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On this episode of The Healey Brothers Pod, Jason Healey sits down with Rachel Barker from Dealers United and Allison McConeghy from Pinterest to break down one of the most overlooked marketing channels in automotive—Pinterest.

This isn’t theory—this is real data, real strategy, and real results.

We dive into:

•Why Pinterest is different from traditional social media

•How dealers can reach customers before they’re even in-market

•The importance of targeting women buyers, who drive the majority of purchase decisions

•How a full-funnel strategy actually turns into real vehicle sales

•The exact types of content that are working right now

•Why measurement and sales matchback matter more than ever

Plus, we discuss how Healey became one of the top-performing dealer groups on Pinterest and what that means for the future of automotive marketing.

If you’re a dealer looking to improve ROI and get ahead of the customer journey, this is an episode you don’t want to miss.