Loading summary
Lindsey Graham
There are more ways than ever to listen to History Daily ad free. Listen with Wondry plus in the Wondery app as a member of Noiser plus at noiser.com or in Apple Podcasts. Or you can get all of History Daily plus other fantastic history podcasts at IntoHistory.com It's September 4, 1893, in a large house in the Scottish countryside. As she does often while on vacation, Beatrix Potter sits down to write a letter to the children of her close friend and former tutor Ann Moore. Ann's oldest son, Noel, is recovering from scarlet fever. The problem is, Noel is often sick and 27 year old Beatrix has already sent him many letters. She fears she's running out of things to say that a child might find amusing, so she sighs and looks out the window at the forests and mountains for inspiration. Mine begins to wander across the room. Beatrix pet rabbit rustles in its cage and then inspiration strikes. Excited to follow the thought right away, she puts pen to paper. My dear Noel, I do not know what to write to you, so I shall tell you a story about four little rabbits whose name were Flopsy, Mopsy, Cottontail, and and Peter. They lived with their mother in a sand bank under the root of a big fir tree. Now, my dears, said Old Mrs. Bunny, you may go into the field or down the lane, but don't go into Mr. McGregor's garden. Flopsy, mopsy, and Cottontail, who were good little rabbits, went down the lane to gather blackberries, but Peter, who was very naughty, ran straight away to Mr. McGregor's garden and squeezed underneath the gate. Beatrix looks over at her own rabbit, imagining what mischief he might do if she were to let him loose in a farmer's garden. Smiling at the thought, she keeps writing. When she's satisfied with how this short tale has turned out, Beatrix Potter sketches some illustrations to complement the story, then seals the letter. She addresses the envelope and sets it aside to go out with tomorrow's mail, having already put thoughts of troublesome rabbits out of her mind. But this small act of kindness will change her life and indeed the world. A legacy that will endure long after this moment of inspiration that created Peter Rabbit on September 4, 1893.
Rakuten Advertiser
If you're shopping while working, eating, or even listening to this podcast, then you know and love the thrill of a deal. But are you getting the deal and cash back? Rakuten shoppers? Do they get the brands they love and cash back? And you can get it too. Start getting cash back at your favorite stores like Target, Sephora, and even Expedia. Stack sales on top of cash back and feel what it's like to know you're maximizing the savings. It's easy to use and you get your cash back sent to you through PayPal or check. The idea is simple. Stores pay Rakuten for sending them shoppers and Rakuten shares the money with you as cash back. Download the free Rakuten app or go to rakuten.com to start saving today. It's the most rewarding way to shop. That's R a K u t e.
Hyundai Advertiser
Rakuten.Com Looking for an electric SUV that doesn't compromise on space? Meet the all new 2026 Ioniq 9, Hyundai's first three row all electric EV space in an EV. Finally, with an impressive 335 mile range, this isn't your typical EV. Go further with up to an estimated 150 miles of charge in just 15 minutes on the Ioniq RWD9S. When using a 350 kilowatt DC ultra fast charger and CCS adapter, actual charge time may vary. Plus with with class leading interior space, 7 high powered USB C ports and advanced features like Highway Driving assist too, every journey is seamless and for peace of mind there's a 10 year 100,000 mile battery warranty. Ready to explore more? Learn more about the Ioniq 9@HyundaiUSA.com call 562-314-4603 for complete details.
Lindsey Graham
From Noiser and Airship I'm Lindsey Graham and this is History D History is made every day on this podcast. Every day, we tell the true stories of the people and events that shaped our world. Today is September 4, 1893, Peter Rabbit's first tale. It's 1897 in West London, four years after Beatrix Potter first wrote about Peter Rabbit. In a bright parlor, Beatrix pivots between a microscope and her journal, sketching pictures of spores. Beatrix is 31 years old, and at this moment, her passion isn't writing. It's mycology, the study of mushrooms. She is convinced that the accepted theory of how they reproduce is wrong, and she's writing a paper to prove it. Beatrix's fierce love of nature was formed at a young age. Her wealthy parents employed private tutors to teach her, and their house was filled with small pets like mice, butterflies and rabbits. The Potters loved taking the children and their pets on long summer vacations where Beatrix was free to explore the Scottish coast or England's Lake District. She occupied herself by studying and sketching nature she started her first sketchbook at age 8, and by 14, she was journaling in a coded cipher. She invented herself a natural writer. She wrote of anything that interested her. Art, society, her everyday life, but most of all, nature. Thanks to her family's connections, Beatrix met an amateur mycologist who taught her taxonomy, the study of naming, defining and classifying groups of biological organisms. He also gave her a supply of mushroom spores so she could continue her studies on her own. Observing those spores is how Beatrix developed her theory of mushroom reproduction that goes against the scientific consensus of the time. She plans to submit her paper to the Linnaean Society, an organization dedicated to the study of the natural world. It seems the perfect place for Beatrix ideas. But the society's rules officially ban women from attending proceedings or presenting their work, so Beatrix has to think of a workaround. She asks a male botanist friend to introduce the paper on her behalf, but although he happily does so, the paper is never published. Beatrix discovers that several samples she referenced in her paper are contaminated, which may have affected her findings. With a heavy heart, she withdraws the paper before the Linnean Society can officially comment on her theory. Beatrix continues to study mycology, but as time goes by, her attention is increasingly divided between science and the arts. Beatrix is already earning an income by illustrating Christmas cards. But in the late 1890s, one publisher takes notice of Beatrix's work and commissions her to illustrate some books. After that, a magazine buys a series of frog illustrations from her. This gives Beatrix confidence, and by 1900, she has set her sights on publishing her own illustrated stories. She shares this dream with her longtime friend Anne Moore, who encourages Beatrix to publish the stories she's written for Ann's children. Over the years, family has treasured and saved the letters, so Beatrix borrows them for inspiration. And after careful thought, she decides to base her first book on the letter she wrote about a small rabbit named Peter. She revises the story and adds more pictures to flesh out the action. But despite her track record as an illustrator, she's unable to find a publisher for the book. Not willing to abandon the idea, though, she self publishes 250 copies of the Tale of Peter Rabbit at her own expense and distributes copies to her friends and family. Among the recipients is Hardwick rawnsley. He's published 40 books of his own and is enchanted with Beatrix's story. So he decides to promote it personally and tours London's publishing houses advocating for Beatrix and her creation. One firm, Frederick Warren & Co. Is eager to break into the growing children's book market, so decides to purchase the Bunny Book, as they call it. Beatrix is excited by the news, but she isn't complacent. She wants to make her book the best it can be and insists on being involved at every stage of publication. She expands the book to 32 pages and demonstrates exacting standards when it comes to reproducing her original black and white illustrations in full color. After all this hard work, the Tale of Peter Rabbit hits shelves on October 2, 1902, nine years after Beatrix first dreamed up the character. The book is an instant hit, selling 20,000 copies by Christmas. Thrilled with her success, Beatrix publishes two new books the following year, the Tale of Squirrel Nutkin and and the Taylor of Gloucester, both of which are based on letters to Ann Moore's children. But Beatrix's books deliver more than just literary success. Through her work on Peter Rabbit and other stories, Beatrix falls in love with her editor, Norman Warne. In 1905, Norman proposes and Beatrix accepts. But Beatrix's parents disapprove of Norman. They don't consider an editor to be of high enough stature for their daughter. So they take Beatrix away on a family vacation, hoping time apart might cool off the couple's excitement. But while they are away, tragedy strikes. Norman dies suddenly at the age of just 37. Beatrix is devastated. She was engaged for just one month. Mourning the loss of her fiance, she will flee her parents and take refuge in the Lake District. And for months she won't be able to face writing or illustrating another story. Instead, she will find new outlets for her creativity and new ways to heal her broken heart. History Daily is sponsored by indeed. We've all done it. Try to take in all the grocery bags in one trip, but what happens when you can't manage it? A bruised banana? Some squished bread? It's often at the worst moment when you find out you need an extra pair of hands. And if you're running a business, the stakes are higher than, well, dropping stakes on the ground. When it comes to hiring fast, Indeed is all you need. Stop struggling to get your job posts seen on other job sites. With Indeed sponsored Jobs, your post jumps to the top of the page so you can reach the people you want faster. And it makes a huge difference. According to Indeed data, sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. There's no need to wait any longer. Speed up your hiring right now with Indeed and History Daily listeners will get a $75 sponsored job credit. To get your jobs more visibility at Indeed.com ONSD just go to Indeed.comOnThis Day. That's Indeed.comOnThis Day. Terms and conditions apply. If you're hiring, Indeed is all you need.
T-Mobile Advertiser
As a small business owner, you know that change is the name of the game. Operational costs, labor markets, tariffs. Wouldn't it be nice if something stayed the same? How about your business Internet rate? Get reliable secure 5G business Internet from T Mobile for business for $40 a month with a 5 year price guarantee when paired with a voice line, that's stability you need from the partner you can depend on. Switch now@t mobile.com BI/ taxes and fees.
Lindsey Graham
Guaranteed Exclusions like taxes and fees applies the exclusions and details@t mobile.com It's 1905 in the lake District on the northwest coast of England. A few months after the death of Beatrix Potter's fiance, Norman Warne, 39 year old Beatrix walks a dirt path beside a field on her property, Hilltop Farm. Beatrix was able to buy Hilltop with the proceeds from her book sales. She'd hoped that the farm would be a private hideaway for her and Norman, but following his death, these 34 acres had become a place of solitude for Beatrix. In her grief, in her hands is a large package she's just picked up. She doesn't need to open it to know what it is. She's been expecting this, the newest item of Peter Rabbit merchandise, a china tea set. After seeing how much children loved her characters, Beatrix wondered how she could bring Peter to life beyond the page. So she designed and patented a stuffed rabbit wearing Peter's blue coat. Children loved this toy, and other products followed soon after. So when Beatrix reaches the house, she unwraps the tea set in place, places it on a special shelf alongside the original Peter Rabbit toy, a branded baby blanket and a board game. Then she gets to work applying a new coat of paint to the living room wall. Improving Hilltop keeps Beatrix moving, as she still mourns Norman. But it's not just decorating her new home that takes up her time. During her first year at the farm, she throws herself into learning traditional farming techniques, and soon her property is filled with pigs, cows, chicken and sheep. Slowly but surely, the combination of manual labor and the natural splendor of the Lake District helps Beatrix to heal. Finally, she feels able to return to writing, and over the next five years she publishes two more books, the Tale of Ginger and Pickles and The Tale of Mrs. Tittlemouse. The success of these titles brings her even more wealth and fame, and in 1909, Beatrix put some of her money into buying Castle Farm, another property just across the road from Hilltop. The deal was arranged by local lawyer William Helice, and he stays on after to assist Beatrix with managing the two working farms. The pair grow close, and in the summer of 1912, William asks Beatrix to marry him. Beatrix has been here before. She knows her parents won't approve of William. They'll see him only as a small town lawyer. But she does love him, and at 46 years old, she's an acclaimed author, a successful businesswoman and completely self sufficient. She's well past the point of needing her parents approval, so she accepts William's proposal, excited for the new adventure she's about to embark on. After their wedding, Beatrix and William move to Castle Farm. Beatrix rents Hilltop to tenants, keeping a portion for her private studio and workshop. And there she pours her new happiness into two new books, the tale of Jemima Puddle Duck and the Tale of Tom Kitten. But finding time to write soon becomes more difficult, thanks to her latest passion, the breeding of the Lake District's indigenous Herdwick sheep. Returning to her early interest in science, Beatrix experiments with the latest methods and employs the best shepherds and breeders. By the 1920s, Beatrix finds that the satisfaction of working with live animals makes it hard to return to her fictional ones. But 260 miles away in London, Beatrix's publishers, Frederick Warren & Co. Are not pleased that their top author's attention is divided. They send a pointed letter stressing that they are eager for Beatrix's next book. In an angry reply, Beatrix exclaims that she is tired of writing the same stories over and over. Since Peter's debut, she has written more than 20 books in her distinctive style. And now she feels that that part of her life is done. She adds the finishing touches to the Tale of Little Pig Robinson and ships it off to her editor in 1930. This will be her final book. After that, Beatrix will feel that she has met her obligation to her publisher and can turn the page. She will focus her boundless energy and passion on another new project, one that will return her to her beginnings and occupy Beatrix for the rest of her life.
T-Mobile Advertiser
Why are there ridges on Reese's peanut butter cups? Probably so they never slip from her hands. Could you imagine I'd lose it? Luckily, Reese has thought about that. Wonder what else they think about. Probably chocolate and peanut butter.
Rakuten Advertiser
It's here, your long awaited pto. You pack up, grab your sunscreen, walk out the door and stick the key under the mat. Just one problem. You're being safe ish. You know, safe ish. It's those little tricks that don't actually keep us safe, like the key under the mat or the old leaving the lights on routine. For true peace of mind, sit back and let ADT's technicians install a security system customized for your home, with features like 24. 7 monitoring and cameras you can check from your phone. So go ahead, break in those new flip flops. And whatever you do, don't settle for Safe ish. Visit ADT.com to find out more.
Lindsey Graham
It's January 1930 at a tidy office in England's Lake District, around the time Beatrix Potter completed work on her final children's book. The now 63 year old Beatrix and her husband, William Heallis, sit at a table alongside another man, the beaming Hardwick Rawnsley. Hardwick is Beatrix's longtime friend and advocate, who helped her first publish Peter Rabbit. Papers pass between the trio for signatures, but it's not a book deal they're discussing today. 35 years ago, in 1895, Hardwick Co founded a charity called the National Trust. Its mission is to preserve the natural beauty of the United Kingdom. Today's small ceremony marks the beginning of Beatrix's official partnership with the Trust. The agreement states that she and William will purchase several farms in the northwest of England, then hold the properties until the Trust can afford to purchase them in seven years. Time it marks marks an important moment for Beatrix. This deal will secure the natural beauty of the land and guarantee her beloved Herdwick sheep ample grazing for many years to come. After all her success as an author and decades after her early studies of mushrooms, the natural world is still Beatrix's greatest passion, and she dedicates her remaining years to it. When she dies in 1943 on Castle Farm at the age of 77, Beatrix leaves behind a vast majority and diverse legacy. Not only did she give the world Peter Rabbit and her other creations, but her merchandising strategies paved the way for characters like Mickey Mouse, Bugs Bunny and countless others to enter the homes of children all around the world. And in scientific circles, her mycology work is still being evaluated more than a century later. But perhaps her most enduring gift is the one she felt the strongest about. In her will, she left most of her property to the National Trust. 4,000 acres of land, 16 farms and herds of livestock. Today, that bequest lives on as the Lake District national park in the United Kingdom. At its heart is Beatrix's sanctuary hilltop. Her studio has been preserved exactly as she left it and is open to visitors from all over the world, people whose lives have been touched in ways Beatrix Potter could never have imagined when she sat down to write a letter to a sick child on September 15th 4th, 1893. Next on History Daily September 5, 177456 delegates assemble in Philadelphia for the first ever Continental Congress From Noiser and Airship. This Is History Daily Hosted, edited and executive produced by me, Lindsey Graham Audio editing by Mohammed Shazi Sound design by Matthew Filler Music by Thrum. This episode is written and researched by Joe Godley Edited by Joel Cowan Managing Producer, Emily Burke Executive producers are William Simpson for Airship and Pascal Hughes for Noiser.
AT&T Advertiser
And now a next level moment from AT&T business. Say you've sent out a gigantic shipment of pillows and they need to be there in time for International Sleep day. You've got AT and T5G so you're fully confident, but the vendor isn't responding and International Sleep Day is tomorrow. Luckily, AT&T5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you. AT&T5G requires a compatible plan and device coverage not available everywhere. Learn more@att.com 5G Network.
Host: Lindsey Graham
Date: September 4, 2025
Episode Theme:
The episode traces the creation, impact, and enduring legacy of Beatrix Potter’s beloved character, Peter Rabbit. It explores Potter’s inspirations, her battles as a scientist in Victorian England, triumph as a pioneering children’s author, brilliant merchandiser, and passionate conservationist.
Lindsey Graham transports listeners to September 4, 1893, the day a single letter sparked the creation of “Peter Rabbit.” The episode intimately follows Beatrix Potter’s journey from writing her first tale for an ailing child to transforming children’s literature, navigating scientific prejudice, launching the modern concept of book merchandising, and preserving England’s natural beauty for generations.
“My dear Noel, I do not know what to write to you, so I shall tell you a story about four little rabbits whose names were Flopsy, Mopsy, Cottontail, and Peter. …”
—Beatrix Potter (voice of Lindsey Graham)
"But the society's rules officially ban women from attending proceedings or presenting their work...although he happily does so, the paper is never published."
—Lindsey Graham
Beatrix illustrates for others, then bravely self-publishes 250 copies of The Tale of Peter Rabbit after publishers turn her down.
With the advocacy of Hardwick Rawnsley, a respected writer and conservationist, Frederick Warne & Co. picks up the book.
Publication & Reception:
Personal Note:
Quote [08:34]:
“But while they are away, tragedy strikes. Norman dies suddenly at the age of just 37. Beatrix is devastated. She was engaged for just one month.”
—Lindsey Graham
Grieving and Healing:
Professional Growth:
Shifting Passions:
“In an angry reply, Beatrix exclaims that she is tired of writing the same stories over and over.”
—Lindsey Graham
Preservation Efforts:
“This deal will secure the natural beauty of the land and guarantee her beloved Herdwick sheep ample grazing for many years to come.”
—Lindsey Graham
Death and Enduring Impact:
Memorable Closing Remark:
“Today, that bequest lives on as the Lake District National Park in the United Kingdom. At its heart is Beatrix’s sanctuary, Hilltop. Her studio has been preserved exactly as she left it and is open to visitors from all over the world, people whose lives have been touched in ways Beatrix Potter could never have imagined when she sat down to write a letter to a sick child on September 4th, 1893.”
—Lindsey Graham
| Timestamp | Event | |:--------------|:--------------------------------------------------------------------| | 00:00–04:10 | Beatrix Potter writes the first Peter Rabbit story in a letter. | | 04:11–06:46 | Potter’s scientific work and struggles within the male-dominated field. | | 06:47–10:57 | Peter Rabbit self-published; major publishing deal and success; personal tragedy. | | 11:22–15:34 | Move to Hilltop, merchandising innovations, new love, and farming. | | 16:41–19:46 | Conservation partnership with the National Trust; Beatrix’s legacy. |
This episode of History Daily deftly captures how an act of kindness—a story written for an ill child—sparked a revolution in children’s literature, scientific inquiry, and environmental preservation. Beatrix Potter emerges as a multidimensional figure: a writer, scientist, entrepreneur, and conservationist, whose impact lives on in bookshelves, toyshops, nature reserves, and the British countryside itself.
Listeners come away with a new appreciation for the enduring magic behind the mischievous little rabbit—and the remarkable woman who breathed life into him.