Welcome Hamburger Enthusiasts!

Chick-fil-A has launched “Chick-fil-A Play” and it's... popular?

The cow mascots are here, and the app lets you “watch, play, create, listen, and read” and will occupy your kids so you can enjoy your Honey Pepper Pimento Sandwich.

This is a free app. The only monetization strategy is hoping you to buy a chicken sandwich.

The End of the McBroken Era?

Thanks to the work of Public Knowledge and iFixit the US Copyright Office has partially granted an exemption to the DMCA which will allow people to circumvent digital locks in order to repair commercial and industrial equipment.

What this means is that individual owner/operators of a franchise can now legally attempt to repair their own machines!

The E. coli Story Continues

Not counting the costs of the lawsuits that have started, it’s now being reported that McDonald’s is investing $100 million to bring customers back, with $65 million going to support owners who lost business and $35 million into marketing efforts.

My Hamburger Restaurant

Mike says he is pretty good at drive thru now, and he gets complimented on his radio voice pretty often. The multi-tasking is next level and the tasks never end, but the system is pretty well designed.

Introduction to McTrot

Zach is prepping for his 3rd annual McTrot, which he explains as a “challenge to eat at every McDonald’s in Manhattan within 24 hours, entirely on foot.” It’s an absolutely insane, and seemingly impossible task.

Case Study

This week’s case study is McDonald’s China: The Expired Meat Scandal that takes us back to 2014 when a Shanghai broadcaster secretly filmed inside the food processing plant of Shanghai Husi Food, a subsidiary of U.S.-based food supply giant OSI Group.

Obviously this case study made us think a lot about the E. coli situation McDonald’s is currently navigating (though is mostly out of the news now) with a slight dip in the share price. Mike remains bullish, but we don’t make recommendations and in fact recommend not choosing individual stocks.

Get full access to Hamburger Business Review at www.hamburgerbusinessreview.com/subscribe