Podcast Summary: Healing + Human Potential

Host: Alyssa Nobriga
Episode: How She Attracted Dream Coaching Clients in 3 Weeks + Found True Safety
Date: February 8, 2026

Episode Overview

This episode is part of the “How They Did It” series and features a transformative conversation between host Alyssa Nobriga and a guest (name not provided) who recounts her remarkable journey from moving to the U.S. from Ukraine at age 19 with $300 and limited English, to becoming a successful coach. Through her vulnerability and wisdom, she shares how she worked through fears, honored her calling, transitioned from survival mode, and rapidly built a thriving coaching business. Alyssa and her guest focus on the integration of inner work (nervous system regulation, self-worth, and safety) with practical business tools (sales as service, the “clarity session” framework), making the conversation both inspiring and actionable.

Key Discussion Points & Insights

1. Origin Story: A Dream Put on Hold (01:33 – 05:04)

• The guest felt called to help others since age 15 but believed language barriers and unfamiliarity with the U.S. system would stop her from practicing psychology.
• She initially chose a “safe” path as a personal trainer but felt she was still “playing small.”
• Notable Quote

  “The story I told myself is that I can’t go to school here for psychology because my English will never be good enough... I almost put my dream of helping people transform their lives and alleviate human suffering on the back burner.”
  — Guest [02:20]

2. Leaping into Coaching & Integrative Work (05:04 – 07:30)

• The guest discusses her persistent pull toward deeper service and transformation, searching for an approach bridging somatic and mindset work.
• She joined Alyssa Nobriga’s Institute for Coaching Mastery (ICM) to integrate her skills and quickly discovered a structure for client transformation.
• Host Insight

  “Some people will let fear hold them back from following their heart... and you’ve just been tending to the next most intelligent step.”
  — Alyssa [05:04]

3. Rapid External Shifts & Applying New Frameworks (07:30 – 09:47)

• She attracted her first coaching client within two to three weeks by applying the “Clarity Session” — Alyssa’s sales-as-service framework.
• Emphasized that real transformation comes from inner work, not simply accumulating certifications.
• Success came from organic, offline approaches, not social media.
• Notable Quote

  “No matter how many certifications I’ve gotten, that could be a trap unless you do the inner work that’s required for you to do what you want to do.”
  — Guest [07:30]

4. Transition Strategy: Gradual & Graceful (12:31 – 13:31)

• Continued working as a personal trainer while building her coaching practice, removing financial pressure from her new path.
• Transitioned to full-time coaching within nine months, faster than planned.
• Host Highlight

  “I think it’s too much pressure on a new career if you’re depending on it financially... there’s more grace in that path.”
  — Alyssa [13:03]

5. Financial Breakthroughs & Redefining Success (13:31 – 18:31)

• Broke through income plateaus, hitting $15K/month at four months, and $30K/month at eight months.
• Emphasized the importance of pausing to integrate new levels of success instead of chasing the next milestone.
• Developed identity beyond financial goals, focusing on living from the feelings those goals represent.
• Notable Quote

  “If I can do 15, I can probably do 30, and if I can do, I can probably do 100... what I did then, instead of what usually happens... I allowed myself to... reestablish a new identity of what’s possible.”
  — Guest [14:40]

6. Expanding Impact & Retreats (17:15 – 18:31)

• Facilitated her first solo women’s retreat, a dream she’d held back from due to fear of inadequacy.
• Created her highest income months and realized abundance could come with ease.
• Notable Quote

  “The main thing being it was created with ease. No forcing, no striving, no chasing... how easy it was for me to create... around $30,000.”
  — Guest [17:15]

7. Core Inner Work: Safety, Worthiness, and Resourcefulness (19:47 – 25:34)

• The heart of her transformation was feeling safe in her own nervous system, independent of external chaos (war in Ukraine, lack of local family support).
• Gained the ability to “insource” safety and resourcefulness—a foundation for success in business and life.
• Shifted self-talk from self-criticism to compassionate self-support.
• Discovered and practiced deep self-worth not attached to performance or external results.
• Notable Quotes

  “If you know how to insource your own safety, that is everything... if you embody your own resourcefulness, it’s like a cherry on top of that safety.”
  — Guest [19:47]
  “The worthiness aspect... not attached to the results, to your performance, to anything that happens to you externally, is a game changer.”
  — Guest [24:53]

8. Lasting Results & Second Year Growth (27:20 – 29:09)

• After first-year breakthrough ($100K+ combining personal training and coaching), transitioned to full-time coaching in year two and surpassed previous earnings.
• Launched her first international retreat in Tulum, Mexico.
• Valued mentorship, community, and “being held” for deeper and more sustainable growth.
• Notable Quote

  “What I was able to reach there by myself was so limiting... the growth I had in my business and myself, when I actually had a mentor, was priceless...”
  — Guest [27:20]

Notable Quotes & Memorable Moments

• “The story I told myself, I wasn’t good enough. My English wasn’t good enough.” — Guest [02:20]
• “No matter how many certifications I’ve gotten, that could be a trap unless you do the inner work...” — Guest [07:30]
• “If I walk away now, I’ve gotten everything that I’ve been looking for. But of course that was only week two.” — Guest [08:26]
• “You don’t need a large audience, you don’t need to use social media.” — Alyssa [09:33]
• “Our okayness is in your body, in the moment... and then from that place you show up to serve more people.” — Alyssa [11:56]
• “If you know how to insource your own safety, that is everything for the business, that is everything for your relationship... any area of your life.” — Guest [21:54]
• “Once that landed for me, you become unstoppable.” — Guest [23:05], on “Sales is service”
• “The worthiness aspect... that your worthiness is not attached to the results... is a game changer as a business owner, as a mother, as a partner.” — Guest [24:53]
• “If you feel the call, do it... the how appears when the decision is clear.” — Guest [30:10]

Timestamps for Key Segments

| Timestamp | Segment/Topic | |-----------|------------------------------------------------------------| | 00:00 | Introduction; Guest’s background and challenges | | 01:33 | Early dreams in Ukraine; limiting beliefs after immigration| | 05:04 | Decision to leap; joining ICM | | 07:30 | First coaching client; “trap” of over-certification | | 08:46 | The Clarity Session/sales as service | | 12:31 | Transitioning careers gracefully; not pressuring new path | | 14:36 | Breaking income plateaus; $15K and $30K months | | 17:15 | First women's retreat; creating with ease | | 19:47 | Inner results: safety, nervous system, resourcefulness | | 23:05 | Sales as service; self-talk and inner child healing | | 24:53 | Worthiness not attached to outcomes | | 27:20 | Second year outcomes; value of mentorship & community | | 29:09 | First international retreat (Tulum) | | 30:10 | Advice for those feeling the call but hesitating |

Highlighted Advice & Takeaways

• Take the Leap, Even When Scared: The guest’s success began with answering her inner call, even when the future was unclear or intimidating.
• Integrate Inner & Outer Work: Business strategy alone isn’t enough; nervous system regulation, self-worth, and inner safety are critical for sustainable success.
• Sales as Service: Selling is an act of providing value and facilitating transformation, not manipulation.
• Resourcefulness & Safety: Success grows exponentially when you trust your own resourcefulness and insource your safety.
• Mentorship & Community Matter: Having the right support and framework accelerates and deepens both personal and professional growth.
• Let Results Be a Byproduct of Service: Focus on being of service from a place of okayness, not scarcity.

Closing Reflection

This episode delivers a deeply human perspective on building a purpose-led business. Through authentic storytelling and actionable strategies, Alyssa and her guest illuminate the path from survival mode to soulful service, demonstrating that true safety and abundance arise from within. For aspiring coaches—or anyone feeling called to a bigger life—this conversation is an inspiring permission slip to leap, root into your worth, and let service be your compass.