Podcast Summary: Holmberg's Morning Sickness

Episode: 01-26-26 - Listeners Want To Know If Toledo Is Going To Get Super Bowl Tickets To See His Team - Guad Replay
Date: January 26, 2026
Host: John Holmberg & Crew (Brady Bogen, Bret Vesely, Dick Toledo)
Podcast: 98KUPD | Hubbard Radio (Arizona)

Episode Overview

This episode focuses on the excitement and dilemmas surrounding Dick Toledo, a long-time co-host and dedicated Seahawks fan, and whether he’ll make the sacrifice to attend the Super Bowl in Santa Clara to watch his team. The hosts discuss ticket prices, fan loyalty, balancing life events (like significant birthdays), and poke fun at each other’s fandoms and priorities. The camaraderie, teasing, and genuine sports passion make for an engaging, relatable listen.

Key Discussion Points & Insights

1. Toledo’s Super Bowl Dilemma

• [01:21 – 02:44]
  • Listeners are curious about whether Toledo will attend the big game.
  • Toledo admits that going alone is one factor, but the main issue is the high cost, both for tickets and travel.
  • “No one will go with you? Even Lisa’s right out?” (John/Host, 02:09)
  • It’s Lisa’s milestone 50th birthday, so finances are tight and he can’t justify spending on a solo Super Bowl trip.
• Playful ribbing from the team:
  • “You can't take her to her Super Bowl for her birthday?” (John, 02:25)
  • “I thought about it. I thought about presenting it to her.” (Toledo, 02:28)

2. Fandom, Sacrifice, and Justifying the Cost

• [02:44 – 04:43]
  • Co-hosts compare past sports pilgrimage efforts:
    • John bought World Series tickets when his team made it.
    • They debate whether not going makes Toledo any less of a “real fan.”
  • “Whatever the cost is, Toledo, a real fan wouldn’t balk at that.” (John, 04:07)
  • To that, Toledo counters: “Cost was like one tenth of what the Super Bowl tickets were.” (Toledo, 04:17)

3. Networking for Super Bowl Tickets

• [02:41 – 05:07]
  • The crew jokes about wheeling and dealing for tickets.
  • Suggestions include reaching out to comedian friends with connections, like Craig Gass and Adam Ray, who might have access.
  • “Can’t you get Craig Gass to get you in?” (Bret, 02:41)
  • “He gets in everywhere!” (John, 02:44)
  • Adam Ray is reportedly hanging out with celebrities: “He’s sitting there hanging out in a suite with Big Dumper.” (Toledo, 02:45)

4. Super Bowl History as Seattle Fans

• [05:07 – 06:03]
  • They recount the Seahawks’ previous Super Bowl appearances—three trips, only one win.
  • “We only beat the Broncos. Creamed them.” (Toledo, 05:34)
  • Also recall the infamous “should have run Marshawn Lynch” play.
• The group reminisces about the career overlap between Toledo joining the show and the Seahawks’ good fortune:
  • “We’ve been to the Super Bowl four times—all because I’ve been on this show.” (Toledo, 05:16)
  • “Each 10 year anniversary of your employment, they go to the Super Bowl.” (Holmberg, 05:20)

5. Partners, Priorities, and Relationship Debates

• [06:06 – 07:38]
  • The group weighs whether a significant other's big birthday or your team’s Super Bowl trip should win out.
  • Playful gender-stereotyping about how partners might behave in reverse situations.
  • “If the Packers are in the Super Bowl and Matthia wants to go, are you going with her to watch the Pack?” (Brady, 06:44)
  • “No, she’s not a fan.” (Toledo, 06:49)

6. Could Toledo Go as 'Media'?

• [07:43 – 07:54]
  • They spitball about having Toledo go as part of KUPD media coverage.
  • “Can’t Toledo just show up with a camera and a mic in the KUPD truck... say you’re part of the media?” (Brady, 07:43)
  • “Can’t do it that early.” (John, 07:51)

7. Listener Events – Upcoming Super Bowl Party

• [07:54 – 08:49]
  • Even if Toledo doesn’t attend live, they’re planning a KUPD Super Bowl party at Desert Ridge due to “prizes too good to ignore.”
  • “If you don’t have great prizes, we’re not doing it.” (Holmberg, 08:08)
  • Tease that listeners can show up, support, or heckle Toledo in person.

Notable Quotes & Memorable Moments

• [04:07] John (Holmberg): “Whatever the cost is, Toledo, a real fan wouldn’t balk at that.”
• [05:16] Toledo: “We’ve been to the Super Bowl four times—all because I’ve been on this show.”
• [06:44] Brady: “If the Packers are in the Super Bowl and Matthia wants to go, are you going with her to watch the Pack?”

Timestamps for Critical Segments

• [01:21 – 02:44] – Toledo discusses why he isn’t going to the Super Bowl
• [02:44 – 04:43] – The crew rib Toledo about the meaning of “real fanhood”
• [05:07 – 06:03] – Super Bowl history and long-standing inter-staff jokes
• [07:43 – 07:54] – Discussing sneaking Toledo in as media
• [07:54 – 08:49] – Details on the KUPD Super Bowl party for listeners

Tone & Style

The episode is classic morning show banter: playful, sarcastic, sports-centric, and filled with local flavor. The hosts tease each other like old friends, mixing genuine sports enthusiasm with humorous takes on relationships and fandom. Their laughter and ribbing make for a lively, informal conversation.

Summary for New Listeners:
This episode is centered on whether you’d make the pilgrimage for your team if you had the chance. The hosts explore what it means to be a “true fan,” balancing personal life and sports obsession, and how far they’d go to see their teams win it all. There’s plenty of relatable humor, heartfelt debates about loyalty (to teams and partners!), and inside jokes for AZ listeners. And if you can’t make it to the game, maybe you’ll join Holmberg’s crew for the Super Bowl party—which is sure to be a show in itself.