Full article and show notes available at: tashcorbin.com/523

I want to share a theory about mindset for business owners. It's been bubbling up for a while, and it feels like there’s a bigger picture we’re not seeing these days—especially when it comes to how mindset work fits into the business journey.

Let’s talk about why working with mindset practitioners used to be a no-brainer, why it isn’t as mainstream now, and what that means for new and established business owners.

How It All Started: The “Must-Have” Mindset Work of the Early Days

When I started my business in 2013, it felt like everyone who was serious about business had a mindset practitioner. Especially if you were in the early, scrappy, trying-to-get-it-to-work stages, mindset work wasn’t just a nice-to-have, it was essential. Back then, business strategy was simpler. Fewer tech options, fewer platforms. If you wanted to run a webinar, you pretty much only had GoToWebinar—and that platform cost $197 USD every single month. In other words, you really needed at least one paying client just to cover your tech bill.

With so few options, it was crystal clear if something wasn’t working—either you hadn't nailed the basics, or you had a mindset block. If you weren’t doing that handful of core actions, it was probably a mindset issue. Results were consistent, too. People talked about the 3% conversion rule: get 100 people on your webinar, and you'd likely get three clients if your offer was solid and under $1,000.

There was this sharp focus, and because of that, if you weren’t taking action or seeing results, mindset was the obvious place to look.

...read the full article at: tashcorbin.com/523

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