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David Sherry explains why goal-setting often fails for entrepreneurs and how to fix it. He argues that many people set "fake" goals based on what they think they should want or what others are doing, which leads to low commitment and stalled progress; he recommends getting honest about what you truly want so you have sustainable energy to pursue it. He also warns that big, vague goals (like making a million dollars) lack actionable information and can create frustration. Instead, he suggests reframing goals around specific changes and transformations-who you want to become and what you need to do today-by focusing on habits, systems, and concrete shifts from point A to point B in business and life.

00:00 Why Goals Fail

01:01 Spotting Fake Goals

02:11 Make Goals Authentic

03:13 Goals Aren't The End

04:02 Focus On Change

04:54 Turn Goals Actionable

05:56 Systems And Habits

06:55 Becoming Who You Want

07:20 Closing Thoughts

#GoalSetting #Habits #Entrepreneurship