Why Hoarding Doesn’t Make You Safe—And What Does with Jordyn Middlebrooks

Jordyn Middlebrooks and I dive deep into what it means to reimagine wealth, safety, and belonging. Jordyn is a financial coach, organizer, and the host of the podcast Reimagine Wealth. With roots in the Sunrise Movement and a background in both community organizing and financial advising, Jordyn brings a rich perspective on money, justice, and identity. As we explored her story, we unpacked how her early environmental activism evolved into class-conscious financial work, and how stepping into her own class privilege—publicly—was an act of vulnerability and transformation.

We talked about what it means to build alternative safety nets, how her choice to leave a six-figure salary changed her relationships, and why conversations about money can deepen trust. Jordyn also shares her method for helping clients discover their “enough number,” blending visioning, practical financial review, and the framework of fundamental needs. This conversation touches on shame, solidarity, burnout, the limits of individualism, and the liberatory potential of mutual aid. And as always, we reflect on the internal work required to support collective change.

Meet our Guest

Jordyn Middlebrooks is a financial planner, coach, and community organizer working at the intersection of wealth, justice, and belonging. Based in Austin, Texas—on Tonkawa, Jumanos, Comanche, Coahuiltecan, and Lipan Apache land—Jordyn is the founder of Reimagine Wealth LLC and the host of the podcast Reimagine Wealth. They use their background in psychology, business management, and organizing to support clients in clarifying their financial values, redistributing wealth, and aligning resources with movement-building.

Jordyn holds a Series 65 license, a PMP certification, and degrees from the University of Florida. Before shifting into financial work, they co-led the Sunrise Movement’s Austin chapter and worked in the renewable energy and technology sectors. Today, they are a member of Resource Generation and Rad Planners, committed to supporting a Just Transition and the growth of a Solidarity Economy.

Known as someone who “makes shit happen” while balancing urgency with deep care, Jordyn’s work centers around creating accessible and permanent safety nets. They help people transform their relationship to wealth so they can act in alignment with their values—and show up as the person they want to become.

Episode Highlights

00:01:50 Meeting Jordyn and their entry into financial activism
00:07:03 Hiding class background in organizing spaces
00:10:30 Shame, anxiety, and the fear of being found out
00:18:50 The “marathon metaphor” and seeing class clearly
00:22:50 Divesting from Wall Street and choosing lower income
00:24:50 How interdependence creates real safety
00:29:60 Creating a soft place to land in movement work
00:34:60 Guiding clients toward their “enough” number
00:41:10 Planning for shifts and building adaptive money practices
00:50:50 Asking for help as a radical act of mutuality

Keywords

#reimaginewealth #classprivilege #mutualaid #redistribution #enoughness #financialcoach #socialjustice #solidarityeconomy #restisresistance #movementwork

Resources

Reimagine Wealth
Substack
Podcast Reimagine Wealth
Resource Generation
Manfred Max-Neef and Pseudo-Satisfiers

Enjoy it on Youtube here

Diana Gisel Yañez is an Investment Advisor Representative of Natural Investments PBLLC. Natural Investments is an independent Registered Investment Advisor. All the Colors is not a registered entity and is not an affiliate or subsidiary of Natural Investments. See our Disclosures and Disclaimers and read our Form CRS.