Podcast Summary: Healing + Human Potential

Episode: The Reason Scaling Your Business Feels So Hard (It's Your Nervous System)

Host: Alyssa Nobriga
Guest: Becky Keene
Date: January 19, 2026

Episode Overview

Alyssa Nobriga explores the invisible challenges many entrepreneurs face as they attempt to scale their businesses, emphasizing how these barriers are often rooted in the nervous system and inner emotional landscape, rather than solely external strategies. With guest Becky Keene—a successful coach who experienced income plateaus, self-doubt, and capacity issues—the conversation delves into how inner work provides the foundation for sustainable growth and next-level success.

Key Discussion Points & Insights

1. Recognizing the True Barrier to Scaling (00:00–04:14)

• Becky’s Story: Despite loving her business and clients, Becky felt capped at 2–300k/year, unsure how to grow further and plagued by self-doubt and uncertainty.
• She’d switched from 1:1 to group programs, but still hit a “capacity” ceiling.
• Becky's internal dialog: “Was that good enough? Did I say the right thing? Maybe I went too deep. Maybe I didn’t go deep enough.” (01:59)
• Alyssa: Points out that many don’t realize their perceived “external cap” mirrors their internal world.

  “You probably didn’t realize that the cap in your results...was a reflection of the inner work at the time. Right?” (02:51)

2. Somatic (Body-Based) Barriers and Self-Perception (03:05–04:52)

• Becky realized, in hindsight, her body held the memory of uncertainty and shakiness, which constrained her business capacity.
• Alyssa notes the disconnect between outside success and inside insecurity, emphasizing:

  “When we shift on the inside, things can dramatically change. When we have a greater level of peace and stability in our body, that can...help us scale in our business as well.” (03:45)

3. Breakthroughs via Inner Work & Certification (04:52–07:45)

• Financial Leap: Becky celebrates her first 80k month during the program, more than her first year in coaching.
• Client Retention: Clients started requesting to re-enroll in her mastermind, solving the lead generation pressure.
• Deeper Impact: Clients noticed and commented on how her coaching became more transformative and “laser”-focused.

  “What would have taken me like five sessions was now taking 30 minutes, and I could spot the block...like a laser.” (06:27)

• This deeper mastery translated to greater internal and external confidence—money became a byproduct, not the sole focus.

4. Profound Tools: Inner Child and Insourcing Safety (08:45–10:03)

• Becky highlights the power of “inner child” and “love-fear dialogue” work, moving beyond surface-level reassurance:

  “To be able to insource your safety and to feel rock solid in who you are—in all versions of you...that was huge.” (09:13)

• Alyssa expands: Creating safety within combats the tendency to “ride the rollercoaster” of business highs/lows based on external validation.

5. Making Growth Easier: The Paradox of Transformation (16:15–21:32)

• Both Alyssa and Becky share personal stories about feeling unworthy of abundance or luxury.
  • Becky: “I can't stay in a hotel like that. That’s maybe where celebrities would stay, but not Becky Keene...It was more than fear. It was...not feeling worthy.” (16:15)
  • Alyssa: “By embracing unworthiness would be the doorway to embodying my inherent worth and value...the paradox of transformation—facing the thing that you've been avoiding will free you.” (17:33)
• Taking aligned action—even when scared—was key for both.
• Investing in oneself becomes a catalyst for inner and outer transformation.
  • “Investing is infinitely easier than it used to be. I still get a little like, oh, am I doing this? But I don’t stay there for months anymore.” (20:43 - Becky)

6. Mastery, Integrity, and Feedback (13:04–15:43)

• The coaching industry can lack integrity, but Alyssa’s programs emphasize depth and feedback.
  • Becky: “Yours is legitimately...the only one I refer people to.” (13:52)
• Feedback is crucial for professional growth: “I couldn’t see my own blind spots...and yeah, like a year-long certification program and your background and your history [gives that].” (15:04)

7. From Scarcity to Service & Sustainable Success (24:34–27:55)

• Becky’s upward trajectory: after the program, half a million dollars in six months, paying off business and personal debt, achieving new lifestyle levels.
• More alignment: Only works with clients she truly wants to serve.
• Alyssa emphasizes: “If you want to grow your business, take care of your clients. Value and genuinely serving somebody...not overextending, but coming from wholeness.” (26:56)

8. Transforming Relationship with Money and Clients (27:55–30:46)

• Becky describes her transition from needing clients to prove her worth to seeing money as a byproduct of being of service:

  “Now the energy is more like money is a byproduct of who I’m being. The more I serve, the more I share, the more I support you...oh right, you’re going to pay me at some point. Amazing. Great.” (29:10)

9. Acceptance of Fear & Inner Safety as the Path to Growth (30:46–34:38)

• Becky's advice: Name the fear, normalize it, radically accept it.
• Alyssa:

  “When you truly accept something, it almost feels like the wisdom within it starts to be revealed...then you move into aligned action.” (32:23)

• This methodology integrates into every aspect—sales, parenting, leadership.
• Becky: “Now I’m like, oh, she’ll [my daughter] need to do that. It makes sense that she’s mad...I just need to make space for that.” (34:38)

Notable Quotes & Memorable Moments

• Alyssa:

  “How do you grow a business on shakiness? I don’t know. I don’t think you can.” (02:17)
  “When we shift on the inside, things can dramatically change.” (03:45)
  “If you want to grow your business, take care of your clients. That’s the conversation in business.” (26:56)

• Becky:

  “My body remembers what that uncertainty felt like.” (03:19)
  “To be able to insource your safety and to feel rock solid in who you are...that was huge.” (09:13)
  “Now the energy is more like money is a byproduct of who I’m being. The more I serve, the more I share, the more I support you...” (29:10)
  “Naming the fear, but normalizing the fear, accepting the fear...that acceptance piece is so huge.” (30:46)

Key Timestamps

• 00:00 — Framing the topic: real stories of breaking through internal limits
• 01:02–03:05 — Becky’s “outer” success and “inner” self-doubt
• 04:14–07:45 — Concrete program results (big months, client retention, depth of transformation)
• 08:45–10:03 — The pivotal role of inner child and insourcing safety
• 13:04–15:43 — Mastery, feedback, and integrity in the coaching industry
• 16:15–21:32 — Facing unworthiness, investing in self, and behavioral change
• 23:05–24:34 — Navigating new challenges as business grows
• 24:34–27:55 — Post-program: financial leaps, lifestyle, team evolution
• 27:55–30:46 — Money as a byproduct, service over scarcity
• 30:46–34:38 — Acceptance as the root of lasting transformation
• 34:38–35:30 — Ripples into parenting and relationships
• 35:30–36:21 — Embodying and sharing the work

Takeaways for Listeners

• Inner work is the true lever for business growth, especially at upper limits—external strategy will only get you so far if your nervous system isn’t aligned.
• Worthiness and capacity are felt and embodied; lasting confidence and growth arise from acceptance, not just mindset shifts.
• The “paradox of transformation”: Facing your avoided feelings (like unworthiness or fear) is essential to freedom and expansion.
• Lasting success means shifting from seeking validation to being of service—with money as a natural outcome.
• Mastery requires feedback, integrity, and ongoing personal investment; this inner alignment ripples throughout your life and relationships.

This episode is a must-listen for entrepreneurs, coaches, and anyone wanting to grow authentically, integrating deep inner stability with sustainable outer success.