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Chandler Garcia
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William Curb
Welcome to Hacking youg adhd. I'm your host William Curb and I have adhd. On this podcast I dig into the tools, tactics and best practices to help you work with your ADHD brain. Hey team. This week I'm talking with Alan P. Brown, the creator of ADD Crusher and host of Crusher tv. Alan is an ADHD and productivity coach who spent decades struggling with his own undiagnosed ADHD while working as an advertising.
Podcast Co-host / Interviewer
Executive in New York.
William Curb
His own mess to success story involves battling addiction and navigating a career where he felt like he was constantly floundering, only to turn it around by developing his own brain hacks. In our conversation today, we dive into some of the more practical strategies that Alan has developed to get his brain into gear, like the importance of identifying your strong times and then really protecting that time. We also discuss why long to do lists can actually be sabotaging your productivity, the power of talking to yourself to overcome the inertia of starting, and how to make peace with the outlaw brain that just wants you to stay on the couch. This is definitely an episode that will get you in gears and get you revved up, so get ready for that. If you'd like to follow along on the show notice page, you can find that@hackingyouradhd.com 266 all right, keep on listening to discover that one question you need to ask yourself when you just can't seem to get off the couch.
Podcast Co-host / Interviewer
I am so excited to have you here with us. I've known about you for years and we just got to meet at the last ADHD conference and decided that we should get together. We're going to talk a little bit about procrastination, but before we should, maybe you could just tell the audience a little bit about yourself and ADHD crusher and like all what you do.
Alan P. Brown
Sure. Well, I first want to say that I stalked you at the conference because I've known you about you for a while and so there were actually three people I wanted to make sure I cornered and said hey, and you were one of them. So I'm so glad that I, I found you and that we ended up chatting and, and I'm so glad to be here. But yeah, so my quick background story is I was undiagnosed till I was 37. I was in the advertising business in New York for many, many years. In the first six, seven years of that, I was undiagnosed and floundering. It took me 10 years to get a four year degree before that. So I didn't start my career till I was 30. And here I am, the recent college grad. All My peers are 22 years old. I'm 30. So that cookie. But the thing that struck me is when I finally got the diagnosis, I was excited. Of course, I didn't feel stigmatized. I was like, wow, this explains so much. I was a drug addict for five plus years in my 20s, of course, I was self medicating. That and booze. And, and so when I got the diagnosis, I'll never forget the day I sort of literally ran out of my, the psychiatrist office on the Upper west side and I ran over to Broadway, went to the Barnes and Nobles. I don't know if you remember, they had bookstores with buildings with books. And I ran in there and this was 90. And there were, believe it or not, there were a fair amount of ADHD books, even for adults, on the shelf. And I bought every one of four or five, whatever there were, and I got them home and then I realized, oh, that's right, I can't really read very well. So, so they're, they're probably still out in the studio out there somewhere collecting dust. But the point was that I, I came to, after some research, I came to realize that 30% of ADHDers, I don't know if the stats are still correct, but 30% of ADHDers have some dyslexia and the majority of the other 70% just have terrible reading comprehension. So I thought, here are these books I got with 300 plus pages of no cartoons and no bullet points even, with all due respect to those, those great books. And so that's what gave me the idea to create ADD Crusher, which is an online video audio program, sort of interactive and it's got fun animations and all that. And I sort of coached through that. I developed it many years after my diagnosis because I started once I realized I had the ADHD and that there were some ways we could work that I just started to put together this like, arsenal of what I call sort of brain hacks and other solutions that really helped me in my advertising career go from kind of a lowly exec at the age of 37 when I got diagnosed, to pretty quickly in a couple of years, got promoted a lot and made vice president and was actually employee of the year. And so I thought, okay, if I can do this with these tools that I've gathered, let me try to share that. So that's how I ended up being the ADD crusher guy. And I think that's enough of my story to bring us enough up to date.
Podcast Co-host / Interviewer
Yeah, and I'm hearing so many things where I'm like, oh yeah, like I've, you know, dyslexic as well. And that's like, it's a huge overlap with ADHD and something that's like, often overlooked. And even if without dyslexia, ADHD can make it so hard to, like, just concentrate on reading long enough to get through, you know, especially with just a dense text and stuff.
William Curb
I'm just like.
Podcast Co-host / Interviewer
My brain just stops.
Alan P. Brown
Yeah, I'm sure. I'm sure you're like, me, I'm not dyslexic. I have a little bit of the flipping things and stuff, but that's like, for my whole life, it's like I read a paragraph and I go, what was that paragraph? Let me go. And I have to go back and read it again. I'm sure, you know, that's just. Our brain is just not equipped for that.
Podcast Co-host / Interviewer
Makes it so frustrating to try and, like, learn about the condition when that's all you have.
Alan P. Brown
You know, one of my favorite things that happens. I mean, this jokingly favorite, but I'm reading an article, let's say, and I'm halfway through the article, and then it refers to, like, Mr. Smith and Mr. Smith as though he were spoken of earlier. I'm like, wait a minute, who's Mr. Smith? Was I supposed to know who Mr. Smith was? Up. So I have to go back to the beginning of the article and go, where was the Mr. Smith? Mr. Oh, that's like. That's it. So, yeah, welcome.
Podcast Co-host / Interviewer
Yeah, that. Or they like, to our world. They do the, like, abbreviation of something. It's like, oh, this is an lmf. And I'm like, what is that? I don't. What.
Alan P. Brown
I have to go back. I have to. What. What was it that. That's the. Yeah.
Podcast Co-host / Interviewer
And then you have to worry about, if I go back, am I gonna come back? There's a lot going on there. And yeah, it is amazing too, like, the having that career beforehand and then the shift into being like, oh, now I have this knowledge and I can apply ideas to. Like, I knew I had problems before, but they were. So I didn't know how to do anything about them. So what are some of the things that you started to apply that, you know, really stuck and made that difference?
Alan P. Brown
Some of the biggest things I started to do, and this is really even before I got the diagnosis. But one thing is that I just learned the power of protein. And being an executive in New York, you know, hustling from whether I was living in Jersey City or in Manhattan and hustling to the. To. To the office in Manhattan. You know, you stop at the. The Kia, the coffee guy on the corner who sells croissants and donuts and coffee, and that's it. There's no prot. And also I was having the buttered croissant and then the coffee with cream and sugar every morning. And I learned that that does not fuel anybody's brain, let alone an ADHD brain. So I learned the power of protein, and that really helped me. I also learned one thing I realized early on was that with very precious focus, time, right, we do get some of it, especially if we're eating right. Exercise, sleeping, which I won't bore anybody with, but man, folks, if we're not getting those three things right, everything gets harder. But I came to realize that there are sometimes a day, at least some amount of time that I can focus pretty well. And I identified that in my. My mornings. And I just labeled that my strong time. By the way, most human beings, about 60 some percent, that's their strongest time. Everybody's different. There are night owls, of course, but once I realized that, I started just making sure that my hardest stuff was in my. I worked that in my mental time. I tried to block off my strongest mental time. Not set appointments, not set meetings in there. To this day, it's blocked off my cal or 7am to 11am across my whole week. I don't go to doctor's appointments. I don't run errands in that time. So that was a, that was a big one. Another one was simply, I have a very checkered past and I didn't have any study habits or any organizational habits, even at the age of, you know, 30, 37. And I, I just realized the, the power of lists and folders. I know that's not very sexy, but, man, when I got into the advertising business, I was like, wow, who's that? Why is she that pad of paper with those. A list of things and some of them are scratched off. Oh, I see. I mean, it was, it was that bad. But not to make light of that, what I did is I just fully embraced all the, what I call brain scaffolding. I just, you know, I started keeping lists, you know, sloppily as they. Sloppy as they were, I started using folders. I started to compartmentalize and categorize things so that I wasn't holding it all up here. So I guess those are three things that really came to me fairly early, even before the diagnosis that, that really helped turn the. Start to turn the ship around.
Podcast Co-host / Interviewer
Yeah, I mean, I could definitely see too, with the lists and being like, we can't keep everything in our brain. It just, it's not gonna. We're not gonna get it when we need it. And so, yeah, being Able to keep lists. I remember one of my best to do list systems ever used was just a note like index cards with a list of what I had and I just had like one for each day of the week and I just flipped through them and it was like yes, the least sexy to do list system that you can get. But I could keep it in my pocket and it worked.
Alan P. Brown
Yeah, yeah. And I love that you referred to the fact, you know, we can't keep this stuff in our, in our heads. It just won't, it won't stay. And importantly too, as you know, when it's running around up in our heads, we can't really analyze it, we can't order it, we can't, you know, we can't review it, we can't reflect on it because it's all a bunch of stuff darting around. But if we can get it onto a piece of paper. And I love the fact that you, they said that, you know, you start just using an index card. I've got a fair number of group coaching client group coaching clients who swear by having one index card for their two or three biggies every day and they just write that and they stick that on their forehead, so to speak and go okay, this is the, these are the important things for my day. That's little stuff like that is huge.
Podcast Co-host / Interviewer
Yeah, well, and I also loved the idea with those that I can't put everything on there because that's also such a big temptation. It's like, oh, I'm going to do this brain dump and I'm going to have organized my entire life and I'm going to have this giant list of things and then it's like, oh, this has become overwhelming.
Alan P. Brown
What's the research colleague of mine shared this with me a long time ago. The more things we tried to do or we list as to do's in the course for a day, the fewer will actually accomplish or move forward. And so that's where the rule of thumb that don't identify more than three biggies per day and you've identified seven, the odds of you working on any one of them goes down to 11%. And once you've identified 10 or 11, the percentage goes down to likelihood goes down to 0%, etc. I don't remember what the exact numbers are but for that reason I really, for the last few years and I've always, you know, most, for the last 15 or so years I've just tried to identify three biggies to work on any given day. Yet that does include the miscellaneous stuff and I got to go get on the phone with the bank or whatever. But I've really found that even starting with three biggies, I wasn't finishing, I wasn't working on three biggies. So I'm really down now to one or two biggies. So those are the ones. And I have a planner where you have a space for your biggies. And so here's one biggie for whatever that January 15th. One biggie. I've got two on January 12th, I got two on January 2nd. I could go back. I think that's a great thing that everybody should consider. And by the way, don't worry that you're only listing two and we're just talking about biggies, like big, bigger important things because if you bang the two out, you can go and get, go back to the well and get some more if you want. But if you list five, you're just frustrating yourself.
Podcast Co-host / Interviewer
Yeah. Especially when you're not accounting for like, because we like say biggies and then they're all equal even though one is, you know, like spending two hours doing something and another is like, well, this is really important to that I make this phone call that, you know, like I have to do it, but it's only gonna take five minutes. There is some emotional weight to both of those that are, is different and but there is still the. Yeah, we, we need to give things different priorities.
Alan P. Brown
Well, you know, and you sort of alluded to this a little bit when you talk about, you know, not listing everything. And I think another thing that that happens is, well, I don't think I know another thing that happens. When we list a lot of things. Our brain wants to, you know, check things off, right? Our brain wants to. If I got a big to do list, I want to knock things off, right. But if I'm trying to knock things off, I'm not going to go and try and knock off the big one. I'm going to go go, you know, pick up the low hanging fruit. Well, let me just go do this. Let me just make that phone call. Let me just go do so and so or let me rearrange my spice rack etc and you end up at the end of the day having accomplished, let's say finished six little things. But your two biggies are still sitting up there and they're the ones that get carried over to tomorrow and tomorrow and tomorrow. So beware the long to do list or the long list of that perfect day where you're going to get everything done because you'll Get. You'll be more likely to just get a bunch of little stuff done.
Podcast Co-host / Interviewer
We're not thinking about what we're optimizing for by having that big list, which is crossing off the most items, which is not when really what we want to be optimizing for is crossing off the most important items.
Alan P. Brown
Yep. Yeah. That's what I call the curse of trying to catch up. I got to catch up. I'm going to catch up on my emails. Well, what does catching up on my emails look like? That means I'm going to go in there and just start deleting stuff and responding to the little ones because I'm going to avoid the big heavy one, the tricky one that requires 15 minutes of me writing. I'm not going to deal with that because I'm trying to catch up. So beware. Catching up.
Podcast Co-host / Interviewer
I really love this concept, too, of like, yeah, we are optimizing for the wrong things by just the language we're using here.
Alan P. Brown
Yes, important thing, the language. Great point. The language we use.
Podcast Co-host / Interviewer
Yeah. And it goes into a lot of, like, your stuff with, like, mindsets and like, how, like, shifting how you're thinking about things really makes a difference in what you're able to do.
Alan P. Brown
Yeah. Well, I love that you're mentioning mindset shifts because I, you know, I love the topic. But yeah, I mean, there's a great mindset shift, you know, get out of the catching up game shift from, you know, trying to catch up. I got to catch up. I got to catch up to, you know, what I got to do. All I got to do today, in addition to the things that have to happen. Right. I have to make the doctor appointment or I have to go there. Okay, I get that. But get into a mindset of, let me just try to bang out one biggie, maybe, maybe two. Just work on those. And you don't have to bang them out either. You just have to work on and move them forward. That's a happier mindset to be in. Right. Because if you can make progress on two of the things you've been avoiding for the last three weeks, that feels a lot better than banging out all the little miscellaneous stuff and having those two biggies still dangling there.
Podcast Co-host / Interviewer
You know, we want to be able to see, like, some sort of progress, but it also means that, like, we have to appreciate that progress is happening and, like, being, like, watching for, like, okay, I'm going to do this, and then the next thing comes. Yeah, it's too easy to be. Want to see the end product and it's like, you gotta watch the steps. You can't just leap to the top.
Alan P. Brown
Yeah. That's another reason why we gotta celebrate the little victories. Hey, I didn't finish that tricky email, but I wrote the first three paragraphs, which are pretty tricky, and I'm gonna finish it up later. But that's way. That's a way bigger victory than having avoided it and avoided working on that email and going and taking off, you know, deleting five emails or responding to seven easier emails. Give yourself credit for whatever work you do.
Podcast Co-host / Interviewer
Yeah. I often find for myself that trying to figure out the step that I need to start on is really important. Where I'm like, oh, I don't even know where to start here. So I'm just going to start, like, this email. I don't know how to reply, so I'm just going to start writing. What, in, like, a separate document? Like, what am I even going to try and be saying here? And then once I start doing that, it's like, oh, everything starts to fall into place once I understand where I'm going.
Alan P. Brown
I love that you're saying this to me. This is like one of my favorite procrastination hacks. So Faith so much my favorite that I. I kind of do it three, four times a day. And most of what I do for a living, maybe like you too, is I just do. I do a lot of writing. Whether it's difficult emails or presentation or whatever, I'm writing most of that's the hardest thing I do. And so. And I try to do that only in my mentally strongest time in the morning. But even in my mentally strongest time, I'll sit down and I'll be like, oh, man, I gotta. I have no idea what I'm gonna do with this. I promised them I would have a presentation on so and so where the heck do I start, etc. And the little trick is just as you just described. I'll be even more nuts and bolts. I mean, I go, alan, all you gotta do is start. Start tiny, and start tiny anywhere. So I just had this little thing where I just go, okay, well, can you open the laptop, Alan? And I talk to myself too, by the way. I talk myself out loud. Can you open the laptop? All right, I'll open the laptop. Open the left. Okay, seriously, can you go to the document where you want to begin writing or where you want to pick up? All right, I'll go to the document. I'll go to the document now. Still, I haven't really done anything, but I've begun. And then. Okay, Allan, can you just go to that part of the document where that writing needs to happen or where you've already started. And Alan, just read the first paragraph of what you already read. And I've got a sticky here. I hope you appreciate this. And this is the second part of that little procrastination hack. I just remind myself, alan, if you just open the laptop, go to the document, read the first paragraph or wherever you left off, I always end up in the groove. I always end up in some kind of groove. I would stop in this morning where I'd say, oh, man, I gotta finish this thing because it's. I gotta send it over to Attitude magazine today. Just open it up, just go. And sure enough. And it may not happen to everybody all the time, but when you're in there for 10 minutes and there's research behind the 10 minute thing, it's it. You start to get, okay, now I see this has to go over here. This is what's a mistake. Blah, blah, blah. So I'm just, just echoing what you, what you just said about just starting Tiny.
Podcast Co-host / Interviewer
It's still hard. I do the same thing too with like talking to get myself to get things, like trying to be like, oh, I need to get off the couch or something, you know, and I'd be like, oh, well, can. Can't stand up. Well, can I move my foot? I can put my feet on the floor. Okay. I can lean forward. Okay. Then like, that's got me going.
Alan P. Brown
Yeah. There's another part of this too, which is, you know, even that just, just the. Okay, can I move my leg off the couch? There's some discomfort. You have to engage in some discomfort. And I think, you know, we all want easy solutions. We. And there are ways to make things easier. What we're talking about here is making starting easier and then getting something done easier. Your butt. I think also if we accept that there's going to be some level of discomfort, some displeasure that we're going to have to face, and usually it's relatively small. That can become its own little game where you go, ah, I see. I really don't want to do this because so and so. And you might even feel it like in your gut, like, oh, I really don't want to have. But if you can just become aware of that discomfort, that little weirdness that happens, that resistance. As Steve Pressman, the author of the War of Art, I knew you'd know that book. You know, it's resistance. It's just this Little thing that's trying to give you. I call it the outlaw brain. It's trying to give you an excuse not to do the thing that you don't want to do or that's difficult to do. And if you can pay attention to that discomfort and go, all right, I see you discomfort, and you ain't that big. You ain't that tough. So let me. Let me go see. See if. When I drag my leg off the couch or I open my laptop, see if anybody punches me in the face. And nine times out of 10, you will not get punched in the face, believe it or not.
Podcast Co-host / Interviewer
Yeah, and it's funny, too, when you're just also like. Or like, something like doing the dishes, where I'm like, I don't really do that. Like, put on music and I'm doing something. And like, before I'm like, oh, I've just. This took no time at all. And I enjoyed the process because I was just kind of, like, dancing along, doing it. And the brain was just giving me this resistance because it wants to just. Just be lazy and do nothing. I mean, I don't like the word lazy, but it wants. It wants me to. You know.
Alan P. Brown
It wants you to be at rest.
Podcast Co-host / Interviewer
Yeah, exactly.
Alan P. Brown
Yeah. And I'll tell you, you and I have been talking about procrastination, and there's just a whole bunch of great science from the research in the last 10 years or so on on procrastination and why we do. There's one guy at ucla, Hirsch Field, I think is his name. One of the things that we all need to recognize is that procrastination is in our DNA. I mean, when 2, 300,000 years. I mean, we got the same brain. It has not evolved. Some of the frontal cortex has evolved in the last 200, even 20,000 years. But it's all with regard to social stuff because we are much more social and connected and all that. But otherwise, the rest of our brain is the same as it was. And that brain is still wired to really do only one thing above all, which is to go find food, relieve the pain of hunger by finding food. Now, of course, there's mating and finding shelter. Other than that, if we're not needing to do that, our brain tells us, lay low, buddy. My cat is right over here in his little pup tent, and he is sleeping right 18, 19 hours a day or whatever, because his brain, that part of his brain, which is the same, basically the same as our reptilian brain, is saying, stay at rest, dude, because you may have to go on the hunt later on. And so it stands to reason that when we see something uncomfortable or we. We don't absolutely have to do something now. Like when we get the bell, right? When we get the. The 11th hour thing going, then we go, okay, I'm in action now. But if we don't have that, our brain wants us to stay at rest, avoid discomfort, et cetera. And the other thing that another piece of research that came out talks about, and I was reminded of this when you talked about the dishes. Right. So another thing that procrastination is, in addition to being our DNA, is it's what they refer to as mood regulation. So the thought of doing the dishes is not. Man, I don't know. It's like, it puts me in a bad mood. Oh, man, I gotta. I gotta go out. I gotta get under the truck to drain the oil, or I gotta. Whatever it is that's unpleasant, it sours my mood. But think about this. I can relieve that possible sour mood by going, I will do it tomorrow. Boom. Now, I don't have. I'll do the dishes after. Later. I'll do them first thing tomorrow. Boom. I now don't have that negative mood thing happening with me. So that's another big one. So I invite folks to think about that. You used a great example of the dishes. When it comes to laundry, just so many other things that they're not difficult. We know how to do them. But it's just, like, it makes me sad to have to do that. I'm exaggerating.
Podcast Co-host / Interviewer
Yeah. And it's one of those things where it feels that in, like, retrospect, you know, when I'm like, I haven't done the dishes. I said, I'll do it tomorrow. And then, like, I'll, like, see that, like, giant pile. And I'm like, I can't believe I did that to myself again. How did I let this happen again? I know what not doing the dishes leads to.
Alan P. Brown
Well, you're good. You set me up. Real good. We. Look, folks, I just want to say we have not. We have not discussed this conversation in advance at all. But you. You just keep serving up another great opportunity for me to just share a little bit of the research about this. So you just did the classic the next day. I'm like, I can't believe I screwed my. I can't. Why didn't I do this last night? And I know you're familiar with the concept, and most of our viewers will be too, but it's called temporal discounting. Where you know, temporary first to time discounting refers to something that is the further out in time something is, the less, the more we discount it or the more we, the less we value it. So the 33 year old saving for retirement, I got plenty of time versus the first 54 year old. Oh, just like oh, the project's not due for three weeks or oh, I can do the dishes tomorrow. And then when the time comes it's like oh crap, why didn't I, why didn't I mail in that check, why didn't I go online and complete that form, et cetera. And the cool thing about the research around this is two things. One, and this is Herzfield I think who found this by doing brain imaging around procrastination. And, and what he found was that when we put something off into the future that is of course our present self handing it off to our future self, it's like I'm not going to do this now future self, you're going to worry about it. And when we do that, he says it as though we are handing it off to a stranger. And you think about it handing something off to myself two weeks from now this I, I am relieved of it. It. Right. I get to improve my mood and I don't have to think about it now because it will happen in the future. And the other cool thing from the research is that the more we think about, the more present self thinks about how pissed off future self is going to be, the more likely present self will act on behalf of future self. So if we even just take a moment to go, I'm going to be really pissed off when that times comes and I am doing it the night before or when I have to pay that fine or whatever that is. When you just do that, you increase the odds that you can get to work on it and start to. So again, thanks for setting me up for that with that.
Podcast Co-host / Interviewer
Yeah, one of the fun things I do with that too is I flip it where I, you know, like I find something on my calendar and it's like nicely lists out what needs to happen and like it's like what building. I'm going to all the things that I need to know and I'm like, like great, this is perfect. Thanks. Past me, you, you have made this a seamless trip to the doctor's office because I know everything I need to know to go to this appointment.
Alan P. Brown
So you're saying that you're sort of celebrating the victory of having done the good works. And so that reinforces the likelihood that you will do it again because you're actually celebrating the good behavior.
Podcast Co-host / Interviewer
Yeah. And it's nice because it's like, oh, I'm acknowledging that. Yeah, that was something that would have been so easy for me to not do. But doing it made my life easier. I want to pass it on to future me.
Alan P. Brown
I'm going to bet that you're familiar with BJ Fogg, the Fogg behavior model. He's at Stanford. And you wrote a great book called Tiny Habits, not to be confused with Atomic Habits, James Clear. But he talks about how when you do the right thing, let's say that you go and you work out just something that you really didn't want to do, but when you go and you do it, it. And then you celebrate having done it in any way, even with something as small as a smile or a little air high five to yourself or just a little, you know, patting yourself on the back, he says that that reinforces the neural network that helps you do it again. So you just described that perfectly. When you are enjoying the benefits of what you did in the past, how you did it, it in advance with forethought about your future self, and now you're enjoying. I get. You reminded me of when I go, when I travel, because I'm fastidious about travel. I don't mess around. I do not mess around. The bags are at the front door two nights before. Whatever. I don't want to annoy anybody by, you know, because I didn't used to be this way. But when I get to the airport and I've got an hour before we even board, and I'm cool sitting at the gate for a. I'm like, thank you. Thank you for doing that stuff because I don't have time for that crap in my life. So that's really cool that you do that.
Podcast Co-host / Interviewer
I love this, like, being fastidious about travel because it's like, oh, I know if I don't do this, everything's going to fall apart. It is not something that the future me is going to be able to deal with if past me doesn't take care of it.
Alan P. Brown
Yes. This is a little thing that I call knowing what will go wrong. All right. Because you know what will go wrong. Right. And I know what will go wrong unless I take some preventative action. So that's another great thing to just know is to be aware of what will go wrong. This is how I help people with being late. I think the biggest reason people are late, especially if they're Chronically late is because they don't think they're going to be late. Like, when we're preparing for a trip, we don't think that we're going to be running to our gates with our bags and sweating and, oh, my God, I can't believe we don't think about that. We think everything's gonna be fine. I got time. I'll pack in the morning. But if we can be more aware of what will go wrong. I call it wwgw. What will go wrong. We are less likely to have that BS happening in our lives.
Podcast Co-host / Interviewer
Yeah, I mean, I was thinking about this same thought, too, when you were talking about the strong hours in the morning is that I know throughout my day, stuff is going to come up. Like, regardless of what's going on, there'll be things. And if I don't do my important work in the morning, when I want to get it done, something's going to come up and I'm going to have to do that instead.
Alan P. Brown
I try to operate that way. But we also know that our brothers and sisters out there, we may sort of know it, but we don't pay attention to it enough. We just go, oh, you know, everything's going to be fine. Or, let me just do this for a little while, and then I'll. And I think a big part of that is, of course, just that, avoidance. We want to avoid discomfort, doing these hard things in advance and preparing and et cetera. What is your take on that? How do you help your folks with being more proactive, if you will, or better, being in touch with what will go wrong, what's likely to go wrong?
Podcast Co-host / Interviewer
I think it is literally talking to them about this idea that if we're trying to plan anything and we plan it in the best state possible, and we're like, oh, this is optimum. Like, then go into, like, well, how often does that optimal state happen? And then they're like, well, never. Like, I, you know, like, I'm like, talking to my kids, like, going out the doors. Like, how often does it actually take you 30 seconds to get out the door? Do you know where your shoes are? Do you know? It's like. And so it's like in the morning getting ready. It's like, okay, do you have your shoes? You have your backpacker? And even doing all that, it's, you know, they're going to be things that are happen. And so being like, okay, well, let's try and look at this at. If it's not optimal, how much time should we have?
Alan P. Brown
You know, I think that is a. I think that's a mindset shift too. It's just shifting into more of that being aware, thinking about asking the questions. Right. That's a great question too. Well, what. What does it, what does suboptimal getting out the door look like? Let's be honest about that. What does worst case scenario not getting out the door on time look like? And what's that perfect getting out the door on time look like? And is it true? Yeah.
Podcast Co-host / Interviewer
Because a lot of times we're just like, oh, yeah, I just need to do this and this. I'm like, okay, but what do you have to really do? It's like, oh, I have to also do this and this. And I have to find my keys when they're not where they're supposed to be. And it's like, okay, that's going to take way longer than you think.
Alan P. Brown
I have to walk to the car and then I don't know. And then when I get to the building, I have to find a parking space and then I have to walk to the building. It's. I mean, just. We never think about that stuff.
Podcast Co-host / Interviewer
I love the example of finding a parking space because that is like, we're like, okay, the GPS says it's going to take 15 minutes to get there. I need to leave at 2:45 so I can get to my appointment at 3. And it's like, that's not going to work at all.
Alan P. Brown
No. And then there's waiting for the elevator. It just goes on and on.
Podcast Co-host / Interviewer
Yeah. And it's. I'm like, yeah, there's trying to really get people to think about the fact that there is so much that they're not accounting for, even when they think they're accounting for everything.
Alan P. Brown
Yeah. Yeah. And so I guess you could say that sometimes, you know, just having a mindset of what will go wrong is still not quite enough. You still need an additional buffer because you can't think of everything.
Podcast Co-host / Interviewer
Yeah. And then being like, okay, well if I get there early, what am I going to do? It's like, well, there's things I can find my to do. It's not going to be that hard to entertain myself, especially now with the smart gadgets and all that. So I'm thinking about this like, also in terms of. We've been talking a lot about, like, just de. Pathologizing a lot of these ideas, you know, making it a little bit more. This is just how I operate and I'm going to give myself permission to operate this way. I Feel like that is something that, when I've like been looking at the ADHD crusher, that's like one of those mindsets of like, yeah, we're going to be okay with who we are and trying to not fix ourselves, but work around with who we are and push that kind of ideas forward. You know, like, we don't have to finish everything we start.
Alan P. Brown
Yeah. You know what you reminded me of? Sort of my favorite example of that, of acceptance, is something that I call embracing your pace. And as somebody who has basically been writing for a living more or less since I was 30 years old, since I got into the marketing advertising business, where you're writing, you're writing emails, you're writing reports, you're writing presentations, you're summarizing research and writing the executive summary, yada, yada. So. So it's always, it's always been the toughest thing I do, as I mentioned. And now, of course, for the last 15 or so years I've been doing this, which is writing all the time. And I've always, for I don't know, until only about 20 years ago or so, I would be writing and I would just be so frustrated with how slowly I was writing. And I can just see myself at the Starbucks in Brooklyn, just sitting there with my ear, my earplugs in and trying again. I go, why am I so, so slow at this writing thing? I'm here at 11 o' clock and everybody else is home sleeping or they're leaving the office at 5, but I'm here at 8, I'm here on Saturdays, et cetera. And I realized all of that grumbling, complaining about why I'm such a slow writer never made me any faster. And what I came to realize is as you, I'm just stealing your words here. This is how I work. I take longer to do certain things than the average Joe or Jane might take. And my grumbling about it isn't going to change it. What I can do is I can stop burning energy on that, lamenting, right, that, oh, why I, I suck at. But and just go, this is how I work. I need more time. So I'm up at 7 and I'm ideally, I'm sitting in my little special strong time seat up in the attic overlooking the harbor and downtown here in San Diego. And that's my real focus place. And I'm taking my time and I'm not beating myself up. I took four hours the other day, I think, to just write one post or something. I forget what it Was. But it was something that should have been pretty easy. And it took me four. I think it was composing an email, but that is what it is. And I. And I work a little bit every day of the week, and that's the price that I pay for the way my brain works now. I go out and I have a lot of fun, and when I have fun, I try to have dangerous, real crazy fun to make up for it. But. But the beautiful thing is that I don't waste any energy on beating myself up on how slow I am. I just go, allan, this is the pace at which you work. Embrace it, go with it. And you'll just need to carve out a little bit more time than you think you should. And that's my shtick on that.
Podcast Co-host / Interviewer
And I think it's like, also the idea that, you know, we've talked a lot about, like, for. I'm sure a lot of people listening are like, oh, how do you do that all the time? I'm like, I don't. I mess up all the time. I be like, yeah, this is a great, great place to get to. But then I, like, just, you know, I have times where I'm like, oh, yeah, I just fell apart this week and got nothing done.
Alan P. Brown
Thank you for saying that. I. I love to. To remind my. My clients and my audience that, you know, I'm fighting the fight every day. Every day I fight the fight imperfect. I just. I just like to think that I have. I've been working at it longer. I think about it more than most people do. As. As. I'm sure you do, as. As a. As an influencer in this world. You and I are still battling the same triggers, the same procrastinating brain, the same outlaw brain. And we have lots of weeks where things just go down the tubes, but we just get back on the pony and we put it back together, and hopefully we can operate at a fairly decent level on a fairly regular basis and get more stuff done than the average Joe or Jing.
Podcast Co-host / Interviewer
Last night, I had this board game night, and we had, like, finished a little bit early, and we're like, oh, should we do one more game? Or probably, like, take an hour. And I'm. And we're like, that's probably not the right decision with how late it is already, but we really don't want to go. And so we ended up playing the game, and it was fun, but I'm like, yeah, I'm. I'm a little bit more tired today than I would optimally be. But, you know, that's kind of like, you know, there's. You win some and then some. Just I did the fun and now pay for it a little bit today, but it'll be okay.
Alan P. Brown
Yeah, and at least it was intentional, too. And you probably knew you were going to pay a little bit. Say what? I'm willing to cash in that chip on this.
Podcast Co-host / Interviewer
Yeah, I can, you know, just have some extra coffee today. It'll be great. I was wondering if there were any other thoughts you wanted to leave the audience with.
Alan P. Brown
Here's the thing I'm going to share, and you already said it earlier because you used the word lazy and you said it's not a great word to use. And I just want to. And I hope this doesn't sound like patronizing people or whatever, and I know you've heard, but lazy is such an awful sticker for us and we really don't deserve it. You know, Oprah Winfrey talks about procrastinating. She really does. Does. And she tends to. She's been interviewed on this and she tends to procrastinate on things that. That involve a little bit of confrontation, like having to say no to somebody. That's a classic for us, too. And so, you know, everybody procrastinates. We are more prone to it because of the way our brains are wired. So just be aware of that. I wouldn't say embrace that, like embracing your pace, but just be good with that. I'll leave you with one more thought. And this is courtesy of Jeff Copper Coach, that so many of your viewers probably know of. And I heard this from him when I interviewed him years and years ago. And this is a little procrastination hack. It's just ask what's hard. When there's something that you're not doing, you're not moving toward your Keeps getting moved in your. Just pause and ask what is hard about it. Ask why am I avoiding it? Oh, it's because I am not able to schedule enough time to be able to work on it, you know, because I need a lot of time. Or it could be, well, I have to ask so and so to help me with this, or I have to first go and do this online thing. It can also be like, for me, it can just be something. Well, it's. That's right. It's technology. I suck at technology. That's why I'm avoiding this thing. So if there's one little thing I can leave folks with to maybe try in your brain, always ask what is hard about this thing? Why am I avoiding it, get hip to it, get aware of it and the moment you ask what's hard hard, you're going to start to get some answers. And once you have some of the answers, the barrier to action starts to actually fade a little bit.
Podcast Co-host / Interviewer
Yeah, I think that's such an important question to ask. If people want to hear more from you, where should they go?
Alan P. Brown
Go to addcrusher.com this is where I have these award winning tools, videos and audios. But also there are a few really goodies there that there's an ebook called 5 Things yous're Doing every Day that make your ADHD worse and trust me, we're all doing them all and a few other kind of neat freebies that you can grab. I'm sure you'll find find them useful. I'm all about simple, practical, easy to take action on solutions. So I hope you'll go check it out and visit. And if you are so inclined, I said you'll see an email address on there. Click it and say howdy. If you want. I always respond to every email I get. Awesome.
William Curb
Well, thank you so much for coming on the show.
Podcast Co-host / Interviewer
I'm sure people got a ton out of this episode.
Alan P. Brown
Thanks for having me. I so appreciate.
William Curb
Thanks again to Alan for coming on the show and you. Thank thank you for sticking with us all the way to the end. If you want to check out more of Alan's stuff, be sure to go check out addcrusher.com before you go though, let's do a quick rundown of Today's top tips. 1. Limit your daily to do list to a maximum of three biggies and often preferably just one or two. Alan reminds us that research suggests that once your list hits more than seven items, the likelihood of doing any of them drops. Significant because a long list encourages you to pick the easiest, lowest hanging fruit and avoid the important work that you really need to get to. 2. When you can't get started on a task like writing, try talking to yourself out loud. To break that inertia with microsteps, ask yourself, can I open the laptop? Then can I find the document? Then can I read that first paragraph? This process can help us engage our brain enough to build some momentum and get into the groove.
Podcast Co-host / Interviewer
3.
William Curb
Embrace your own pace and stop wasting energy lamenting that you work slower than others. Sure, it can really suck, but by accepting that things might take you longer, you can factor that extra time into your schedule and still get things done. Refuse to beat yourself up about it. Shame doesn't make you work faster. Alright, that. That's it. Thanks for listening. I'd love to hear what you thought of this episode. Feel free to connect with me over@hackingyouradhd.com contact if you'd like links or to read this episode's transcript, you can go to the show notes page@hackingyouradhd.com 266 if you'd like even more Hacking your ADHD Be sure to sign up for my newsletter any and all distractions which comes out every other week. In it, I give out my best distractions of the week, be they what I'm reading, what I'm playing, what I'm watching, or anything in between. I also try to give out a.
Podcast Co-host / Interviewer
Few bits of actionable advice in each.
William Curb
Newsletter, although your mileage is going to vary there. If that sounds like something you're interested in, head on over to hackingyouradhd.com newsletter to sign up. And I also want to make sure you know about our Patreon, which you can find@hackingyouradhd.com Patreon it gives you access to the hacking your ADHD discord, which I'm going to be more active on doing episode discussions after they come out every Tuesday. And the Patreon is a pay what you want model, meaning that you can pay $0 or $1 $2 and it's all the same.
Podcast Co-host / Interviewer
So if that sounds like something you're.
William Curb
Interested in, head over to hackingyouradhd.com Patreon and sign up. You can also find us on YouTube now at YouTube.comadhackingyouradhd and finally, if you'd.
Podcast Co-host / Interviewer
Like another way to support the show.
William Curb
The best way to do so is to tell someone about the show, especially if you think a particular episode would resonate with them. Just click the share button button on your podcast player. And now for your moment of dad My dad would always tell me about this dog he had that would run two miles to get his favorite stick and to me that just sounded far fetched.
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Host: William Curb
Guest: Alan P. Brown (ADD Crusher, Crusher TV)
Date: January 19, 2026
[Podcast Transcript reference provided]
In this insightful episode, William Curb sits down with productivity coach Alan P. Brown – creator of ADD Crusher and host of Crusher TV – to discuss practical, actionable strategies for thriving with ADHD. With candor and humor, Alan reflects on his journey from undiagnosed "mess" to successful executive, sharing concrete tactics for overcoming procrastination, building systems, and embracing your unique ADHD brain. The conversation delves into why long to-do lists backfire, the necessity of mindset shifts, and how celebrating small steps can help you move forward – all in a tone that’s real, encouraging, and free of shame.
"When I finally got the diagnosis, I was excited... I was like, wow, this explains so much. I was a drug addict for five plus years … I was self medicating." (Alan, 03:55)
"I just started to put together this, like, arsenal of what I call sort of brain hacks and other solutions..." (Alan, 05:56)
"I just labeled that my strong time... Not set appointments, not set meetings in there. To this day, it's blocked off my [calendar] 7am to 11am across my whole week." (Alan, 09:44)
"I just fully embraced all the, what I call brain scaffolding... so that I wasn't holding it all up here." (Alan, 10:27)
Less is More: The 3-Biggies Rule (12:23)
“Don’t worry that you’re only listing two... If you bang the two out, go back to the well. But if you list five, you're just frustrating yourself.” (Alan, 13:39)
Danger of Long Lists & Optimizing for Wrong Outcomes
"At the end of the day having accomplished, let's say finished six little things. But your two biggies are still sitting up there ... carried over to tomorrow and tomorrow." (Alan, 14:32)
Switch the Language & Perspective (16:06)
"If you can make progress on two of the things you’ve been avoiding...that feels a lot better than banging out all the little stuff..." (Alan, 16:21)
Embrace Your Pace
"This is how I work. I take longer to do certain things ... and my grumbling about it isn't going to change it. What I can do is stop burning energy on that lamenting..." (Alan, 35:06)
“Can you open the laptop, Alan? ... Can you just go to that part of the document where that writing needs to happen ... Alan, just read the first paragraph...” (Alan, 18:41)
“If you can just become aware of that discomfort ... let me go see if when I drag my leg off the couch or open my laptop, see if anybody punches me in the face. And nine times out of 10, you will not get punched in the face, believe it or not.” (Alan, 21:41)
“When we do that ... it's as though we are handing it off to a stranger.” (Alan, 25:58)
"Because you know what will go wrong … unless I take some preventative action." (Alan, 30:12)
"How often does that optimal state happen? … never." (William, 31:58)
“When there's something you’re not doing ... ask, what is hard about it? … The moment you ask what's hard, you're going to start to get some answers. And once you have some of the answers, the barrier … starts to actually fade a little bit.” (Alan, 39:36)
On recognizing ADHD in yourself:
"I didn't feel stigmatized. I was like, wow, this explains so much." (Alan, 03:55)
On the futility of mental to-do lists:
"When it's running around up in our heads, we can't really analyze it ... it's all a bunch of stuff darting around. But if we can get it onto a piece of paper..." (Alan, 11:37)
On actual productivity vs. busywork:
"We want to knock things off … but if I'm trying to knock things off, I'm not going to go and try and knock off the big one. I'm going to ... pick up the low hanging fruit." (Alan, 14:32)
On shame and pace:
"Shame doesn't make you work faster." (William, 42:34, summary)
On mindset:
"Just go, this is how I work. I need more time. So I'm up at 7 and ... not beating myself up." (Alan, 35:06)
On self-support:
"[Celebrating past planning] reinforces the neural network that helps you do it again." (Alan, citing BJ Fogg, 28:39)
This conversation is an energizing, shame-busting guide for anyone who wants to hack their ADHD by working with their brain, not against it. Filled with compassion, realism, and tactical advice, this episode will leave you equipped and encouraged to crush your ADD, one microstep at a time.