01-26-26 - Listeners Want To Know If Toledo Is Going To Get Super Bowl Tickets To See His Team - Guad Replay

Summary

Podcast Summary: Holmberg's Morning Sickness

Episode: 01-26-26 - Listeners Want To Know If Toledo Is Going To Get Super Bowl Tickets To See His Team - Guad Replay
Date: January 26, 2026
Host: John Holmberg & Crew (Brady Bogen, Bret Vesely, Dick Toledo)
Podcast: 98KUPD | Hubbard Radio (Arizona)

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Episode Overview

This episode focuses on the excitement and dilemmas surrounding Dick Toledo, a long-time co-host and dedicated Seahawks fan, and whether he’ll make the sacrifice to attend the Super Bowl in Santa Clara to watch his team. The hosts discuss ticket prices, fan loyalty, balancing life events (like significant birthdays), and poke fun at each other’s fandoms and priorities. The camaraderie, teasing, and genuine sports passion make for an engaging, relatable listen.

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Key Discussion Points & Insights

1. Toledo’s Super Bowl Dilemma

• [01:21 – 02:44]
  • Listeners are curious about whether Toledo will attend the big game.
  • Toledo admits that going alone is one factor, but the main issue is the high cost, both for tickets and travel.
  • “No one will go with you? Even Lisa’s right out?” (John/Host, 02:09)
  • It’s Lisa’s milestone 50th birthday, so finances are tight and he can’t justify spending on a solo Super Bowl trip.
• Playful ribbing from the team:
  • “You can't take her to her Super Bowl for her birthday?” (John, 02:25)
  • “I thought about it. I thought about presenting it to her.” (Toledo, 02:28)

2. Fandom, Sacrifice, and Justifying the Cost

• [02:44 – 04:43]
  • Co-hosts compare past sports pilgrimage efforts:
    • John bought World Series tickets when his team made it.
    • They debate whether not going makes Toledo any less of a “real fan.”
  • “Whatever the cost is, Toledo, a real fan wouldn’t balk at that.” (John, 04:07)
  • To that, Toledo counters: “Cost was like one tenth of what the Super Bowl tickets were.” (Toledo, 04:17)

3. Networking for Super Bowl Tickets

• [02:41 – 05:07]
  • The crew jokes about wheeling and dealing for tickets.
  • Suggestions include reaching out to comedian friends with connections, like Craig Gass and Adam Ray, who might have access.
  • “Can’t you get Craig Gass to get you in?” (Bret, 02:41)
  • “He gets in everywhere!” (John, 02:44)
  • Adam Ray is reportedly hanging out with celebrities: “He’s sitting there hanging out in a suite with Big Dumper.” (Toledo, 02:45)

4. Super Bowl History as Seattle Fans

• [05:07 – 06:03]
  • They recount the Seahawks’ previous Super Bowl appearances—three trips, only one win.
  • “We only beat the Broncos. Creamed them.” (Toledo, 05:34)
  • Also recall the infamous “should have run Marshawn Lynch” play.
• The group reminisces about the career overlap between Toledo joining the show and the Seahawks’ good fortune:
  • “We’ve been to the Super Bowl four times—all because I’ve been on this show.” (Toledo, 05:16)
  • “Each 10 year anniversary of your employment, they go to the Super Bowl.” (Holmberg, 05:20)

5. Partners, Priorities, and Relationship Debates

• [06:06 – 07:38]
  • The group weighs whether a significant other's big birthday or your team’s Super Bowl trip should win out.
  • Playful gender-stereotyping about how partners might behave in reverse situations.
  • “If the Packers are in the Super Bowl and Matthia wants to go, are you going with her to watch the Pack?” (Brady, 06:44)
  • “No, she’s not a fan.” (Toledo, 06:49)

6. Could Toledo Go as 'Media'?

• [07:43 – 07:54]
  • They spitball about having Toledo go as part of KUPD media coverage.
  • “Can’t Toledo just show up with a camera and a mic in the KUPD truck... say you’re part of the media?” (Brady, 07:43)
  • “Can’t do it that early.” (John, 07:51)

7. Listener Events – Upcoming Super Bowl Party

• [07:54 – 08:49]
  • Even if Toledo doesn’t attend live, they’re planning a KUPD Super Bowl party at Desert Ridge due to “prizes too good to ignore.”
  • “If you don’t have great prizes, we’re not doing it.” (Holmberg, 08:08)
  • Tease that listeners can show up, support, or heckle Toledo in person.

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Notable Quotes & Memorable Moments

• [04:07] John (Holmberg): “Whatever the cost is, Toledo, a real fan wouldn’t balk at that.”
• [05:16] Toledo: “We’ve been to the Super Bowl four times—all because I’ve been on this show.”
• [06:44] Brady: “If the Packers are in the Super Bowl and Matthia wants to go, are you going with her to watch the Pack?”

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Timestamps for Critical Segments

• [01:21 – 02:44] – Toledo discusses why he isn’t going to the Super Bowl
• [02:44 – 04:43] – The crew rib Toledo about the meaning of “real fanhood”
• [05:07 – 06:03] – Super Bowl history and long-standing inter-staff jokes
• [07:43 – 07:54] – Discussing sneaking Toledo in as media
• [07:54 – 08:49] – Details on the KUPD Super Bowl party for listeners

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Tone & Style

The episode is classic morning show banter: playful, sarcastic, sports-centric, and filled with local flavor. The hosts tease each other like old friends, mixing genuine sports enthusiasm with humorous takes on relationships and fandom. Their laughter and ribbing make for a lively, informal conversation.

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Summary for New Listeners:
This episode is centered on whether you’d make the pilgrimage for your team if you had the chance. The hosts explore what it means to be a “true fan,” balancing personal life and sports obsession, and how far they’d go to see their teams win it all. There’s plenty of relatable humor, heartfelt debates about loyalty (to teams and partners!), and inside jokes for AZ listeners. And if you can’t make it to the game, maybe you’ll join Holmberg’s crew for the Super Bowl party—which is sure to be a show in itself.

Transcript

[A]

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[B]

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[C]

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[D]

The old method of treatment for a.

[E]

Person in this condition was to throw him in jail.

[D]

All right, everybody, there's a cruising through a Monday. Let's get through this as fast as we can. Just blew my nose for about a minute and a half. Was a wow. The spigot. Do not catch this. I don't know where it's coming from. I don't think my body's this big to house this much goo, but it's got it in there. I'm. I am a. I am more goo than man Toledo. We had People are asking like crazy about your trip off to Santa Clara as a Seahawks fan. And off the air we've been listening to you say, just can't do it. Too, too costly. You're not going to sell plasma or do anything like that to try to get up there to Santa Clara. You're not going to go watch your Seahawks in San Francisco's stadium. Try and hoist that, Lombardo, because first.

[E]

Off, it's going to be a solo trip as it is right now, and my Seahawk buddies, no one will go with you about going leases right out.

[C]

Why?

[E]

Because of the cost.

[D]

Because it's too much.

[A]

Yeah.

[D]

All right.

[E]

And.

[D]

Well.

[E]

And this is the year she turns five. Zero. So. So we have to save up.

[F]

You got to save up.

[D]

You can't take her to her. To the Super Bow her birthday.

[E]

Can't do that. I thought about it. I thought about presenting it to her.

[D]

And just saying, hey, happy birthday.

[E]

But you like San Francisco. You really?

[D]

Well, it's not. You're nowhere near it.

[E]

No, I know.

[C]

An hour away.

[D]

Yeah.

[A]

Can't you get Craig gas get you in?

[D]

Gas will get you something.

[G]

He gets you.

[A]

He gets in everywhere.

[E]

About hitting up Adam Ray, because he's sitting there hanging out in a suite with Big Dumper.

[D]

Oh, is he up there with. Oh, man.

[E]

That's his new buddy now. They hang out, do everything.

[D]

He always talking with Adam when he was here over the holidays, and he's like, hey, bro, I'm friends with Cam Hayward if you want to be buddies with him. I'm like, yes, I do want to be friends with him. Like, why would you ask? Let's just.

[C]

Let's go.

[D]

I'll tell him. And then. So, yeah, I text him. I have. There was a, like, Steelers game that day, and I text Adam. I'm like, ask him if I should wear T.J. watt or his jersey. He says, you should wear his jersey, bro. Who else would he say? I'm already in my. T.J. watt. I'm sorry, I can't take it up. Once he said the wrong thing, but it was. Yeah, it's remarkable, like, being friends. He's friends with all of them.

[E]

He's friends with everybody.

[D]

Yeah, that's pretty cool. So you're not going. You've got a couple of connects. Your boy, you and the boy. Don't go.

[E]

He is funny because he. He did look at me at the end of the game last night as we were high fiving. And. And I looked at Lisa, and I said, so we're going to Santa Clara.

[D]

Yeah. The new girl's coming in. We're all curious who's attacking the door. All right, get it out of your system now, boys. The second she walks through the door, nobody's allowed to do what you guys just did, which is plaster your faces against the. We got a new girl starting all right. Calm it down. Anyway, so to which I said, whatever the cost is, Toledo, a real fan wouldn't balk at that because I knew.

[E]

You'Re gonna give me crap either way.

[D]

Hoist that. You bought World Series tickets before they were even in it. And now you won't even buy super bowl tickets. And they're actually in there.

[F]

And this is the one you're gonna dominate to hold.

[E]

Cost was like one tenth of what the super bowl tickets were.

[D]

Walk in the park and then you're going to hoist the Lombardi on the 49ers field.

[E]

And it was an easy drive away. The World Series would have been.

[D]

The only way you'd get me to go to Baltimore is if the Steelers won the super bowl in it.

[E]

Ah, you. You'd go to the super bowl in Baltimore.

[D]

Baltimore. If I knew the Steelers had as easy a road as your team's got right now.

[E]

Stop it.

[D]

14, 15 point win minimum.

[E]

Here we go.

[F]

Reach out to Adam. Reach out to gas.

[D]

Yeah, I'd be going selling cars.

[E]

Gas was conspicuously quiet yesterday.

[D]

He texted me this morning. Did he?

[E]

Was he on the sidelines? Because I was texting him, trying to see how he's feeling?

[D]

Probably. I didn't ask him that. Just back and forth with a couple things. But congratulations. Toledo's team's in the Super Bowl.

[E]

Good for you. I give all credit to you. You hired me in 2005.

[D]

That's true.

[E]

We went to the super bowl that year. Well, 2006, but 2005 season.

[D]

Yes. Yes.

[E]

We've been to the Super bowl four times. All because I've been on this show.

[C]

Yeah.

[D]

Each 10 year anniversary of your employment, they go to the Super Bowl. Pretty much, yeah. There was one in between there. They got bounced.

[E]

Little off, but yeah.

[D]

You got two Super Bowls. Three. Three visits, two wins.

[E]

No. One win, three visits.

[D]

This is the only one.

[C]

Once.

[E]

This is the. Yeah, we only beat the Broncos. Creamed them.

[D]

Oh, that's right.

[E]

We beat you the next year. We lost to the Patriots on the should have run. Marshawn Lynch.

[D]

That's right.

[E]

This is the fourth trip all on. All since that.

[D]

Yeah. Well, you're welcome.

[E]

Yeah. Alex was negative two weeks old when they went. First time in Detroit.

[D]

You took a risk there because you weren't supposed to leave the screaming Mimi back home a week to go. She was not happy with you.

[E]

We both had to get. Get away from each other because she was not.

[F]

Everybody needs a little time away.

[A]

That's right.

[D]

Chicago player to see. Yeah.

[C]

And then.

[D]

And you had to run away from her. All right, well, good. You're gonna do it again. You're gonna leave this one behind for her 50th birthday. I have to. All right. What did she get you for your.

[E]

50Th birthday party with friends.

[D]

Something she wanted to do.

[F]

Well, let me ask you this. If it was her championship team.

[D]

Yeah.

[F]

And it was your 50th birthday.

[E]

She's a woman, Brady. She got.

[F]

I know, but if she did, you.

[D]

Know, and she got you tickets and.

[E]

Oh, yeah, yeah, yeah.

[F]

But if she wanted to go. Oh, even though it was your 50th birthday, use this. You say go to that championship. That only happens.

[B]

Yeah.

[E]

If the packers are in the super bowl and Matthia wants to go. Are you going with her to watch the pack?

[C]

No, she's not.

[A]

Fire.

[D]

So that's different. Because he's got a different team. If. If she watches the games with you and wears the jersey.

[E]

She doesn't.

[D]

Oh, never mind.

[E]

No, she doesn't. She doesn't pretend.

[D]

Yeah. You can't do that.

[E]

She tries to play like she's a Cardinal fan. I'm like, they've never given you any joy.

[D]

She just liked wearing red for.

[A]

Yes.

[D]

Some sort of commie Cardinal fan. All right, well, if you go, I'd be proud.

[C]

I'd go alone.

[D]

I don't do anything alone. I get scared of all that, but.

[E]

Oh, I. I don't mind doing things alone.

[D]

You should do it.

[F]

Why don't you not take that side of the Chicago.

[A]

She wouldn't go.

[D]

She wouldn't go.

[A]

No, she absolutely would not go.

[D]

You'd go. Well, you don't care. You'd go to a Packers super bowl if Ronnie was suddenly, like, pretending to be a Super fan even though she's a Packer.

[F]

Yeah, I'm going, huh?

[C]

Yeah.

[D]

All right.

[E]

Can't Toledo just show up with a camera and a mic in the KUPD truck and one of those things on the microphone that says kupd and say, you're part of the media.

[D]

Can't do it.

[E]

Can't do it that early.

[D]

We got our press passes when the Cardinals went because they gave it to local radio. Anyway. Well, good luck to you, Richard. Watching from. Well, we're going to have a Super bowl party after all, I think, up at Desert Ridge. Yeah. Because they started getting these prizes that were too good to ignore.

[E]

Okay, good.

[D]

So we're, like. I told him, I said, if you don't have great prizes, we're not doing it. Loading up, like, loads of money and stuff. So keep your ears open for that one. That could be pretty fun because I think we instead of a Super bowl that we care about, I think you watch Toledo and booing. All those Toledo haters can show up in Patriots gear and boo Richard. We'll put them up on the stake. Yeah. Anyway, we got our Guadalupe replay from Friday and that's when geography Grady got involved. We're not sure why the guy called him Grady, but it was just Grady's a black geography teacher named Grady. He was there and then Darth Vader for the Death Star Comedy Jam. We had a lot of fun stuff on Friday. Let's get right to it. It's your Guadalupe replay here on a Monday.

[E]

It's not weird. It's pretty cool actually.

[D]

No membership fee. I have heard enough of this.

[G]

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[D]

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[G]

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[C]

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