Podcast
Hanson & Hunt
Hosted by Arik Hanson and Kevin Hunt · ENGLISH
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
191episodes
Episodes
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191: Our last episode
Jul 29, 202400:55:45Tap to summarizeAfter 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do.Thank you!Arik and KevinPlease note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024.MARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →190: AI's impact on search, woke brands, Facebook woos Gen Z
Jun 21, 202400:41:05Tap to summarizeAnyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYFacebook woos Gen ZWoke brandsSpotlight: Quaker Oats photo projectSocial media warning labelAI's impact on Google searchClosing: Advice for your to-do listClosing: A drastic social media dietARTICLES AND LINKSFacebook renews focus on young usersYour favorite brand no longer cares about being wokeConsumers are less interested in brands taking stances on sociopolitical issuesJon Stewart smashes the myth of corporate morality in Pride, BLM, and beyondQuaker illustrates the power of mornings with interactive photo seriesWhy I’m calling for a warning label on social media platformsWhy publishers fear traffic, ad declines from Google’s AI-generated search resultsThe state of publisher traffic: Framing the evolution and impact of search and referral in 2024Gartner predicts search engine volume will drop 25% by 2026Google Zero is here, now what?Ann Handley's latest email newsletterKara Hardin postWhat it's like to be off social mediaFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →189: "Bring ya a**", marketing spend study, death of the follower
May 24, 202400:36:21Tap to summarizeWhat's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYGartner’s 2024 CMO Spend SurveyThe social media news anchorSpotlight: "Bring ya ass"Why social media is the most misunderstood jobThe Death of the followerClosing: Over-optimizationARTICLES AND LINKSGartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024How the social media news anchor is redefining journalismExplore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" commentWhy social media is the most misunderstood job in corporate AmericaSocial media marketing: The death of the followerThe plague of over-optimizationHelp Every Reporter OutFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →188: Refreshed PESO Model, AI Facebook ad fail, social media job study
Apr 26, 202400:38:57Tap to summarizeGini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYA refreshed PESO ModelInfinite Dial reportSpotlight: An AI image failNISM Social Media Job StudyFollowers vs. engagementClosing: Coach Mulkey’s PR misstepARTICLES AND LINKSThe newly refreshed PESO Model framework and processThe Infinite Dial 2024Queensland Symphony Orchestra’s Facebook ad fail2024 NISM Social Media Job StudySue Serna/My 8 Takeaways from the NISM 2024 Social Media Job StudyInstagram chief says follower counts are not a good indicator of account valueKim Mulkey's media relations strategy backfiresThere's no place for a reptile brain in PRFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →187: Web traffic from links, thought leadership, internal comms report
Mar 22, 202400:32:07Tap to summarizeThere's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYThe social media productivity report Who sends traffic on the web?Spotlight: Auntie Anne'sThe 2024 state of internal communicationsB2B thought leadership impact reportClosing: Reasons why employees are distractedARTICLES AND LINKSThe Social Media Productivity ReportWho sends traffic on the web and how much?The art of making pretzels part of every conversationThe 2024 state of internal communicationsIs your thought leadership stuck in ‘mutually assured irrelevance’?Reasons why employees are distractedFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →186: Maximizing LinkedIn, new Pew data, collaborative articles
Feb 23, 202400:35:45Tap to summarizeWhat kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYMaximizing LinkedIn performanceNew Pew info on social media useSpotlight: Special Bisquick boxHow to use the art of commenting for PR2024 Global Comms ReportClosing: LinkedIn collaborative articles ARTICLES AND LINKSKey tips on maximizing LinkedIn performanceAmericans’ social media use‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarketHow to use the art of commenting for PRCision and PRWeek 2024 Global Comms ReportLinkedIn shares new insights into engagement with collaborative articlesArik's webinar/10 social media trends for 2024FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →185: 2024 trends, Solo Stove, career contentment
Jan 29, 202400:35:05Tap to summarizeFrom the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARY2023 Edelman Trust BarometerGartner social media predictionsSpotlight: Solo StoveNew media measurement course2024 trend roundupClosing: Career contentmentClosing: Free webinar on social media trendsARTICLES AND LINKS2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competentGartner predicts 50% of consumers will significantly limit their interactions with social media by 2025Solo Stove’s viral Snoop Dogg partnership fails to spark up salesThe Fundamentals of Media Measurement online courseArik's 10 social media marketing trends for 202410 non-obvious social media trends you need to consider right now11 2024 PR trends you need to start preparing for nowThree PR trends agencies can’t afford to miss in 2024Amber Naslund - It's okay to be content where you areMark Schaefer - From paycheck to purpose: Why I stopped growing my businessArik's free webinar on 2/8/24: Discover 10 social media trends for 2024FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →184: AI content, crappy photos, comms priorities
Dec 20, 202300:33:24Tap to summarizeThe quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYIs AI content better and trusted?The employee influencer trend in internal commsSpotlight: The North Face gets "to the choppa"Priorities for comms execs in 2024Crappy photos on your channelsClosing: The mess at XClosing: McDonald’s social job posting ARTICLES AND LINKSAI content Is preferred over human contentReaders don't trust AI-generated newsThe top internal communication trends for 2024I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.8 key priorities for execs and comms leaders4 bad communications habits to leave in 2023Elon Musk claims advertisers are trying to ‘blackmail’ himMcDonald's job posting for a Director, Social Media and Influencer MarketingFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →183: Creator report, social subscriptions, kids and influencer careers
Nov 22, 202300:36:45Tap to summarizeThere's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYCreator Connections reportSocial media subscriptionsSpotlight: Oatly's creative directorState of Content Marketing ReportIs social media even worth it?Closing: Should you help your kid be an influencer?Closing: What Adidas knew about KanyeARTICLES AND LINKSCreator Connections reportWhy social media subscriptions can become the new normalI was axed as Oatly's creative director - here are 5 arguably useful lessonsSuperpath's State of Content Marketing ReportAnn Handley: "Is social media even worth it?" Your kid won't be an astronaut. Don't fight them about being an influencerPodcast: What Adidas knew about KanyeSMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leadersFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Oct 19, 202300:40:57Tap to summarizeWas it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.SPONSORBrandpointEPISODE SUMMARYThe lessons from NPR's departure from XThe stories leaders need to tellSpotlight: The Tank MuseumThe weirdness of LinkedInEdelman’s 2023 Future of Corporate Communications studyClosing: Phone etiquetteClosing: Social media writing best practices webinarARTICLES AND LINKSSix months ago NPR left Twitter. The effects have been negligible5 types of stories leaders need to tellThis museum has 300 tanks and over 100 million YouTube viewsIt's not just you. LinkedIn has gotten really weirdEdelman’s 2023 Future of Corporate Communications studyText first and never leave a voice mailSocial media writing best practices webinarFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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