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“AI is the new front door to information, not Google. People are starting their journey with AI tools, and your job as a nonprofit is to show up where those conversations are happening.” - Spencer Brooks

AI isn’t replacing Google yet, but it’s already changing how people search for information online. In this solo episode, Spencer unpacks how tools like AI Overviews and Google’s AI Mode are reshaping search behavior, why trust and visibility still matter, and what nonprofit communicators should be doing to prepare. If you work in health communications or nonprofit digital strategy, this episode will help you understand the future of search and how to stay relevant in it.

Resources

Navigating the New Normal: Decline in Nonprofit Web Traffic: https://brooks.digital/health-nonprofit-digital-marketing/decline-in-nonprofit-web-traffic/
AI Search: The Great Platform Shift: https://brooks.digital/articles/ai-search-platform-shift/

Contact Spencer

Email: spencer@brooks.digital