In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simple experiment into a trusted, embedded part of their marketing workflow. Featuring Jennifer Umberger (VP & CMO), Lee Madaus (Content & Communications), and Dottie Gouine (Digital Storytelling), the conversation dives into how disciplined processes—not just access to AI—drive real results. From brand alignment to team adoption, this episode explores how AI in higher education can power smarter, more consistent enrollment marketing.