In this episode of Head, Heart, and Boots, Brandon and I sit down with Chris Matts, founder of Marketing Ninjas, to talk about what actually drives growth in restoration and why most marketing misses the mark.

Chris shares his path into entrepreneurship, how he found the restoration industry, and why he chose to focus on helping companies generate more opportunities through outbound and relationship-driven strategies.

We dig into the difference between branding and direct response, why business development reps are still one of the most important roles in a restoration company, and how marketing should support, not replace, relationship building.

This conversation is a practical look at how work really flows in this industry and what it takes to stand out in a crowded market.

Hope you enjoy

Chris

If you're interested in Marketing Ninjas - check out more at this LINK

Why You Should Listen:

[00:06:12] How Chris Matts found the restoration industry and why he saw it as a massive, underserved opportunity

[00:14:27] Why most restoration marketing fails and the common mistake of relying too heavily on ads instead of relationships

[00:21:05] The real role of business development reps and why they are still the most consistent driver of revenue

[00:30:18] The difference between branding and direct response and how to use both effectively in your market

[00:42:11] How top restoration companies actually generate work by owning referral relationships, not just waiting on inbound leads

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Ep 205 - "Unsexy Work Builds Real Business"