Welcome to the next chapter of this Pulse Check Series, Part 3: The Impact of AI on Regional Businesses.

On this episode, host Adam HedeBrink-Bruno explores what AI adoption really looks like for small businesses, regional organizations, and community partners navigating rapid technological change. Joined by Marisa Enzinna, Director of Member Relations and Communications at the Ontario County Chamber of Commerce, and Camille Zess, Vice President of Growth at Travel Alliance Partnership, the conversation dives into how organizations are using AI to augment workflows, improve efficiency, and better support their teams and clients.

Find out more about what Finger Lakes Community College is doing with AI at the FLX AI Hub.

Guest Names:
Marisa Enzinna, Director of Member Relations & Communications at the Ontario County Chamber of Commerce
Camille Zess, Vice President of Growth at Travel Alliance Partnership

Guest Socials:
Marisa: https://www.linkedin.com/in/marisa-enzinna/
Camille: https://www.linkedin.com/in/camillezess/

Guest Bios:
Marisa Enzinna is the Director of Member Relations and Communications at the Ontario County Chamber of Commerce, where she helps connect and promote local businesses and tell their stories. She has 20+ years of experience in communications, having worked in journalism and non-profit development before joining the Chamber. A proud Ontario County resident, Marisa enjoys exploring the Finger Lakes with her family and pack of rescue pups.

Camille Zess is a strategic marketing leader who works with destination organizations to develop high-level marketing strategies and align stakeholders around a shared vision. She is actively engaged in the marketing AI space, having attended MAICON 2024 and serving on the TAP AI Committee, where she helps shape AI policy and education for the TAP community of travel industry professionals. She is passionate about helping people make sense of AI and apply it in practical, meaningful ways.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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