The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Is AI content better and trusted?

The employee influencer trend in internal comms

Spotlight: The North Face gets "to the choppa"

Priorities for comms execs in 2024

Crappy photos on your channels

Closing: The mess at X

Closing: McDonald’s social job posting

ARTICLES AND LINKS

AI content Is preferred over human content

Readers don't trust AI-generated news

The top internal communication trends for 2024

I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.

8 key priorities for execs and comms leaders

4 bad communications habits to leave in 2023

Elon Musk claims advertisers are trying to ‘blackmail’ him

McDonald's job posting for a Director, Social Media and Influencer Marketing

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