Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach.

Key Topics Covered:

The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach was particularly life-changing.
Why Barrett Left Tech Leadership: Barrett shares the story behind his decision to leave ConvertKit, citing burnout, misaligned values, and the importance of honoring what truly works for him.
Reinventing Yourself: Barrett discusses the “progressive surrender” to his authentic self and letting go of other people’s expectations. He emphasizes the courage required to walk away from prestigious roles to pursue work that is deeply aligned with one’s true nature.
Internal Work and Self-Awareness: Both Tina and Barrett talk about how internal family systems, therapy, and somatic practices helped them process old beliefs, trauma, and self-imposed pressure, unlocking new levels of happiness and productivity.
Burnout and Boundaries: Barrett shares how he intentionally structures his coaching business to avoid burnout, setting clear boundaries and focusing on a select number of clients to maintain excellence and energy.
Entrepreneurial Mindset: Insights into why entrepreneurs often feel compelled to do more, the importance of embracing ease, and how to find fulfillment beyond relentless hustling.
Masculine & Feminine Energies in Business: Discussion around societal expectations of men and women, provider roles in relationships, and the importance of balancing masculine and feminine energies for healthy organizations and partnerships.
Coach vs. Mentor vs. Therapist: Barrett explains the distinct roles of a coach, mentor, and therapist, and how they can complement each other in an entrepreneur’s personal and professional growth.
Navigating a Changing World: Barrett talks about setting boundaries with news and technology, his approach to AI, and the importance of focusing on what one can control and contribute, even in times of uncertainty.
Defining Success: Both discuss redefining success as loving and being loved, showing up authentically, and embracing the impact of deep personal connection over superficial metrics.

This episode is a masterclass in personal and professional transformation. Whether you’re an entrepreneur craving clarity, or a leader seeking deeper purpose and healthier boundaries, you’ll find actionable wisdom and heartfelt encouragement in Tina and Barrett’s conversation.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Barrett Brooks:

Website: https://barrettbrooks.com/

The Good Work Show Podcast: https://www.goodworkshow.com/

Subscribe to Little Leadership Lessons Newsletter:https://barrettbrooks.com/

LinkedIn: https://www.linkedin.com/in/barrettabrooks/

Resources mentioned: