Episode Summary: "How To Heal Your Relationship With Money To Attract Abundance"

Healing + Human Potential Podcast with Alyssa Nobriga
Date: October 7, 2025

Main Theme

Alyssa Nobriga unpacks the deep-rooted psychology behind our relationship with money and teaches listeners how to heal unconscious patterns to attract true abundance. Drawing on her personal journey from scarcity to prosperity and her experience as a psychotherapist and coach, Alyssa provides practical steps, debunks cultural money myths, and introduces a process for transforming money wounds into empowerment.

Key Discussion Points & Insights

1. Your Money Story Often Mirrors Your Childhood Dynamics

• Alyssa opens up about how her own doubts and scarcity mindset were shaped during her transition from school to work.
• Main Insight: The way you relate to money now echoes your early relationship with your caregivers.
  • “Your relationship with money mirrors your relationship with your parents. Yes, you heard me say that, right?” (05:19)
• Patterns like abandonment for affection or hustle for safety often get projected onto money.

2. Early Programming Drives 95% of Money Behavior

• By age 7, most core beliefs around money are set due to the brain’s “sponge-like” theta state.
  • “95% of our behavior is unconscious...only 5% of behavior change comes from our conscious mind.” (12:38)
• Conflicting parental approaches (e.g., spendthrift mom vs. saver dad) can create internal confusion and “disorganized” money habits.
• The subconscious equates familiar with safety—even if it’s not what you consciously want.

3. The Five Most Pervasive Money Myths

Alyssa exposes and reframes cultural stories around money:

Myth 1: Working Harder Makes More Money

• “Working harder isn’t the answer. Working differently is.” (24:13)
• Creativity and providing value matter more.

Myth 2: You Have to Ask for Money

• “You’re not asking for money, you’re charging for your services...you take your power back as a professional.” (26:14)

Myth 3: Charge What You’re Worth

• Self-worth ≠ net worth.
• “Your pricing is about the value you provide, not your value.” (28:12)

Myth 4: I Need to Make More

• Scarcity-driven urgency actually leads to overwhelm and procrastination.
  • “When you’re able to relax your nervous system...real innovation, creativity, and resourcefulness come from.” (30:48)

Myth 5: Money Gives Freedom/Security/Happiness

• Chasing more rarely fills the void; peace comes from stopping the “striving.”
  • “It’s less about finally attaining the thing, and it’s about stopping the chase that allows us to rest in this moment, to find a deeper peace.” (33:16)

4. Healing Unconscious Money Patterns: The Four-Step Process

Alyssa guides listeners through her signature process:

Step 1: Identify the Complaint

• What’s your recurring issue with money? (“There’s never enough,” “I can’t save,” etc.)

Step 2: Find the Desire Hiding Inside

• What feeling are you chasing—security, success, freedom, love?

Step 3: Link to Early Caregiver

• Which parent or caregiver did you most want this from as a child?
• Example: Over-responsibility with money mirroring care for a parent’s emotional needs.

Step 4: Welcome and Integrate the Wound

• Rather than trying to fix or avoid the core wound, Alyssa teaches to “meet it with compassion.”
  • “What you judge, you’re stuck with.” (21:56)
• Neuroscience shows it takes only 90 seconds to feel an emotion without resistance—after which it naturally passes.
  • “Feel it fully for 90 seconds as a sensation, not a story, and then it naturally moves on.” (46:44)

5. The Paradox of Transformation: Embracing Opposites

• Freedom arises not by avoiding discomfort, but by moving toward it.
  • “If you want to feel abundant, you embrace scarcity. If you want to feel secure, you embrace insecurity.” (50:01)
• Example: A client facing her fear of visibility discovered peace by sitting with her fear, which then enabled her business breakthrough.

6. Rewriting Your Financial Beliefs

Alyssa recommends a "letting go" framework to consciously choose new money agreements:

• “I let go of the misunderstanding that I have to work hard for money. The truth is...it’s about getting creative and finding ways to offer value to others, doing what I love.” (57:50)
• Replace inherited stories with empowering truths (e.g., “It’s safe for me to receive”).

7. Abundance is an Inside Job

• True security, peace, and abundance are accessible in the present, regardless of external results.
  • “The freedom you are seeking in financial success is already here. The abundance you’re trying to create is your very nature.” (59:22)
• This shift allows pursuit of wealth without anxiety or self-worth entanglement.

Notable Quotes & Memorable Moments

• “Money becomes an incredible teacher, showing you exactly where you’re still looking for something outside yourself that’s already within.” (09:08)
• “Scarcity was just a story that I told myself about the future that would try to scare me into action so that I was safe. But I can see that it doesn’t work, and I can let that go now.” (58:47)
• “Triggers aren’t bad. They are breadcrumbs leading you back to the freedom you thought money would give you.” (49:21)
• “It only takes 90 seconds to feel an emotion through your body without mentally resisting it or indulging it, and it moves on.” (46:17)

Important Timestamps

• [05:19] Money mirroring parental relationships
• [12:38] Early childhood programming & subconscious beliefs
• [24:13] Myth 1: Hard work ≠ more money
• [26:14] Myth 2: Power in charging, not asking
• [28:12] Myth 3: Value vs. self-worth
• [30:48] Myth 4: The paralysis of “needing more”
• [33:16] Myth 5: The illusion of freedom/happiness
• [46:17] “90 second” feeling rule
• [49:21] Triggers as ‘breadcrumbs’
• [50:01] The paradox: embracing discomfort
• [57:50] Letting go/reframing practice
• [59:22] Abundance and security as inherent qualities

Conclusion

Alyssa guides listeners through a compassionate, neuroscience-backed process to get free from inherited money wounds—inviting them to identify, welcome, and transform deep-seated patterns, and realize that abundance flows from within. She encourages listeners to reframe outdated financial beliefs, embrace their full humanity, and pursue abundance from a state of inner peace and self-worth.

Final Words:
“Keep loving yourself into the fullest expression of who you already are. And know that the world needs your gifts and you get to be abundantly supported in sharing them.” (01:01:18)

(Note: References to Alyssa’s five-day challenge and community are promotional, but the summary focuses on content and actionable wisdom shared in this episode.)