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For years, some dealerships have advertised one price online, only for customers to discover thousands of dollars in additional fees when they arrived to buy the vehicle.

Now, the FTC is beginning to crack down.

In this episode, Brian Healey and Nicky Paraggio break down what the FTC's renewed enforcement means for car buyers, how deceptive pricing has affected the automotive industry for years, what third-party sites like CarGurus and AutoTrader are changing, and why transparent pricing is becoming more important than ever.

They also discuss how Healey Brothers has approached vehicle pricing for years, why this creates a more level playing field for dealerships that have always been upfront with customers, and what shoppers should expect as these changes continue to roll out across the industry.

Whether you're actively shopping for a vehicle or simply want to understand why two identical cars can have dramatically different final prices, this is an episode you won't want to miss.