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In this episode of the Healey Brothers Pod, Jay Healey sits down with Senior Digital Marketing & Coordination Manager Dan to discuss the evolving battle between social media and traditional marketing.

From radio and television to TikTok, Instagram, LinkedIn, and beyond, the conversation explores how consumer behavior has changed and why attention has become one of the most valuable assets a business can earn.

Jay and Dan break down how Healey Brothers approaches content creation across dozens of social media channels, why storytelling matters more than simply selling vehicles, and how showcasing employees, customers, and community involvement helps build trust with local consumers.

They also discuss the importance of organic content, the role of internal influencers, managing nearly 90 social accounts, and why social media has become one of the most powerful tools for connecting with customers before they ever step foot in a dealership.

If you’ve ever wondered why businesses invest so heavily in social media—or what separates great brands from the rest—this episode is for you.