Transcript
Corey Sholobo (0:00)
There's a broad spectrum, as like you just said, one of your teens is motivated by money, one of them isn't. One technique for one, one technique for another. And so to me, this is just a tool that breaks the trance.
Hillary Wilkinson (0:12)
Welcome to the Healthy Screen Habits podcast. I'm Hillary Wilkinson. Whether you're starting your parenting journey with a newborn or looking to connect with your teen on technology, let's learn some new healthy screen habits together.
Corey Sholobo (0:28)
Foreign.
Hillary Wilkinson (0:36)
As the CEO and co founder of Dayo, an app that lets parents pay their teens to use their phones less, my guest today is turning screen time limits from a source of conflict for families into a shared financial incentive. Now, what I know about motivation is, is that it comes in many forms. I have, I have child who was completely not incentivized at all by money and another one who combed the neighborhood looking for jobs. I'm very well aware that as many families who listen to this podcast will have as many varieties of kids on that motivational scale. And so we want to provide a variety of tactics to approach family solutions. Okay. And really, I'm very interested to learn more about this one. Welcome to Healthy Screen Habits. Corey Sholobo.
Corey Sholobo (1:33)
Thanks for having me, Hillary. I'm happy to be here.
Hillary Wilkinson (1:36)
Corey, you have created several successful companies in a variety of fields, everything from plastic waste to women's health. Thank you so much. We don't have enough of that. What compelled you to enter the pond of digital wellness?
Corey Sholobo (1:55)
Yeah, so as you said, I did. I built a few companies and they're all mission based. So as an entrepreneur, for my financial detriment and my mental well being, I can't get out of bed and sell something unless it has some sort of added value to culture. It's how I sort of participate in culture at large. I don't run a nonprofit. I don't run for office. Those are all great, viable ways to affect change. To me, businesses can have an effect on our culture and on our society. And if you're going to do something for money in our capitalistic society, you could do something for good as opposed to something for negative. But the way I think about it is that I'm always looking for what I call the thing behind the thing. Right. So ultimately, I was very compelled. I was in the LGBT rights movement. I was working at a magazine called the Advocate, and I'm like, well, it's not really going to matter if we have rights if there's no planet. And so that sort of led me to the plastic pollution solution. And then, you know, when this opportunity came up in midlife, women, menopause specifically, we were incubated by Johnson and Johnson, and they had said, you know, we want to help women in midlife. We don't know what to do. We sort of solved that puzzle for them with this company called Weil. But what I realized there was that about 50% of women for about 50% of their life were being unserved and were kind of sitting on the bench. They weren't really. Some of them were literally falling out of the workplace. And I won't get into this whole topic, but to me, okay, that's a mission behind a mission. We can't save democracy, we can't save the planet if we don't have some of our best and brightest out in there fighting. And that was a really great mission. And then ultimately, as part of that, this, you know, the attention economy was getting more named and more studied. And I was reading books about it and to me, I was like, oh, this is the thing behind the thing. Like, we can't have anything if we can agree on a shared reality, if we're swimming in misinformation. And more importantly, I mean, this is what we've been reading about since we were kids, you know, that these tech companies would create products that take over our brains, take over our world. And it's here, it's happening. And so as a mission based entrepreneur, I couldn't think of anything bigger. And it just, it just got my, got my juices flowing and I jumped in.
