Podcast Summary: Healing + Human Potential – "Why Money Feels Unsafe Even When You're Doing Everything Right"

Host: Alyssa Nobriga
Episode Date: January 29, 2026

Overview

In this special episode, Alyssa Nobriga leads listeners through an experiential training focused on healing their relationship with money. Drawing on her background as a psychotherapist and coach, Alyssa highlights how subconscious beliefs, often formed in early childhood, powerfully shape adult behavior and self-worth around money. Featuring a guided meditation, self-inquiry exercises, and a live coaching demonstration, this transformative session unveils how inherited money stories can limit abundance—and how to consciously rewire them for greater freedom, confidence, and professional fulfillment.

Key Discussion Points & Insights

1. Why Money Feels Unsafe: Subconscious Conditioning

• Childhood Stories Set the Foundation
  • Our core beliefs about money are formed before age 7 through observation of parents and caregivers.
  • “Most of our conditioning is set by the time we're seven years old.” (Alyssa, 03:00)
• Inherited Misunderstandings
  • Conditionings like “money is safety” or “you must work hard for money” are passed down, often unconsciously.
  • The session's aim is to help listeners identify and upgrade these outdated beliefs.

2. Professional Responsibility & Integrity in Money Work

• For Service Providers & Coaches:
  • Doing money healing is vital not just for personal abundance, but to hold clear space for clients:
    • “If you're a service provider, it is not a luxury to do this work. It is part of your professional responsibility.” (Alyssa, 07:10)
• Clarity and Worthiness:
  • Money is a powerful mirror for deeper self-worth issues. Healing your relationship supports greater stewardship and generosity.

3. The Mind Projects Fear for Safety

• Gap-Filling and Certainty:
  • The left brain fills gaps in understanding with stories from the past, often driven by young, frightened parts of us.
  • “The more we become awake to these things, the less we can be unconsciously programmed.” (Alyssa, 11:00)

4. The Power of Mindset Versus Strategy

• 80/20 Rule:
  • Success is 80% inner work, 20% outer strategy. Both must be developed for a fulfilling, aligned career.
    • “Remember, 80% of the work is inner.” (Alyssa, 20:45)
• Resilience and Resourcefulness:
  • True freedom comes from knowing your power is within, not dependent on external circumstances.

5. Alyssa’s Personal Story: Facing Money Fears

• Early Scarcity and Shame:
  • Alyssa shares candidly about her struggles—shame, comparison, and living on limited means.
• Investing in Self & Transforming Beliefs:
  • Despite fear, invested $10,000 in her first business training, leading to major breakthroughs and her own unique business methodology.
    • “That was the time that I ended up clearing so much that was in the way. This is why I love coaching so much.” (Alyssa, 34:10)

6. Guided Exercises for Money Healing

(See Timestamps for precise moments)

• Guided Meditation: Revisit Your Childhood Home
  • Visualize yourself at age 6, observe caregiver’s relationship to money. What did you learn (explicitly and by example)?
  • “Let yourself be there in your childhood home… notice your mom or a primary caregiver… what was their relationship with money?” (Alyssa, 26:35)
• Identify Negative & Positive Imprints
  • “Without any judgment. We're just like a neutral scientist collecting the data.” (Alyssa, 24:36)
• Find a Triggering Adult Money Moment
  • Recall a specific time you felt fear or limitation around money; note the thought that caused stress.
• Inquiry: Is This Belief Absolutely True?
  • “Can I know without a shadow of a doubt that this conclusion is accurate?” (Alyssa, 29:55)

7. Reprogramming & Forgiveness

• Forgive Yourself for Buying Into Money Misunderstandings
  • “I forgive myself for buying into the misunderstanding that money had anything to do with my worth. I am priceless. My services, on the other hand, are not.” (Alyssa, 36:22)
• Find Evidence for the Opposite Belief
  • Root the new, empowering belief in actual evidence—creating new neural pathways for abundance.

8. Live Coaching Demo: Victoria's Money Story

• Shifting Family Scripts: "Work Is Sacrifice"
  • Victoria, a new coach, recognized a storyline inherited from her father: working long hours = financial safety.
• Swinging the Pendulum: Overwork to Rebellion
  • “In my previous incarnation, before coaching was like, work was everything… Now I'm really struggling with the opposite. I'm like, no, I want freedom.” (Victoria, 43:07)
• Addressing Pricing, Worthiness, and Sales Fears
  • Hesitation to state fees tied to “I'm not good enough,” and fear of rejection.
• Breakthrough Moment:
  • Alyssa guides Victoria to see that rejection is not personal; breathing into sensations of fear allows for integration.
  • “Can they even reject you, or can they reject a story of you?” (Alyssa, 47:24)
  • “Real success includes all of me.” (Victoria, 51:00)
  • The goal is to bring both joy/play and consistency into work—healing the split created by parental modeling.

Memorable Quotes & Moments

• On Upgrading Childhood Programming:
  • “Mind often will limit us before we even start… question the misunderstandings, question the fears.” (Alyssa, 33:30)
• On Pricing and Self-Worth:
  • “I forgive myself for buying into the misunderstanding that money had anything to do with my worth. I am priceless. My services… are not.” (Alyssa, 36:22)
• On Integration, Not Rejection:
  • “Real success includes all of me. That way you don't burn out… it's not too hard on the masculine and burnout. And it's not too hard on the feminine and no strategy. We develop our full range here.” (Alyssa, 51:00)
• On Sales as Service:
  • “Sales is about service. I know how to serve people. So let me lead with providing value.” (Alyssa, 40:15)
• On Opening to Possibility:
  • “Fun gets more done. Like, you bring that into your clients. I know you have that. I can feel your vibrancy. We want that as a part of this.” (Alyssa, 52:13)
• On Bringing Play Into Action:
  • “It's not a doing and then fun… There's joy in the doing. Fun gets more done.” (Alyssa, 54:51)

Important Timestamps

• 00:00–13:30: Setting the stage — why money work matters, especially for service professionals
• 13:30–23:00: Invitation to access and upgrade subconscious money programming
• 24:35–29:30: Guided meditation — exploring childhood money memories and inherited beliefs
• 30:00–36:30: Identifying and challenging limiting money stories; inquiry practice
• 36:30–41:30: Reprogramming beliefs with forgiveness and evidence-finding
• 41:49–53:00: Live coaching demo with Victoria — resolving self-worth conflicts, pricing fears, and family patterns
• 53:00–56:12: Integrating insights, importance of bringing both play and structure, wisdom on healthy success
• 56:12–End: Q&A, grounding learning, preview of next trainings

Actionable Exercises & Takeaways

• Reflect on Your Early Money Memories: What did your caregivers teach you about money—by words and actions? Write down both positive and negative lessons.
• Notice Current Triggers: Identify a recent situation where money felt "unsafe" or limiting. What thought or belief was present?
• Inquiry Practice: Can you absolutely know this belief is true? Would you bet on it with certainty?
• Forgiveness Statements: Example: “I forgive myself for buying into the misunderstanding that _______.”
• Evidence Gathering: Write three pieces of evidence for the new, empowering money belief.
• Action Step: Name one way you can act differently from your new perspective.

Tone and Language

Alyssa’s approach is warm, grounded, and nonjudgmental. She invites curiosity, compassion, and mindful inquiry, repeatedly affirming that healing is possible and supporting listeners in taking self-responsible action. The mood is encouraging and deeply validating, with a mix of vulnerability, expertise, and hope.

Final Thoughts

This episode offers a rare, vulnerable, and practical dive into the real sources of money stress—and how to transmute them into confidence, creativity, and abundance. Whether you’re a coach, healer, or simply someone wanting freedom from financial limitations, Alyssa’s process is a potent guide.

"The power is in you, not the situation."
— Alyssa Nobriga (24:00)

For further exploration, hands-on tools, and ongoing support, visit alyssanobriga.com/BootCamp or check out her accredited coach certification program.