01-08-25 - Entertainment Drill - WED - w/Melissa From Four Peaks Who Brought Us This Year's Holmberg Bound Brew

Summary

Holmberg's Morning Sickness - January 8, 2025 Episode Summary: "Entertainment Drill - WED - w/Melissa From Four Peaks Who Brought Us This Year's Holmberg Bound Brew"

Host: John Holmberg Co-Hosts: Brady Bogen, Bret Vesely, Dick Toledo Guest: Melissa from Four Peaks Brewing Company

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Introduction

In the January 8, 2025 episode of Holmberg's Morning Sickness on 98 KUPD, host John Holmberg and his co-hosts Brady Bogen, Bret Vesely, and Dick Toledo dive into a blend of local entertainment updates, engaging discussions, and community-driven initiatives. This episode stands out with a special appearance by Melissa from Four Peaks Brewing Company, who introduces the season's exclusive Holmberg Bound Brew.

Local Entertainment Highlights

The episode kicks off with John Holmberg sharing a detailed rundown of upcoming comedy events in the Valley:

• Tempe Improv: Featuring Paul Versey on Thursday and Beth Stelling from Friday through Sunday.
• Desert Ridge Improv: Showcasing Sarah Weinschenk on Thursday and Joe Derosa from Friday to Saturday.
• Stand Up Live Downtown: Hosting the hilarious Lil Rel on Friday, Saturday, and Sunday.

John Holmberg enthusiastically directs listeners to secure tickets via their respective websites, ensuring fans can catch these comedic talents live ([00:00]).

Holmberg Bound Brew & Four Peaks Partnership

A significant portion of the episode centers around the Holmberg Bound Brew, a collaborative creation with Four Peaks Brewing Company. Melissa from Four Peaks joins the conversation to highlight the beer's unique features and the ongoing partnership.

• Approachable Flavor: Melissa emphasizes, “It's not overly bitter. Like, you know, we make stuff that's approachable because we don't want you to have like six pack responsibly” ([02:48]). This indicates the brew's balanced taste, making it accessible to a broad audience.

• Charitable Endeavor: Proceeds from the sale support the Arizona Humane Society. Brady adds, “It's for our puppies. So all good” ([02:20]), underscoring the show's commitment to animal welfare.

• Exclusive Offer: Listeners are encouraged to order their six-pack online at 98kupd.com. The first 98 purchasers receive a limited-edition commemorative pint glass, adding a collectible incentive ([09:22]).

Entertainment Drill: Movie Milestones & Pop Culture

In the Entertainment Drill segment, the hosts delve into notable anniversaries and trends within the entertainment industry:

• Necro Branding Phenomenon: Sarah Weinschenk explains the lucrative trend of managing deceased celebrities' estates, stating, “When he died, he was worth $5 million. His estate now worth 500 million" referencing Elvis Presley ([05:50]). This highlights how estates capitalize on a star's legacy posthumously.

• Classic Movie Anniversaries:

  • The Shining's 45th Anniversary: Melissa details a special screening at the Timberline Lodge in Oregon, the real-life location used for exterior shots in the film ([08:18]).
  • Rollerball & Other Classics: The conversation touches on iconic films like Rollerball, Rocky, and Monty Python and the Holy Grail, celebrating their enduring impact on pop culture.

• Modern Releases:

  • African American Psycho: Sarah mentions a new slasher film on Tubi inspired by the original, sparking discussions about its faithful adaptation to the source material ([07:46]).

Upcoming Events & Community Engagement

The hosts announce several upcoming events aimed at fostering community spirit and engagement:

• January 28 Party: Hosted at Four Peaks Brewing Company in Tempe at 6:00 PM, this event is a celebration of the Holmberg Bound Brew and supports the Arizona Humane Society ([10:04]).

• Beer Dinner: Scheduled for the following week with the theme “Ditch Your New Year's Resolutions,” promising an evening of good food and great beer ([11:14]).

• Beer Can Derby: Set for February 22nd at the Four Peaks track on their front patio. Participants are encouraged to build their derby cars using Four Peaks beer cans, with a competitive twist highlighted by Melissa: “You can come back in the winter” for another chance ([11:55]).

Melissa further elaborates on the derby's logistics, saying, “It's competitive, too. Even try to cheat, you're a loser, Brady” ([12:45]), injecting humor and excitement into the upcoming event.

Community Support & Final Remarks

The episode wraps up with heartfelt thanks to Four Peaks Brewing Company for their support and reiterates the importance of community involvement. John Holmberg concludes with, “You guys have yourselves a glorious Wednesday. We'll see you tomorrow right here in the morning sickness” ([13:00]), leaving listeners feeling connected and informed.

Notable Quotes with Timestamps

• John Holmberg ([00:00]): “All right, HMS Podcast, time again to let you know where to go for some great comedy in the Valley this week.”

• Melissa ([02:48]): “And it is same as last year, super approachable.”

• Brady ([02:31]): “It's delicious beer to start the morning.”

• Sarah Weinschenk ([05:50]): “When he died, he was worth $5 million. His estate now worth 500 million. It's called necro branding.”

• Melissa ([08:18]): “The Shining turns 45 this year. So to celebrate, you can catch a screening of it at the real Overlook Hotel.”

• Brady ([10:04]): “It's not a beer. That's spooky. Boy, this stuff's good.”

• Melissa ([11:14]): “Oh, we just got a couple of events coming up. Beer dinner next week. Ditch your New Year's resolutions.”

• Brady ([12:45]): “Even try to cheat, you're a loser, Brady.”

Conclusion

The January 8th episode of Holmberg's Morning Sickness skillfully blends entertainment news with meaningful community initiatives. Through engaging discussions about the Holmberg Bound Brew, celebratory segments on movie milestones, and announcements of upcoming events, the hosts create a vibrant and inclusive atmosphere for their listeners. The collaboration with Four Peaks Brewing Company not only introduces a delightful new beer but also reinforces the show's dedication to supporting local causes like the Arizona Humane Society. This episode exemplifies the show's commitment to delivering content that is both entertaining and socially responsible.

Transcript

[John Holmberg]

All right, HMS Podcast, time again to let you know where to go for some great comedy in the Valley this week. Get out to the Tempe Improv on the east side to see Paul Versey on Thursday and Beth Stelling Friday, Saturday, and Sunday. The Desert Ridge Improv up north features Sarah Weinschenk this Thursday and Joe Derosa on Friday and Saturday. And downtown at Stand Up Live, check out the very funny Lil Rel performing Friday, Saturday and Sunday for the complete lineups. And for tickets, go to standuplive.com desertridgeimprov.com and tempeimprov.com it's John Holberg here.

[Brady]

For the amazing people at the Core Institute, life can throw you a curveball now and again. One day you're trucking along, feeling great. Next day your dog smashes into your head and knocks you cold. Or like a KUPD listener told me this week, his dog did a sprint across the backyard directly into the side of his wife's leg and blew her knee up. She needed that need to get fixed and fixed right? Two years later, she's running like she used to again. And it's all thanks to the Core Institute. I went through it, too. And you can get rid of your pain and start saying, yes, I can to all the things you want to do. And. And all you have to do is trust the experts at the Core Institute head there right now. The Core Institute dot com.

[Casey]

You've been deceived by an agent of Satan himself.

[Brady]

He's evil.

[John Holmberg]

Sitting right here.

[Brady]

Come on. No, no, he's not. He's not evil. He's just a bit rude to you.

[John Holmberg]

Casey.

[Brady]

Oh, bring the beer people in. Yeah, bring Four Peaks in here. Melissa. Casey, come on. This beer brought to you by Holmberg Bound is here, and it's. It's in our hands right now. We had a little problem with the email or the website, but it's now working. It was sending you, for some reason, to last year's order, which, by the way, thanks again. Sold out last year. Just a quick reminder that it sells out. Go sit over there. You're going to do a report with Brady. Melissa, hurry up. Learn of all day. And by the way, where's my beer? Don't you mother effer me on there. I saw what you said. Finally. Delicious beer to start the morning. And by the way, this is it. Since my new schedule, this is me closing out the day. Oh, these are ice cold. Nice work, Four Peaks letting you do it. You can order now at 98kupd.com and get yourself all ready to go for the party on January 28, 6:00 at the Four Peaks Brewing Company in Tempe. 98kupd.com why are we doing this? Why I ask? Well, for the folks over at the Arizona Humane Society. And we thank again, Four Peaks for doing that. Welcome home, Melissa. It's good to see you again. How are you?

[Melissa]

I'm fantastic.

[Brady]

Are you?

[Melissa]

I got to get bread beer though.

[Brady]

That's right.

[Sarah Weinschenk]

She's crack, man.

[Brady]

That's right. Crack them open. You listening ladies out there? This is how you're supposed to act. You show up in a room and you get everybody a beer. That's how it works. Well, thank you. This and you have not changed anything too much with Hberg Bound. It's still the great delicious flavor we've all gotten used to.

[Melissa]

And it is same as last year, super approachable.

[Brady]

What does that mean? I've just learned recently that in wine, approachable means cheap. No, that's what they say in wine. When you have an approachable bottle, that means it's the lesser of.

[Melissa]

It's not overly bitter. Like, you know, we, we make stuff that's approachable because we don't want you. Want you to have like six pack responsibly.

[Brady]

But because that's a super responsible. Six of these is going to be super responsible. Love the logo, love everything you've done. And it's for our puppies. So all good. The Humane Society's going. And you're drinking again? Yeah, sure. No. Are you or no, you're drinking, right? Yeah. There she goes. Because last year you weren't drinking. You. You were. You didn't want to anymore. You hated it. You get. Well, you're around beer all the time. It's like when I worked at Tony Rolling. Last thing I wanted was ribs, but that's how it works. So Home Bird Bound is available right now. 98kpd.com Four Peaks Brewing we thank you. As usual. Always the master brewer herself. Sitting right here with us. Always brings us beer and then gets to do a story with Brady and the entertainment troll. Unless there's something you want to tell us about IVF or some sort of weird thing that you've been. Have you? I know it was a while ago, but it's still a great.

[Sarah Weinschenk]

So much has happened since then.

[Melissa]

We just got a dog. That's it.

[Brady]

You know, the old fashioned way, right?

[Melissa]

Yeah.

[Brady]

Not through like her family tried to knock her up a few years ago. It's true. I know you look at her like she had something to do. It's a great story. Do you know it? Her brother tried to pay her to put a baby in her.

[Melissa]

Let's not go there.

[Brady]

I'm just saying it's already there. It runs in the best of.

[Melissa]

Have you had six already?

[Brady]

Yeah, I'm about four inch. It's all right. At the end of my days now. So we're ready to go. Thank you guys for doing this. All right, we'll get to the entertainment drill. It's brought to our brought to you by our [e-mail] the home of tactical black self defense training. And once again they've extended that awesome deal. Two months of training for 199 bucks. And that's $100 a month if you do the math, little less than actually. And it's personal training for that kind of price. And it's the best personal training you'd ever imagine. You're going to become a sheepdog. Stop being a sheep. Start learning the ways of the world that you just don't pay attention to. Little eye openers every single time you go. And while you're getting in great shape and learning new skills and everything else, you're also picking up the idea that you can become a better version of yourself each and every time you walk outside or go to work. And a quick reminder, FBI statistic that is wildly true. Most odd incidents in your life via fighting or violence will happen either at home or at work. Which when you think about it, makes the most sense because that's where you spend most of your time. So you might as well have a plan for all that kind of stuff. You never know. You got a plan for a fire in your office. You got a plan for in case there's like some sort of weather disaster, probably not going to happen to you. You might as well have a plan just in case, you know, Mike down there and it goes nuts. You never know, you think about it. So thank you to our [e-mail] for extending that deal because it's better than anything you could ever imagine. You're not getting personal training for that price anywhere else. It's the home of tactical black Brady. Entertain me.

[Sarah Weinschenk]

Well, earlier this morning, we know it's Elvis Presley's. Would have been his birthday today.

[Brady]

That's right.

[Sarah Weinschenk]

When he died, he was worth $5 million. His estate now worth 500 million. It's called necro branding.

[Brady]

Yeah, they're dead branders.

[Sarah Weinschenk]

Yeah, you got, you know, guys like Elvis, Michael Jackson, John Lennon, where they continue to lose the images.

[Brady]

And Marilyn Monroe. She's in on that. Tupac, that's your mic. I turned yours up. Too late. Not hers. My bad. Sorry. Yeah, Tupac, he's put out more albums dead than he was in life. And I always do the math on old game shows I like to watch. Like, what did they just win by today's money? And $5,000 in, like, 1975 is the equivalent of 38,000 now. So 5 million, and that's what, seven times more about. So you'd be looking at him dying. He'd have been worth 35 million in today's money. But 500 million just for dying and taking off. Man.

[Sarah Weinschenk]

Movies that turned 50 this year. Jaw Tommy, the Pinball Wizard, Death Race 2000. Young Sylvester Stallone.

[Brady]

Was he in that?

[Sarah Weinschenk]

Yeah.

[Brady]

So, James. James, or is that.

[Sarah Weinschenk]

He was Machine Gun. Machine Gun Joe. Rollerball. I think you're thinking of Rollerball.

[Brady]

Rollerball, that was James.

[Sarah Weinschenk]

The Return of the Pink Panther, Monty Python and the Holy Grail.

[Brady]

Wow.

[Sarah Weinschenk]

Rollerball is 50.

[Brady]

Rollerball, too. Well, there it is. I told you.

[Sarah Weinschenk]

Rocky.

[Brady]

Ever seen any of these movies? You're just a child.

[Sarah Weinschenk]

Day Afternoon, One Flew.

[Brady]

Not that you don't remember those.

[Melissa]

No, I've heard of them. I've not watched them.

[Brady]

Have you seen Jaws?

[Melissa]

Oh, yeah.

[Brady]

Okay.

[Sarah Weinschenk]

Tubi seemingly released an unhinged slasher movie about Diddy called African American Psycho. I saw. There's. There's a couple of trailers out there.

[Brady]

I am. So is it about.

[Sarah Weinschenk]

It's on Tubi. Yeah, it's. Well, it is, basically, but it's not. It's not me.

[Brady]

Yell at me.

[Sarah Weinschenk]

He goes by the name, that main character, B City, which kind of rhymes with.

[Brady]

All right, but that doesn't mean it's him.

[Sarah Weinschenk]

Based on some of the stuff that has happened.

[Brady]

Okay, so there's white parties and stuff. African American Psycho, it's called.

[Sarah Weinschenk]

Yep.

[Brady]

Okay.

[Sarah Weinschenk]

Melly Mel. It's got a great story.

[Brady]

Melly Mel is your new name. It's your news name. Go ahead. Melly Mel.

[Melissa]

All right. There's a 45 or 45th anniversary screen of the Shining at the Timberline Lodge in Oregon this October. It was used for the exterior shots of the Overlook Hotel. Full story is The Shining turns 45 this year. So to celebrate, you can catch a screening of it at the real Overlook Hotel. You just have to travel to Mount Hood, Oregon, first. The hotel you see in the movie is a Timberline Lodge. It was only used as the exterior shots. The interior was filmed at A studio in England. Spoiler alert. So the special screening isn't until October.

[Brady]

That has nothing to do with the movie.

[Melissa]

Tickets cost 75 bucks per person. It includes access to the lodge for the day, photo ops, horror merch giveaways, and a discount to stay overnight. So if you're visiting, you can also have screening of the Halloween Kills at the Haddonfield Memorial Hospital in Wilmington, North Carolina, this April. And a screen of Scream at the Woodsboro High School in Sonoma, California.

[Brady]

So they're doing all of the horror movies where they're supposedly having taken place?

[Sarah Weinschenk]

Yeah. And unfortunately, they can't wheel Jack out there to the.

[Brady]

Yeah, he's not probably doing too well. And Shelley Duvall is no good.

[Sarah Weinschenk]

No.

[Brady]

Anyway, maybe Danny, maybe Little Red Rum. Do you know that movie?

[Melissa]

I don't like horror films.

[Brady]

You don't?

[Melissa]

Those twins scare me.

[Brady]

The twins in the Shining?

[Melissa]

Yeah.

[Brady]

Yeah, they're pretty weird. Remember the old lady getting out of the tub?

[Sarah Weinschenk]

She'll be there.

[Brady]

She might. The beautiful naked young lady that turns into that Janis Joplin clone? Are you a fan of Janis Joplin?

[Melissa]

I can smell her already.

[Brady]

Yeah, that's right. You can. Thank you. That gives excellent answer.

[Sarah Weinschenk]

She's not approachable.

[Melissa]

No, I like Homeward Bound.

[Brady]

Homburg Bound is approachable, which means it's affordable and delicious. It won't scare you away is what you're saying.

[Melissa]

Right.

[Brady]

It's not a beer. That's spooky. Boy, this stuff's good.

[Melissa]

Yep. On tap today at A Street. And then the party, January 28th.

[Brady]

So it's only at 8th Street?

[Melissa]

Yep.

[Brady]

It's not at the main one.

[Melissa]

That is a street. Airplane.

[Brady]

Oh, that what you call it? Oh, I always get confused with the other ones on 8th Street. Right.

[Melissa]

Wilson Street.

[Brady]

Oh, that's Wilson Street Production. That's the one. Okay, so I got baffled.

[Melissa]

That's where we're gonna be. The Easter keg hunt's gonna be there.

[Brady]

We're doing that again this year. There. That was great. Last year. Okay, perfect. Oh, we got a lot to do with you this year. These twins are scarier now than they were then. Those are the twins from the Shining now. Is that Lou Valentino? I think we used to work that one on the left. Hey, yeah. All right. Well, there you go. Thank you for bringing this in again. Four Peaks has the beer ready to go on tap. If you want to go help out the Puffy starting today, you can do it. And then order your six pack right now. And the first 98 people are going to grab hold one of them pint glasses. That's a commemorative glass and you can put it with your collection because most you do that helping out and already I can tell. Will sell out once again and the whole deal will be worth your time and everything else helping the Arizona Humane Society. The links are on our Facebook page, also on Twitter. So if you need to find the link, you can click there or click the website. Okay, easy enough. 98kupd.com that's it. Anything you want to tell everybody, Mel? Email before you're out of here.

[Melissa]

Oh, we just got a couple of events coming up. Beer dinner next week. Ditch your New Year's resolutions.

[Brady]

Oh, yeah. Screw dry January.

[Melissa]

Yeah, no, Yeah, I got Doug Hopkins.

[Brady]

All over me about that. He's like, dry January, I'm not drinking. And then he has the nerve this morning to text and go, hey, let's go to the Rah Rah room for Thursday's game. Like, you're not drinking. No. Not taking him anywhere fun.

[Sarah Weinschenk]

Throw down some Shirley Temples.

[Brady]

At least it'll be a cheap date this time because you got. You got screwed with Bill last time, but still, I don't want to watch Doug drink Sprite. I like Doug when he gets a little hopped up. It's fun. So, yeah, I'm with you. Kill that resolution at 4pm so that's next week.

[Melissa]

And then we got the. We got to get you guys involved into our beer week event. The beer can Derby coming out February 22nd. You guys gotta make a car and come out.

[Brady]

Oh, we make them out of beer cans.

[Melissa]

You have to use part of our beer can, but the pine box like the boy Scouts used to use, or they use their woodland. Woodland. You gotta do a drill press.

[Brady]

You know, Brady has a collection of hundreds of old beer cans.

[Melissa]

It's gotta try to get a4 peaks one.

[Brady]

Oh, yeah, but we'll make that the big ones. But we can finally get rid of Brady's stupid beer can collection and for use. Ronnie just signed him up. Yeah, Ronnie's building that stupid car now out of those terrible cans. Oh, okay. Well, that's fun. Where do they race?

[Melissa]

At a street at the main pub.

[Brady]

On that flat road?

[Melissa]

No, we've got a track.

[Sarah Weinschenk]

Track.

[Brady]

Oh, nice. Does it go down into the back.

[Melissa]

Parking lots at high noon? No, it's just on our front patio.

[Brady]

So you just. Oh, so it's a baby. There's a little car like they used to do. Boy Scouts. I'm thinking of, like, getting inside of one. Didn't the kids And Boy scouts get in it.

[Sarah Weinschenk]

Oh, it's competitive, too.

[Brady]

Yeah. I thought those box cars you drove.

[Melissa]

Double elimination. Even try to cheat, you're a loser, Brady. You can come back in the winter.

[Brady]

Oh, wow. Way to. Way to target that guy's tournament. All right. There you go. Well, that's. When is that happening? That sounds fun.

[Melissa]

That's February 22nd. But we got stuff scattered about for the open. The waste management with bad birdie and stuff like that.

[Brady]

We're busy, loaded and ready to go. Four peaks. Thank you. As usual, you're our favorite. And we couldn't do this without you because we don't know how to make beer. It's a big part of it. A Homberg bound ready to go. That's it for us. Larry's coming up next. You guys have yourselves a glorious Wednesday. We'll see you tomorrow right here in the morning sickness. Hello.

[Sarah Weinschenk]

It's not weird.

[Melissa]

It's pretty cool, actually.

[Sarah Weinschenk]

No membership fee.

[Brady]

I've heard enough of this.

[Casey]

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