
Hosted by Lawrence Neal · EN

How can you build a successful strength training business that stands the test of time? In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business. We talk about everything from the workout, marketing, branding, training your staff, creating great customer experiences, effective client education, and so much more. If you want to learn how to build a successful HIT business that stands out and outdoes the competition, this episode with Luke is a must-listen. ━━━━━━━━━━━━ Start Strong, Grow Faster — Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What makes your strength training business stand out amongst your competition? That's a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into exactly how you can create your own "Proven Process". We talk about why this matters, what effect it will have on your prospects and clients, what steps you need to take, what you want to be known for, body composition challenges, and more. If you want to get more clients, get more sessions, and outdo your competition, tune in to this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups? fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and what you can take away from his business model. We go into how fit20 was able to scale massively using a simple strength studio setup, selling once-a-week HIT workouts, using technology to motivate clients and help them break through plateaus, and how they're getting people from all age brackets to come in for workouts. Plus, we talk about high-traffic versus low-traffic locations, hiring trainers for attitude instead of skill, and whether you should worry about AI replacing personal trainers. If you want to streamline your operations, attract – and keep – more clients, and grow faster with less stress, tune in to this one! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Build your own successful HIT Business — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate? Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades. James talks about the studies that have touched on this before, how they designed this one so that it really provides meaningful information, and he even addresses the criticisms that surround this whole thing. We went deep into this one, and this might even upset people on both sides of the argument! But at the end of the day, it's all about putting this information to work for you and your strength training clients, so check out the episode here. ━━━━━━━━━━━━ Learn the best ways to serve your HIT clients — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training? This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals. We go into things like buying versus leasing, machine durability and maintenance, buying brand new versus second-hand, fit considerations, modifications, and more! If you want to make sure you get the best machines for your strength training business, your budget, and your personal training style, this episode with Mike is a fantastic one to help you hit the ground running! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner? This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow faster. We go into things like their current setup and operations, marketing, sales process, retention, hiring staff, and the big takeaways, all custom-fitted for their unique needs, so that you have less doubt and more confidence in the way forward for your strength training business. This is what anyone who wants to scale and grow their HIT business can take advantage of — check out this episode. ━━━━━━━━━━━━ Join the HIB Free Community and get a FREE course to grow your strength training business ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age? Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover from back pain, as well as helping them improve their quality of life and even athletic performance. We go deep into the root causes of most back pain, how to train safely as you get older, how to breathe properly during exercise sessions, and how being fit using proper HIT strength training helped him walk off getting hit by a bus in London and get on a flight home the next day (!). If you want to know how an expert with over 38,000 consultations approaches helping clients resolve their back-related issues effectively and help grow your strength training business, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What actually makes a great personal trainer? How does a client actually get a great HIT workout session? This episode features HITuni Founder Simon Shawcross, who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training session. We go into things like how to get the best out of a client, the specific type of language you should use or avoid, corrective instruction, leading clients to failure, making individualized adjustments, and more! This was previously a members-only episode that received a lot of positive feedback, and if you're looking to step up your client experience, this is a great one to help you get to the next level! ━━━━━━━━━━━━ Personal Trainers and Studio Owners: Get a FREE course to grow your strength training business ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence ━━━━━━━━━━━━ Get 10% Off HITuni – Use Code "HIB10" at Checkout Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do the same from start to finish. I'll go through things like how to reach out effectively, specific marketing tactics, effective time management, and how you can put it all together and execute efficiently without being overwhelmed. If you've been looking for a system that's been proven to get real-world results in growing revenue over and over again, this episode is for you! ━━━━━━━━━━━━ Get a FREE course (and the RAFO Framework) to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both? Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while being a present parent. We go over how you can approach managing your business while making meaningful time for your family, how you can be a responsible parent if your workday is packed, and the right way to look at your priorities in life so that you can be successful in the long term. Plus, we go into some surprising changes in Ted's approach to HIT, training clients on GLP-1s, common gym injuries, and more. If you're a personal trainer or a strength studio owner who wants to build both a strong family and a successful HIT business, this episode is for you. ━━━━━━━━━━━━ Get a FREE course to grow a great strength training business like Ted's here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here