01-27-26 - Sydney Sweeney Pulls Off Bra Stunt At Hollywood Sign - We Are Trying To Come Up w/Ideas For Our 25th Anniversary This Year

Summary

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Podcast Summary: Holmberg's Morning Sickness (01-27-26)

Main Theme

Celebrating 25 Years of Chaos & Sydney Sweeney's Hollywood Bra Stunt

On this episode, the crew of Holmberg's Morning Sickness (John Holmberg, Brady Bogen, Bret Vesely, and Dick Toledo) kick around ideas for the show's 25th anniversary celebration—lampshading the station's lack of budget with tongue-in-cheek plans for a hilariously terrible Vegas trip for listeners. They also riff on Sydney Sweeney’s buzzworthy bra stunt at the Hollywood sign, drawing connections to classic radio marketing hijinks and today’s viral culture.

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Key Discussion Points & Insights

1. Past & (Potentially) Disastrous Present Anniversary Celebrations

• [00:39–03:34]
  • Recap of prior blowout trip: For the 22nd anniversary, hosts took listeners on a lavish private jet trip to Vegas, with fancy accommodations, concerts, cabanas, and even “waffle liquor” on hand.
    • “Private jet home, everybody walked away going, that is a class operation now.” – John Holmberg (01:22)
  • Contrast with this year’s budget concerns: The station is out of money (“the radio business that runs us is out of money completely"), so Holmberg jokes all costs will be on him.
• [02:24–03:34]
  • New idea: “Dirtiest Vegas trip in history”—on a budget: Listeners could win, but would have to ride a Greyhound bus, cannot bring guests, and share a room at Circus Circus.
    • “Would you still go?” – John Holmberg (02:55)
    • “Who’s in?” – Dick Toledo (02:56)
    • “Raise a hand!” – Holmberg (02:57)
  • Deadpan about losing a person along the way and legal dangers, quipping that “we went with nine, and we came back with eight.”

2. Radio, Romance, and Playlist Requests

• [03:34–04:42]
  • The crew notes a barrage of listener requests for a “love-making music” playlist.
  • Suggests maybe doing a morning of romantic songs around Valentine’s Day.
    • “Maybe Valentine's Day—that’s what we'll do.” – Holmberg (03:52)
  • Brief aside about one listener’s peculiar music choice: “Sleep Token.”
    • “He made the bold claim: ‘Every woman age 21 to 35 moistens up to this.’ They better be standing in the rain...” – Holmberg (04:12)

3. Sydney Sweeney & the Hollywood Bra Stunt

• [04:42–07:43]
  • Sydney Sweeney shocked and amused the world by hanging bras on the Hollywood sign to promote her lingerie line, “Syrn.”
    • “Sydney Sweeney has pulled off one of the greatest things I’ve seen in a long time. And I’m proud of her.” – Holmberg (04:36)
    • “She put a bunch of bras up on the Hollywood sign, and she got a permit…but you’re not allowed to touch the letters.” – Holmberg (04:43)
  • The team discusses Sweeney’s marketing savvy, predicting she faces no real trouble—just massive publicity.
    • “She’s loving every second of this. It’s the best thing ever.” – Holmberg (04:52)
    • "It’s brilliant marketing. And here we are—it’s free advertising for Syrn, which I didn’t know existed until she did this stunt.” – Holmberg (07:06)
  • Tangents about body image in advertising and AI-created “hot girls with Down syndrome.”
    • “This is the first time I’ve ever been for—like, show a fat girl in that. Because it’s not fair.” – Holmberg (05:38)
    • “Sometimes she looks downsy…that whole movement on the internet of hot girls with Down syndrome walking around. That whole AI thing…” – Holmberg (05:44–06:14)
  • Reflects on how old-school radio used to thrive on risky stunts for publicity.

4. 25th Anniversary Vegas Trip – Further Brainstorming

• [07:43–11:04]
  • Half-joking, half-serious planning continues:
    • “If you guys want to bunk up in some sort of weird Circus Circus hostel…here’s something you wouldn’t realize: I ain’t staying there. I’ll be over at the Aria.” – Holmberg (07:44)
    • Idea to rent an RV so winners can drive up together—nobody on the crew wants responsibility for it.
    • Legal angles: joking warnings about decapitation and mass shootings, which, absurdly, they’d now need to explicitly discourage at KUPD events.
      • “Refrain from cutting each other’s heads off or mass shootings. That’s another thing we got to get insurance for. Our lawyers are idiots.” – Holmberg (08:42–09:08)
  • Playful recall of Circus Circus’s faded glory and dubious family fun:
    • “I think you can get, like, polio at Circus Circus...All the stuff in there, so old. It’s neat.” – Holmberg (09:56)

5. Listener Engagement & Ongoing Giveaways

• [11:01–11:40]
  • Announce a winner (“Julie Luge/Loogie”) for a Three Days Grace VIP experience.
  • Call for listeners to keep entering; “app listeners, you can win that kind of stuff as well.”
  • Quick promise for “hot releases” in upcoming segments.

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Notable Quotes & Moments (with Timestamps)

• “Private jet home, everybody walked away going, that is a class operation now.” – John Holmberg [01:22]
• “We put together the dirtiest Vegas trip in the history of trips… winners have to share a room at Circus Circus. Would you still go?” – Holmberg [02:47]
• “The radio business that runs us is out of money completely... so we get nothing.” – Holmberg [00:44]
• “Maybe Valentine's Day—that’s what we'll do [play love songs]” – Holmberg [03:52]
• “Sydney Sweeney has pulled off one of the greatest things I’ve seen in a long time. And I’m proud of her.” – Holmberg [04:36]
• “This is the first time I’ve ever been for—like, show a fat girl in that. Because it’s not fair.” – Holmberg [05:38]
• “It’s brilliant marketing. And here we are—it’s free advertising for Syrn, which I didn’t know existed until she did this stunt.” – Holmberg [07:06]
• “Refrain from cutting each other’s heads off or mass shootings. That’s another thing we got to get insurance for. Our lawyers are idiots.” – Holmberg [08:42–09:08]
• “I think you can get, like, polio at Circus Circus...All the stuff in there, so old. It’s neat.” – Holmberg [09:56]

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Segment Timestamps

• 00:39–03:34 — Anniversary trip memories and new, absurd anniversary trip planning
• 03:34–04:42 — Playlist requests and plans for Valentine’s programming
• 04:42–07:43 — Sydney Sweeney’s marketing stunt & conversation on media, branding, and body image
• 07:43–11:04 — Further trip planning, legal jokes, Circus Circus riffing
• 11:01–11:40 — Contest winner announcement and wrap-up

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Takeaway

This episode delivers the classic blend of irreverent comedy, listener engagement, and topical riffing that defines Holmberg’s Morning Sickness. Whether they're roasting the station’s empty pockets or marveling at a Hollywood stunt, the show keeps its tone fast, biting, and unfiltered—always with a punchline just around the corner.

Transcript

[A]

You're listening to the HMS Podcast, brought to you by MMP Guns.com, your most trusted online marketplace for firearms, ammunition, and accessories. Hey, it's Brett Vesely, and I'm here with Byron from MMP Guns. Look, Byron, I have a friend wanting to sell some guns he inherited. What's the best way for him to do that?

[B]

Brett, the last thing you want to do is sell the gun to someone who can't legally own one. Tell him not to put himself at risk and come into M and P Guns where he'll get a fair offer and he can rest easy knowing it's not getting into the wrong hands.

[A]

Okay, but what if he lives out of state?

[B]

Easy. Legalgunbuyer.com and he can do it. Really? That simple?

[A]

There you have it. MMP Guns or legalgunbuyer.com the safe and legal way to sell your firearms.

[C]

Morning sickness. The old method of treatment for a person in this condition was to throw him in jail. We're just kind of laughing at the idea that it is our 25th anniversary this year and because, like, we're. I'm. I'm working on something, but no one here at the station, like, nobody's gonna pay for anything. Like, the radio business that runs us is out of money completely. Like they are. They're running so many upside down stations that the ones that win have to pay for those. So we get nothing. So there. So it'll be on my dime. And we just came up with a great idea, and I'd love to hear you guys and your thoughts on it. Remember, for our 21st birthday, which got delayed a little bit, so we made it our 22nd birthday, we flew everybody up on a private jet. Got amazing rooms at Resorts World. I got concert to shine down. We went and saw Adam Ray live at the Comedy Store. Poolside cabana all day at the Aria. Hanging out, drinking, having a great time. It was amazing. Private jet home, everybody walked away going, that is a class operation now.

[D]

Shots of waffle House liquor.

[A]

Oh, yeah.

[C]

Brought that waffle, that waffle liquor.

[D]

That was great.

[C]

Eggo liquor. It was phenomenal. It was a great week. Had a lot of fun. Good group of people. We had an odd number of limbs because one of the dudes had one leg, Peg.

[A]

Oh, yeah. Peg was awesome.

[C]

And he was a great guy. Miss him? You never contacted after, like, we broke up right after the.

[A]

I came to him once at an eos.

[C]

And he wasn't mad at you?

[A]

No, he was great.

[C]

He had a blast. Okay, good, because the Chick that brought him was mad at the end at another chick. Leave it to that.

[A]

Yeah.

[C]

Two girls got. So we're thinking, like, for the new one, since the station won't pay for it, have to foot the bill ourselves that we put together the dirtiest Vegas trip in the history of trips where we give five or six listeners a trip to Vegas. Except for can't do the private jet. We're thinking maybe Greyhound. God. Only one person. Like, you can't bring a guest. And all the winners have to share a room at Circus Circus. Would you still go.

[D]

Who'S it?

[C]

Yeah.

[D]

Who's.

[C]

Raise a hand. There's a lot. The 25th anniversary would be like, oh, boy. And I want to come back down. One person. Like, I. We went with nine, and we came back with eight. Like, what happened? We don't know. He's still up there. But yeah, we're putting it together. So we'll get something together. I've got a couple ideas, but everything I say is like. Like, if it costs more than a hundred dollars, though, like, they just start lighting fires and. So you thought Zips was laundering money. I don't know what's going on up there. And. And you know, you know where our headquarters are. Minneapolis. Probably gonna get. Right.

[D]

They're busy.

[C]

They're busy avoiding it anyway. So we're working on that for you. 25th anniversaries are always good. And, man, we need to just do an entire station of love making music because my emails won't stop. That's all I've been answering this morning. If you've got, we'll put a whole playlist. Maybe Valentine's Day. That's what we'll do.

[D]

Oh, it's good.

[A]

12:30 guy, come in. Host it for us.

[C]

Kiss 12:30s. Kupd love making morning. Yeah, I like that a lot. Yeah, we don't have to play because, boy, the suggestion. And that one guy came in with. Who was the band?

[A]

Sleep Token.

[C]

Sleep Token. It was a little sleepy.

[A]

He put the broad to sleep.

[C]

But I could see. Yeah, we weren't like. But he was like, this is a good one. It gets every. He made the bold claim. Every woman age 21 to 35 moistens up to this. They better be standing in the rain because it was a little bit slow. But we'll. We'll throw them all in there. Valentine's Day is right around the corner. It's incredible. So get on there. On top of it all, Sydney Sweeney has pulled off one of the greatest things I've seen in a Long time. And I'm proud of her top. Well, yeah, she went up to.

[D]

She did.

[C]

She put a bunch of bras up on the Hollywood sign, and she got a permit to film and all this. But you're not allowed to touch the letters. I didn't know that.

[D]

Touch anything.

[C]

She knew that. Like, the greatest. And. But everybody's acting like, oh, she's gonna get in huge trouble. She's loving every second of this. It's the best thing ever.

[D]

Yep.

[C]

And now she's showing, like, so Sydney Sweeney. Like, it's like a lingerie bra thing. The problem is.

[D]

Is it cern.

[C]

Syrn.

[D]

Yeah.

[C]

The problem is she's the model for it. Nobody's gonna look like that. Like, if this. Like, I wouldn't. That is. You have to have a very specific set of cans to make Sydney Sweeney's stuff look right.

[D]

Well, maybe they'll have other women modeling the stuff too.

[C]

They better.

[D]

Yeah.

[C]

This is the first time I've ever been four. Like, show a fat girl in that. Because it's not fair.

[A]

It's gonna happen. It's gonna be pigs.

[C]

Well, pigs have to get involved. It's the way we work now. But, I mean, you gotta remember that Sydney Sweeney has such an incredible body right now. Like, that's the body of choice that we're looking past that. Sometimes she looks downsy. Like, that's okay. Nobody's that's. And I blame her for that whole movement on the Internet of hot girls with down syndrome walking around. That whole AI Thing that gets going. You know, you see that girl walking through the mall.

[D]

Yeah.

[C]

And they show her from behind, just walking and like, my God, that's the most beautiful. And then it turns around and she's got down syndrome. And nobody says, oh, that's terrible. Everybody's like, turn around again. There's something wrong with all of us. But Sydney Sweeney is. Everybody's acting like, oh, she's in trouble. She's got this going on. No, there's no trouble here.

[D]

Pay the fine.

[C]

Yeah. And get all the free advertising ever just for putting bras on the Hollywood sign. And by the way, who would have seen that? You wouldn't have been driving along down there and. Yeah.

[D]

See the. From the picture.

[C]

Yeah. Basically, the only way to actually know what was up there. Like, there's something on the. Oh, it's all you. There's something up there on the. Oh.

[D]

And I'm not sure they can. I don't know if they could prevent her from using the photo.

[C]

I don't know.

[D]

That would be the only thing.

[C]

Look, they're showing all the videos. They're showing all the videos of her getting. Ah, I'm up there. I'm not supposed to be doing this. It's. It's brilliant marketing. And here we are. It's free advertising for syrn, which I didn't know existed until she did this stunt. It's brilliant. And that's what radio used to do. Radio used to take the risk to get everybody to yell at them. So we get free advertising for stuff. And then we could pay for trips to Vegas rather than put you up five at a time in one room at Circus Circus. Still awesome. I think it would be a good trip. I think we could make it work. I think. I think all of us heading to Vegas, just. James McCarthy. I got a whole bunch of people.

[A]

I'm in.

[C]

All right. If you guys want to bunk up in some sort of weird Circus Circus hostel. Now, here's something you wouldn't realize. I ain't staying there. I'll be over at the Aria.

[A]

We'll catch up with you eventually.

[D]

We should rent an RV that sleeps six.

[C]

No, we shouldn't. There's the.

[D]

Bunk house.

[C]

How about that? We'll see if the rv. Brett used to know some people over at the Cruise America. Yeah, we'll have maybe give you guys an RV voucher. Pick each other up and get out there. We'll meet you there. I'm not getting in an RV with those.

[A]

I'm not signing my name on that.

[C]

That'll be. That'll be the company that says yes to it. They'll get a bunch of advertising, but my God. So, yeah, the world's worst 25th anniversary might be happening. And of course, I already know the lawyers in. Are they here? They get wind of this, they'll put. They'll put the brakes on this in a heartbeat. So we'll do it anyway.

[D]

Well, they're not going to get wind of it.

[C]

Yeah, well, they're getting winded. Understand he's having some sort of a weird RV to circus circus thing. What happens if one of the listeners slices the head off another one? Which is. I think there's a bigger problem there than our legalities. Well, we can get in trouble for that. Can we get in trouble for that? Any time, no matter what. Always a risk. If somebody cuts someone's head off and you're nearby or involved, you're probably going to get bumped for that. So, again, and I have never done this in 25 years, I have to ask you, listeners that at all KUPD events. I'd like you to. And I didn't know we had to say it out loud. Refrain from cutting each other's heads off or. Or mass shootings. That's another thing we got to get insurance for. You don't have to. Our lawyers are idiots. Anyway, keep your ears open for that. That's all I'm saying. And then you can be a winner and, you know, brag about that trip to Circus Circus for years. Boy, Brett Crandall's in on that. I'm so. Would Brady be in the same room? I can't sleep with Darth Brady. Cpap. No, Brady would have his own space. Just you listeners would sleep. Do you think we're staying with you guys?

[A]

Imagine if we had Crandall and Bailey in the same room.

[C]

No. Didn't you hear my story earlier about the guy that was putting his wife to sleep in Gilbert? You think I'm trusting you guys? You're going to roofie all of us. But we all be a winner, and that's important. And maybe you run out of Circus Circus like a king. Wouldn't it be amazing if Circus Circus paid? I don't even know. I've never been in the casino. I don't know. I think you can get, like, polio at Circus Circus. I think. I'm not sure. All the stuff in there, so old. It's neat. Have you been in it? I've not been the casino and played, but I've been in there.

[A]

No, this is not since I.

[C]

It's like living was, like, 12, I think, when that was the only place I could go. My parents brought me up. It's like cotton candy come to life. It's Willy Wonka with, like, a wink and a nod. Like, there's. There's champagne rooms.

[D]

I mean, when I went through it, it was definitely set up for families.

[C]

Oh, yeah, but, like, families that look at you, like, watch my kids for five minutes, like that kind of thing. Anyway, we have winners all around. In fact, we have one in my hand right here. Her name's Julie Luge. Luggage. Loogie. Could be loogie. L O U G E. What do you think? Laug Loud Logue.

[A]

Frenchies in. Everybody's in already.

[C]

A bunch of people that do this.

[A]

Greyhound. Hell, yeah. I'm all in.

[C]

I'd ride on a Greyhound with you loons. Although that story in Canada, that dude cut that lady's head off on a Greyhound. Maybe. I don't know. Julie Lou.

[D]

What are the odds of that happening?

[C]

Again, Love Lightning twice. Maybe on a Trailways, but not a Greyhound twice. Julie Lugie won Three Days Grace. She's the VIP winner to that Three Days Grace thing we released. Keep your eyes open for that, ears peeled and all you app listeners, you can win that kind of stuff as well. We got hot releases coming up in a little bit where we plan our 25th anniversary that our station doesn't want to do. It's 98.

[D]

It's not weird.

[C]

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