In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor communities. Whether you're a nonprofit leader or a digital marketer, this episode offers valuable strategies to enhance your organization's impact. Tune in to learn how to turn donors into lifelong partners.

About the guest

You can often find Dana Snyder in her favorite sweatshirt and comfy pants reading books with her daughter, or drinking a glass of cabernet to wind down after the week with her husband and labradoodle on the couch bingeing Suits!

Dana grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with a Bachelors in Advertising and Public Relations. Her love for philanthropy started as a college student, working on the exec board for Knight-Thon, our largest student-run philanthropy supporting our local Children's Miracle Network Hospitals.

Ever since, she has traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more.

Resources

Podcast: https://positiveequation.com/podcast/
Non Profit Pro: https://www.nonprofitpro.com/
Fortune: Nonprofits: You’ll miss them when they’re gone: https://fortune.com/2025/09/07/nonprofits-youll-miss-them-when-theyre-gone/
Her book Monthly Giving Mastermind: https://positiveequation.com/book
The Picnic Project: https://www.picnicproject.org/overview
Unreasonable Hospitality: https://www.unreasonablehospitality.com/#TheBook
Join her Monthly Giving Slack Community: https://positiveequation.com/monthly-giving

Contact Dana

Website: https://www.monthlygivingsummit.com/
LinkedIn: linkedin.com/in/danarsnyder/