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The night before the Challenger launched, the engineers knew the shuttle was unsafe. They brought the data to management, and management decided to launch anyway. Seventy-three seconds later, seven people died.

If you're a communications or marketing director at a nonprofit, you've been in that room. You see what needs to change on your website and in your comms, and what your audience needs. Leadership makes decisions based on different priorities, and you're left implementing something you know won't work.

This episode is about navigating that dynamic (but not in the way you think). Before you can shift leadership's thinking, you need to recognize how your own perspective has been shaped by internal politics and priorities.

In this solo episode, Spencer shares specific ways to make the shift to user-centered thinking yourself, then help leadership see the gap between their daily reality and what website users actually need.

Resources

The Most Expensive Opinion in the Room Blog Post: https://brooks.digital/articles/most-expensive-opinion/

Contact Spencer

Email: spencer@brooks.digital