then, then there's also a different part of it which is the merchandising of business. Right. So certain brands, their bread and butter is going to be their thousand dollar mattress, their $800 mattress or $500 mattress. But then they want to be part of the premium product, premium mattress. So they use the same materials they have there and they make it a little fancier to make it a little thicker, they put a little more tailoring on it and they'll have a 2,000, 3,000, 4,000, five thousand dollar mattress that's made out of the same toxic materials anyhow.

[B]

So what are they, what are they adding for a few thousand dollars more?

[A]

More of it, More of their product. Higher density levels of their product. But more than anything else, you're really not getting a true value of that product. They're just using their brand power to sell that. And that will be the uninformed shopper that says, well, you know, I can afford more. I'm going to buy the best that company has to offer, but hasn't done the homework to know what's really under, under the sheets there.

[B]

Literally. Yeah. So are you literally the only person that's making a mattress that's non toxic, EMF protected?

[A]

So we're the only ones making these stacks. So for example, you can buy an organic mattress, you can buy an all foam organic mattress. And they're great products. So if you just want to detoxify your room, those are great products as well.

[B]

They don't have the quartz in it.

[A]

They don't have the quartz in it. They don't have the thermoregulation in it.

[B]

How do you put thermoregulation in a mattress?

[A]

It. That's my formula. That's that. Yes. So that's the formula that I developed that. So again, that's, that's, that's, you know, very. That's why I like to tell people, do what you can. If, you know, if one of the things is, and I'm not here, I don't like to be pitchy, so I don't like to be. No, no, I know, it's so.

[B]

But you're here because I invited you.

[A]

Yeah, but I'm just saying like price for price, we're there for people's wellness. So for an all foam, all organic mattress, we're like half the price of the competitors. So we're not like, we're not really. Yes, because we, we, we, we pour this ourselves. We make this ourselves.

[B]

Where do they make. You don't get that stuff from China or wherever.

[A]

No, no, no. It's all. We pour all of this in Canada and now.

[B]

Canada?

[A]

Yeah.

[B]

You make this in Canada?

[A]

You make this in Canada. And now we just opened our new facility in Boca Raton, Florida as well, second factory. So we, we make it all, we pour this, we blend this, we make it all our, ourselves and it's direct to consumer. So, so, you know, I've been, as, I've been researching this, I've been developing the product and instead of, you know, initially when I first started developing this, I was offering it to other manufacturers and I didn't like that they were misusing it.

[B]

How were they using it?

[A]

They were just buying very insignificant quantities and putting it on their toxic beds and promoting the features of my product that was an insignificant quantity of their mattress.

[B]

Really. So they could just say that it.

[A]

Was a non toxic. Exactly, you know, that it features this non toxic component. So you know, listen, I do well, I'm very comfortable, very happy. I probably could be doing 100 times more if I sold out and just offered them those products because it would probably, our product would probably be in every product but it would be misused, mishandled. So we just stayed as a smaller company and offering just wellness to whoever, whoever finds us, you know.

[B]

So what would be some symptoms or things that people can, like if they are doing everything else right? Let's say they are. All their cleaning supplies are non toxic. Like I said, their cookware is non toxic. In their home they have a, they have an air doctor or some kind of air purifier that's you know, helping the air and like. But they have not thought about the mattress. What would be some symptoms or things that people would may be like, oh, I didn't even think about checking that or changing that that they would maybe see in their bodies.

[A]

Well, everyone's a little different, that everyone has different sensitivities.

[B]

Right.

[A]

Some people have intolerances to them to break out in hives. Some people are just not sleeping as well. One of the things I would say is start tracking your sleep because if you, if you're not. I've noticed a lot of people when I'm talking to them and coaching them through sleep and I start to understand, well, why are you looking for sleep coaching? There's usually a reason why somebody is approaching me for this and it usually has to do with I'm just not feeling well. I'm just, there's something wrong. I don't think I'm getting the sleep I need. So usually when you're not sleeping right, you have excessive stress, anxiety. We all deal with a lot in our days.

[B]

Yes.

[A]

How you sleep affects not only how you deal with it, but how you walk away from it at the end of the day. So if you've slept well, you're able to take on your challenges of the day and you're able to walk away from them at night because you've had full clarity that you've done what you can to address your challenges of the day and you go on with your evening. When you walk into your day exhausted, stressed, not able to manage your thoughts, you, you kind of have juggled through these challenges of the day and at the end of the day you're not satisfied because you know you didn't do it right. Something is gnawing at you mentally because you didn't meet the challenges of the day to what you feel you're capable of. A lot of it has to do with just not sleeping, right? So, so sometimes it goes way beyond just physical ailments. Usually only the physical ailments. Will people say, I didn't sleep right because I have neck pain, I need to sleep right because I have a back pain or my stress and anxiety.

[B]

But I think that is a big one.

[A]

Yeah, that, that, that, that is a huge life situation. Exactly. So that's, that's, that's what sleep is there for.

[B]

But you know what though? I think also it becomes like a self fulfilling prophecy. Like if you're not sleeping well, like this has happened to me if I'm not sleeping well and now like for like a few nights, I get really nervous that I'm going to have another bad night's sleep, right? It's like, oh my God, like you get super anxious about going to bed because you're like, am I not going to sleep again tonight? And like you freak yourself out and then you just, and then you just have insomnia because of this like fear of like not being able to sleep well.

[A]

So there's two things that people have to bring together and some people think of one and not the other or one or the other. Not one, but, but both of these things is, one is sleep hygiene and one is sleep environment.

[B]

Okay?

[A]

The two are really important to bring together.

[B]

So sleep different.

[A]

Sleep hygiene is your habits, what you prepare for, your timing. Because again, it all leads back to your brain. If you go to sleep, if you go to bed at every night at 10pm, say that's your night and you're always doing that. Well, your brain will now be able to anticipate and predict that. Okay, well, 10:00 clock is approaching. You'll start to mentally feel ready for it. As of 9 o', clock, you'll notice you're actually getting fatigued. That's your brain preparing and slowing down because it knows it. Hey, you've done this for the last 10 days. It's anticipating that tonight. Now you can, you know, sometimes you, you go out and you're partying and all that. You'll, you'll, if you, if you're a person that follows this routine, you'll go out for supper and now you haven't. You have a commitment, a social commitment. Around that time you're actually going to feel tired.

[B]

Yep.

[A]

And you're going to battle through it because you're out and you battle through it and now you've overcome it. You get your second win and you're ready to go. But that's a, well, not really well in many cases, but that's a well trained mind or well trained sleep hygiene that's taken effect now. If you keep battling through it, you're no longer predictable. So you'll no longer get tired at that time because your brain no longer recognizes as that your sleep time anymore. Maybe that's going to shift it to midnight. And if it changes every night, your brain can't predict anymore. So the onslaught of sleep will be more challenging for you. So hygiene is about habits and things and triggers for the mind for the onset of sleep. So hygiene has nothing to do with, with, with, with the full sleep cycle. It has more to do with falling asleep and your habits around sleep and the habits around sleep. And sometimes it's triggered by an odor by lighting, all those type of stimulants that can trigger the brain knowing now's the time for me to rest and prepare for it. When I say sleep environment, I talk more on other stimulants like the toxins, things you can't really see, the body temperature, things that are going to keep you asleep and make the best quality sleep for that whole duration. And that's to me probably the most important part because that's true recovery happens.

[B]

So sleep environment would cons would be.

[A]

Things such as everything in that room that could be complete, I include light in that as well. So. And when I say environment reason why have I focused so much on the matt? Because that's the biggest problem in the bedroom.

[B]

Yeah.

[A]

In every case that's where most of the toxins come out. That's where most people's mattresses and antenna to emfs, they have adjustable beds that are plugged into the wall and have even more EMF currents coming from it. Those are the ones that trap heat. So if they're not trapping heat because they're polyester and they're fully synthetic and you're sweating in bed or you're cranking up or cranking down, I should say the room temperature. But now if your room is cold, your body's hot and your mattress is plastic, you're just going to be sweating and swimming in your own sweat. That's not a proper way to sleep. That's not going to keep you asleep and keep you in the proper sleep cycles. So there's so much that happens to that mattress and that's where when I really almost everything I do leads back to the mattress. And that's how it's been over the last 20 years. That's the biggest point of contact in your bedroom that makes all the difference.

[B]

So that's. Yeah, that makes sense to me. Like that's so that sleep environment obviously. Let me share my daily routine game changer with you. It's the Momentous3. I've been using their protein, their creatine and omega 3 combo for months now and the results are undeniable. These nutrients are key for long term health and performance, but hard to get enough of through diet alone. The crea pure creatine boosts both physical and your mental performance. The grass fed whey tastes great with no weird aftertaste. And their Omega 3 is a must for recovery. Since adding these my energy, my recovery and my overall well being has really improved. So if you want better performance, this is the way to go. Visit livemomentous.com and use my code Jen for 35% off your first subscription. That's livemomentous.com code Jen for 35% off your 1st subscription. Trust me, you'll be happy you did.

[C]

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[B]

What are some other misconceptions, misunderstandings of sleeping?

[A]

Geez. Other misconceptions. I, I thought the biggest one is how to sleep cold. I think we reviewed that.

[B]

We did.

[A]

We, I think we.

[B]

How about putting your thermostat to like to 67 or 60.

[A]

That's, that's, that's great for the onset of sleep.

[B]

Right? For the onset.

[A]

So the onset of sleep. Because that, that, you know, starting off cool, but again, if you're not on the right surface, you're not going to stay cold. So, so. And there's two methods of, of cooling down that the companies use. It's mechanical or chemical. If you go the chemical route, you'll feel cool, but you'll, you won't sleep well. You'll be chasing the cold because you need that chemical reaction to happen and that chem. Every time that chemical reaction happens, your body's defenses have to go up. So your central nervous system has to activate to defend itself from the chemicals that are emitting from it. The other way is mechanical where you have companies that are making sleep pads that plug into the wall and they basically. It's a micro plumbing system that'll have cool down water running through these micro tubes.

[B]

Yeah.

[A]

Two things there. That's a synthetic product. So again, introduces toxins. Number two, it's an electronic product. And number three, it doesn't allow your body heat to escape. It's refrigerating you. That's not what you're really going for. You want your body heat to expel and not that you're chilling it down.

[B]

Yeah. I like the way you just explained it better. That was a really good way of putting it because if you're plugging it in, you're right. You're getting the electricity parts.

[A]

Yep.

[B]

And you're also getting the toxins.

[A]

Correct.

[B]

Yeah.

[A]

Yeah.

[B]

And you're not, you're not, you're not cooling down kind of naturally is what you're saying.

[A]

Yeah.

[B]

This was interesting. Did we forget anything?

[A]

You know, we forget anything. There's so much to talk about, but.

[B]

Is there something I missed?

[A]

No. You know, again, on the more traditional side, we touched the topics, but most people look for a mattress when they have pain points. So now pain points is something else where high density material, high elasticity material is needed for proper posture support. For proper.

[B]

Oh yeah.

[A]

We didn't even talk, we didn't talk about that. Which is the most traditional thing.

[B]

Oh, my God. Only talking about the, like, wellness part. Oh, my. Sorry. Okay. No, no, but I'm curious. Okay, that's so true.

[A]

And, and I, I, I basically discovered this a long, long time ago is that the whole industry has worked it the wrong way and they only did it for dollar and cents reasons. So the way a mattress is built is you have the lowest density item at the surface.

[B]

Okay.

[A]

So the lowest density ivor will often be a fiber pillow top. What happens with a lowest density fiber is it's all air. So when you have fluff and air, when you get on the first time you use the bed feels, oh, this is so nice because it just absorbed you in, but it's actually giving you support. So. Because that fluff is not there for support.

[B]

Oh, yes. I'm so glad that we didn't forget about this part.

[A]

So you need high density, but high elasticity. Because if it's just high density, as hard as a rock, it doesn't contour your body. So high density, high elasticity. Again, the opposite of what that industry is doing is they're putting the fluff on top and then they'll put low density foams so that it continues to have the cushioning. Two things that's wrong with that, you're actually not getting the physical support you need. So people who are fit and are used to this, they realize immediately that that's not the support they need. And that's an easy fix going into a high density surface product. But the other issue is they're not long lasting because of their low density. They break down really quickly. And another problem is people make these huge investments in mattresses and then by year two, year three, it's not performing the same way. They only, they'll only change it after eight to 10 years because once you've made that investment, you're not about to change it after two years, three years.

[B]

Exactly.

[A]

But yet they're no longer sleeping well because the fact that they're not getting that support through a high density product, they're sacrificing the quality of their sleep for an additional five or six years until they decide to make another investment again. So those are kind of the things to be careful on. Like sometimes you're not putting in the right investment into sleep, but it's, it's, you're just not getting good sleep and you'll have to change it sooner than later.

[B]

So what about like a mattress, like the pillow top mattress? Right. I think those are very popular. I used to have One. So what is that then? That's, that's not a good, that's not a good choice for people who are what, active?

[A]

Or it's technically not a good choice for everyone. Unless you're so lightweight, you know that, that you're not really. It's not making such a big difference.

[B]

On it because why then give me the, like, give me the top.

[A]

So, so in a very concise way. And, and so where, where I say the fitness makes a difference just because you, you don't need to be heavy to be dense. So a person who is, has a high muscle mass.

[B]

Yeah.

[A]

Is going to be heavier concentrated weight than so, so, So a person, 100 pounds of muscle will penetrate through these low density areas and not give you the support you need.

[B]

Oh, interesting.

[A]

So. So you don't need to be cr. To crush the material. You don't need to be £300. But it's, it's that concentration and density of your body that will crush that weight.

[B]

Exactly.

[A]

So. So, so ultimately a very fit person needs to have high density resilience supporting it and high flexibility resilience contouring the body. So that for a fit person it's critical to be on a high density product.

[B]

If you have a low back, low back issue. Like I have like, I mean, I don't know, I have now I just got, I don't know, I have like sciatica now on the right side, I think too much activity. Does it matter if I'm sleeping on a. Is it better to sleep on the high density mattress?

[A]

Yes, you need it especially because the high density, you know, I add the high elasticity because if, if you're sleeping on a hard bed, you're not going to cover your curves and contours. So that product needs to fill that zero. That negative space.

[B]

Yeah.

[A]

In your lower back. It needs to completely contour that without putting, without putting pressure on you. That's where the elasticity comes in and the contour comes in. If you're, if you're filling up that contour with fluff, it's not actually supporting the lower back, it's straining your lower back because there's nothing there. That, that, that's really holding it up properly. So that's where, you know, that's where the product that I developed is quite heavy.

[B]

Very heavy.

[A]

Yeah. So. So yeah, you experience their extremely heavy mattress.

[B]

I couldn't believe how, how heavy this mattress was.

[A]

You know, the really weird thing is it's probably thinner than any other mattress you've had. So so. So it's probably dense. It has half. Half the height, yet twice the weight in it. That's the concentration of materials that are. There are all high quality, high elasticity, specifically for posture support.

[B]

But what for posture support? So what happens if people, though, like, that's why they make all these mattresses. They make some for their firm. They make those that are soft. They make. Because everyone has a different preference. So are you just turning off a lot of people because they're just so naturally.

[A]

Because that's how people have been trained to buy, by comfort preferences. I remember I was with. I was with one of the owners of a hockey club, which was kind of cool.

[B]

Which one? Now we're talking about Canada again.

[A]

So it was a Montreal Canadiens.

[B]

Yeah, of course. Of course.

[A]

So. So we had gone and we. I'd done some sleep coaching with. With the players, and on the second visit, he wanted to know a little bit more because I've been. I was vetted by the training team and all that kind of stuff. Actually, I had to sit down with all the VPs and make sure what we were presenting was. Was something that they approved of. And basically the owner said, you know, like, I'd like to come by and see this. So. So he came by our. Our office just outside of Montreal, and he came, he looked, and he goes, all right, so, you know, how do I choose a mattress? Because we do have a range of models anywhere, six models altogether. And I go, you know, I told them, you don't choose a mattress. The mattress chooses you. Because comfort comes from being well supported. All the mattresses we make are comfortable just because we don't make fluff. So there's a.

[B]

Literally.

[A]

Yeah, yeah. There's purpose behind every single one that we make. So I look at someone's posture and tell them what they need. And then. So that's the match. If I'm supporting your body as you should, you will be comfortable.

[B]

Oh, that's so interesting. Okay, so what is the most popular, like, what is, by the way, in general, the most popular type of mattress in terms of, like, support, just for curiosity?

[A]

Well, most people like to be. To be in a softer mattress.

[B]

They do.

[A]

They don't like firm firm, because the wrong firm is lower, causes lower back pain. So a lot of people who like firm, they typically have a flat back. And if they have a flat back, they've had the best life experiences on a firm mattress. Because what happens when you have a flat back is your. Your weight distribution is all in your lumbar area. The flatter your back. So if you have a, a pronounced curve, your weight distribution goes to your shoulders. So. So someone with a flat back has had likely had bad experiences on soft beds because they'll hammock inside it because that's where their concentration weight is. That just means that they've been on low density mattresses, bad experiences and they come in there swearing, I need a firm bed. No, you need a quality bed. You need high elasticity, high density product. That won't happen no matter what type of posture that you have. That's kind of the difference. So when, when you go to a regular mattress store, it's soft, medium, firm. The reason there's a medium and soft medium is because when unsure consumers go into a store, what do they think they do? They go with medium. Yeah, I'm not sure if I'm a soft, not sure if I'm a firm. I'll go with a medium.

[B]

That's what I did.

[A]

Yes, exactly. So that's why the medium exists.

[B]

Yes. I bet you it sells the best. Does it?

[A]

It does. We don't sell those. But I'm just saying. No, but I'm statistically in the industry, the medium was what sells back. Right. Usually lean towards medium or soft and then the flat back individuals will go with the firm every single dime. Again, that's from their own mental experiences that they had bad sleep on soft beds. You know, with us at Essential, we've done this completely different. The only time you're choosing a different mattress is how seriously do you take sleep? You know, when I started the company.

[B]

Are they all firm though?

[A]

They're all high density, high elasticity.

[B]

Okay, high density.

[A]

So, so why is that, why is that difference? Because you know, when you, when you vertically touch the bed, if you put your hand on it and your fist on it, it's going to seem like it's soft. When you're horizontal on it, you're going to realize it's actually not soft because that density is there. That, that elasticity is there. When you're, you know, a lot of people like to kind of do a fist check. They'll pump into the mattress, oh, this is too soft or this is too firm. That actually is not the right test. You need to lay down horizontally on it to know if it's supporting.

[B]

Well, having people try one out. Like one thing about going to get like, I never understood why people order these, you know, box mattresses. Because how do you know if you like it? What if you want to return it? Like, you know I used yours because so many of my, like so many people told me, like a few people told me they were using it was really good. So I took a chance and you guys return it. If you said you guys return it. But like, if someone wants to try it, what do they do?

[A]

So that, I mean, right now the, the way to, the way I know to buy a mattress is you buy it by spec and by quality and all that. So, so if you're buying it right, you don't need to try it. Now that, that, that, that's, you know, fortunately, 20 years in, we've built that reputation and we're, and we're fine with that. Most people, what they buy sight and scene.

[B]

Do you get a lot? So you, you don't get a lot of returns?

[A]

We don't get a lot of returns just because one is like, I pack it up again.

[B]

It's so heavy. They're like, oh, it, I'll just keep it.

[A]

No, they're so heavy. We offer that 120 days, but what ends up happening is when they get on it, they realize they're on a, on a quality product. They feel well supported and they're all comfortable. When I say how seriously they take your sleep is that, you know, our, our most expensive product has a higher level of thermal regulation. It has features on it that you can't feel. So the REM9 has the best results in REM sleep and deep sleep because of the thermoregulation, because of the responsiveness, but it's just as comfortable as our REM5. The REM5 has 5 degrees of thermoregulation instead of 9. You're not going to.

[B]

When you get the difference.

[A]

So the ability for your body heat to escape faster. So, so it's a formula change that we have. So on the REM5, it's not. Doesn't have the same capacity as the 9. When you get on the bed, they're both comfortable, they both feel great. They actually feel quite similar. But it's the. We know the difference in your REM sleep that, that's how we know. So it's as I say, how seriously did they get sleep? But there's a huge, a substantial price difference and cost difference from when we go to our REM5 formulas or REM9 formula.

[B]

Why?

[A]

Because of the essential oils that are used. And essential oils are extremely expensive. So those essential oils. And just recently about, I guess it's been 18, 18 months ago, we were approached by the military to try to overcome a problem that they had with overcoming mold issue in barracks. So I was brought in just as an advisor to sit on a panel to talk about what materials can overcome this. So our product was already quite mold resistant, you know, and mold resistant. You got to be careful with the words because those are external spores that get onto a product and they just multiply. Right. More so on a synthetic product than the organic rubber product. So what I did then is our. Our unique process includes essential oils in there, and I converted all of our essential oils to a higher acidity level essential oil. And then we were able to test in labs that, wow, those mold spores were not growing anymore. In some cases, they were retracting. So. So they were dying off. So the mold was not growing as quickly. So that what we ended up doing is just about a year ago, after all that testing, I changed all of my formula to have a high acidity level to make sure that the mattresses can resist mold as much as possible.

[B]

So. Yeah, so that's amazing, too.

[A]

Yeah. That's. Again, that's something else that there's. There's so many details. How we get really into this is a couple more.

[B]

Okay. By the way, I never in a million years ever thought I'd be speaking about a mattress for over an hour. Like, this was not what I would ever expect. Like, I mean, like, it's so. It's like such a arbitrary thing to think, oh, we're going to be talking about mattresses, But I'm learning so much.

[A]

So, you see, the problem is every salesman in a mattress store can't invest an hour with each customer. So they just. Do you want. What's your preference?

[B]

Small, you know, soft?

[A]

Medium? Firm?

[B]

Exactly.

[A]

Simple.

[B]

Simple.

[A]

Have a nice day.

[B]

Simple. Exactly. So then what makes a mattress that soft? Medium for like Sealy or any of these big mattress companies. I don't know, whatever. Like, when they're charging a ton of money for a mattress is. Again, it's the same materials, but they put more of it, basically. Right.

[A]

Yeah. You'll have a thicker one. You'll have. Yes, A lot of it will be the tailoring. There's some. Some. There's some mattresses out there that are. Some organic mattresses that are charging 20, 30, $50,000 for mattresses. Like, really some. Some crazy numbers out there.

[B]

But they're not giving you.

[A]

They're not giving you the sleep performance. You're getting. You're getting materials that are not toxic, which is great, but it's just one element.

[B]

You're not doing the mold.

[A]

You're not doing the mold. You're not doing the thermoregulation. You're doing the EMFs, the ports, and.

[B]

The quartz is the EMFs.

[A]

Yeah, exactly.

[B]

Is there anything else that you're doing that's different?

[A]

Geez. I think we covered a lot.

[B]

We really did. I'm gonna wrap this because people are gonna be like, aunt Jennifer, like, I can't hear any more about a mattress.

[A]

Exactly.

[B]

My cameraman's probably like, what are you.

[A]

It's like, we apologize for going through the. We apologize for going through these.

[B]

It's super interesting. Okay. If you haven't noticed, I really like his mattress. It's called Essentia. But, yeah, but I think we learned. I learned a lot. And I'm like, thank you for coming on the show.

[A]

No, thank you.

[B]

And if you want to know more about. If you want to know even more about a Mattress, check out essentia.com.

[A]

Right. Which was kind of cool. Is go to. To learn.

[B]

Yeah. Just go. You don't buy.

[A]

You don't have to buy. Absolutely. And you can even call our people, because our people are. Are trained to serve and not trained to sell. And it's all about helping people. And sometimes if they come out of there, learning something, even if they couldn't buy anything, that's cool. But just awareness and understanding the importance of sleep. The importance of sleep environment. Like, that makes sense.

[B]

Hygiene and all the differences between them.

[A]

Yeah.

[B]

Well, thank you for being on our podcast here.

[A]

Thank you. This is awesome. Nice being here.

[B]

I love that you're here. Okay, guys, have a good one, and leave me any type of comment or whatever you have. If you want to see something in the show or you haven't seen something in the show, drop me a line, let me know, and have a good one. Bye.