02-09-26 - Reviewing The Super Bowl And The Two Divided Halftime Shows - Did Jordan Hudson Troll Robert Kraft w/Shirt - Details On The Suite That Feeds NIN Contest

Summary

Holmberg’s Morning Sickness – February 9, 2026

Episode: Reviewing The Super Bowl And The Two Divided Halftime Shows – Did Jordan Hudson Troll Robert Kraft w/Shirt – Details On The Suite That Feeds NIN Contest
Hosts: John Holmberg, Brady Bogen, Brett Vesely, Dick Toledo
Main Themes: Super Bowl recap, divisive reactions to the halftime shows, NFL’s push for global audiences, Phoenix Open aftermath, and a viral trolling incident involving Bill Belichick’s girlfriend.

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Episode Overview

This episode centers on the hosts’ reactions to the previous night’s Super Bowl, the divided response to the entirely Spanish-language Bad Bunny halftime performance vs. the alternative Kid Rock/Turning Point show, and humorous cultural reflections on Arizona's winter visitors following the Phoenix Open. John and the gang also discuss the viral moment involving Bill Belichick’s girlfriend trolling Robert Kraft, and they kick off their “Suite That Feeds” contest for Nine Inch Nails tickets.

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Key Discussion Points & Insights

1. Super Bowl: "A Brutal Game"

• The hosts recap a Super Bowl characterized by excitement in its finish but widely described as dull, with few highlights until the very end.
• John notes the exodus from their downtown Super Bowl party:

  “It was pretty full … by the third quarter, little more than half because it's like, I guess I could get some things done, sit and watch nine to nothing football.” (03:11)

• He praises the Seahawks’ young roster and predicts trouble for the Cardinals, noting that a dynasty may be brewing in Seattle.

2. Halftime Shows Divide the Nation

A. Bad Bunny’s All-Spanish Halftime

• John observes that the audience was largely disengaged during Bad Bunny’s performance:

  “No one dancing, bobbing their heads, nothing. Just kind of staring. There was a table of people who clearly spoke Spanish really enjoying it.” (08:27)

• The hosts explore why Bad Bunny was a controversial choice, especially for an English-speaking audience:

  “It's an awful lot to ask 90% of America to enjoy a foreign language film, which is essentially what they threw in front of us, you know, without subtitles.” (06:48)
  “Americans don't like foreign language stuff.” – John (22:28)

• Brady adds context about the NFL’s international ambitions, especially aimed at Mexico and Latin America.
• John and Brett discuss the divisive reaction as more cultural than overtly political, despite social media attempts to stoke outrage.

B. Kid Rock/Turning Point Alternative

• The alternative, a Turning Point USA/Kid Rock show, drew nearly 5 million viewers (12:37), reflecting the supercharged cultural split over the main halftime act.
• John teases:

  “Some people just went, nope, I’m going over to watch Turning Point.” – Brett (12:57)
  “...because they saw it as an affront to their Americanism to have guys speaking another language.” – John (13:02)

C. Mass Appeal and Cultural Politics

• The hosts lament the pressure placed on halftime acts to have “mass appeal,” suggesting it’s a no-win scenario:

  “To me, the thing you can suffer the worst when you are on a stage that large is to be bland or boring. And I didn't find it to be exciting, and I didn't think it was bad. So you're somewhere in that weird middle of just milquetoast.” – John (19:58)

D. Notable Quote on Public Reaction

“I think people saw the Bad Bunny thing as being against them rather than, you know, pro America. He's from Puerto Rico. It's America!” – John (08:27)

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3. NFL’s International Ambitions and Demographic Targeting

• Brady and John discuss Roger Goodell’s deliberate push for the NFL’s international growth:

  “He wants to be international ... Mexico is a target... a 20 million person city that they're looking at Mexico City saying there's a ton of money down here.” (09:12)

• They acknowledge America’s resistance to non-English content and predict these moves will always trigger polarized reactions.

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4. Phoenix Open Aftermath and Arizona Culture

• John humorously vents about the influx of tourists for the Phoenix Open:

  “...house guests are like fish. After three days you start to stink. Time to go.” (01:47)

• He pokes fun at transient newcomers, especially young women from cold states, for disrupting the status quo and then inevitably returning home:

  “If somebody says, I just moved here from Buffalo. First question in the job interview: Oh, what was his name?” (24:08)

• The hosts joke about the need to “keep Whitey away” and perpetuate negative stereotypes to discourage further migration, charmingly tongue-in-cheek.

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5. Viral Moment: Bill Belichick’s Girlfriend Trolls Robert Kraft

• The crew erupts over the viral story of Bill Belichick’s girlfriend, Jordan Hudson, wearing a shirt referencing the massage parlor where Kraft was famously caught, calling it an “announcement.”
• John:

  “She went and found that T shirt and then stood next to Bill Belichick at the school he works at and proudly displayed it like, f you, Robert Kraft.” (32:16)

• They speculate on the animosity between Belichick and Kraft, have a laugh about the difficulty of finding such a T-shirt, and comment on the age differences and happiness of both men.
• “Belichick's a riot ... He can't stop smiling.” (33:10)

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6. Nine Inch Nails “Suite That Feeds” Contest

• In celebration of their 25th show anniversary, the hosts launch an hourly contest to win spots in a catered suite at the upcoming NIN concert.
• Instructions change midstream, with confusion over whether listeners should text or use the app. Eventually, they clarify entry should be through the website or app.
• “If Brady can do it, you can do it. I don't want to hear any complaining.” – John (43:51)

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7. Other Noteworthy Moments and Observations

• John takes pride in extracting joy from Boston sports misery:

  “My joy that there are so many people from Boston sad today is again, hate breeds happiness for me.” (03:54)

• The crew riffs on the cultural experience gap during Spanish concerts (“Bad Bunny is at … Footprint America this week and it’s packed full of people. The closest I went to years ago was Gypsy Kings. Yeah, fun show.” – 18:48).
• John celebrates Seahawks QB Sam Darnold shattering the “ginger ceiling”:

  “The first ginger quarterback to win a Super Bowl ever is Sam Darnold. … This is amazing for the ginger community.” (38:57)

• Lighthearted banter about Arizona's aversion to newcomers, the ongoing population 'crisis,' and traffic/joke references to “human trafficking rumors” to deter migration (28:03–30:42).

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Notable Quotes & Memorable Moments

• On Bad Bunny Halftime Show:
  “It's an awful lot to ask 90% of America to enjoy a foreign language film, which is essentially what they threw in front of us, you know, without subtitles.” – John (06:48)
• On Audience Reaction:
  “No one dancing, bobbing their heads, nothing... There was a table of people who clearly spoke Spanish really enjoying it.” – John (08:27)
• On Seahawks’ Young Talent:
  “Seahawks… are young and they're really good and they're going to get better and they already got one.” – John (03:28)
• Comparing to Past Halftimes:
  “Remember... Dr. Dre and Snoop and that, how the room just bounced.” – John (10:32)
• On Internationalization:
  “He wants to be international... that's a huge target... Mexico City... there's a ton of money down here.” – John (09:10)
• On the Belichick/Kraft ‘Troll’:
  “She went and found that T shirt and then stood next to Bill Belichick at the school he works at and proudly displayed it like, f you, Robert Kraft.” – John (32:16)
• On Ginger Representation:
  “The first ginger quarterback to win a Super Bowl ever is Sam Darnold... This is amazing for the ginger community.” – John (38:57)

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Timestamps for Key Segments

• 05:11 – Super Bowl party exodus and general audience reaction
• 06:48 – Bad Bunny halftime show: Language, politics, and mass appeal issues
• 08:27 – Host and audience reactions, disengaged crowd during performance
• 09:10 – NFL’s “global expansion” strategy conversation
• 12:37 – Turning Point USA/Kid Rock alternate halftime show and audience split
• 13:18 – “Affront to Americanism” and reflecting on cultural responses
• 19:48 – Discussion on the “dullness” of Bad Bunny’s show and cultural expectations
• 32:09 – Belichick’s girlfriend’s viral shirt trolling Robert Kraft
• 38:57 – John’s riff on “ginger” quarterbacks and Sam Darnold winning the Super Bowl
• 43:47 – Clarification of the Nine Inch Nails contest entry process

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Tone & Style

The episode is classic HMS: irreverent, sarcastic, self-deprecating, heavy with pop-culture jabs, and full of boisterous banter. John leads with a blend of acerbic wit and underlying sincerity, poking fun at both national controversies and the quirks of Arizona life. The conversational flow is lively and provocative, inviting listeners to both laugh and reflect on topics from sports fandom to broader cultural clashes.

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Summary

This episode delivers an energetic recap of a Super Bowl that may not be remembered for its on-field drama, but will be for the cultural divisions spotlighted by its halftime entertainment. The hosts wade into the reactions around Bad Bunny’s Spanish-language performance with candor and wit, discuss the NFL’s international ambitions, and have fun with a viral personal rivalry between Robert Kraft and Bill Belichick. Throughout, they sprinkle in inside-Arizona jokes and launch a big contest for loyal listeners, keeping the tone both critical and inclusive for fans old and new.

Transcript

[Brett Vesely]

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[Comedy Announcer]

All right, HMS Podcast, time again to.

[John Holmberg]

Let you know where to go for.

[Comedy Announcer]

Some great comedy in the Valley this week downtown at Stand Up Live. Get out and see the comedy of Moshe Casher and the up and coming Ari Matty. Up north of Desert Ridge, you'll get Josh Wolf and SNL's Tommy Brennan. And Eastside of the Tempe Improv, don't miss the very funny Sam J. And more Josh Wolfe. For the complete lineups and for tickets, go standuplive.com Desert Ridge, improv.com and tempyimprov.com.

[John Holmberg]

Sickness.

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[John Holmberg]

98. Good morning everybody. Hello there. Welcome to Monday. It is 5:45. It's the morning sickness. My name's John. There's Brady, There's Brett. There's Big Dick Toledo. What a beautiful weekend. The Phoenix Open was awesome. Now go the home everybody. It's enough of you clogging up all the roads and get your asses back to whatever cold igloo you came from and get back in your stupid homes, turn the heat on and talk about how nice it is here. Get out. Get out. I am Phoenix Ice. I don't care what color you are. You're leaving. You're not a resident of Phoenix. Time to go. I've had was lovely having you for four days, but house guests are like fish. After three days you start to stink. Time to go.

[Brett Vesely]

Thanks for spending your money.

[John Holmberg]

Thank you. That's right. And the guy who can't wait to get out first. And the biggest sporting event of the weekend is Matsuyama. Is that. Oh my God. The guy had the hole open in his hands and he, and he just effed it up twice on two holes. On one of the easier holes to 18. Wow, it was great to watch that. The Phoenix Open was a collapse overtime put it in the extra holes and yeah, just, just play it safe, man. But yeah, he, he ate poop on the. It was a very exciting finish and we needed some excitement because as we all know, the super bowl was last night and it was a boring football game. And I mean like I'd take a blowout where there's a lot going on over what we watched for three quarters and then just kind of a thing. Now Toledo as a Seahawks fan beaming and I, you know, my Steelers won a Super bowl against these Seahawks 20 years ago. That was dreadful to watch for everybody, unless you're a Steelers fan. It was a terrible game. Last night was no different. And great defense, terrible offense combining forces right in front of us. It was brutal to watch the super bowl party we threw downtown. People left like it was pretty full, like almost all the way full.

[Brady]

Yeah.

[John Holmberg]

By the third quarter, little more than half because it's like, I guess I.

[Brady]

Could get some things done, sit and.

[John Holmberg]

Watch nine to nothing football. I'll just have this on in the background. I'm not going to spend any more money on drinks and goofing around now. We gave away a ton of prizes though. I guess that made it better for a lot of people. But man, oh man, was that a bad football game for the non fan of either team. And one thing, I walk away from last night's game saying, Cardinals are in trouble for a long time. That Seahawks team is young and they're really good and they're going to get better and they already got one. And they did it in the window of what, seven rookies. And well over the last two or three years they've got like eight guys who have been drafted that are now starters. That team is not going to go away anytime soon so long as Sam Darnold is what he is. And my joy that there are so many people from Boston sad today is again, hate breeds happiness for me. I hate the Patriots. I hate little Josh McDaniel. I don't like Drake May Brett and I have the both. We both look at his face like, ooh, he's got one of them punch. And then I saw him standing next to that awful Little turd Josh McDaniel on the sideline and I'm like, oh, that's like the most punchable duo ever. And. And I'm happy because lots of Dave Portnoy clones are walking around.

[Brady]

I wasn't ready. I wasn't ready for that. To go to the next level.

[John Holmberg]

What to go. There are loads of Dave Portnoy. When they're sad, I'm happy. I love when I see little Bostonian troll. Like 5 foot, 6 inch, trolley bearded brah. Guys. Kid. Hey, kid. Don't call me that anymore. Portnoy's are unhappy. Bostonians are unhappy. And that makes me happy. I don't care who they were playing. The Seahawks. I don't care. They're. I'm indifferent about that.

[Brett Vesely]

How many people were just crying about.

[John Holmberg]

Drake May's gonna win?

[Byron]

5.

[John Holmberg]

But Tommy, Tommy would have got that one. Ah, Drake, kid. Come on, kid.

[Brett Vesely]

Most punchable face since Jay Cutler rage back.

[John Holmberg]

I thought Jay Cutler was just like, he had a punchable face, but not like this. Yeah, he had more of that than Drake May has that smug little C word face. I just want to slug him. He's just. He just looks like. He looks like a central casting would make him the. The turd. Like the guy that. That is. You're supposed to hate. And the girl's supposed to date him and like our boyfriend's awful. And then she goes and finds a regular fella.

[Brett Vesely]

Be like Johnny from Karate Kid.

[John Holmberg]

Yes. He was just that you're just a douche. And then his buddy is Josh McDaniel. So you got double toady.

[Brady]

Did you see the great interviews with Belichick about the whole game? I know.

[John Holmberg]

Well, no, they're not talking to him at all. He. He's turning everybody down. So it was an interesting, interesting dynamic between what was and what is but fun to watch. And then of course, everybody's screaming and yelling about the halftime show, which I think everybody made up their mind before they saw it. And there will be people who will pretend you're racist and some of you are that didn't want Bad Bunny to perform because he's not going to sing an English Letter. It could have been entertaining. Look, I watched the whole thing. I thought to myself, this might be good, but it's an awful lot to ask 90% of America to enjoy a foreign language film, which is essentially what they threw in front of us, you know, without subtitles. So you're like, maybe this is good, maybe this isn't. I don't understand. You know I'm Swedish, right? So if they put a Swedish life. If Per Korkaku was up there singing in Swedish, I'd be like, it's my heritage. But I don't know what they're doing. I don't. Everybody sat quietly. I got texts from people who were at the game, like just kind of scanning across while Bad Bunny was singing. And the music's going in the background. Nobody. Everybody's kind of like, I don't know what this is. It doesn't make you racist to hate it. It just makes you. You're watching a foreign language film and try to. Try to find excitement in that. With most people.

[Brady]

Not one per. There's probably six people in the room at our place, at our party.

[John Holmberg]

Yeah.

[Brady]

But I think it was one of the. His first time that halftime that I heard he. He better do this song.

[John Holmberg]

No one ever again. You were. And he's a wildly successful performer. The dude has got, you know. And evidently it. You know, if it's not what you listen to. I don't listen. I sing along to songs I like. I can't like. I don't like Rammstein. Like the German ones. I skip them for the most part. A couple of them I'll go through because I just find them hysterical. But I don't know Bad Bunny's songs. And I don't know that they're mass. Mass appeal enough to have people bouncing in their chairs. It looked like a fun thing. The wedding was a cool idea.

[Brady]

It was real.

[John Holmberg]

Yeah.

[Brady]

And he signed the marriage.

[John Holmberg]

The cool part about that was they invited him to the wedding and he said, how about this? They just goof said, we'll just send an invite to Bad Bunny. He got it. And he said, what if I do this for you? So he actually did get married on the field, which is a neat idea. And it seemed, you know what? It seemed light hearted. It seemed kind of fun. I think people were angry going in, so they're gonna hate it right away.

[Brady]

It was cool the way they kind of filmed it.

[John Holmberg]

No, it was. Yeah. But again, we were at the. We were downtown at Copper Blues, and no one dancing, bobbing their heads, nothing. Just kind of staring. There was a table of people who clearly spoke Spanish. Really enjoying it. I'm like, okay, if that's the target audience, you've accidentally politicized this with half of the country thinking that it's against them. And I think that was the big thing. I think people saw the Bad Bunny thing as being against them rather than, you know, pro America. He's from Puerto Rico. It's America. But it's the language a lot of.

[Brady]

People don't realize too is. I mean, Goodell during, you know, Some of the interviews talked again, talked about the expansion.

[John Holmberg]

Right. He wants to be international.

[Brady]

Yep.

[John Holmberg]

And Mexico is a target and that is a huge target. It's a great big 20 million person city that they're looking at Mexico City saying there's a ton of money down here.

[Brady]

Wouldn't be that hard to get games down there. You know, throwing it off. I mean, we're doing.

[John Holmberg]

No.

[Brady]

How many? Three or four or two.

[John Holmberg]

Oh, you get a couple down to Brazil. I mean, they're trying to get everything. And I, you know, I get it, I get it. But America is not. We're kind of notorious for. We speak slowly to people who speak multiple languages as if they're stupid when they're trying to learn English. We're like, listen to me. Oh. Like we, we are condescending jerks about you not speaking our language. But it is our language. And you know, so I see why people like, well, I'm just not even going to try. It makes you feel kind of dumb and out of touch and people want to make it about, you know, the trans thing. That's, that's you making up your mind way before. He didn't do anything like that. In fairness to Bad Bunny. He didn't. I didn't. I did not see politics. They tried to say that that little boy, which I found was hysterical, was the five year old detained by ice a couple weeks ago. And like, no, the news had to like stop it. Everybody online. No, that's not because they wanted it to be political. Like there's a whole faction of people going get them and a whole bunch of them saying, he's gonna do this. It was meh all the way around. I just thought it was kind of remember the, the, you know, I mean, that was one of the best super bowl halftime shows ever. But Dr. Dre and Snoop and that how the room just bounced.

[Brett Vesely]

Everybody was dancing, singing along.

[John Holmberg]

Place was going crazy. And that's what we kind of look for with those mass shows and nobody was singing. Everybody was kind of there. Telemundo probably had a through the moon night because that's NBC. They probably put that everybody was losing their mind. So at least he didn't go crazy with, you know, and I didn't think he would the politics.

[Brady]

Because there's some heritage behind it too for that fact that like, oh, this is amazing. They're doing this here in the U.S. sure.

[John Holmberg]

But it's an awful lot to ask the United States of America to go, hey, here's a. There's tons of stuff you don't understand now like it or else. And I think people immediately threw their hands up and stopped it. Visit Holmberg's morning sickness [e-mail] well, it's.

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[John Holmberg]

Holmberg's Morning Sickness. Then you go over to the Turning Point USA Kid Rock thing. I only saw a clip. I didn't see hardly any of it.

[Brady]

Yeah, they said 4.8 million.

[John Holmberg]

Are they tuned in?

[Brady]

It's pretty good.

[John Holmberg]

I mean, it's not a huge. It's not a name I'm gonna run to. Kid Rock is fine, but it's not something around. You had it over at Matthias Bar, you said.

[Brett Vesely]

Yeah, it was. Well, she had it on both. She had it on both. So people could go to this side to watch it. Yeah, you know, so.

[John Holmberg]

Yeah.

[Brett Vesely]

And there were some people that were just a. Nope, I'm going over to watch Turning Point.

[John Holmberg]

Yeah, of course.

[Brett Vesely]

You know. Okay, fine.

[John Holmberg]

That's because they saw it as an affront to their Americanism to have guys speaking another language.

[Brett Vesely]

I don't know if it was or not because I couldn't understand what he was saying. So, I mean, you know, I mean.

[John Holmberg]

I don't think he would be honest with you.

[Brett Vesely]

I'm not.

[John Holmberg]

Just because. Yeah, just because it was Spanish, though. People are like, well, this is against me.

[Brett Vesely]

Right.

[John Holmberg]

That's not. He could have been screwed.

[Brett Vesely]

That it's not for them because it's. I can't understand what he's saying. Which is kind of where I was.

[John Holmberg]

Me too.

[Brett Vesely]

I'm not against him. Whatever.

[Brady]

But I tried to order.

[John Holmberg]

Oh, yeah, well, Brady went right to the door dash and tried to get some Mexican food. But yeah, it's. Yeah, that's the big thing to me is that it's. Everybody wants to make it a huge deal and I don't know that it was. I tried to be open minded about it. Go, if this guy entertains me, I'm going to walk away saying, great job. If he doesn't, I'm going to. It's not racist, but that's where we're at. Is that his. His whole thing didn't suc. That you didn't like it?

[Brady]

This whole thing was, you know, everyone's gonna dance. You're gonna want to dance. When you see this show, you guys.

[Brett Vesely]

Didn'T see anybody dancing. Did you know?

[John Holmberg]

We saw everybody going, when do we dance? Like, I. Because I can. I can hear tribal beats. I know what drums are. But if I don't, you know, it was unfamiliar. I think that's. That's radio's biggest. Like when we do research and stuff, the biggest knock against everything is they're unfamiliar people. People don't gravitate towards stuff they don't know. They push away most of the time. Unless it's like just immediately, holy crap, that's great. And that's rare.

[Brady]

I did hear Ricky Martin look good.

[John Holmberg]

He did look good. Ricky showed up. Lady Gaga did not. Between the two of them, I'd have boned Ricky before. And I bet she's better at it. Yeah. So I don't know. But back to the game, which was just all Seahawks all the time. And congratulations to Seattle fans, you're harmless.

[Brady]

I missed him. But evidently he. Pascal was there in the mix.

[John Holmberg]

I don't know. I stopped paying attention. Be honest with. I started a conversation with a dude down there as a cop and we started chatting during the Bad Bunny thing. And it was more interesting to have a conversation than it was to pay attention to that. I watched for a little bit. I'm like, well, I'm out.

[Brady]

And Jessica Alba.

[John Holmberg]

Yeah. But you know what I didn't hear last night? Anybody going, I hate that Spanish. Like, nobody was mad, but the news will make you think it was some big divisive thing. I think it's just people are like. And Brady Said off there. He's like, I think the news is afraid to say whether it was bad. And they probably are. They're probably afraid to go, well, the Bad Bunny thing sucked. You can say it sucked. It's fine. I. I thought the Black Eyed Peas sucked. Doesn't mean I hate black people or former prostitutes. Yeah. I just didn't think that was a good performance. The bass was bad. I mean, I was in the building. That show was horrible. Slash's guitar, I thought it was gonna burn. Break the speakers. It was so overdone. They just over modulated. It sounded horrible in the stadium. Just horrible. And same thing happened there. I'm in the building, I'm like, I'm gonna go grab a beer. I don't care to hear another bit of this. And I walked into the concourse where it was a little quieter because, I mean, that thing was too. It was bad, but it looked really.

[Brady]

Good for San Jose. Oh, I'm sorry. San Francisco.

[Byron]

Yeah.

[John Holmberg]

Well, Santa Clara, whatever. It's not anywhere near San Francisco. It's an hour away.

[Brett Vesely]

Oh, is it that far?

[John Holmberg]

Pretty far. It's a hole.

[Brett Vesely]

Okay.

[John Holmberg]

But, yeah, Seahawk fans, congratulations. Patriot fans. Suck it. No one likes you. No one has off. You're from Boston. I love it. I love it. But, yeah, I mean, I saw a guy last night online. It's like, I. I'm Portuguese. I don't speak the language. So when my family starts doing stuff I don't understand, I kind of just sit quietly. And that's what I did with Bad Bunny. I'm like, all right, this is for someone else. And it's every year that this happens. Like, somebody's gonna hate Dr. Dre. Somebody's gonna. This is not rap music. As always. It's gonna be a genre of music. Country music. You'd lose me. The second one of those twangy hillbillies starts rocking something dumb about their family. Bang. Tango. Man Tang. Bear. Beer. Beer. I'm out.

[Brady]

Do they go back?

[John Holmberg]

That's for retarded people. And I'm not interested in that audience either. Do they go back to Bad Bunny?

[Brady]

No, just a. More of an American thing, you know? Well, what I'm saying is the core audience that they figured the reason why they're not doing country, it's like, we've got that audience.

[John Holmberg]

They've got. Exactly.

[Brady]

Trying to expand the audience.

[John Holmberg]

They've got to go a little bit more, appease the. The fans. But again, I guess it's going to.

[Brett Vesely]

Depend on if that 5 million that turned over to Turning Point means anything to the NFL.

[John Holmberg]

It doesn't. I don't know, 110 million people app. You know who probably is the biggest loser in this is Apple. Because I don't know that a ton of people, like, normally there's a huge boost in sales for that. The halftime performers records. And like they go to Apple. I don't know that a bunch of people ran off to say, oh my gosh, Bad Bunny sold me on all of his stuff. Probably it'll have a nice spike, but not like normal. I remember the one time Tom Petty, like everybody downloaded everything. The next day is top five songs in the country.

[Brady]

That's why they do it free, basically.

[John Holmberg]

Right. It's like you're gonna. You're going to sell some stuff. And I'm sure he did. And maybe internationally it goes crazy. I don't know. But I don't think here. I don't think anybody last night went to their phone and said, I'm gonna get a bunch of Bad Bunny albums. It's fine. It's good for what it is. But you know, you ever go to one of those Mexican concerts down at the arena? Neither. I don't speak the language, but I have been down there when bad money is at, you know, the mortgage matchup center Footprint America this week and it's packed full of people.

[Brady]

The closest one I went to years ago was Gypsy Kings. Yeah, the fun show.

[John Holmberg]

Yeah. Did say that I just got this Bad Bunny on Apple. Music had a surge immediately following performance streams increased seven times and three of his songs saw high spikes. The performance set new records for engagement. Wow, that's surprising. Said the press conference garnered 63 million views. Again, that is the cell of politics. That is the one watching to see if he slips. First artist to perform an entirely Spanish language halftime show. Yeah, I guess, you know. Yeah, you get a nice bounce. It says. Well, see, and this is the thing that I think they're just trying to sell me. It says, Bad Bunny's performance is a major, unforgettable and global moment in music history. I just. You telling me how great it was rather than me having my own opinion. And I just didn't think it was. I'm sure it was fine.

[Brett Vesely]

To the news outlet put that that. Because I'm sure I can go right across the street and find, you know, the exact opposite.

[John Holmberg]

We'll get stats that say, oh, compared to this it was nothing. I don't know. But all in all, I think that was a real forgettable night. And that's the one Thing about Bad Bunny to me was other than the political thing and other than the controversy, that didn't happen. It was just forgettable. It was just kind of like. And then we'll all go back and go, remember that one year, Bad Bunny was like, man, to me, the thing you can suffer the worst when you are on a stage that large is to be bland or boring. And I didn't find it to be exciting, and I didn't think it was bad. So you're somewhere in that weird middle of just milquetoast.

[Brady]

And this one for me, opened my eyes more on why the network paid so much money to have the super bowl for NBC. The timing of it. I mean, to promote not only their product, but the Olympics.

[John Holmberg]

Well, it's on a rotation. It just happened to land.

[Brady]

Yeah, their timing was perfect.

[John Holmberg]

Yeah, it worked out great. But again, you know, they can keep doing that. This one says, your boy Trump Tard. Not my boy. Your boy trumptard made it divisive like he does everything else. And MAGA followed suit and was quick to comment after the halftime show. He didn't even watch Robert James Ritchie Jr. He didn't. He was commenting heavily on the Bad Bunny.

[Brady]

I didn't see any comment on that one.

[John Holmberg]

Trump did. Trump went crazy. He went on Bad Bunny. Yeah. And. Which means he didn't watch the turning point USA 1. Or if he did, he did a tape delay and didn't need to.

[Brady]

I know Bob is going to do a great job.

[John Holmberg]

Yeah. Yeah. It's weird. This one said, I remember Rihanna's halftime show. It made me appreciate Chris Brown kicking her ass. I'm like, that's too far, Carl. Carl, that's too far. But you know what? You're allowed to say stuff about things you don't like. I just don't like when people pre determine how they're gonna feel and then watch it to cement their feelings rather than just go in and go, let's see if he surprises me, see if it's any good. I, you know, it was.

[Brady]

I don't think there was. Was there a huge faction that was coming into, like, maybe he'll win me over.

[John Holmberg]

Oh, no. I think people had. Minds were made up.

[Brady]

Preset.

[John Holmberg]

Yeah, minds were made up.

[Brett Vesely]

I wonder if it would have made a difference if he would have came in there and done half his set in English and half a set in Spanish.

[John Holmberg]

Well, if he did, yeah.

[Brett Vesely]

You know where other people can maybe go, okay, now I kind of know what he's talking about.

[John Holmberg]

I. I don't know you don't like squid games. No, because it's too hard to, like, follow.

[Brett Vesely]

I don't like subtitles.

[John Holmberg]

And you don't want to read.

[Brett Vesely]

Right? Yeah.

[John Holmberg]

Americans don't like foreign language stuff.

[Brady]

I tell you about. It's cut in half, maybe even higher.

[John Holmberg]

And I say Americans. He's Puerto Rican. That's America. Yeah, but you know what I'm saying, like, with our language, like, English speaking everything, we. We get mad when they change signs. You know, we're going to put some Spanish on some of these. Hell you are.

[Brett Vesely]

So Iris says Bad bunny looks like Latin Screech.

[John Holmberg]

There's some of that. Visit Homeburg's morning sickness online at 98 KUPD do Holmberg's morning sickness. I did enjoy at the super bowl party last night at Copper Blues. And thanks to Copper Blues for helping us with that. How many people were wondering if the two or three black guys there were Rodney Brady's home servant? Yeah, a lot of people. I see. Yeah. Yeah. And if you were black last night and at Copper Blues, at one point or another, somebody said, is that Rodney to me? And pointed to you. So I apologize to anybody of color because Rodney Brady's indentured servant was not there.

[Brady]

And it's a fantastic job.

[John Holmberg]

Friday did he came by Friday.

[Brady]

Even after all the way they opened, I didn't pleasantly surprised. He says, hey, can I come over and do the house today?

[John Holmberg]

And you weren't home to make it really awkward because you were at the Phoenix Open on Friday. Oh, fantastic work then.

[Brett Vesely]

When's he coming back?

[Brady]

Probably this Friday.

[John Holmberg]

All right. Yeah. The Phoenix Open. What a weekend for the Phoenix Open. Scary, too, because it looked so good on TV and it really highlighted how beautiful it is here. And that always scares me that a girl who's just been broken up with somewhere in Buffalo.

[Brady]

It was a showcase.

[John Holmberg]

Yeah. Is looking at that. Or has it on with her deck because she's back with her parents because she's crying and had to move out of her apartment. And she goes, that's where I need to be. This is a transitional place for women who have been broken up with and then they come out here for a little while and wreck everything and then go back and never hire them. That's the key. If somebody says, I just moved here from Buffalo. First question in the job interview. Oh, what was his name? Name what? The guy who broke up with you that made you have to leave Buffalo because you felt like you needed a new start. Oh, Kevin. Yeah. And you're going to work here for four months. And you're going to miss Buffalo. And you're going to say dumb stuff like, I, I miss seasons because your untanned fat skin is not going to know what to do with itself come July. So let's just get you through a year before you can have a job because you're just wasting all these employers time. You're going to have to doordash if you're. If you're moving here from Buffalo or someplace. Freezing cold, miserable Rochester, northern Pennsylvania, Minnesota, if you're looking at our weather and you're like, oh, this is the place for me. A rude awakening coming your white way in a little bit. And also, you can't have a job until you've been here for a year. That should be. That should be. Those are one of my Arizona rules. Unless you came in with a job, you can't just show up here and start applying because you're going home. You're wrecking it. Best advice I ever got from Bill Osborne at Tony Romas. When you're interviewing people for a job, make sure they've been here for a while and make sure that they're still not lamenting the relationship they left in Ice Coldsville. What does that mean, Bill? Well, you wanted to hire someone, so we let you get it. And who did you hire? A cute girl from Buffalo named Tanya. Yeah, well, dig deeper, son. She's here because her boyfriend bailed on her and she'll be gone by August. So start the interview process again. It's true. I miss Buffalo. That's all you started to hear somewhere around July 4th. I just miss Buffalo so much. Summer's in Buffalo. I'm like, oh, God, I've made a horrible error.

[Brady]

Sorry, I'm gonna have to set you free.

[John Holmberg]

I'm gonna have to send you back to Buffalo. Am I saying it wrong? What's Buffalo? Buffalo no go home. And the ones who stayed are just angry they brought Buffalo with them. Yeah. So that. That damn golf tournament makes it look like 16.

[Brady]

Oh, unbelievable.

[John Holmberg]

We look like we are having the greatest time of our lives in this city. The weather's perfect, Everybody's drunk. We're all dancing and singing and having a party at a golf tournament. We can have that much fun at a golf tournament. The rest of the country looks at that and says, why am I not there? And then they drag their problems over. We're full. All full up. That's why I always want to, you know this. Make it happen. Keep Whitey away. And then this. Keep the pores away. Make it seem like we're a bunch of rednecks fighting with Mexicans. That's all we need to be. It looks too happy on tv. If we could drive around with the news doing that all the time. I've done this for years now. Please make it look like we are just lost. But I watched some of that tournament yesterday before I left the house and I'm like, this is chamber of commerce awesome. And every shot of the crowd is all smiles, like, I'm in heaven. This is great. Oh, no, you're.

[Brady]

So they hit their tee shot on 16 and they walk through the desert landscaping there.

[John Holmberg]

Yeah, they look real. All those people that sit at home with a cup of the hottest drink ever and they look out their window and it's all dead trees and a white like death scape from the last snow bomb. What do they call the bomb? Cyclones that rolled through their house and they're barely alive and they've got ski caps on inside. And they see that landscape, it's, oh, I'm going to Mars. I'm gonna go to Mars. And then they leave them. They have the nerve to pull out of a shot and go, we'll be right back with more people's open waste management in Phoenix. And they show a shot of Sedona. Like, no, that's a different city. You can't do that.

[Brady]

My brother in law reached out to me. Are you on 16? No, I turned down an invite. I got other things to do.

[John Holmberg]

I'm so tired of that thing making me happy and having fun and drinking. I go every year, but, yeah, I don't want to go every day. It's a hassle. How's it where you are in Cleveland? Gray.

[Brett Vesely]

Weird.

[John Holmberg]

Scary. Yeah, well, I'm gonna go outside in shorts now and wander around my top off, my car that I've had off all winter long. Yeah. I tell them everything's awful if anybody calls me. Oh, it's been terrible. The ice we've gotten. You guys have ice storms. We've just got nothing but political strife in the streets. We're so used to it, it doesn't even make the news.

[Brady]

Borders are crazy.

[John Holmberg]

Yeah, my uncle's like, what? Oh my God, we're right on the border. Those. Those people are flooding in here just raping and robbing everybody and I keep them away. You're welcome, by the way. I'm keeping Indiana in Indiana. I talked to my aunts and uncles over there. Would you really like to visit? That's a terrible idea. You're just gonna Rape and abducted. It's human trafficking. It's all we do. I go in the house. It's too bad we can't enjoy the weather. We go in the house or we're going to get trafficked. I mean, you saw it. Savannah Guthrie's mom, she can't even get. 85 year olds aren't even safe from the trafficking. We don't know what's going on. And they're like, geez, I better stay here. And then they start spreading that. Because that's what people do. They start telling, you know, I have a nephew who lives over there in arizona, says it's just constant human traffic. You don't say. And they eat it right up. And then they stay home. We are. We are what? We are. What Arizona is, is a beautif hotel. This isn't permanent. We all stayed. Now you can. We're full. It's full. Five million's plenty. We don't need to jump up to seven or eight and bring your white skin and your terrible politics or your awful ideas or your weird, strange buffalo rituals. I'm sorry your recent breakup didn't go well. We're not a fresh start. It's just hot.

[Brett Vesely]

I was getting. I was getting text messages from my cousins in Chicago about the whole Guthrie thing, and I'm like, I don't know.

[John Holmberg]

Just tell them it's conversation.

[Brett Vesely]

I said, they're in Tucson and that place is an.

[John Holmberg]

Here's my answer to that. If any. If any relatives go, what do you think of that Savannah Guthrie thing? I'm like, man, I'm surprised it made the news because it's constant. Like, she's like one of 30. That day that got nabbed up. They're just eating them a lot, Especially elderly people. They just nab them up, and I think they're eating them and then just start the rumors and keep them away. Usually it's somebody with a fresh start mentality. And they're not. They're a mess. So they just got nothing but trouble coming. And then they're going to be your relatives. That pop box just, you know, I thought it was going to be better here. So brown.

[Brady]

I'm getting along well in my neighborhood because the guys for the cartel members that are my neighbors are pretty cool.

[John Holmberg]

For sure. For now. Until they turn. They're gonna. They're gonna turn. And you'll hear it the day they drive away that. Oh, boy. Enjoy your trip to the airport, everybody. You're welcome to stay and spend some money down at the arrogant butcher and Stand up live and all that and get out. Go talk to two guys from Houston last night. Like, you guys here for business? Oh, they went to the open. Like, yeah, we showed up for the open. We got some work to do tomorrow, and we're getting out of here. I'm like, thank you. He's like, what? And I'm like, thanks for leaving. Like, what? Like, you're from Houston. It's. You're good. It's humid, nasty. You get a couple of hurricanes now and again, but, yeah, we need to start. We don't have bad situations happen here where there's tornadoes and hurricanes. It starts weighing on you. Good stuff. One thing we did notice this weekend, that was probably best. The best part of sports ever. Bill Belichick's girlfriend, Jordan Hudson, went to a North Carolina basketball game dressed in a T shirt. That is the. It was basically the. The place where Robert Kraft got his hand job. Remember that? Owner of the Patriots got the hand job a few years ago. She found a T shirt. That is the orchids. It's the logo. It's the logo of. Of the place that he got the hand job. So it kind of was an announcement. It's the. Yeah, Orchids of Asia Dayspa is the. It's kind of an announcement.

[Brady]

Believe it.

[John Holmberg]

Belichick Photoshopped and Bill standing right next to her with a big smile on his face. And again, Bill Belichick smiles a lot now, which tells you all you need to know about what's going on with him and his girlfriend. He's happy. And, you know, a woman chooses an older man and it's preference. A man chooses a younger woman, and it is perversion. So some. Somewhere along the line, there's not a. It's a mix up. And then he's like, she went into that room, Phil, do you want me to wear this T shirt? And he's like, the guy's an asshole. Sure enough, that tells me an awful lot about the Robert Kraft, Bill Belichick situation. There's a. There's some animosity there. That was a fantastic dig. And there it is. The Orchids of Asia Day Spa. She went and found that T shirt and then stood next to Bill Belichick at the school he works at and proudly displayed it like, f you, Robert Kraft. Now, keep in mind, nobody gives Robert Kraft guff. He's 84. His girlfriend's 53. Yeah, Belichick's a riot. It's getting fatter. Like, he's so happy. She doesn't get. Look, she can be There for the money. She's making that man happy. And I think she seems pretty happy with the exchange. He seemed. I've never said this. He seems so fun. Now look at. Every picture is like that movie where everybody gets that smile, that horror movie. It's him. He can't stop smiling. Visit Holmberg's Morning sickness online at 98kupd.com home Holmberg's Morning Sickness.

[Brett Vesely]

Nice.

[John Holmberg]

And then he gets back in the car. That's a great dig. That's gonna make all the Internets. We're gonna be viral. Everybody's gonna be grouchy about that. I find it great. Let's go have a ton of sex.

[Brady]

Let's get on the team bus.

[John Holmberg]

Let's get on the. Let's get on the North Carolina bus. And then later have lots and lots of elderly people sex.

[Brett Vesely]

I'm more impressed that she was able to find a rubbing tug T shirt from that place.

[John Holmberg]

I mean, she probably had a. I don't think they're really firing them out over there at the teemu.

[Brett Vesely]

You get a free 20. Free t shirt when you spend 25.

[John Holmberg]

Yeah, man.

[Brady]

Punch card.

[John Holmberg]

Whatever she did was like, billy had this made. That's hilarious. We're gonna use that everywhere. That hand job thing. Got in trouble with that, you find.

[Brady]

Out that's where they met.

[John Holmberg]

Fine, whatever. Look at how happy that man is. And I don't know if he's on erectile dysfunction. I think she might be the cure. You take all the Viagra you want. I think that. I think the key to a man's erectile dysfunction that would cure it is. It is a. An ego boost from somebody in their 20s wanting to bang you in your 70s. That's awesome. Robert Kraft. Look up Robert Kraft's wife. His ex wife has that.

[Brady]

The one he was rehearsing lines with.

[John Holmberg]

Yeah, the actress. He married it. No, no, that was a different one. That was a different one. But this one's just as good. And she's in her. She's 50 something and it's still a 30 plus year gap and people aren't really barking at that as much. She's beautiful. She's absolutely stunning. And if you look at his ex wife, who, you know, she's got tributes all over the Patriots facility. They had her initials on the arms of the jerseys for a while. And let's kill old man. Oh. Not only did he get her, he married it. And she seems happy to look at. He's all smiles as well.

[Brett Vesely]

Was. Was she. Prior to the hand Jobs or was she after.

[John Holmberg]

It's a good question. But she's a tolerant woman either.

[Brett Vesely]

That's what I'm saying.

[John Holmberg]

Yeah, she's pretty tolerant lady. That's pretty good. So the patriot stories are all.

[Brady]

Look, she might have been.

[Brett Vesely]

Oh, here's the original one.

[John Holmberg]

There's his ex wife.

[Brett Vesely]

Yeah, well, he made the right move.

[John Holmberg]

Well, she passed away.

[Brett Vesely]

Yeah, it still made the right move.

[John Holmberg]

And then he was like, finally. And he made it. I still got time. Yeah. Myra, they had the MHK on their jerseys for a long time. I don't know if they still do because the new wife's probably like, I don't like her being around this much. No problem. We'll get those right off. Well, your initials on the jerseys. I own the team. We can do this. And then he does. We're gonna put my wife's initials on your hats. She's beautiful. And standing next to his old ass. And he's got the long flowing locks like he's got it. That's pretty awesome for him. So is this today? Yep. We're gonna do this now.

[Brady]

No.

[John Holmberg]

Oh, oh, oh. Well, that's. It is 6, 6am yeah, you gotta listen to this. I'm gonna tell you this. Here's where we go. He's still.

[Brett Vesely]

He's still.

[John Holmberg]

He was supposed to give me this. I'll do this for this hour at six o' clock every hour on the hour this morning I'm going to give you a word to text 97936. And we're going to. This is the kickoff of what is going to be awesome. 25th anniversary Holmberg's morning sickness giveaways. And this is just a code word thing. We're going to draw you. This is awesome. You're going to get. Listen to this. Each hour you'll have a different code word for you to enter. Your chance to win and experience the Nine Inch Nails show from the KUPD party suite, which is going to be outstanding. That's coming up here in a little bit. This is just the initial kick. The huge one is coming a couple weeks from. This is fantastic. So you guys get Nine Inch Nails March 6th at Desert Diamond Arena. We got a party suite up there and all you have to do is text a word and you're the early bird. So you guys are going to get it. Downward is word one. Downward 97936 is the text number. Downward text it right now and you get qualified downward. And then you put, you put you in this. We'll do a drawing and we're gonna give two tickets in the suite a bunch of times, right. I don't know if we're doing it every day, but we're gonna do this until the 20th. So we got 10 days of this essentially minus weekends. And it's all day. It's every hour until 9:00 clock tonight. You just keep qualifying and it's going to be awesome. And then we'll put you in the suite for Nine Inch Nails.

[Brett Vesely]

And don't email us.

[John Holmberg]

It's a text downward. And don't put exclamation points or emojis or anything else. Just the word downward. Boom. It goes in. It'll give you a little text back that says you're entered and then slam it out there. Congratulations. Downward is the 6am Word. At 7, we'll do another one. And then at 8 and 9, we get it. And Larry takes over. He does a bunch. So downward is word one. And we'll get you in that. Sweet. For Nine Inch Nails, we're just going to keep doing this as giveaways. We're just going to give you guys tons of cool stuff, as much as we can to celebrate 25 years of this stupid show being part of KUPD. I think that's awesome. And wait until you hear what we got coming. This is an awesome one. There's no question getting a suite at Nine Inch Nails. And you're going to get. It'll be food. It's the suite that feeds. That's the whole deal. We're going to. It's loaded with food and fun and great spot. If you've never been in the suites up there, it's a great spot to watch a concert. We got you covered. So downward. 97936. Get on that right away. I do have to give that back. Eric Cramsey has emailed and said, john, it's time for you to take it back. And you're not wrong. I said, never bet on a ginger to win a Super Bowl. It can't happen. It can never happen. Sam Darnold is the first. And nobody's talking about the glass ceiling he blew through. Nobody. The first ginger quarterback to win a Super bowl ever is Sam Darnold. Now, I never thought I'd see the day where a ginger would not crack under pressure, not just screw everything up and get wildly emotional. Sam Darnold did it is the first ever. We do this all the time with everything. You know, Bad Bunny's the first ever all Spanish halftime show. Tony Dungy was the first. Coach you Know the black thing. Mexican Ron Rivera. You had Tom Flores back in the day. Every time we celebrate, gingers are not getting their due. And I was the first one to hate on them. And I still find them weird. But gingers winning a Super bowl needs to be a news story. First one ever. We didn't do any pre stories. We didn't go back to Sonny Jurgensen and, you know, Andy Dalton and all these redheaded quarterbacks that never had a chance to win a Super bowl because of their red hair. They tried. They were the ones who. Who built the. Who gave redheads hope that they could someday be a quarterback in the NFL because most redheads can't. They can't be leaders of men. They make everybody uncomfortable. This is amazing. For the ginger community, Usually a curse is involved. Always a curse is involved. Brady. Toads and cauldrons, tons of stuff like that. Every one of them has spent at least a month of their lives rubbing some sort of elixir on their face to try to get rid of freckles or change. They know. They know the Rudolph's red nose was really just basically red hair. Like, you're an outcast. Congratulations, gingers. I never thought I'd see the day. This is. This has to be what it felt like when civil rights was passed. I never thought I'd see the day. I never thought I'd see the day where Ginger hoisted the Lombardi Trophy. And there he was. Now he's not a. He's not a crazy ginger, but it's a step in the right direction. To step in the right direction for gingers all over. You have to be a little bit proud of the idea. We've never had a red headed quarterback win anything ever. And there he is, a ginger. So congratulations, Eric Cramte. I assume it says gingers unite in your email that my preseason take was, you don't have to worry about the Seahawks because they've got a ginger quarterback, and as good as they could be, he will. And he did not fail them. In fact, he got better, so congratulations.

[Brett Vesely]

Marcus said the same thing.

[John Holmberg]

Ginger's rule. I'm a ginger. I'm proud of it. Congrats. This is a big day for you people. I mean, you're clearly a lesser sub species of humanity, but my God, you've proven that you have kind of jumped up with the rest of us carbon based life forms of human and that you're not as, I guess, unworthy as we all gave you. Yeah. Yeah, you are. But either way, it's just you got One. You got one and that's good.

[Brady]

I'm gonna eat a carrot today.

[John Holmberg]

Yeah, you know what? Eat a carrot or ginger. You're not gonna eat a carrot.

[Brady]

Yeah, yeah.

[Brett Vesely]

Carrot cake. Maybe.

[John Holmberg]

He'Ll eat some Cheetos. That's better. But the ginger's winning. That goes against everything I have said. Downward is what you need to text 97936. And in the meantime, it's not work. What? It doesn't work?

[Brady]

Yeah, no, no, no.

[John Holmberg]

It's not a text. I'm sorry. Yeah, you need to. You need to go off of the website. Downward 97936. I did. Website, website. You're not allowed to 97936.

[Brett Vesely]

No, because we're in a podcast now, so of course it's online.

[John Holmberg]

What? It's like you go to the. You have to go to the.

[Brady]

Tap that app.

[John Holmberg]

Oh, God. Making it harder.

[Brett Vesely]

Oh, let's make it more confusing.

[John Holmberg]

Good. All right, never mind. What I said is that you don't do the 97936. That's what I was told. Right out. You go to the app or the website? All right, never mind. It's gonna be too hard. We'll just cancel it. Why? That's where we always do stuff. All right, all right. Why don't we do this anyway? All right.

[Brett Vesely]

Welcome to WKRP.

[John Holmberg]

Exactly. Not. All right. Go to 98kupd.com and do it. Or enter on the app so you can go download the app. I do that. That's a good idea. Anyway, that's good for us.

[Brett Vesely]

Can you do it from the app or do we even.

[John Holmberg]

I don't know yet, but right now, 27 minutes.

[Brady]

I'm doing it right now.

[John Holmberg]

There you go. Get on the app and do it. Oh, it's so much easier to do the other way. Don't tech. Don't do the text. That was my mistake. I'm sorry. I assumed. And that makes an ass of you and me. So you can go to the website or you can go to the app and then put him down. Brady got it, right? If Brady can do it, you can do it. I don't want to hear any complaining. I apologize. Give us a wake up song. 585-9800 we'll scream it together it's 98k. You believe? Hey, it's not weird.

[Brady]

It's pretty cool, actually.

[John Holmberg]

No membership fees. I have heard enough of this.

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