On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out.

Key Topics Discussed:

Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don’t have to use sales tactics that feel out of alignment.
Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience.
What’s Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift.
Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later.
Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back.
Numbers to Know:
- Lead Magnet Opt-in Rate Benchmark: Aim for 35%+
- Sales Conversion Rate Benchmark: 2% of opt-ins
- Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert
What’s Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales.
Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out.

This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025.

Where to find Kate McKibbin:

Hello Funnels: https://hellofunnels.co/

Instagram: https://www.instagram.com/hellofunnels

2025 7-Figure Funnel Playbook here

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned:

Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...
ActiveCampaign https://www.activecampaign.com/
Stripe https://stripe.com/au
ThriveCart https://thrivecart.com/
Shopify https://www.shopify.com/