Thu Oct 09 2025

In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss how AI in higher education admissions is driving a seismic shift in how institutions engage with prospective students. Drawing parallels to the urgency of innovation during COVID-19, Baird argues that AI represents a "silent pandemic" in admissions — one that requires institutions to rethink processes, strategy, and student engagement at lightning speed. This episode is a must-listen for enrollment leaders navigating the new realities of enrollment marketing and technology adoption.