02-10-25 - FULL SHOW - MONDAY - Holmbergs Morning Sickness 98 KUPD

Summary

Holmberg's Morning Sickness - Arizona: Super Bowl Aftermath and Commercial Breakdown

Episode: 02-10-25 - FULL SHOW - MONDAY
Release Date: February 10, 2025
Host/Authors: John Holmberg, Brady Bogen, Bret Vesely, Dick Toledo
Broadcast Time: Weekdays, 5:30am-10am on 98KUPD

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1. Super Bowl Reflections

[00:39] John Holmberg:
John kicks off the show by reflecting on the recent Super Bowl, celebrating the Philadelphia Eagles' victory. He humorously discusses the concept of a "threepeat," noting, "Any day you can learn something is a good day," and speculates on how the term might be received across different cultures. He expresses skepticism about the possibility of the Eagles securing a three-peat, mentioning, "It has to happen again next year for us to even think about a third year."

[02:43] Brady Bogen:
Brady adds, "I don't think the teams will like him there. He's a jinx," referring to Tom Brady's frequent appearances in Super Bowls, suggesting his presence negatively impacts the game's excitement.

[04:11] John Holmberg:
Discussing the halftime show, John critiques Tom Brady's involvement, stating, "When he's in a Super Bowl, I'm usually miserable." He contrasts this with the Eagles' performance, praising their improvement throughout the season and their offensive prowess: "The Eagles just got so good as the season wore on."

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2. Halftime Show Analysis: Kendrick Lamar's Performance

[04:13] John Holmberg:
John delves into Kendrick Lamar's halftime performance, highlighting the divisive reactions it garnered. He notes, "Black and young America absolutely loved it. White old men hated it." He criticizes the NFL's shift in targeting demographics, arguing that the halftime show now caters to younger, more diverse audiences at the expense of older white listeners: "It's the NFL's big swing to basically say, so long 45 plus white guys."

Notable Quote:
John Holmberg ([07:28]):
"We have to realize that this kind of malaise that is on top of all of us men, that football is officially over. And that feels weird every year."

[11:04] Brady Bogen:
Brady supports John's viewpoint, suggesting future halftime shows might pivot towards country music: "They go country halftime next year, they probably will."

[13:46] Brett Vesely:
Brett shares personal anecdotes from watching the halftime show with friends, emphasizing the generational gap in appreciating Kendrick Lamar's act: "He kept teasing the whole time, which I find to be fantastic."

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3. Commercial Breakdown with Louis Moses

[03:00] John Holmberg:
John introduces Louis Moses, a seasoned expert in analyzing Super Bowl commercials. He emphasizes the importance of understanding the effectiveness of these ads beyond personal opinions: "Louis comes in and kind of put a different spin on our perspective."

[39:53] Dick Toledo:
Dick brings up a point about a Fry's commercial claiming to have served "over 59 million meals to people in need in Arizona," questioning the feasibility given Arizona's population: "59 million is a big number. I'd like to see that backed up."

[44:29] John Holmberg:
John discusses the effectiveness of local commercials versus national ones, sharing insights from Louis Moses on what makes a Super Bowl ad memorable.

[72:08] Brett Vesely:
Brett highlights Action Ride Shop's grand opening, showcasing how local businesses leverage Super Bowl exposure for promotions and giveaways.

[114:42] Louis Moses:
Louis briefly joins the conversation, offering his professional take on the discussed commercials, though much of his commentary remains lighthearted and behind-the-scenes.

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4. Local Event Highlights: Phoenix Open

[26:04] John Holmberg:
John recounts his experience at the Phoenix Open, praising the event's efficient crowd management: "The walk in was... no backup. Everybody walks right in, and you blip right in."

[37:24] John Holmberg:
He further commends the Thunderbirds' organization, speculating on the financial scale of the event: "They're giving enough, John. They're giving enough."

[33:47] Brady Bogen:
Brady emphasizes the economic impact of such events, estimating attendance numbers and discussing the high cost of corporate sponsorships: "There's a billion dollars coming in. They're charging, like 50 grand per box."

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5. Conspiracy Theories and Alien Discussions

[75:38] John Holmberg:
John introduces a segment on CIA-leaked documents concerning alien invasions, narrating a fictional revelation that the government knew about close encounters in the 1950s: "Secret research has been going on since that day of the first well-known sightings... Australia and the United States did a full-on hiding campaign."

Notable Quote:
John Holmberg ([82:19]):
"Were you talking about the conspiracy theories? Yes, it's from that thing where..."

[97:00] John Holmberg:
The discussion evolves into critiquing pseudoscientific beliefs and government misinformation, blending humor with skepticism: "They keep throwing it out there. The Navy talks about it... it's pretty neat."

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6. Audience Interaction: Call-In Segment

[146:57] Listener Call-In:
A listener named Dominic asks for advice after losing an apartment and a shared car due to a fight with his ex-girlfriend. John and Brady provide guidance on whether to pursue legal action or move on.

Brett Vesely:
Offers humor-infused advice, suggesting that investing in legal battles may not be worthwhile: "So that's basically where we are. Done. Don't hire lawyers to go chase a used car."

Notable Quote:
Brady Bogen ([147:04]):
"If there's no future with that girl, I'm moving on from it. Not worth chasing that. That money."

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7. Additional Discussions and Humor

Throughout the show, hosts engage in humorous banter about various topics, including:

• Miss Arizona Encounter:
  John shares a comedic story about meeting Miss Arizona at a local event, critiquing her poaching crowd with the crown and sash.

• Super Bowl Monday Realities:
  They discuss the aftermath of the Super Bowl, including the significant number of Americans missing work: "It's estimated 22 and a half million American workers plan to miss work today."

• Commercial Critiques:
  Hosts humorously dissect various Super Bowl commercials, from Target's hats to humorous takes on traditional advertising methods.

• Concluding Remarks:
  The show wraps up with lighthearted comments on societal trends, personal anecdotes, and teasing future segments, maintaining the show's signature blend of humor and commentary.

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Conclusion

In this episode of "Holmberg's Morning Sickness," John Holmberg and his team dissect the Super Bowl's outcomes, from the Eagles' unexpected triumph to the controversial halftime show featuring Kendrick Lamar. They critically analyze the shift in NFL's target demographics, the effectiveness of high-profile commercials, and the challenges faced by local events like the Phoenix Open. Amidst serious discussions, the hosts infuse the conversation with humor, personal stories, and speculative theories about government conspiracies related to aliens. The episode culminates with interactive segments offering listeners practical advice, ensuring a balanced mix of entertainment and insightful commentary.

Notable Quote:
John Holmberg ([142:56]):
"59 million meals served. When you do the math real, it's like, Arizona's got it figured out. There's no hungry people in Arizona. If they continue 59 million meals, I don't. Arizona's got it figured out."

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For those interested in more in-depth analysis of Super Bowl commercials and halftime performances, tune in to future episodes of Holmberg's Morning Sickness on 98KUPD.

Transcript

[Dick Toledo]

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[John Holmberg]

Good morning everybody. Hello there. I've been yelling all weekend. It's hard to talk. It's 5:45. How are you doing? This is the morning sickness. My name is John. There's Brady, there's Brett, there's big Dick Toledo. And here we sit day after the super bowl and we are smashing, smashing, smashing, wonderful success of Super Bowl. Hey, you know what? Any day you can learn something is a good day. And most of the continent of Africa is about to learn what a three peat is because they're getting all those shirts. I think that's going to be amazing when all of the South Sudanese are like, what is three peat? Well, that team that you think is going to be champ, they were going to win three in a row, see. Oh, it's a play on the repeat. We got those last dip. Yeah, see, so you got that three peat in the football. Not a thing. Can't even utter it for another. Well, it has to to happen again next year for us to even think about a third year. So that's a tough one. And the Eagles, I don't know.

[Brady]

I don't know if it can be done.

[John Holmberg]

It's tough. Well, it can be done because someone was there three times in a row. So the door is open. It's just going to be real tough to do. And it has been, you know, 59 Super Bowls, nobody's done it. And the packers were the last team that football to win three in a row used to happen quite a bit because there was only what, 12 teams and you know, two of them were good, the rest of them were horrible. And they didn't have free agents, they didn't switch teams. So the packers and Browns and Bears were always there until the old days, right? Until you actually had to manage football teams and you realized, oh, these markets aren't going to survive and they haven't since. So. Well, packers have, but the. Yeah. So last night's game was absolute drag, top to bottom. Like from the beginning to the middle to the end. There was like famed excitement. And once again, I blame Tom Brady. When he's in a Super Bowl, I'm usually miserable. So he was there yesterday. He does just a fine job in the booth, but something about him being at a Super bowl is just enough of that. He shouldn't be allowed to be at Super Bowls anymore. He's been to too many.

[Brady]

I don't think the teams will like him there. He's a jinx.

[John Holmberg]

Yeah, he's a jinx. And yeah, he's, he's definitely, you know, Patrick Mahomes can't beat Tom Brady. Tom Brady shows up in another super bowl, what happens? Patrick Mahomes might as well have been thrown left handed last night. So you got that.

[Brett]

It was looked like he was doing that though.

[John Holmberg]

He might as well have tried it a couple of times. They, he was just, they were just destroyed by. Look, the Eagles just got so good as the season wore on. They got better and better and better. And then the last two weeks they've scored what, 95 points in the last two games. Could have put more on yesterday if they wanted to put their foot down. And it was, it was pretty good. So, you know, congratulations to Eagles fans. The only hope I have, and I haven't seen it yet on the news, is that Eagles fans lost their minds and burned down Philadelphia. So so far haven't heard that that was the only real quality part of Philadelphia winning a championship is there's a good chance they'll burn that dump to the ground. So far, seems like they've behaved, but so Philly lived. Everybody else, you know, I' watching all of the, you know, the super bowl stuff. We'll talk to Louis Moses. He comes in here every year after the super bowl on the Monday and talks about the super bowl commercials and the real effect. We can sit and say what we liked and whatever. He's been an expert in that field for a long time. So he always comes in, gives a little insight on what's what. But what I did realize yesterday was the only real excitement in the entire broadcast was for people who are following the Kendrick Lamar Drake battle.

[Brady]

The, The Real Beef.

[John Holmberg]

The real Beef. The, you know, Kendrick Lamar's Song of the year and the Grammys and everything else saying, you know, basically saying it's, you know, being litigated that it should ever be played again or performed live, which was kind of the one thing Kendrick Lamar did when he said, you know, want to play their favorite song, but, you know, they love to sue. And then he did another song, and everybody's like, is he gonna do it? Is he gonna do it? Is he. And he did it. And he did the A minor thing. He had that necklace on that was an A, lowercase, A A minor. He was. He was. He was trolling, and he might get a little lawsuit, like attachment. But he never mentioned the word pedophile, which was so it was interesting. Now, all that said, there was also a great divide of people understanding why Kendrick Lamar was there and people who were like, what the happened to my halftime show? And by that, I mean white old men, they just did not understand or like that Kendrick Lamar was on stage. It didn't. And that's okay because it's 100% official now that if you do that. And I am one of those people, I know Kendrick Lamar, just having been around music enough, I'm not super familiar with all this stuff. He did a couple of deep cuts. Even Kendrick Lamar fans were kind of like, wow, I didn't expect that. But. So I'm watching, and I. Friends of mine texting me, what is this bull? You know, they're just. And I'm like, no, no, no. What you aren't understanding. If you had to question why Kendrick Lamar was on the halftime show, it isn't the NFL's fault. It's you. You are now, I hate to tell you, sort of that housewife that's 52. You don't look like you used to. You're not trying as hard as you. You maybe once did. You're no longer interested in physical activity with your husband, and now he's starting to look at a younger generation. Yeah, they seem fun. That's what the NFL's doing. They're like, you've served your purpose, old white man. Thanks for all your money. Stick around as long as you like. You don't have to go home, but we're no longer gonna cater to you. You don't get what you want. And then they go over to this young group and say, hey, you guys have a bunch of expendable cash coming in soon. Here's something you'll love. And they gave the new audience that show. And so the divide yesterday was I went to, like, a couple of websites while it was on. Holy smokes. Black and young America absolutely loved it. White old men hated it. Like, just worst halftime show of all time. Who is that guy? I thought you had to be famous to do A halftime show. It's like, nope, he is famous. You don't know who he is because they're not targeting you anymore. You're no longer viable. You're no longer relevant. And that's okay because don't worry, when.

[Brady]

They go country halftime next year, they probably will.

[John Holmberg]

And then there'll be people. But it's an understanding that you are no longer relevant in that world. The worst thing is it's that age of 45 to 65 where you're kind of like, wait a minute, why isn't. What happened to my stuff? And they don't point it at you anymore. And you're like, well, that's. And then you act like they're wrong. They're 100% right. There's a new business model and all the new money coming up is who they're after. The 30 year olds are there and they grown up with Kendrick Lamar.

[Brady]

So you can only bring The Eagles and U2 out so often.

[John Holmberg]

Right. And you can't do that at all. Yeah, that's done. That's. And they're not even. Because that would be a whole generation of 30 year olds going, why am I watching this?

[Brady]

Yep.

[John Holmberg]

This has no ties to me. And I spend all the money. I am the expendable cash of the 25 to 45 year old demo that they're dying to grab.

[Brady]

But it doesn't really matter for the attendance at the game. The super bowl will always be the. I mean, it's all corporate music, so.

[John Holmberg]

They don't care about that. Yeah, that's gonna, that's good. That's a sellout no matter what with just corporate tickets. The only thing worse though is when you are in your 40, when you're 45 and the guy that comes to work that tries to act like he is invested in the Drake and Kendrick Lamar rap thing and he's like, I can't believe Kendrick did the squabbling. I can't believe he did squabbling. And I'm like, you don't know what you're. You're trying to relate to a group of people because you out of touch. You have to wait from 45 to probably about what, 70. Like if a 70 year old man rolls into your office and starts, you know, rapping Kendrick Lamar lyric. If trip starts knocking squabble up out and. And you're sitting there like, oh my God, it becomes cute again. I remember Jimmy Fallon had a very old man on singing a Dua Lipa song and it was adorable. And they brought Dua Lipa out to meet him and the old man was losing his me. Must have been 80s, like I can't believe that she's beautiful. And they hugged and she was not threatened. Now, you know, a 60 year old man that's sitting there doing, he's still kind of viable, he still can maybe, maybe justify getting an erection. Old men are safe. 60 year old men are like that dangerous, last gasp kind of throw it out there thing. And whenever they're trying to grab hold of the young generation stuff, it's usually rapey or weird. Don't do it. Go into your work today and say Kendrick Lamar didn't resonate with me because the NFL is no longer targeting me as primary in their goals for finances. And that's all that comes down to. Kendrick Lamar is aimed at a different. I had people texting me, what is the. Are you enjoying this? I'm like, well, it is what it is. I don't know any of these songs, but he's doing a fine job as far as I can tell. So yeah. Do I sing along with Kendrick Lamar? No. But do I understand that? Yep. This is a. Here's the other thing about Kendrick Lamar. We're in a world where this whole DEI conversation's happening and people are boycotting Target for DEI fire. You know, they're not gonna use DEI for their hiring. I didn't see a whole lot of diversity in Kendrick Lamar's hiring practice. I don't see one Asian or white dancer. Now, I also don't want to. I think that that is a meritocracy. If you want to get me 80 dancers, they were tight. I know what group I' leaning into for the good dancing. Certainly not going to go over there and go, well, we've got 68 black guys hired to do Kendrick's dancing and that's great. There's another 18 I need and we've got 18 really super qualified black guys. Do we have to hire the Asians in the whites or not? And if somebody said no, it's like, good, give the black guys the outfits and let's get out there. I wasn't seeing a whole lot of diversity, equality and inclusion and Kendrick Lamar's entirely singular hiring practice. And I was fine with it.

[Brett]

You don't think it was going to be another DeAndre Luca thing or what brings the one white guy?

[John Holmberg]

Any doughy, fat white guys? I didn't see any Asians, I didn't see any Mexicans. I didn't see any. Kendrick had a targeted audience of what he Wanted that to look like. And he hired accordingly. And I'm fine with that.

[Brady]

Not one came out of that Buick grand national.

[John Holmberg]

And that's fine. They all rolled out of the GN and everybody was cool with it. And it's like, that is 100% black hiring. Fine with it if you get me. Hey, I got 88 guys I need you to hire and I need to put on a dance thing. I'm going to the Boom Boom Room, folks. I'm going to start looking around there first. There's places I search and you know where I don't search? You know, country clubs. I'm not going over there to see. Have you got any quality dancers I can hire for the Kendrick Lamar halftime show? Nope. But the diversity, equity and inclusion thing. Not a thing. When it came to the halftime show at all. Not even a little bit.

[Brett]

Who was asleep at the button, the delay button?

[John Holmberg]

I looked after you said that because I thought not a single cuss word. Not a single cuss word.

[Brett]

And I thought everybody in the bar and people were freaking.

[John Holmberg]

I don't know, funk. And also, did you watch it or.

[Brett]

Did you read the transcript?

[John Holmberg]

I went back.

[Brett]

Okay. I'm just.

[John Holmberg]

I'm not saying I went back and put on the closed caption and it couldn't keep up, but it said frickin.

[Brett]

I don't know.

[John Holmberg]

It sounded strong.

[Brady]

Captured sometimes doesn't catch there.

[John Holmberg]

Yeah, but he didn't do that. There is no way the NFL would have killed him to even try that. He'd have been sued. He'd have lost all the money. There is nothing about that. That would have been.

[Brett]

I don't think he cares about the money. I think for him it's just a publicity.

[John Holmberg]

No, I'm just saying in general, you.

[Brett]

Know, who does Drake thing and everything else.

[John Holmberg]

Apple cares because they'd have gotten a breach on that for. They did all the work on that thing and basically that's their deal. So Apple cares. All those corporate people care. If Kendrick screwed that up, he's money or otherwise. That dude is blasted. And financially not necessarily. Like his fans might still like it, but he would. Nobody's playing that game. Because if he threw a bomb out last night and it got through and it was it sound. I heard. I heard it too. When you texted. I'm like, I thought I heard one. And then went back and I'm like, nope. He's dancing around it. He's been pretty good about it. And then you go back and watch again. Okay. It's kind of like dinger and when you hear that thing like, oh, my.

[Brady]

God, that was terrible.

[Brett]

I could have swore it was.

[John Holmberg]

He kept it together. Because I thought the same thing at first. And I'm like, yeah, they're just letting it fly. And I thought I heard by so fast. Yeah. I thought I heard an end bomb. Right. I wasn't, brother. I went back and listened again because my brain said, it doesn't sound anything like it. And then we're like, oh, yeah, they did. It was fairly remarkable that he. Because he says it constantly. But yeah. It wasn't targeted for. For the audience of Brady and Brett. John Toledo.

[Brett]

I thought it was okay. I was. It wasn't my favorite one, but it was. It was okay. I bother me.

[John Holmberg]

I personally. If you're like, do you want to go see this? No. And the reason why is I can't sing along. I can't play along. I don't know the music. Yeah. But I know the dude's wildly popular. But man. Online. And you could see, like, you know anybody named Brad or Todd or John? Nothing. If there was a D in front of your name or a W. That was the greatest thing you've ever seen.

[Brett]

Did Kirby like it?

[John Holmberg]

Yeah.

[Brady]

And there's about six other high school aged. My friend Billy, his son had some buddies over there too. Interesting to see that. They were like. And they're like, I can't believe he's going there. Or is he gonna do it?

[John Holmberg]

They were all worried about whether or not the Drake thing was gonna happen. He kept teasing the whole time, which I find to be fantastic. Is that.

[Brett]

What did he say at the very end? That actually did get beeped.

[John Holmberg]

No, I didn't hear that.

[Brett]

Well, last part of the song.

[Brady]

Yeah. According to this, he didn't say pedophile. The crowd saying that.

[John Holmberg]

The crowd yelled. He let the crowd do some of the work. But you can' Hear that on the Broadway minor. Yeah, The A minor thing was. Was definitely. But he didn't say the word pedophile because that's the main cause of the lawsuit Drake has against Drake's own record company.

[Brady]

And then.

[John Holmberg]

Is it in the same label?

[Brady]

Ex girlfriends out there. Serena.

[John Holmberg]

Yeah. No, it's. Yeah. Serena Will Sims. That was.

[Brady]

It's all jabs.

[John Holmberg]

That was a moment that I felt a little bit racist because watching that, I'm like, was that Serena Williams? Yeah, look. Just like. And I'm like, thank God that was Serena Williams. Because I started to wonder myself. Did I just do one of those moments that Whitey's like, that looks Just like that one tennis league. I didn't know for sure if I was right or wrong. But yeah, it was a. It was an interesting. It was an interesting halftime show. And people will be upset. And it's like, it's a. It's basically, it's bait. This guy says it said angry. America will have the same reaction to him they did a couple years ago when the Weeknd did it. The Weeknd was more of a pop sensation though, than Kendrick Lamar. Kendrick Lamar is more of a. He's rap like, he's just straight into that. Like, he's not poppy Katy Perry type. Like, this isn't my generation, but I get it. Like there's a group of people didn't get it, but it was a. Yeah, it was a. Definitely targeting an. A different audience completely. Not just a little bit. Not the weekend. Like, hey, a lot of people, a lot of 50 year old women. Like, you know, I can't feel my face. Like, all the stuff he had still kind of appealed to a broader audience. Kendrick is direct. And that was a. That was a. That was the NFL's big swing to basically say, so long 45 plus white guys. You guys. And we're not going anywhere. And they know it. We're gonna still watch and sit and go. That was garbage. Worst halftime show ever. And we'll still watch.

[Brady]

You can have the half ordering a new jersey.

[John Holmberg]

Yeah, we'll get our brand new shirts. And maybe we're not like we used to be, but we still pay attention. And the ratings are still massive. And that generation, they're like, you can stick around for a little while, but this is the one they're going for. And they got it. Like, last night was a. That was a huge success for the NFL. Gigantic.

[Brett]

Now we were in the bar and it was kind of loud, but somebody said that when they showed Taylor Swift on the big screen that she got booed crazy wildly.

[John Holmberg]

And Philadelphia was the majority of the crowd.

[Brady]

And on the way out.

[John Holmberg]

Yeah, yeah, majority of the crowd was there for the Eagles. And she's from.

[Brett]

I think she. Isn't she from Pennsylvania too? I think she was an Eagles fan originally. And.

[John Holmberg]

Oh, that's right. She used. Well, they. Yeah, they probably hate that too. I forgot about that. She used to be an Eagles fan, but, you know, and that was fine. And then the, you know, the big drama beyond football is that Travis Kelsey walked out of the stadium by himself. So maybe Queen Mayonnaise is. Is dumping him because he's not a Super bowl champion. Give me, like losers Yeah, I don't deal with. Yeah. And she's probably going to start dating Jalen. Hurts now. But yeah, it was. It was as far as the game goes bloodbath. Like from jump. You could tell right off the bat like, oh, Chiefs do not have an answer for any of this defense at all. Right off the bat. And they made no adjustments that worked. They kept trying and trying and Philly was just on fire. So congratulations. Fly, Eagles, fly. You're the champions. Good for you. Yada yada, blah, blah, blah.

[Brady]

Belichick in the playbook.

[John Holmberg]

If it turns out that Sirianni is Belichick Jr. And he's just cheating like crazy, it's wow. It's a thing. But yeah, said that guy said Trump was in the stadium last night and DEI is over. The dancers were all chosen off of merit. And that's what I said. Like that's a merit based dance troupe. That's why there's no whites in it. I don't want any white people dancing in Kendrick Lamar's thing. I liked it that way. If I go to a rap concert, the last thing I want to do is see a white hip hop guy. Yuck. No, I have my expectations. I like my hip hop. Chocolate or Eminem. That's it. Those are the two. Outside of that, I'm not really interested in white guys doing all that stuff, especially in a group. And he just stood out like a sore thumb. You'd have been like distracted. Look at that white guy. No, it looked great the way it was fantastic, actually. And when they made that American flag with all that stuff, that was kind of cool. The movie us. And then I kept seeing Squid Games and the movie us kind of like being recreated there. And I think I was the Squid Games audience. And then maybe most of the other people were the US audience because that was kind of that. I forget what they called those guys in that movie, but they all kind of had that same outfit. It was cool, but it wasn't for me. I'm not going to walk away from that saying my favorite half. Because if you did a 52 year old man goes into us. That was my favorite halftime show ever. It just feels predatory to like it too much if you're. If you're my age. Just strange. But man. And then yesterday every Gilbert house mom loved it. Did they. Did they act like they like Kendrick Lamar? Was that going on at your house?

[Brady]

A couple.

[John Holmberg]

Yeah. They were big on Kendrick Lamar and.

[Brady]

That may be so excited for this.

[John Holmberg]

Made their husbands upset and a little mad and Gilbert. Because that's the. You know, they tried to keep those. Yeah, you're trying.

[Brady]

But it was.

[John Holmberg]

I don't like my wife being attracted to this.

[Brady]

Either they were in or they're like, I have no idea what's going. I don't know any of.

[John Holmberg]

But House. But you're like. You're in a different demographic.

[Brady]

Yep.

[John Holmberg]

For most of the parents in Gilbert, a lot of them are about 15 years younger than.

[Brady]

Yeah, they're younger.

[John Holmberg]

Yeah.

[Brady]

Yep.

[John Holmberg]

So, like, you're sitting there. It makes sense.

[Brady]

Like, you know, 40 and up. 40 to 50.

[John Holmberg]

40 to 50.

[Brady]

They were there. They're on that.

[John Holmberg]

And they're like, it's close. Most of the guys in that age group aren't. They're not jumping up and down for Kendrick Lamar because you don't want to be like, you can't go to Kendrick Lamar concert. If you and I went to the Kendrick Lamar, we'd be the weirdos. Yeah. Like, you'd be those dudes that go to Tempe bars, and they're, you know, 35, 40 years old, and you're like, what are you doing here? Like, I've always loved it here. I love college area. But, like, nope, you're predator. You can't have it. It's not yours.

[Brady]

March 9th. I'll potentially be that guy taking.

[John Holmberg]

Nope, you will be that guy. Nobody knows you're there with your daughter, and your daughter doesn't matter.

[Brady]

We're also sitting 16.

[Brett]

Plus Chris Hansen's gonna walk in.

[John Holmberg]

Yeah, you're still gonna be walking around. You still look like the creepy old predator, especially if you start dancing or acting like you're interested. That's.

[Brett]

How you doing?

[John Holmberg]

It's just gross. Yeah. How are we doing tonight? Just taking my daughter to the show.

[Brady]

This Taylor, the creator, is really good.

[John Holmberg]

Yeah, you should. You should sit outside and sleep in your car like a decent father and wait for Kirby to come in and out. And that's. Yeah, but that's, you know, you can like it, and I like, you know, Dua Lipa, and people say it's creepy, but she's a pop singer. That's different. Pop singers are trying to appeal to all ages. Tyler the Creator has. It's. It's. It's in a. It's in a demographic. And if it's amazing how many parents I heard from going to Tyler the Creator. Yeah. Yeah. But again, you deal in Gilbert parents, right?

[Brady]

I'm in the wheelhouse.

[John Holmberg]

You are, but you're the oldest one. Their grandparents. A lot of their grandparents Are your age.

[Brady]

That's why they're saying they. Will you take them.

[John Holmberg]

I don't know why they went pop pop to take the kids. Take the kindling down there. But you got hosed. Yeah, you, you, you absolutely. You should be. The old dad. Should never be the one at these shows. There should be a young spry, you know, 46, 47. With the 16 year olds. It's still kind of bouncing around a little bit.

[Brady]

This the only reason that, you know, it kind of worked out, which is. Is because we have access to food and drinks.

[John Holmberg]

No, you have access to food. Yeah.

[Brett]

What does that mean?

[John Holmberg]

Well, that means he's going to eat.

[Brady]

Tickets include, like, it's like a son's game.

[Brett]

So that's how they talked you into going or what?

[Brady]

No, that was the only things that I could get well at the time.

[John Holmberg]

Well, that's what he says. Why it's working out okay. Because at least he can gorge well and not watch that show. I don't have to sit and stare at that stupid stage full of people I don't know. I'm gonna eat the free food until.

[Brady]

I said prime rib coming up.

[Brett]

You can go across the street. There's a million restaurants right across the street.

[John Holmberg]

Those aren't free or included. Brett. Yeah, I'm gonna eat till I pop, man.

[Brady]

They're gonna wheel me out.

[John Holmberg]

How many hours for this guy to clickety clack his noises up on that stage? Cause that's how long I'm gonna eat. Tell Mufasa to stop singing. Cause I'm about done. I'm all out of chicken fingers. I came here to kick ass and eat chicken fingers. And we're all out of chicken fingers.

[Brady]

Seeing your kids after the show.

[John Holmberg]

Why did your dad bring a stretcher? I'm afraid we're gonna have to carry him out. Yeah. The reason it worked out, he says, is. And the reason no one else is getting to go. I didn't pay for free food for you. I'll be the chaperonee. Yeah, you got screwed in the Tyler Creator thing. You're trying to make silver lining out of it.

[Brady]

Sure am.

[John Holmberg]

And there'll be nothing creepier than you coming back. Going. It was really good. Because that's just gross. It's just weird. It's really the last thing you want. Is your dad liking it, too? Did Kirk ever go with you to. No. Any of the concerts. That was fun. I enjoyed Bang Tango. I really liked going to the show with you. You'd hate him standing behind you. It was awesome.

[Brett]

I'm not taking you to Icebox or T or whatever his name is.

[John Holmberg]

Yeah, Ryan Weber makes a great point. The halftime shows are for the women and younger generation. So true. Old white men. Shut up. You've got Fanduel. That's exactly right. That is the target for us now. Hey, old guys get a lot of expendable cash. Bet it. Kick of destiny. Yeah, and I didn't watch any of that either. It was.

[Brady]

I called it. I called it.

[John Holmberg]

Good for you. Congratulations. It was a 50. 50 shot. Good job. Excellent. Good on you, kid. Yeah, it was. It was interesting. Yesterday I was at the Phoenix. Friday I went to the Phoenix Open, did the all day sucker there Friday, which was fun. It's a fun event. And I gotta hand it to the Thunderbirds and everybody who's put that together. They have alleviated the main issues of that event, which is getting in and out of there. I don't know how they did it, but the walk in was. There's no crowd. Yeah. No backup. Everybody walks right in and you blip right in. And I was like, all they needed to do a couple little release valves over new entrances and that. It's flowing. There was no big pile up. I was blown away. So went back again yesterday, same thing. Like this is outstanding. In our little box up there yesterday with the gang. And Miss Arizona is with Joseph, our guy downstairs. He used to work here. I'm not sure. He shows up every once in a while. Just to remember. I think he still works here. But Joseph was there and his wife is with Miss Arizona. And this statuesque super tall lady comes in. Now Joseph's wife is about five, two sweet, awesome people. And you look over and you can't miss the tower. This 6 foot 4 inch woman in heels.

[Brady]

Hear the words you say sometimes. I mean, who talks like that?

[John Holmberg]

98 Holmberg's Morning Sickness. And she come and like the second she walks in, your heads turn. Now I've never been in that close proximity of a, of a Miss Arizona for an extended period of time. I've been in the same room with one and stuff. Like it's like, oh, there's Miss Arizona. So you don't know she's Miss Arizona. She just is this striking figure. She comes over, introduces herself. Her name's Kay. Hi, I'm Kay Vaughn. Hi, John, Nice to meet you. And heads are turning and other things like she's just. She stands out. A few seconds later, the whole place is abuzz. Cause out of nowhere and I don't even know where she Keeps it. She's wearing the hat and the sash. She's got her crown on and the sash. She's just sitting there. And I'm like, well, that's gonna draw a couple of eyes. I think maybe you. Maybe somebody's gonna. And then she starts walking around and everybody's losing their minds. Can I wear it? And she let you wear the crown. And it was embarrassing because it was a whole load of pigs just wearing the crown. I'm like, this is awful. You should. As Miss Arizona. You're like, no, I'm sorry. You could never wear this crown. I'm not even gonna pretend you could. And like, awful looking people. Me, I wore it for a second. Why wouldn't I? So there's pictures of me now wearing the Miss Arizona crown. And then she taught me how to stand and pose for pictures. It didn't look. It looked very awkward. I looked like I had cerebral palsy or something. My feet were all crooked. But she was super sweet, very fun. But I've never seen people like the, the tiara. And it was strange. You thought like the women. The best part was women. And I heard them in the box next to us. When she put that on, I heard one of them go, what the is this? Because she was just sitting there with her crown on. And then some guy goes, oh, she's beauty pageant. Really? She's like 60 the ladies behind us. And I'm sitting on a thing like Kevin Ray was with me. I'm just laughing. I'm like, oh, here we go. And then, you know, the slender beauty stands up in the crown and starts walking around with two hands. Double hand. Now she told me a thing because I told her later because I'm like, nice. The wave is a very important part. Kevin did it to her and we're joking. And she goes, I'm a. I'm a double hander. And I'm like, phrase the pays. And I'm gonna say that tomorrow on the radio. Miss Arizona quote, I'm a double hander. And I'm like, that's had to be how you won this tournament. It's fantastic. But she made a. Just a little walk. And all the same ladies that were going, eh, what's this bitch think she is? Couldn't run over fast enough to ask if they could try on the crown. Same ones, and they weren't anything special. And they. When that girl walked by, it's like, can we wear it? Can we wear it? And then, sure, she couldn't have been nicer and whatever else I don't know that she heard the catty nature of this whole thing, but man, oh, man, did there. For a queen for a day is a very real thing.

[Brett]

So she didn't turn around, say, look, pig, you can't even fit this.

[John Holmberg]

She should have. Now, that was the thing. I told her later. I'm like, you need a handler in these situations because you just walked through here free and clear. You need somebody like me to go through and. Can I wear the crown? Ma'am, it would be a crime against the crown to put it on your big, fat, ugly head. No, you cannot wear the crown.

[Brett]

There is a weight limit for this crown.

[John Holmberg]

I should have gone by each box and, like red velvet, roped it and gone. Not you. Not you. You can wear the crown and you can wear the crown. All the rest of you, please. Thanks for coming. And then have a couple of them. Why can't we wear the crown? I think we both know why. And the word is ranch dressing.

[Brett]

Yeah, Just hold a mirror up.

[John Holmberg]

There you go. Oh, I'm sorry. Here's a mirror. That's why you can't wear the crown. You gotta earn this. You think I can just go down and ask Patrick Mahomes if I can borrow his uniform for a day? No. Can I walk on the field and pretend to be you? No, you gotta go buy one of your own. You can't use the real thing. But she allowed the pigs to wear the coin. Not necessarily. Just. And this is two boxes over, so I don't even know who they were. Two boxes over, and there was a couple ladies in the box next to us that were very pretty. And they didn't ask because they're like, I'm gonna earn that someday. They knew that they had a chance. The ones that never had a chance waddled over like Russian nesting dolls without feet. Give me that hat. And they plop it on there. Look at me. I'm the queen. And then everybody. All right, get her. Get her another drink. But it was weird because at first I was kind of like, nah, don't do that. Don't put that hat on. And then later, break it. Well, she holds it. She doesn't actually let the. She holds it on your head. She doesn't let you, like, kind of have it. Cause you're right. It would turn into just a complete mess. And it's heavy. She had it resting on my melon. She goes, you don't have anything to plug it into. And it's got, like, this comb on the back of it. Digs into the hair, and she won't let it go into the other people's hair. And I told her, are you worried about lice or anything? No. Well, there's a new fear you should unlock. Really. You shouldn't go putting that in there. I know at the Phoenix Open, there's probably not much of a lice problem, but she a man.

[Brett]

She's not going to Maryvale handing out that crown.

[John Holmberg]

Exactly. She's Miss Arizona to an extent. Yeah. Not gonna wander around the streets of Tolleson going, you want to wear it? No. But it was. It was interesting because I didn't even see her walk in with a bag. And suddenly she's in a tiara and a sash. I'm like, what is that? That's a thing. It was fun, though. We had a good time. It was a. Evidently, there's a golf tournament that goes on. There was right there, while we're sitting there. I had no idea that was.

[Brady]

Actually watched a little bit of it.

[John Holmberg]

Yeah. I didn't watch. I didn't watch my. I watched a little on tv, but while I was there, I saw zero shots. My favorite moment was. And I think it was Justin Thomas, man. I think he was an ET. I don't know. He hit a shot from about 150 yards on the 18th and land and, you know, dunked it. And the very few people watching cheered loudly. And suddenly everyone who wasn't paying any attention, you didn't see it. You had no idea. You didn't even know who hit every. They're cheering like crazy. It happened. And then everybody. Who was that? Who hit it? Who? You didn't. You don't.

[Brady]

Yeah.

[John Holmberg]

Get back to your stuff. It's open as a spectacle. Crazy.

[Brady]

I didn't see one shot as well on Friday.

[John Holmberg]

Didn't watch any golf. Not any of it. In fact, Kevin Ray and I are there yesterday. And at the end, we had just gotten done saying, let's get outta here right before this thing ends. So when the last group tees off, we'll go before the crowd. Cause that's what these people are sticking around, obviously, to watch. Get to chatting and drinking a little more. And the next thing you know, you look down and it's the leaders putting and tournament's over. It's like, oh, no, we gotta go wander over. But it was fun, man. Thunderbirds. What an operation. I have to also wonder. It's an impressive amount of money to throw around when they say over the years they've donated over $150 million to charity I gotta imagine that that's a billion dollars a year coming in. It has to be 200,000 people on a Saturday. You know, each box that you are.

[Brady]

In, they're giving enough, John. They're giving enough.

[John Holmberg]

I'm fine with that. But I'm just saying, over 33 years, 150 million. But I'm. I gotta think you're pushing a billion dollars in income. Like, I don't know what the, you know, the profits are, but there's a billion dollars coming in. There has to be. They're charging, like 50 grand per box.

[Brady]

Yeah.

[John Holmberg]

There's thousands of them now. It's. It's ridiculous how much money before the thing even starts. Just getting corporate sponsors to book that.

[Brady]

Well, there was a couple people that we were walking out. They got the greenskeeper passes, and they went online and got them. They're like, well, it was their hundred bucks.

[John Holmberg]

Yeah.

[Brady]

Which isn't too bad.

[John Holmberg]

$60 charges service charge. Yeah. But again, for what? Service charges service fees.

[Brady]

So that hundred was now a buck 60.

[John Holmberg]

It's amazing because, you know, just looking around, and if you just count. If everybody there spending, on average, you know, 250, which is probably pretty reasonable, that number gets big fast when you start saying, okay, one day there were 200,000 people here, as best as we can guess, day before, that was 160. So there's 360,000 people at $200 a person for just two of the days. Not to mention what. It's. It's a lot. And then they're charging to get to the Bird's Nest. That's a separate ticket. It's weird. Did that.

[Brett]

Was that included before?

[John Holmberg]

Years ago. I think you could just wander over. All right. Before they realize what they had there.

[Brady]

I remembered it, too.

[John Holmberg]

I thought it was just separate ticket now.

[Brady]

Yep.

[John Holmberg]

So it was fun, though. So it's all gone. And now we have to realize that this kind of malaise that is on top of all of us men, that football is officially over. And that feels weird every year. Every year. Today stinks.

[Brady]

March Madness.

[John Holmberg]

Yeah. I guess in a couple weeks we'll get that going. And that's fun for a couple days, but it's not a season. Nobody's watching college basketball right now other than just out of boredom. You might say, oh, there's a game.

[Brady]

You know, the tail end.

[John Holmberg]

Well, they start to push a little on. I don't know who's good or not, but I'll look on in three weeks and start studying. I'm not gonna study a Thing fill out a bracket. I won't know anyone's names until all.

[Brady]

You had to do is see one game. Oh there, there he is.

[John Holmberg]

I don't know any college kids names until probably the second round, maybe third round. And that's just because somebody's doing something goofy. I follow pro basketball. I know that up and down. I know clue what's going on. But that'll be our next thing. And then baseball starts and then heat. That's all it is. But football, the end of football season makes me go, well it's going to be hot pretty soon. That's immediately my first thought is going to start swamping up pretty hard in a few weeks. Got a couple more weeks of decent weather that just gets hot.

[Brady]

They did run a couple of spots for the ufl.

[John Holmberg]

The. Oh yeah, can't wait for that. That's worse than college. It's like. It's like awful. It's. Dude, you can't make it. It's the best college has to offer that can't be pro. So it's like this purgatory of decent play. I don't want to watch college football because it's slop fest. Pros are good.

[Brady]

Every once in a while one gets cherry picked.

[John Holmberg]

Yeah. And then somewhere in the middle you're like there's this UFL thing. It's like we're not good enough to play in the pros and we're better than all the other college guys. So it's college plus it's. It's like the. It's. If college is aaa this is foray. It shouldn't exist there. It doesn't make any sense but there they are. And yeah, somewhere in the long like some dude will get good all of a sudden because it just took him an extra year. I don't know. We'll see. I was drunk most of the weekend, so. Right on. It worked out pretty nicely. Yeah. Had a nice, nice run. Went to the Suns game Saturday. Got to Rah Rah room after that and then went over with Kevin Ray over there. Copper Blues after that it was. We had. We. We were running. We were running pretty hot this week.

[Brett]

I'm like an S show.

[John Holmberg]

We were running pretty hot. Keep it together. We were running.

[Brady]

We had a kind weekend.

[John Holmberg]

Yeah. Steve Kime weekend. Homburg's weekend. Brought to you by the party bus and Steve Kime. Yeah. It was, it was. It was strong to very strong. And you know what are you gonna. But I got to meet Miss Arizona and hang out and have fun she was very kind, very nice lady. No business with us. No business at all. Hanging around like I am nothing but brand liability for her. She's, I mean she does like charity work. She was asking me like, would you be interested in helping us? All right, I'll do the charity stuff with you. If she does something for women's empowerment and girls. And I'm like, yeah, you're not gonna want me there. Maybe. I think it's great that you're doing it. I think it's awesome. And maybe if I can help out, I will. But I don't think you want me in the forefront of any of that. Young girl, you'll find out. Helping, helping girls, empowering young women from like age 6 to 14. I'm like, eh, nah, they'll figure it out. They don't need a. And that's kind of maybe what I should say. I was like, nah, they don't need a man empowering them. That's what's been the problem the whole time, right?

[Brett]

That's what they say.

[John Holmberg]

Will you really help these women feel empowered? I'm like, eh, typical. Asking a man to do that. But let's let that be a woman's job for the first time. Do we have to do everything? So anyway, let's get a wake up song, shall we? 5 8, 5, 9800 a good one. And we'll scream it together. It's 98k if any wake up. It's out of control now. 98k, you p. D. It's miles to nowhere. There, ready to go. Emails coming in all about the Kendrick Lamar thing. People still upset now. I paid good money. Like, you're out, you're, you're done.

[Brett]

You're still gonna buy their jerseys.

[John Holmberg]

You're gonna, you're okay. They know they've got you. You're locked in for at least another 10 years and then you don't matter at all to them. But it does kind of stink because it, you know, managing irrelevance is not easy. The other thing is, we'll get into the commercials in a little while, but Toledo pointed this out last night. I saw the same thing. And not a bash on fries. Maybe they did this, but in the commercial last night for fries. And if they did it, tip of the cap said They've served over 59 million meals to like, people in need in Arizona.

[Brady]

Yeah.

[John Holmberg]

That'S a lot. I mean there's only five and a half million people in the area. Seven total in the state.

[Brady]

Yeah.

[John Holmberg]

That means you're feeding everybody eight or nine times. But the need factor is not 59 million deep. That's over a long period of time. 59 million meals served. When you start doing the math to just one state, like, if you did 59 million meals served in a year in the country, you'd be doing something divided by. We were hoping to get three meals at three squares and all that.

[Brady]

Well, no, if they're. I mean, yeah. I mean, it's for. It's meals throughout the year.

[John Holmberg]

Right. But that's all. Think about that.

[Brady]

Curious if the need. I. I saw that same thing, and I was wondering.

[John Holmberg]

So you're saying throughout the year, the need. Let's say there's a million needy people, which there aren't.

[Brady]

They got 59 meals.

[John Holmberg]

Each of them got 59. That's not happening. There's. That math.

[Brady]

Is two months a little exaggerated.

[John Holmberg]

And now you maybe give me a time frame. You're like, oh, well, two months. If they're all feeding you but you're not in need, we're talking about 59. I mean, that's a lot of meal. I don't think that the places that give out free meals only are turning up that kind of number. That was it a look, maybe they're doing it. But when you do the math real.

[Brady]

Quick now, is that just a lot of meals? Arizona.

[John Holmberg]

That's what it said. Okay. In Arizona, they've served 59 million meals. It's a lot. I didn't get one. Did you get one?

[Brett]

No.

[John Holmberg]

You might have got one.

[Brett]

I mean, is that.

[John Holmberg]

Brady might have been in line for that right before Tyler, the creator. That's a lot. So you start thinking about it. I'm like, all right, so it's like.

[Brett]

A food kitchen, like St. Mary. Is that what they're saying? I don't. So they never really defined what it.

[Brady]

Was donated to those.

[John Holmberg]

It would go old claim to bold claim. Hey, if they did it, I'm impressed. But again, I had not heard about, like, I had never met someone who's like, oh, I get all my meals from fries. When things aren't 59 million, you'd think you'd run into a couple. It's like when Dave Pratt used to run those trips to Hawaii. Haven't worked here for 25 years, and no one had. Well, Pratt was on. Did anyone ever win one of those? I've never met anyone who got a free trip to Hawaii from Pret. Not one person. And he gave one away, like, every week because he was stealing. But we know that now. But Then you'd think you'd run into somebody who's like, oh, man. I know people who worked at Fry's. I think we had a busy serving 59 million. 59 million is a big number. I'd be impressed with, like, over six million people. Like, that's amazing. Six million meals. That's pretty good. 59 million.

[Brett]

That's an explosively large.

[Brady]

The bigger problem, you're saying, you know, maybe. You're saying even maybe a fifth of May, a million people.

[John Holmberg]

If you throw a million needy people on this state, still getting them 59 million meals is amazing. That's feeding all of them. We don't have a problem. These fries solved it. There's no hungry people in Arizona. If they continue 59 million meals. We don't. Arizona's got it figured out. There's no possible way. There's somebody going, I'm starving. We go to Fry's. It's 59 million meal. They got loads of it. But again, maybe there's a couple of people who are overindulging at the free meal line. They're getting three, four, five a day. That's a lot of meals. And you gotta figure Fry's isn't the only one doing this. So is Safeway.

[Brady]

Yeah.

[John Holmberg]

Is all the other ones doing it. And if we're hitting the same similar numbers, let's even. They hit half and Safeway's throwing up. Geez, we only did 25 million meals. You still had, like, a hundred million meals. Crazy. So keep it up if it's actually occurring. But I thought maybe that was. It should have been 5.9 or something like that. Anyway, and the other one that we won't talk about much with Louis, but I got a positive response last night from our friend, TV's Doug Hopkins. He had his commercial run for the super bowl last night, asked for suggestions. We gave him, you know, puppies and a few really good ones where, you know, he's wandering around, you know, going through houses, and he's looking in there, and it's Jeffrey Epstein's house. And he waves, and Doug goes, I'll take it. And he opens up the attic, and there's Anne Frank. I'll take it. Like, he'll buy any house in any condition, kind of that joke. 15 seconds. You can't get the joke out.

[Brett]

Yeah, I was kind of bummed with that.

[John Holmberg]

Well, in the end, it was, get the message out, smile, be fun, get your name, have the cheers. And it went really well. They exploded. Doug sent me a video of his Whole crew watching the commercial as it aired, and it was all of the Doug Hopkins employees, the team over there, and interruption of excitement when their TV commercial went on. So. And people remembered it. That was pretty good. We got that in there. So Doug. Doug was very super. Congratulations. And then Doug got all, you know, like, sweet and emotional at the end. I have an amazing group of people who affect my life in an unbelievable way, and I'm just happy to be part of theirs, and you're part of that. And it gives me the whole, I love you. And I'm like, all right, put the ultra down. We're done here. The night's over. I love you too, Doug, but stop it.

[Brett]

Was he on the kind party bus last night or something?

[John Holmberg]

I assumed Doug had a happy night because, you know, that's just, you know. Yeah, that's a big deal. We saw Kevin Rowe at the Open on Friday with Doug Hopkins, and Hopkins and Roe were talking about super bowl ad buys and stuff and how effective or ineffective they can be. Of course, remember Kevin Rowe and Learner and Rowe had Flavor Flav a couple years ago. And everybody's like, I'm not even sure if that was a good commercial. But I'm never going to forget Lerner standing next to Flavor Flav. And just an image that's going to burn in there for a little while. They're in the jab, boy. DUI need a check boy. It was a thing. So Super Bowls come around. Here's another thing we don't pay attention to. And I had a friend years ago who was a military contractor, and I always explained that to people that I'm an idiot. I'm a dummy. So when he would tell me that, I thought, oh, after a military, you know, issue, like a bombing or something, he'd go in there and just, like, pipe fitting and do some plumbing and rebuild, like, contracting. I thought it was putting up walls and. No, no, no, no, no. He was a military contractor, as in hired to kill or observe. He was a black ops guy, and I was working out with him for a little while, and he told me a long time ago, whenever there's a big event that we're doing or something's about to be released, it usually gets buried behind something bigger. And he always said, super Bowl. Now, for instance, he told me, he said, hey, I have a job I have to do this weekend down in Mexico. I'm gonna gone for three days. I won't have access to information. Keep an eye on stuff for me. Tell me if the news ever Once says we're gonna have tanks at the border because we're ordering tanks. And I'm like, tanks? He said, yeah, we got like a big operation we're doing this week. It's kind of COVID keeping it down, but you let me know if there's anything. Cause I don't know that we're gonna actually have a battle. But we have heavy support behind us, Mike, to build bathrooms. And he said, no, no, I'm still not that kind of contractor. Like I just bring your tools and what do you need tanks for? Like water tanks and heaters? That's what you're talking about. No military operations stuff. So that was the weekend where Gabby Giffords got shot in Tucson. And while everybody's covering that news, there's NFL playoffs at the same time and a small scroll at the bottom that said tank cited at the Mexican border. No skirmishes reported. You know, like there it is. They did say something. So yesterday when he said that to me. Every year on humongous, singularly focused events, I always kind of comb through some strange news sources to see what got released. Yesterday the CIA at 4:00 on a Sunday revealed that they had done research on the alien invasions that they intentionally withheld from the public in the 50s. Not that they did happen, but they knew aliens were close. And Australia and the United States did a full on hiding campaign and a study that said they're coming back, we just have to figure out when the invasion happened. So they put all this paperwork together, something about an Australian thing said it's all, you know, public info now. So they said, let's wait for something to where no one's paying attention, we'll leak that over here. So yesterday the CIA announced, yeah, the alien invasion that almost happened in the 50s. We knew about that, it's a thing, it's real. And also they're coming back, but we just don't know when. And we lied to you for years about that. Enjoy the game. So I'm reading this article and I'm like, this can't be altogether right. Secret research has been going on since that day of the first well known sightings of unidentified flying objects documented by the government in 1947. There were several flying saucers that the. The United States government along with the Australian government said, yes, we saw that, yes we know what that was and no, we can't explain it, but we know for sure it was a built spacecraft. This was not anything else. According to various declassified documents shared via UFO advocacy groups, abnormal numbers of reports in the 50s and 60s, made the US and Australian government look into it, admit that it occurred, and then say, we need to lie about this for a long time. And they did. So they put out documents saying it didn't happen. Everybody's crazy. All those hillbillies in the 50s and 60s that took it in the ass. I told you might be heroes. They made them all liars now. Every one of them. The goal in the document is to say anyone saying otherwise should be handled with protocol. That includes dismissal, irrelevance, character assassination, everything else. Anything you can do that. Anybody says, hey, might have seen something I shouldn't have seen last night, and they reported it and got a little mouthy with the media. Character assassination was number one. Make them find their problems, destroy their lives. That was in the documents to say, that's how we're gonna handle this. For the people who knew a little too much, the ones that just say saw something, like, yeah, everybody. Dude, that said, I might have gotten probed, sit down with them for a little bit, confuse them for a while, and tell them that they're gonna kill their kids. It's basically what the mob would do. You see something? What'd you think you saw there? Huh? Oh, you. Did your wife see it? Because. Let's go talk to her for a little while since we know who she is and where she lives. So this was released yesterday afternoon with a hey, go, Eagles at the end. Which is hilarious.

[Brett]

Where did you find that at? Like, some back.

[John Holmberg]

You don't have to search too far.

[Brett]

Because nobody was paying attention. That's what I'm saying.

[John Holmberg]

Not at all.

[Brett]

It wasn't buried.

[John Holmberg]

It was 3:58pm yesterday Eastern Time. Or. I'm sorry, Greenwich. Meantime. So that was. That would have been in England. So that was nine hours earlier in the morning yesterday. So by the time it kind of leaked out and it starts, Greetings, alien friends. It's.

[Brett]

Who releases stuff like that on a Sunday?

[John Holmberg]

CIA, the government. They bury stuff on Fridays at 5. This one was intentional super bowl stuff. So when my buddy years ago said Super Bowls, giant events, the one that he said, and I don't remember the event, the first Survivor finale, there were, like, thousands of documents released because they knew America. Who Wants to Be a Millionaire Was another one they used.

[Brady]

Like, there's a document, but then why release it?

[John Holmberg]

Because you have to. It's public information. After a while, you can. They have to go to, like. You have to go to the Congress and say, we'd like to keep this, you know, because they'll usually put a date on something that they've got hidden. Like they did the Kennedy stuff. We'll release this to the public end. Well, this kind of stuff, you'd have to go to Congress and say, we want this hidden. Nobody even knew it existed in the first place.

[Brady]

Hear the words you say sometimes. I mean, who talks like that?

[John Holmberg]

Homberg's morning sickness. So now that it's coming up, Australia was the ones going.

[Brady]

The other thing that people know during that time, 50s and 60s, the technology of the stuff that we had in the air, flying.

[John Holmberg]

Yeah.

[Brady]

Was unbelievable.

[John Holmberg]

What do you mean?

[Brady]

Like the U2 spy plane. Those were developed.

[John Holmberg]

But we're talking about. The government knew. They're the ones who said oh yeah, I'm saying we know.

[Brady]

So they know.

[John Holmberg]

Yeah.

[Brady]

What if it's something that they were like, oh yeah, you saw a ufo. It was technology that they were using.

[John Holmberg]

But they're the ones saying they had it in their documents. They weren't doing it based on some hillbillies eyesight. Yeah.

[Brady]

Because.

[John Holmberg]

Oh, we knew that was here.

[Brady]

The probing. I remember in the 70s and even 80s and then.

[John Holmberg]

What's that one with the dude up in Flagstaff? Yeah, yeah. That got abducted. Might be real. Everybody. Everybody rolls their eyes because that was the plan. Make it crazy. Anybody who says that's bananas. Of course there's not anything. You're nuts.

[Brady]

And then everyone in Roswell video or remember they were releasing that and they debunked that one. That was just recently.

[John Holmberg]

They keep throwing it out there. The Navy talks about it. Yeah, we get loads of those. So they're kind of been slowly leaking it out. And this one came out and they're like, throw it out there, get it out there. Nothing we can do to hide this anymore. We're not gonna go to Congress and try to bury. It'll lead to more questions. So just, you know, it's not that they were here. It's just that back in the 50s, the government's like, oh yeah, we saw it, we're planning for it. We don't know when they're coming back.

[Brady]

If it's in the movies. And if it's in the movies, then.

[John Holmberg]

That'S when all those space sci fi things started to happen where Hollywood's like, just get him used to the idea. Cause I think this is the thing. The War of the Worlds was one where like we're. Cause that was when we started discovering planets. For sure we knew about them, but now we can kind of see them. Interesting. I mean, who knows Maybe it's all bunk.

[Brett]

Indiana Jones and Shia LaBeouf were right.

[John Holmberg]

And there you go.

[Brett]

Terrible movie.

[John Holmberg]

It might actually make the Kingdom of the Crystal Skull tolerable. Going, well, that was very accurate. The refrigerator is a spacecraft, man. Right. So interesting that they chose yesterday to say, here you go now. Whether or not it's.

[Brady]

And finally, the guys that have been calling him out for years, like that Greek guy that does Ancient Aliens. Yes.

[John Holmberg]

Now there's also. That doesn't make everyone right, that guy.

[Brady]

He'S gonna be chiming in like, or.

[John Holmberg]

Told you, but it's so buried that you have to dig to find, like, just any news stores. I just happen to see CIA news, FBI news. Oh, by the way, government information. And pop right up. And I'm like, how about that? Yesterday, CIA says that's crazy. They were here. We were awfully close. Didn't make contact, but we could have. And then they flew off and we're like, oh, these mother coming back. Don't tell anybody. And suddenly, like, every guy who's been ass raped by an alien is no longer the crazy one. He's like, he's probably sitting in there in Georgia going, I told him years.

[Brett]

Ago, calm down, Jethro.

[John Holmberg]

We know you got ass raped by the aliens. But we couldn't tell everybody you went crazy. We had to shut you down. So many people, and probably a majority of them are crazy. But it also lends credibility to the idea that. How come all of them get ass raped, have similar stories? Yeah, how come all of them draw the same picture? Even back in the 50s in Roswell when like, Australia didn't see any of that stuff, but they're drawing the same aliens as the people in Roswell were. Like, this is what I saw. It's like, that's what I saw. That's what raped me. It's like, that's a. That's no longer like a. This is an alien drawing. This is a police sketch artist. Like the. Who's the. What does the dude who look raped you look like? Is there a football for a head? He's got eyes the size of socks. Like, huge, no nose, and a little slit mouth. He's about 17ft tall, about 18 pounds. That's what I can figure out. He's got a dong on him. Like, no tomorrow. He's got a really cool silver car. I can give you all this. They drew it. They're like, this is what we're looking for. Good luck. And then the same dude in Georgia, dudes, everybody draws the same thing.

[Brett]

Aliens like butt play, huh?

[John Holmberg]

They love ass play. That's right. That is exactly right. And who knows? Maybe they, the aliens are the same as those crooked, creepy Englishmen that had to leave and start this country. You know, maybe they're the wretched refuse of space and they're like, find your own place.

[Brady]

You've been kicked out.

[John Holmberg]

Start exploring because we don't have anywhere to go. We start some new. Exactly what we're doing.

[Brady]

We're doing it right now.

[John Holmberg]

Of course, we're trying to do it.

[Brady]

To cast tracking it.

[John Holmberg]

We're trying to do it to Canada. This belongs to us now. And we're definitely flying around Mars trying to get planets to be hours on a fast track. And we're floating from, you know, here to across the parking lot. If you got somebody more advanced been able to float back and forth, you know, years at a time, they're saying.

[Brady]

Now, I think it was like 25 light years away. This was a couple weeks ago, they found another planet similar to the Earth, has the same.

[John Holmberg]

Oh, I think it's 25 million light years. Yeah.

[Brady]

25 million light years. Yeah.

[John Holmberg]

And we're not getting to that anytime soon. I mean, some serious technology has to advance and it could possibly happen. But anyway, so to all those people who have been ass raped by aliens, I'll be the first to say it because it looks like maybe there was some credence to this. We're sorry, I'm sorry we didn't take this seriously. And evidently the alien ass play, they've.

[Brady]

Got a thank you for your service.

[John Holmberg]

They've got a type because it's all kind of rednecks by train tracks. And they're into that. They're drawn to train tracks and they're drawn to dudes drinking Schaefers and Pabst Blue Ribbon by train tracks. They seem to be victims in waiting. So came out. It's an interesting story. The CIA basically saying we didn't cover up anything. We just. We just didn't tell you we knew all of this.

[Brett]

He was.

[John Holmberg]

You got the guy?

[Brett]

No, I got one of the guys.

[John Holmberg]

Which movie is this? Brandon Quaid. Ten damn years. Ain't I been saying it, Miguel? I haven't seen it. Randy Quaid. Yep. It was Independence Day. That's right.

[Brett]

Yeah.

[John Holmberg]

Mars attacks Independence Day. There's always the hillbilly who got raped first, who we all dismissed, and he turns out to be right. And, you know, human as our guide. Every whistleblower that's ever happened. Jose Canseco. Yeah, she slaughtered his Character slaughtered him, made him crazy. He's nuts. Only one telling the truth. The only one that said, here's exactly what happened. Like, you are crazy. And they painted him as nuts. You're gonna ruin everything if you keep talking because the truth is destroying this thing. Shut up. I was like, no, I used to shoot Mark McGuire up myself because he's afraid of needles. Shut up. Shut up. No. And then he did, and everybody painted him into a corner. He went and got crazy plastic surgery because he thought, maybe I am crazy. And then it turns out Jose was right the whole time. That's horrifying. But I kind of like this thing. I think it's neat. This is John. We're listening to what you're saying about the CIA leaking information about the aliens. Unsuberville Sunday. It just doesn't make sense. It's not CIA that's making the story. It's a journalist. Why is the journalist not waiting until more. It wasn't the journalist. It was that the papers were released. The journalist just said, hey, they just released these. Interesting that they did it. People would be listening. In fact, that's what you'd think. But they do that all the time. It gets buried that the interest of it has to be leading. There's no real information saying this did or did not occur. It's just the first admission of the government saying, we lied about knowing these things were here. Not necessarily on our planet, even. But we know that they were close and we've had a plan for it for a long time.

[Brady]

Didn't the CIA also, throughout the years, create fake stories for other things?

[John Holmberg]

Oh, that's their job.

[Brady]

Yeah.

[John Holmberg]

Yeah, the red herring.

[Brady]

Yeah.

[John Holmberg]

Go out there and say, hey, you guys, look at this. It's great. We're gonna do something over here. Sure.

[Brett]

Well, then you can go back and say the whole communist thing. Back in the day, too. Everybody said, you know, start accusing people of.

[John Holmberg]

Let's not go back to the red scare.

[Brett]

That's what I'm saying.

[John Holmberg]

Certainly drummed up some stories on some people back then. It's all crooked. You know that.

[Brady]

Just be aware of it. It's just that.

[John Holmberg]

Why? Just when and where it comes up, don't be surprised when, like, they lied to me. Yes, they lied. What? I thought that they know. I've heard only China lied. No, we lie as much as any of them. It's an insane amount of lying. And I, for one, welcome our new overlords. I want the aliens to show up. Think of all the people on this planet that have lived here wondering what it's all about, all this garbage. And then we get. We get to meet the aliens. That's awesome. Screw you, Shakespeare. Didn't get to do the cool thing. That is amazing. My grandpa lived a full life. Didn't even get to see a White Sox championship. I get a Cubs title and I get to meet some aliens. Come on. I'm in. Totally. And it isn't even like conspiracy. I'm rooting for it. And as much as they've talked about it the last few years of like just kind of quietly saying, you know, we get tons of. We see them all the time. Where they're out there all the time. We don't know what they're up to, but they're here. That one that was underwater and that Navy pilot followed it like this thing doing stuff I've never seen in my life. And he's got it on film and it's zipping around and then you go just take something like whoa. And it's all on film. And they're like, you didn't see anything. Nobody saw anything. You guys saw it. Of course we saw it. But you didn't. We know what it was. What was it? We can't tell you. It's none of your business. It's pretty neat. So enjoy that while you're watching the super. Watch while in that drubbing. An absolute beat down. And Eagles fans, great congratulations to the Chiefs fans out there today. It's not enough for you to say, well, you know, we got to. You weren't saying that two days ago. You were very mouthy. And it's America's happy that the Chiefs fan got slapped. I have a couple friends who are Chiefs fans. They did the three peat thing. They got a little cocky. I had one of my, one of my friends telling me, like, it's going to be awesome. The only thing we don't know that's going to happen. It was already foregone conclusion they were going to win. Will Travis Kelsey propose at the end? And I'm like, you're really worried about that? And he goes, well, that's the thing at the end. And I'm like, he gets another ring and he gives it to her and proposes with a Super bowl ring. It would be amazing. And I'm like, are you kidding me? Play the game.

[Brett]

Who are you hanging out with?

[John Holmberg]

His name's Jordan. Dr. Jordan. He was. Dr. Jordan's big on it. Dr. Jordan loves himself some Chiefs in a way that he had already won the game. And this the swizzle was going to happen right there. Where the wedding proposal on the field.

[Brady]

I'm just glad it wasn't Dean Dorsey.

[John Holmberg]

No. Oh, Dean Dorsey would have absolutely been. He would have been in tears if Travis hit a knee and broke out a ring for Tay Tay. You know who else would have been crying? All of Fox. That would have been the most viral moment.

[Brady]

They're into it if that happened.

[John Holmberg]

I mean, fact television got robbed yesterday that the Chiefs couldn't do anything right and Travis couldn't propose to Tay Tay. It ruins everything. That was a made for TV Hallmark moment. Couldn't happen. And I don't know if any of the Eagles are dating anybody significant, but all we ended up finding out is white America yesterday was that at one point, Drake dated Venus Williams and a very petty rapper. First I knew put that in front of us and burnt Sizzle, sizzle. And did a. Did a complete burn on his rap like Adversary, I guess I don't know what was going on there, but I had no idea until I looked online.

[Brady]

Did you see that diss track?

[John Holmberg]

All I said was, is that Venus or Serena Williams? Because I never know which one is what. And she's. She's doing the Critty or whatever. The Crip walk.

[Brady]

Yeah, I think that's rocking the Crip Walk.

[Brett]

You're so white.

[John Holmberg]

I know. I admit it. I admit it, and I ain't ashamed of it.

[Brett]

Is that a cripple?

[John Holmberg]

Is that a cripple? Does that mean that she's making fun of Caleb and those poor Shriners kids can't catch a break. Now the greatest tennis player of all time is making fun of how they walk. God damn it. And then. But then, you know, I was like, what's she doing up there? Dancing? And of course, the Internet taught me that Drake used to date her. Very petty of Kendrick Lamar. He seems kind of petty. And he's also five, four, a little short man's complex going. He's tiny. He's not taller than that Buick they got.

[Brett]

I know.

[John Holmberg]

He's very small man.

[Brett]

Tyler's like, go, go, Kendrick.

[John Holmberg]

Tyler is a giant compared to him.

[Brady]

Kevin Hart's got a new character.

[John Holmberg]

Oh, he's gonna play when Drake finally snaps and kills Kendrick Lamar. Kevin Hart can play. Yeah, but it was. I didn't. I don't know anything about that stuff. So that was the only real TV drama we had. Just because it was supposed to be. It was. It was supposed to be the coronation of Travis loving Taylor and the ring ceremony. And that would have Been up there with Terry Bradshaw and the commissioner and Travis takes a knee. Oh. Knowing that this is the biggest female audience that football gets every year. Could you imagine?

[Brady]

Huge.

[John Holmberg]

Oh, and the clicks and the comments and the Internet. The win for commerce. Incredible. Instead we get a very sad Travis walking out of the stadium all by himself because Lady Mayonnaise left him.

[Brady]

I hope he called off the party.

[Brett]

She's calling Jalen right now.

[John Holmberg]

Yeah, well, Jaylen's got, you know, a little more swagger. Lady Mayonnaise needs a new boyfriend is what I'm saying. It's enough. America's tired of Travis Kelsey and he's a loser. Now go over there. Saquon Barkley's the. I think he's got a girlfriend. I'm not sure, but I've seen her on TMZ when they do the wives and girlfriends thing. And bikinis on tmz. I think she's on there. And Jalen probably has. Jalen's an idiot. If Jalen hurts has a girlfriend or a wife, he's a. Because he's a incredibly good looking man.

[Brady]

He could be a RV singer.

[John Holmberg]

He needs to be. Yeah, yeah, he needs to be. He's what AI would create for sexy R B singer. Hey, AI, make me an incredibly good looking rnb. Just come up, Jay. You mean Jalen hurts? Like. Yes, I do. He's the Wayans brother. That makes the Wayans brothers insecure. And if he's got a girlfriend or he's locked down right now, he's a moron because he's just going to end up giving half of this contract to somebody in a couple years when it all starts falling in his lap. Because it probably already is, but right now it's Philly Squish, and that's gross. But when he starts getting nationwide famous. That Saquon's girl?

[Brett]

Yeah.

[John Holmberg]

Is it locked down fiance? Apparently. Oh, God. From what I'm reading, she's getting half. No, that's not what.

[Brett]

He's been with her for a while too.

[John Holmberg]

Oh, Saquon. I don't understand those guys when they try to have normal lives. Bring on the aliens. I don't know if Jalen's got a girl, but he needs to stay completely single for a while. That smile lights up a room. Handsome as hell. Incredible. Like spokesperson. He's gonna get job after job endorsing stuff and there's gonna be a girl there watching that thing.

[Brett]

And apparently he's got a fiance as well.

[Brady]

It gets lonely on the road.

[John Holmberg]

Oh, Jalen.

[Brett]

Jalen not that lonely?

[John Holmberg]

Not. Not. You don't have to be lonely. All you have to do is look out a window. Who's that handsome son of a bitch? Well, that's super bowl champion, Jalen. Hurts. All right, I'm going up.

[Brady]

Next thing you know you got 20 licensed massage therapists, right?

[John Holmberg]

Yeah. Matter of time. You look like that guy. People ask you if they can jerk you off. I'm surprised Terry Bradshaw didn't do it. At the end of the day. Jayla, can I jerk you off real quick? You damn handsome man. Back to you, Kurt. Right. While Terry jerks off, Jalen rose up on the stage. We'll be right back with more coverage of Super Bowl 59. I can't get enough chicken.

[Brett]

You are on her side, boo.

[John Holmberg]

Yeah, she's good looking.

[Brett]

Yeah.

[John Holmberg]

Jalen did it right for himself, but recipe for disaster. Recipe for disaster. So, John, what you're not talking about was the halftime show to a lot of us older white guys. I enjoyed it, but I am a grumpy old man, and I think I had the reaction of a lot of grumpy old white guys that said, get off that car. It's a classic. Yeah, the vehicle was taking a beating.

[Brett]

Yeah, the GNX was nice.

[John Holmberg]

Yeah, it's pretty sweet. But what are you gonna do? It's 7:20. Brett, what do you got?

[Brett]

Samuel Jackson.

[John Holmberg]

I like. I was like.

[Brett]

I was like, is that Samuel Jackson?

[John Holmberg]

That was the last part of kind of like recognition for everyone. Yeah, like, that was the. You're all gonna like this part. And I liked his first line, which was, no, no, no. Too ghetto Kendrick. Yeah, I. And I was like, oh, I don't. You know how to play the game. And it was basically kind of an admission, like, you're not supposed to be here. You don't do it too far. You're taking it too far. America's gonna frown on this. And it. And it kind of defused everybody saying it sucked by saying, of course it did. He's telling you the whole time as a groupie is not gonna like this right off the bat. It's. You know, I thought it was at first.

[Brett]

That's gonna sound stupid.

[John Holmberg]

Oh, here we go.

[Brett]

No, I thought it was. I thought it was a tribute to Apollo Creed from the first Rocky because he came out in the outfit and.

[John Holmberg]

Everything else dressed as the master disaster. Yes. The Count of Monte Fisto.

[Brady]

But it was Uncle Sam.

[John Holmberg]

I did not see it as a tribute to apologize because I like Rocky. I know you like him too much. Where he. You. Well, it Was Philadelphia.

[Brett]

That's what I'm saying right there.

[John Holmberg]

It does look like a See.

[Brett]

I want you stallion.

[John Holmberg]

All right. It is old Apollo crew.

[Brett]

It is.

[John Holmberg]

It looks like Carl. Same damn outfit. Damn it, Brad. You wrecked the cool part last night. That was pretty good. I like that. What do you got on the big board musical trip.

[Brett]

Wake Up Song brought to you by Action Ride Shop. Of course the boys got their second store. Well this soft opening right now.

[John Holmberg]

The.

[Brett]

The big grand opening goes on February 22nd. Lots of giveaways are going to be doing out there. Going to be giving away a couple bikes and all kinds of freebies. So keep an eye on all the socials as well as action rideshop.com but don't forget you can just go to the OG right now. They got you dialed in for all your biking, skiing and snowboarding needs. Action Ride Shop is the place to be on the list for Patrick Mahomes. Frayed ends of sanity from Metallica, man. Yeah. Misfits, Black Sabbath, Iron man for Jalen Ghost. Flirting with disaster for Patrick. Little Molly Hatchet Beck, loser for the Chiefs.

[John Holmberg]

It's a little flirting with disaster for Patrick.

[Brady]

Do that one.

[John Holmberg]

Molly Hatchet Mahomes. I said myself a rough day yesterday trying to get out there and tell you what. I really had to get that together, get that throw those two interceptions make this interesting. That got out of hand real fast. So Little Molly had to clear that up for everybody.

[Brady]

Tom Brady sat down with him in a one on one and said if you do this, you know, this thing happens. One describe one word if you could all put up if you make this happen if you win today.

[John Holmberg]

Yeah.

[Brady]

And Patrick Mahomes says greatness. That's all I could remember.

[John Holmberg]

Like good answer.

[Brady]

That's a good, great answer. But then you're like, why are you asking me this?

[John Holmberg]

Because you're the best. He's got to get him. You know, the two best that have ever done it by the way. And I don't know who the guy is at the Phoenix Open, but on Saturday during the broadcast, one of the golfers double bogeyed 15 and that's a seven and he walks on to the 16th green. And this is the, this is, this is as good as it gets when it comes to announcing, especially at the Phoenix Open. And the like one of the dudes broadcasting golf, it's usually boring. Said he steps up to the tee after a 7 on 15. Don't see a lot of sevens at the Phoenix Open. And the other guy goes, you see a lot of Nines and tens, though. And I'm like, damn it all. Nice work. And the. The tramps did not let you down this week. There was a lot of nice. A lot of.

[Brady]

I saw shoes. A lot of shoe holding. A lot of effort walking out, man.

[John Holmberg]

There's a lot of effort because of the heels. Oh, I don't understand why. There was a lady yesterday and, like, wedge heels. It must have been a foot. Huge shoes. But, yeah, they did it. And I don't know, you get up at six in the morning and you go like, get your hair done. You're not doing this on your own. And it's like you're going to a gala.

[Brady]

Yeah. This week was off the charts as far as the way it looked, too. And you see that stadium on TV I've never had. I mean, I get 15, 16 people from the Midwest going, what is that?

[John Holmberg]

Like, are you there right now? We'll see you in a month. They all want to visit. I hate when relatives see us on tv. The other thing I didn't talk about this morning, how did that dude with all that security, the president's there, Secret Service, all that. Some dude gets on the field with a Palestinian flag. I don't want to go. Totally Alex Jones after my aliens conversation. That was intentional. I can't get on a son's floor. I get tackled second, I do it. This was during the halftime performance. This dude had this mapped out. He got in with a flag.

[Brady]

Tough lighting around the field, you know.

[John Holmberg]

Okay, bottom line, even if you had a Palestinian flag getting in line, you had to have a ticket to the game. You had to get it in there. That was totally intentional. Somebody let him in. There's like 12 people to arrest. That wasn't some rogue dude. That's guys in the stadium who knew guys who knew guys. And the fact that the president was right in range there and the first president ever go to the game, and you get a dude in the center of the biggest spectacle. More eyes on that than anything else all year long at one time. And he gets in. You want to talk conspiracy theories?

[Brady]

Well, he's getting interviewed right now in Gitmo or.

[John Holmberg]

Oh, yeah, Kendrick Lamar. Let him do it, because you're not getting on that field. You were part of something else. I don't buy that. That dude. Well, he snuck in. Nobody sneaks into the Super Bowl. I've been to several. I. You can. You can barely get in with a ticket.

[Brady]

It was Drake.

[John Holmberg]

Well, that would have been cool. That would have been cool. And Drake for Palestine it might have been Trump. Like reservations for the Trump. Incredible Middle eastern Riviera to 2028. Why not get it done before I'm out? But you don't get. You don't sneak into that. That's not a sneak in. Somebody's there. That was a plant. That wasn't an inside job. And I don't know if it was somebody in the Superdome or if it was somebody in Kendrick Lamar's group or Apple. Very possibly the folks at Apple. You know, somebody knows that guy. And I don't know that. There was a ton of punishment involved in that.

[Brady]

Some crazy Cajun.

[John Holmberg]

Again, Crazy Cajuns are kept out. You. You've been to a Super Bowl. It's impossible to get into that thing. Snaking through there with a bulging Palestinian flag. Somewhere in your clear backpack. Somebody's going to see that. What's in the backpack? Absolutely nothing. Can I open it up? Just beat around there for a second. My wife's chopstick. Okay. All right. Sure.

[Brett]

Wasn't Lil Wayne or Master P a little pissed off that Kendrick Lamar was doing it instead of them?

[John Holmberg]

Because they're from. They're from now somebody. That protester was one of the dancers, maybe. And that's why Kendrick only hired people. He trusted one of them Palestinians and a white guy and everything. Ah, you're not. Nah, I'm gonna keep it real here. It's my diaper anyway. I just don't buy it. People are like, oh, he snuck on. I read the article this morning. He snuck out there. He didn't sneak anywhere. You know, how many protocols do you have to miss for that? For him to get on the field, let alone tackled on the field, that was completely intentional. There's no possible ways. Like, he got in, he got through a tunnel. He got down to field level. He got on the field, he got out by the dance. No way that 25 people didn't do their jobs. That was the case, there'd be people walking out onto the field all the time. Total plant could have been.

[Brady]

Sing along with the song. I'm part of the deal.

[John Holmberg]

I'm in on it. Here's. This is the big Kendrick Lamar hates Drake flag. Haven't seen it.

[Brett]

A minor.

[John Holmberg]

All right, get in there. There you go. You're up. You go, then. Can't argue with that. He didn't have any credentials, but he did have one of the flags that evidently.

[Brady]

Hey, wait a minute.

[John Holmberg]

Hold on. It take. I've blown it. Yeah. They. You lose their. It's not good. Anyway. Here's for you, Patrick. It's a little Molly Hatchet for you. This is the lead singer. Listen closely. He sings for Molly Hatchet. Flirting with disaster. It's out of control now. There's something happening, boy. I said the people digging in. All I did was give you the tip of the iceberg and you guys dig in, creating a whole bunch of Alex Joneses out there. Tell you what, got all this CIA nonsense leaking in the Super Bowl. Chad McDaniel says you got me looking up UFO stuff. Now, CAA document I found aliens turning KGB personnel into stone with a bright exploding light after their craft was shot down. It's a CIA document.

[Brady]

National Enquirer.

[John Holmberg]

Right, Right. Well, that was Men in Black. So the Inquirer was where all the true stories were. I said that. We were just talking about it off here. I said this. Years ago, Obama started talking about houses on the moon. I remember that speech he gave. And it's not. He's not the first president to do it, but I remember at the time, Republicans were like, yup. And like everything that guy says, you hate houses on the moon is where we're all on the same page. That means you're trying to leave. What don't we know?

[Brady]

And now they're planning on putting up pods up there right now to set those.

[John Holmberg]

Get some stuff floating around there. Because something. Something horrible is about to happen down here. Why would you want houses on the moon or Mars? Unless you're trying to escape something that only you know about.

[Brady]

It's always a big deal. Hey, this planet we found, there might be some water on there, right?

[John Holmberg]

We can't wait. We're still digging around on Mars. Maybe it's a little deeper. Send some out. If there's water, we're leaving. Like, why are. What. What's the hurry? You don't know? Trust us. This is about to go sideways.

[Brady]

Okay, how many of those movies where they're in that spaceship and they're asleep? They don't wake up for two years until they finally get to the.

[John Holmberg]

Yep. They put you in that state. That's the thing at Sphere in Vegas. Is they the two last people or whatever? They're like, you're. You gotta leave. Earth sucks. And they. They pop them with sleeping drugs, float them around in a pod, and then they come back hundreds of years later and there's nothing left and they gotta repopulate. Kind of an Adam and Eve thing. But they, you know, they wake up. They did that with Jennifer Lawrence movie. That's. That's coming. Moonraker yeah, we've had this in our brains for a long time. Like to knock them out, float around for a couple years and then when the dust settles from what We've done a terrible thing when Obama was. You know, we've got to get some houses on planets that aren't Earth. Why? Anyway, that's the end of this press conference. No, no, there's a. Why is a great question. Why? You know, human endeavor, spirit exploration. Those are just words. Why are we. Why are we building? Why is Beezer up there on the moon? Just getting some dwellings for who? Why? Anyway, ask a Republican if that's a good idea and all more like. Yup. Like you guys are in cahoots. There's something we don't know. Fulton Holmes on the moon. They're not gonna advertise.

[Brady]

There's a Verado up there.

[John Holmberg]

Hey. That's all you're gonna hear is morning, Bill. How you doing, Obama? It's great on the moon today, isn't it? It's better. Nurse. They're all dying down there. Guys want to keep it down. President. President street up here in the moon.

[Dick Toledo]

Never thought about this, but I'm gonna need to get you an airlock sound effect.

[John Holmberg]

Yeah. Hey, what's up, Brock? Beautiful Earthrise today. Was a good looking earthrise. Too bad about you. Can kind of hear the screaming at night from the planet. I hear the screaming every morning. I look at the lady sleeping next to me. Jesus Christ, she looks like an alien. We brought her to the right place. That white ass skin. There's no sun. This is terrible. I need to fly back to Earth. Get some puss. Brock. No, Bill, you know he can't go back there for a couple years. Yeah, there's something brewing. Not saying it's all the end of the world and stuff, but it just seems awfully fishy that these two can't get along parties. Can't get along about anything. But when Barack said build some houses on the moon, not a soul said, that's a bad idea.

[Brady]

Fast tracking.

[John Holmberg]

Hurry up, let's earmark that. I believe they call it earmark that. Put that in that build for food for hungry kids in Mississippi that evidently Fries could cover in five minutes. That was a great observation. Toledo. 59 million meals in Arizona. I'm like, over what kind of time period. If we need 59 million meals for needy people, we got us a needy people problem. And they're ravenous appetites. Evidently I'm still hungry. All right, needy, calm down. We'll get it. No no, no, no. If I don't hit my 55.9 million for just me, you know where to go. Go to fries. Yeah, go to fries. Put your hands out and give you a five gallon jug of horchata. Anyway, 59. Bold claim. I'd like to see that backed up. And I'm rooting for you, Fries. I hope you're. I hope that's super accurate, but 59 million meals to the needy of Arizona. I'm like, they're living better than I am. I don't think I've had 59 million meals in my life. 52 years of munching and snacking. From day one, I missed a day. I don't think I've hit 2 million. Do the math. How many days have I been alive? I'll ask Siri. How many days has it been since July 26, 1972? Oh, boy. It's giving me multiple websites. Oh, okay. It's 19,192 days. What is 19,192 times three? I've had. I've had around 60,000 meals.

[Dick Toledo]

Well, you're falling short, man.

[John Holmberg]

Yeah. This is to keep me alive forever. Sure. For the whole time. 59 million. That's crazy, Brady. You do multiplied by five. Anyway, it's time for the Brady Report. It's brought to you by our friends. Oh, no, it isn't. Never mind. Hooters gone. Nope, that's habit. Who's decided not do that anymore? Sponsorship available, Brady reported.

[Brady]

Good Monday morning to you, Phoenix. Hello, world.

[John Holmberg]

Hi.

[Brady]

Happy National Poop Day.

[John Holmberg]

I don't know what that is. Come on.

[Brady]

It's the day after Super Bowl.

[John Holmberg]

Oh, that's right. This is a plumbing problem day.

[Brady]

Yeah.

[Brett]

Seven layer dips and wings and everything else.

[John Holmberg]

And yeah, Taco Bell commercials that made everybody order up. We'll talk to Louis Moses a little later this morning about the commercials. But the food flows freely and there's a lot of beans. Yesterday at the Phoenix Open, that's all they served. You was like this meat and then the bottom of it was all beans. And then the other option you had was dip, like hummus and broccoli. And I'm like, it is. Everybody's going to take huge dumps. Everything was bean related at the Open. Like everybody's crushing beans and chicken fingers.

[Brady]

It's an estimated 22 and a half million American workers plan to miss work today.

[John Holmberg]

The Super Bowl, Monday and fries previous three times each. That's amazing.

[Brady]

It was 18.8 million in 2023.

[John Holmberg]

And they just don't go to work because yesterday.

[Brady]

Yeah.

[John Holmberg]

Okay.

[Brady]

The super bowl schedule is set for the next two years, and there's a possibility that an 18th regular season game could be added in 2027. 2028.

[John Holmberg]

That's a lot.

[Brady]

That's the case. The entire postseason could be pushed back one another week.

[John Holmberg]

They don't mind being in February. And I don't know if it still works the same for tv, but that used to be a sweeps month, a ratings period that was. I don't know that they do that anymore with clicks and impressions and stuff like they used to. It used to be the most important month of the year was February, May and November for TV ratings. So having the game in February is huge because it sets rates.

[Brady]

We're used to a couple of baseless fun facts. A study from Goldman Sachs estimates that by 2028, up to 70 million Americans will have tried Ozempic or similar drugs for weight loss.

[John Holmberg]

78 million.

[Brady]

70 million in 2028.

[John Holmberg]

All right.

[Brady]

The projected population in 2028 is 355 million with 279 million adults. So that means up to 25% American.

[John Holmberg]

Adults have tried it, have done fat drugs. So it's the, the proverbial. If your fat friend jumped off a bridge, would you do it? So it's, it's making it normal to say, well, 70 million people are doing it, so that's it's okay. And I suppose it is, but I personally think there's going to be a tumbleback thing that might double up. People I know that have done that have struggled after it's over and it piled back on. There's a guy I know who lost quickly. Yeah. Then some 130 pounds. He's probably up about 160 now. Yikes. And it fell off fast. And he looked good. So wait, gain back to 100 and he lost a. Close to 130 pounds. He was a big dude and he looked great. And then he's. He's added on 150. It's back plus. Okay. And that was when it stopped. Yikes. So it is definitely.

[Brady]

I think from what I understand, too. I mean, the drug works. It does. It's up again. How many of us have done. Well, there's a lot of people that do the diets and do the same thing.

[John Holmberg]

Right.

[Brady]

You just. It has to be a lifestyle change.

[John Holmberg]

They work. But yeah, you can't just go right back to normal once you get to your goal weight because you're going to go the other way. But my feeling is when you alter it with chemicals and drugs, your body's reaction is different than just, you know, dietary back and forth, which isn't good either. None of it's good, John.

[Dick Toledo]

I looked up the stats. 70 million people have tried Ozempic. Sounds like Fries could have donated 70 million meals right there.

[John Holmberg]

Maybe that's why Fry's has so many meals. Nobody's hungry anymore because Ozempics killed our appetite. Sorry, Fries. I couldn't possibly. You're needy and unozempic. Well, I've got. I do a lot of walking and dropping some pounds. Yeah. And somebody great point. Says, I think they're counting serving sizes because a box of macaroni and cheese serves four.

[Brady]

Yeah.

[John Holmberg]

Brady's all in on this.

[Brady]

Because if they. If they say that based on serving size and stuff like that, that could add more.

[John Holmberg]

Well, you should have included that into your dissertation.

[Dick Toledo]

I don't know.

[Brady]

When you.

[Dick Toledo]

When you say a meal.

[John Holmberg]

Right.

[Dick Toledo]

I just think it's the whole meal.

[John Holmberg]

Yeah. I'm thinking like potatoes and steak and some corn. Yeah. Yeah. Four serving sizes of macaroni, maybe, but still, that's tough to get. Up to 59 million. I don't know what 59 million divided by 4 is, but it's a lot more than what I think we have for needy people. And if each one's only getting one serving size. But we're just pissing off the needy. Yeah. Oh, yeah. It's not a meal if you're like, what's this? It's your free meal. Come on. It's a bite.

[Brett]

Cts.

[John Holmberg]

Yeah.

[Dick Toledo]

Gave me Kraft Dinner.

[John Holmberg]

I get a whole box. I'm getting one serving size. This is garbage. I wanted the whole box. Check the box, Dave. Back when I wasn't needy, I used to eat one of those. No problem. Full bowl.

[Dick Toledo]

Add it to the tote.

[John Holmberg]

That's only. That's four serving sizes in a box of Mac and cheese. Four.

[Dick Toledo]

Might even be three. Now, Shrinkflation.

[John Holmberg]

I. It's two bites. It's just a basic bowl. When it's all done. The Kraft Macaroni and Cheese, you don't get a big bowl out of that.

[Brady]

Yeah. You're not. You're supposed to be doing a two to four ounce serving, maybe, or two ounces.

[John Holmberg]

Four ounces? What am I, a male prostitute? I do a lot more than 2 to 4 ounces.

[Brett]

It says 2.5 as the serving. Serving size, yeah.

[John Holmberg]

Was that six noodles? I'm eating the whole box.

[Brady]

But if you have the rest of the 16 recommended, other things you're supposed to eat with it. Your fruits, your vegetables.

[John Holmberg]

Right.

[Dick Toledo]

Then is each one of those an individual meal that fries provided?

[Brady]

Yeah.

[John Holmberg]

I'm gonna go ahead and say that you're not supposed to eat 16 of anything.

[Brady]

No, I was exaggerating on that.

[John Holmberg]

But you know, making sure.

[Brady]

Looking at the food pyramid.

[John Holmberg]

Sure. I've never looked at the food pyramid. It. You've climbed it several times. I'm impressed.

[Dick Toledo]

They have family size boxes.

[John Holmberg]

Yeah, the big ones. That's like 10.

[Dick Toledo]

Approximately six servings.

[John Holmberg]

It's only two more.

[Dick Toledo]

Approximately six.

[John Holmberg]

I don't believe that at all.

[Dick Toledo]

7.25 ounces box, like Brett said, is about three servings.

[John Holmberg]

All right.

[Brady]

In an NHL game, if all the team's goalies are injured, the team has the option to suit up anyone as their goalie.

[Dick Toledo]

They did this, didn't they?

[Brady]

I think this one was someone from the stands.

[Dick Toledo]

This wasn't from the stands.

[John Holmberg]

Right. It's a story of an old game though, wasn't it? That somebody from the stands used to play and they knew it and they gave him uniforms to get out there. Like he was a former goalie. We're out of people.

[Brett]

Oh man. Yeah, we used to get on the pa. Anybody here know how to play goal?

[John Holmberg]

I think they knew a guy 2020.

[Dick Toledo]

Right before COVID 42 year old, pulled out of the crowd to make his NHL debut.

[John Holmberg]

That was in 2020, the game.

[Dick Toledo]

Yeah.

[John Holmberg]

It's still black and white in my mind. Why?

[Dick Toledo]

David Ayers, drafted as an emergency goalie for the Hurricane.

[John Holmberg]

Oh, so he was on.

[Dick Toledo]

He's usually the Zamboni driver for the minor league team. He was in the stands.

[John Holmberg]

That's awesome. They said, oh, because everybody had Covid.

[Dick Toledo]

Because Dave. Yeah. We need you to come down.

[Brett]

What do you do? Go to gift shop and get a uniform. I mean they don't fit it.

[John Holmberg]

Whatever. The team's mascot is on your back.

[Dick Toledo]

Left his seat, got half dressed into his gear on the off chance something might happen to Carolina's. Carolina's second option, Peter Mazarick, because their original goalie was injured the day the game before. So he knew it was a possibility.

[John Holmberg]

That's pretty cool.

[Brady]

Colgate started selling a line of frozen dinners in 1982. Failed miserably. Most people associated that logo toothpaste on that TV dinner.

[John Holmberg]

Yuck.

[Brady]

The first person to use the phrase founding fathers was Warren G. Harding. When he accepted his party's nomination for President 1920.

[Brett]

They didn't say Warren G. I was.

[John Holmberg]

Like, oh, regulate regulators. Mount up. That was Warren G's speech at inauguration.

[Brady]

A new study trying to find Mr.

[John Holmberg]

Warren G. What's he doing?

[Brady]

New study in the journal of urban economics found heavy traffic makes us gain weight. Comes down to meal choices. Researchers looked at three years worth of traffic and gps data, and they found that heavy traffic made people more likely to eat fast food, Especially for dinner, because they're in their car longer by the time they get home. Last thing you want to do is cook.

[John Holmberg]

Traffic doesn't make you gain weight. The decision while you're in traffic.

[Brett]

Garbage sauce motos went up in value. Right now, this story.

[John Holmberg]

So I Hooks are left on 2, 1. And Louis said to the homie, come on, let's do shooting dice. That song's still one of my favorites because there's mass murder in it. A mass. 16 people. 16 in the clip. And one on the whole. Nate dog is about to make some bodies turn cold.

[Brett]

Don't forget Michael Donald.

[John Holmberg]

He kills them all. And then they go back to the hookers. They shoot multiple people.

[Brady]

The women, the children.

[John Holmberg]

No, they don't kill any women and children, baby. Just the. Just the dice guys that. They hem him up. They hem up Warren g. Nate dog's got to regulate. What a great song. They should make a movie out of that whole thing because it's just a couple of dudes out trolling for whores. One of them says, look, there's some dice. Pull over. They took his rolex. They took him. My wealth. He looks in the clip and he sees his homie Nate. And Nate. Nate's got his gat, and he. And he's mowing them down. It's a tad bit late.

[Brett]

And a Michael McDonald sample to boot. So it doesn't get any better Every.

[John Holmberg]

It's perfect.

[Brady]

The stellantis.

[John Holmberg]

Warren g. Harding is the greatest president of all time because of that. That's where it is. That's just what it is. I'm tweaking to a whole new level now. I got the whole thing in my head. We're gonna have to play that.

[Brady]

The stellantis engine plant in Indiana. That's the manufacturing plant that builds engines for jeeps.

[John Holmberg]

Okay.

[Brady]

Is looking for a psycho poop smear.

[John Holmberg]

There's an employee they're hiring or they're trying to know.

[Brady]

They're looking for them. They're trying to find out who's doing it. Someone in the factory is wiping their poop on the bathroom walls, on the disability handlebars, door latches, sinks leaving piles on the floor. And the management at the kokomo plant has posted stuff.

[John Holmberg]

That's enough. They don't have any cameras.

[Brady]

Well, now they're gonna have to look, you know, I don't know how much you can set up cameras now in bathrooms. They're gonna have to.

[John Holmberg]

Maybe. It's just you said it was on the disability bars, which I don't think they call those that anymore, but disability disabled bars. The handy rails, differently abled bars. I don't know, the uneven parallel bars, the. I would guess it's just one of them, right?

[Brady]

You'd narrow it down pretty quick.

[John Holmberg]

The one guy with wheels. Just go check under his finger. What's under your fingernails there, Todd? I have trouble getting up. Oh, you're doing it.

[Brady]

We had a guy from Stafford County, Virginia, was charged with breaking and entering. An assault. He was hammered. And I went next door because he thought, oh, there's some traffic. Child trafficking going on or human trafficking, sure. General. Not only. So he went over there hammered, breaks down the group of people in the house. Knock it off. It was a Bible study.

[John Holmberg]

Oops.

[Dick Toledo]

Although Catholic church.

[John Holmberg]

That's a good point.

[Dick Toledo]

Still, it wasn't.

[Brady]

It was at a house.

[John Holmberg]

Still.

[Dick Toledo]

Keep a side eye. Still the scripture.

[John Holmberg]

Yeah, I agree.

[Brady]

It's.

[John Holmberg]

Father Dale used to say that too. Over there. It's not in the church. It's at this house I bought filled.

[Brett]

With kids and video games.

[John Holmberg]

Video games and pool tables and parties.

[Dick Toledo]

And you guys said it was like an arcade over there.

[John Holmberg]

It was the greatest place in the world. Except for the rapes.

[Brett]

I mean, there's that.

[John Holmberg]

Okay, if you can get over the rapes. Father Dale built Shangri La, but the rapes. God, I wish that wasn't part of my life for real. But it is.

[Brett]

Still stand.

[John Holmberg]

The houses are still there. The church is still there. It should have been burned to the ground building that grooming factory for St. Timothy's and then, you know, and I was showing up. I didn't believe in it, but that was the coolest place. Free everything. Every video game ever. Garage was packed full of pools.

[Brett]

New games, too.

[John Holmberg]

Like at that time, everything.

[Brady]

There's two dudes, Aaron Reagan and Alan Richards, both 27 years old. They pulled up next to some cops and asked how to get to Osage beach, which is in Missouri, up in the Ozarks. And the officer says, you're here already. And he looks at the two guys and, like, look kind of high. Okay, bring out the canine dog. Well, that's a. Sniffed around for training purposes.

[John Holmberg]

The drug dog, really. Not the canine dog. A dog that sniffs her other dogs.

[Dick Toledo]

I've done that too, before. The canine.

[John Holmberg]

The canine dogs. Yeah.

[Dick Toledo]

That's like table. Mesa, Right?

[John Holmberg]

Well, sort of. Only, no, no, that's like table.

[Brady]

I always think. You know why I say that? Because it's the K dash 9.

[John Holmberg]

Right.

[Brady]

But the drug sniffing dog, there he is and he found some. Found two grams of meth. So they were trying to find Osage beach, ask for directions the cop. And get arrested. They are the dudes.

[John Holmberg]

Oh, they look every bit of Osage, you know, Traveler. Good Lord, that's some white trash right there.

[Brady]

And finally, here's a little Valentine's Day suggestion. If you want to join the Mile High Club, sure. There's a company in California. Magical Adventure Balloon rides. You won't have to hide or anything. Because the Mile High Flight, it's got a little sheet on it. Gives you your privacy. You can float up. They take you up about 3,000ft. Mile is, you know, 5,200ft.

[John Holmberg]

Yeah. So it's not half mile high club, three quarters of a mile.

[Brady]

The whole flight's three hours long. Pricing for two passengers starts at 1400. But if you want to bring a cuck with you or third person, it's an extra $159. Couldn't afford a fourth.

[John Holmberg]

Can you pay for the extra to get all the way up to 5,200ft?

[Brady]

I don't think so.

[John Holmberg]

What's the point, you cheap prick?

[Brett]

You only got me the half mile.

[John Holmberg]

Up to 3,000, so get this done fast.

[Brady]

But they say the basket can fit up to 10 people. Not lying down, though, but.

[John Holmberg]

So multiple people will be doing it.

[Brady]

Yes. Standing.

[John Holmberg]

Gross.

[Brady]

If you wanted to cucks unite, here's a little picture of a couple in the basket. What it looks like.

[John Holmberg]

Well, there's got to be a guy up there.

[Brady]

The wizard is behind the sheet right there.

[John Holmberg]

Oh, he's. He's cloaked completely. He can smell it and hear it, though.

[Brady]

Stop it.

[John Holmberg]

Clip it. You're going too fast. A lot of hot air up here. I don't even need to hit the. Shut up. You're not supposed to be listening. I think your lady's keeping this thing afloat with her front farts.

[Brady]

Turn up the drake.

[John Holmberg]

Now just turn the music up a little bit. Sounds like your lady's got a Kawasaki 250 in her. We're getting too high. Could you make her stop doing that? All right, lady, you're filling her up with too much out here. Well, I gotta throw some dry ice up in this thing.

[Dick Toledo]

That's supposed to speed buggy it.

[John Holmberg]

Yeah. You're speed bugging up here. I don't know what's going on. Try a different position. Seriously, we're getting 6,000. Jesus. She's big, too. The one in the gondola, It's. It fits 10 people. As long as she's not one of them.

[Brady]

That's a big lady on that particular ride. No. Oh, that's a four person.

[John Holmberg]

No, that's the. The two and two.

[Brady]

Yeah.

[John Holmberg]

Oh, no. I did this myself. I was just gonna say I didn't know that they added that thing. They're both dead, right? I know Warren's still alive. That Warren's still alive. This might have to be part of the night of the singing day. This is right after he killed several men. That is my favorite song ever. All right. He kills. Like, the. The video shows Shell.

[Brett]

God damn.

[John Holmberg]

Yeah, he looked in the clip. He sees his homie Nate, and he realized. And even then at the end of that, Warren G's basically like, man, before. Before I got beat up, I was on the same page of getting girls and stuff, but things went sideways and then we had to kill all those people. So luckily, Nate kept his cool and we remembered where those girls were. We're not even a little shook up at the incredible mass shooting we were just a part of.

[Brady]

I got a couple of pretty videos.

[John Holmberg]

I love that song. Oh. All right.

[Brady]

I think that. Yeah. Daytona five hundreds this weekend. Coming up, a guy doing a little old timey race car. This is the reason why they redesigned them.

[John Holmberg]

These just old water heaters with a number on the stuff.

[Brady]

Pretty good.

[John Holmberg]

Yeah. Going about 100 miles an hour. We hit a little dirt there. Oh, he's sideways. Oh, they need. He's dead. Yeah, he rolled it. And there's no leg roll, bar or cage for him. Just a helmet that does nothing when your water heater throws you out. Oh, my God. Holy cow.

[Brady]

Next one's a little smackdown. This guy comes walking in a little pissed.

[John Holmberg]

We're at a bank or something.

[Brady]

Officers, I'm not sure if it's a bank.

[John Holmberg]

Those officers, they have maintenance written on their back.

[Brady]

Or is it like an apartment complex? Like maybe that's a janitor or hotel.

[John Holmberg]

Okay, maybe hotel lobby maintenance people. But this dude is, like, the size of.

[Dick Toledo]

It's like Derek Henry.

[John Holmberg]

He looks like. Yeah, Darnell. Docket or. Yeah, there you go. Docket. He's standing three very small white. Oh, why did. He just punched him right in the throat. Oh. Darnell Dockett is thrown to the Ground by the miniature white cop. Oh, my Lord. And now he's trying to.

[Brady]

That's the beginning of it, I think.

[John Holmberg]

Well, this is the start when he. Okay, so he deserved it. Yeah. He kicks the door in, and he's a big dude, and he comes in, that cop throat punches him. Oh, and just dizzies him. I mean, that's endgame. This is very tactical. Black, which they always say it's not the size of the dog. Oh, man. Excellent work. And people will say that was aggressive. Did you see how he entered the room? He kicked the two front doors off the building. Okay, this is gonna be stupid.

[Brady]

The last one is this hillbilly trying to do an instructional video of how.

[John Holmberg]

To remove the pool cover from your above ground pool.

[Brady]

No, it's a regular.

[John Holmberg]

Okay. Pool, but is that a woman? He's in a body glove wetsuit. Cover up. Yeah, you gotta get the COVID off if you're gonna swim in it. But you want to have fun doing it. Oh, God, I hate it. Here's how you do it. And have fun.

[Brady]

You'll like to.

[John Holmberg]

Is he gonna hurt himself? If he doesn't hurt himself, I'm mad already. He's in a body glove wetsuit.

[Brady]

Yep.

[John Holmberg]

Climbing a tree next to the pool. He's a good 30ft up. And I bet you didn't even know. All right, the worst person.

[Brady]

Totally.

[John Holmberg]

Cheech. He's jumping off of the pool. Onto the. Or off the ladder. Onto the. Oh, my God.

[Brett]

Okay, that was worth it.

[John Holmberg]

It was totally worth it because his foot gets stuck in the ladder.

[Brady]

He is now. Really, Cheech?

[John Holmberg]

Oh, yeah, he is. He's never gonna swim again. That's for sure. Unless they put floaties on his wheelchair. I don't like to root for that kind of stuff. Unless you act like that first for a good minute. And that guy. I'm sorry, made me laugh. Now he's the one smearing poop all over that facility in Indiana. Nick Dog and the G. Ch. Sorry, Brett, what do you got?

[Brett]

All right, Brady may have me beat today, but.

[John Holmberg]

Oh, my.

[Brett]

Well, let's still have fun. Here's a little fun with drones.

[John Holmberg]

Okay? A couple of guys out in the woods, they got their big drone. They're holding it over their head. It's a good sized drone, so those propellers can. Oh, and it had a bomb attached to it for whatever reason. Why did they have a bomb hanging off the bottom of their drone? Well, was it.

[Brett]

I think it's military. Yeah.

[John Holmberg]

Yeah. Oh, are these. Oh, it's a cruddy Military. Where they wear T shirts. Okay, so this is one of them cruddy militaries where people in tank tops are running the show. Yeah, exactly. Got it.

[Brady]

The other guy's gone.

[John Holmberg]

Like, I have to think the word Laos is nearby.

[Dick Toledo]

There's the half of him.

[John Holmberg]

Yeah. Oh, my God. It blew him. Blew him to bits. So they were planning on. They don't have a better way to launch the drones than by hand. You would think, but, like, paper airplanes over there.

[Brett]

Well, they couldn't afford uniforms. They're wearing tank tops.

[John Holmberg]

That's a good point.

[Brady]

How's the hook holding? The. The explosive? Yeah.

[John Holmberg]

Why would you. Yeah. What is it? The bottom of the paper clip. It's like one of those. Yeah, it's when you lose the. The thing at Christmas and you have to redo with a paperclip to have.

[Brett]

A piece of Bubblicious. Wasn't going to hold that.

[John Holmberg]

Wow.

[Brett]

And everybody always wonders what happens when you leave the house and your dog's there by himself.

[John Holmberg]

Sure. Shepherd mix. She's walking out, says goodbye to her big husky.

[Brady]

Shepherd mix.

[John Holmberg]

He's up on the couch. He moves the back. Oh, and he just starts. He just starts banging that couch cushion the second the door closes. I mean. Oh, he's all done. Finish. Oh, wait, wait. He thinks she's coming back. He didn't even. Wait. He's just like. He's just like all married men.

[Brett]

Oh, yeah.

[John Holmberg]

Once you hear that garage door shut. The jerk festival. When are you coming home? I'll be home, like, 20 minutes. Okay. I miss you. Miss you, too. All right. You don't gotta get in this. Get. She got 20 minutes.

[Brett]

And there's some street surveillance.

[John Holmberg]

All right. Person walk down the street of a. Looks like a regular country. The cars are pointed the right direction on the road.

[Brett]

Probably European or something.

[John Holmberg]

Could be.

[Brady]

Oh.

[John Holmberg]

Falls down off the curb and then. Oh. Oh. It's in a driveway. We didn't see this part of it. A car is now backing out of the driveway. This lady or man, I don't know. Fell over the curb and onto the road while the car was backing up. And now it's just parked on the person under the car. At this point, you just keep going. Yeah. They parked another pushing it. What happened?

[Brett]

I don't know.

[John Holmberg]

Right when it hit that hippie, it ceased to work.

[Brady]

My battery's out.

[John Holmberg]

Charge. The charge is out now. You couldn't put it in neutral and just let it roll another. Oh, no. Maybe.

[Brett]

I wonder if somebody forgot to put their parking brake on or Something.

[John Holmberg]

And it just hit the hippie, and now it's trapped the hippie under the. Under the wheels. Now it's like seven to 10 people trying to push the car off the hippie who's laying on the road under the car. And it's just. It's just working as one of those tire wedges on a steep driveway. Wow. Oh, my God. Wow.

[Brett]

Yeah, I just. I don't know if, like, she had a seizure or something, just passed out.

[John Holmberg]

Or what, but that's absurd. And, yeah, she just kind of stopped being a human being. Like, she's walking along and rolled right over. Stopped being alive for a second for no reason, and then the car ran her down. That doesn't make any sense.

[Brady]

One the other day, where the person backed over him. What are you doing? And they went forward again.

[John Holmberg]

No, no, no, no, no. Is this where Nate gets really smooth? He's going to save his friend, but he also sees some horror, so he has to stop. But then he sees his friend's about to get murdered, so he goes and murders for him. What a song. What a story. Cinematic. Nobody tells stories like that in songs before hoes. Bob Dylan, Harry Chapin, all the great storytellers. Doesn't nothing close to Warren G. And Nate Dog. A Little help from Michael McDonald doesn't get much better than that. Name another hit song where multiple people are murdered and in the end, you're in a hotel having sex with hookers. Like, name one more. It's the only one before, before, during, and after. Nobody's ever written one since, even in rap. And it's a love song. We killed a hundred people. And then we found these girls and we took them to a hotel.

[Brett]

And the thing is, it's so smooth, you don't even realize it unless you really listen. Lyrics.

[John Holmberg]

So many crimes committed. Illegal gambling.

[Brady]

They don't kill anybody. And back to the hotel.

[Brett]

No, I don't think so.

[John Holmberg]

No. But they're prostitutes. Illegal. Illegal gambling, theft, murder, prostitution. There's a RICO case. The whole song's a RICO case. I could convict everyone in here, including Michael McDonald, just for being adjacent to it. What a song. It is Super Bowl Monday, and of course, everybody's blabbing about the terrible game, but the real winners and losers were the ones that spent $8 million for 30 seconds of airtime. And Louis Moses comes in every year and breaks are on down for us from a perspective of a man who used to do this for a living. In fact, won awards for it with his super bowl ads years ago. So Louie comes in and gives us his assessment of what happened in last night's Super Bowl. So you guys can sit and talk with some knowledge beyond just. I like this one. I didn't like that one. There's some real stuff in there. We'll talk to Louie next. There goes your Brady reports. It's out of control now. Morning sickness. 98. Louis Moses is here, the king of local advertising all over. How are you, sir?

[E]

I'm good. I'm just clearing my throat for you, John.

[John Holmberg]

You're ready to go. You're making your radio voice. Present. Louie's been coming here after the super bowl for years now. Is this 10 years? Get out of here.

[Brady]

Wow. Come on.

[John Holmberg]

Yeah, I guess it was the old building, right?

[E]

Don't I look the same?

[John Holmberg]

Yeah, yeah. We have all changed and you have not. We're catching it. But you've been at this for a long time, this advertising game. So it's always fascinating when everybody starts talking about commercials. Winners, losers. We can sit and guess and have our thing, but you always come in and kind of put a different spin on our perspective. That's there normally during the suit. By the way, how are you? Everything good?

[E]

Good? Yes, sir.

[John Holmberg]

Yeah. Nothing weird happening we should know about Any. Any great stories. Did you kill anybody in the last year?

[E]

I can't talk about it.

[John Holmberg]

Okay, cool. Then you have. All right. Beautiful work.

[E]

That's gonna put it in the trunk.

[Brett]

Not after my own heart.

[John Holmberg]

Oh, Brett. Brett's got a guy. You got a guy. It all works out this year. I usually watch the Super Bowl. We have a. Thank God we didn't have a Super bowl party. This was. The reasons why super bowl parties are dangerous events is because a game sucking so badly puts you and the, like, your reputation of bringing people to a party at risk. Because there's no way. If we had a Super bowl party, we'd had anybody there in the middle of the third quarter.

[E]

No, they're gone.

[John Holmberg]

It's gone. So the bars suffer everything. You know, it was just a. It was a dead game. So this was the first year we didn't do it and kind of thought to ourselves, that's a rerun game. Not sure what kind of crowd this pulls anyway. Responsibilities at the Phoenix Open kind of took over. That was more fun anyway. And then went home, watched the game. So normally I'll watch the game at the bar and then go home and watch the commercials on the recording. And kind of as they come up, I write something down. This year, I watched them as they aired Live at home the way they're supposed to be delivered. And I didn't write a thing down because I'm like, Like, which ones got me? Do you.

[E]

Did you get some that had you. You got some?

[John Holmberg]

2. I loved the. All the mascots. And you know what? I don't know what it's for. I want to say Uber Eats, but I'm not sure that's right. The one Instacart. Instacart, yeah.

[Brett]

That was a good one.

[John Holmberg]

I thought that was brilliant. It took every logoed mascot. It had the Doritos Cheetah. It had puppy baby, monkey, which I think is. And they all crash down and end up in one thing. And you're available to the Instacart crushed. Uber Eats was a pretty good one. And then my. My favorite because of me. Targeting me was the Harrison Ford Jeep commercial. Because you want to talk about Drake and Kendrick Lamar having a beef being around. There's a line in that commercial that says to be legendary, to be inspirational. And as they say, to be inspirational. It passes a Ford Bronco.

[Brady]

Yeah.

[E]

Oh, yeah.

[John Holmberg]

And I'm like, nice.

[Brady]

Then he ends.

[John Holmberg]

And he ends it by saying, yeah, I love this Jeep. Even though my name's Ford. Yeah.

[E]

He did a great job. You can. You can tell the difference between the rookies and the.

[John Holmberg]

Yeah.

[E]

Professionals.

[John Holmberg]

That was so, like, well done. And as a Jeep guy, I kind of looked at it like, oh, cool. That's my. That's my.

[E]

That's your brain.

[John Holmberg]

I want them to win. And it just knocked it out of the art. Especially as Jeep owners see it as. The Bronco is a cool knockoff.

[E]

Right.

[John Holmberg]

Because the Bronco's a really cool looking truck.

[E]

Well, there's also the. The OJ Difference with.

[John Holmberg]

Oh, yeah.

[E]

There's still our people our age. Remember that? That's what was going on.

[John Holmberg]

Yeah. The Bronco will. Oh. And that's the Bronco I really want is the 93, 94. If I could grab a 94 white Bronco and just park it in the front yard, I think everybody stands up a little straighter. Louie. I think. I think you get a little more respect.

[E]

You can put a flag out there. I'm glad that Bad Bunny me likes Ritz crackers.

[John Holmberg]

And that was a weird one. Who are the other two? Who are the other two celebrities? Blanket on it. The other two celebrities that were with Bad Bunny, they're eating Ritz crackers. Oh, it was Aubrey Plaza. And who's the other grumpy person? But there were two people saying they're too grumpy.

[E]

Oh, no, no, no.

[John Holmberg]

That was the one with the, the Michael. What's his name? He's, he's always a villain in movies. And then Aubrey Plaza, who just lost her husband, if I'm not mistaken.

[E]

Oh, no.

[John Holmberg]

And then was talking about being grouchy and then bad bunny says everything's good and he eats a cracker too. And I'm like, does he smile?

[E]

Because there's something about him not ever smiling.

[John Holmberg]

Yeah, you know, that's kind of the thing is that they're supposed to be grouchy faced, resting, bitch faced, people enjoying crackers. I don't know. I don't know what that means.

[E]

That sounds Bud Lighthead. Post Malone too.

[John Holmberg]

Yeah, that was a good one with Shane and Post Malone. But it all stands out. Like the ones that are getting the positive in the news the next morning. The Matthew McConaughey Uber Eats. What did you think of that one?

[E]

Well, I like him. He was a pretty good performer. I mean, he delivered that stuff really well. Excuse me, but what I still come back to is these celebrities were ringing the rag really thin and it's not that easy to get them back once you lose them. So, you know, we're going on this trek and I thought, you know, we're getting close to where we're at the tipping point where you get to the top of the ledge and you think, okay, now we can't keep using the same old tricks.

[John Holmberg]

Right?

[E]

And one of the tricks is special effects. Now if you guys remember, wasn't that long ago, probably maybe 10, 12 years, special effects were like incredible.

[John Holmberg]

Yeah.

[E]

You know, now, now you can do the edit on your watch, basically. So it's not.

[John Holmberg]

Nobody says impressed by special effects.

[E]

We're not waiting for the next movie, you know, that shows the special effects. They're there.

[John Holmberg]

Right. So if you were in advertising now what, like, what do you lean on? Because special effects used to be the wow factor.

[Brady]

And there is one that stood out on that even though it's not necessarily special effects. But.

[John Holmberg]

Yeah, which one?

[Brady]

The Mountain Dew seal.

[John Holmberg]

Oh, yeah, that one kind of had me too. That one disturbed me. It didn't make me want the product, but I did laugh. That seal was finally.

[E]

Oh, right, yeah, yeah.

[Brady]

That was in the line where he. I got flippers.

[John Holmberg]

I can't open the song. Yeah, the song was funny. He can't, he can't drink it because he can't open the can with his flipper. Yeah, it's funny. But that was a good one too.

[E]

Matt Damon did one of those too, where he walked away, dropped the line and left the room.

[John Holmberg]

Oh, that was.

[E]

Stella.

[John Holmberg]

That was Stella. And he was with David Beckham. He was David Beckham's brother. And that was, that was pretty clever. And then at the end when he said the thing is, is he Matt Damon famous? He goes, I'm more Ben Affleck. That's too bad. And the commercial just ends, which is very funny.

[E]

Right.

[John Holmberg]

So the one that really is getting the thumbs up though is The UberEats were McConaughey played a bunch of different people. Another one that I see on the, on all the lists that stood out to me, but only because it's generational and I think it kind of missed the boat for half the audience. Same way Kendrick Lamar missed the high end of the audience. When Harry Met Sally. Throwback.

[E]

I like that.

[John Holmberg]

I liked it. But that was specifically for a Group that's a 35 year old movie.

[E]

But to answer your question, the thing that you have to hold on to is emotion. If you can continue to deliver things with emotion, it doesn't matter if it's on my watch or it's on the movie theater. I mean, wherever it is, that emotion is going to cut through. And I think sometimes people, clients feel that they have a shorthand with celebrities, and that's not true at all. A lot of times the public says, I want to see some new celebrities.

[John Holmberg]

But you're saying like a shorthand with a well known name. It doesn't matter what the product or what it is, you're going to relate to that because you know this person. Right.

[E]

And if the shoes are LeBron's shoes, I'm going to like them better than if they're Michael Jordan shoes. Shoes.

[John Holmberg]

Got it.

[E]

You know, so the, the tribes keep getting smaller.

[John Holmberg]

Yeah.

[E]

Until it's just me and you talking about shoes, which is not a good day.

[John Holmberg]

But.

[E]

One of my favorite days.

[John Holmberg]

No, the, the other ones. And I kind of thought that same thing. Like that was a mayonnaise commercial with hair. When Harry Met Sally, Right?

[Brady]

Yep.

[John Holmberg]

So that was just specifically for white people. There's like no old white people. Old white people like mayonnaise and When Harry Met Sally.

[E]

But that's one of those throwback products. I mean, it's like, you know, Arm and Hammer baking soda and things like that, where you recognize the name and you know where it came from. But it hasn't been advertised in, you know, 20 years.

[John Holmberg]

Yeah, that's true.

[E]

So they're looking to some of those.

[John Holmberg]

Brands, but what is like, what's the mental. If Mayonnaise comes to your office at Moses Inc. And says, we're thinking we're going to spend a ton of money here.

[E]

Yeah.

[John Holmberg]

I don't understand, like, Mayonnaise Helman's isn't going anywhere.

[Brady]

There's a mayonnaise war going on right now.

[John Holmberg]

Okay, Duke Hellman, I'll take your word for it. I'm gonna walk away from this conversation as fast as I can. But Hellman's Mayonnaise doesn't need the attention.

[E]

That's not true.

[John Holmberg]

Why?

[E]

Well, because we haven't heard from them.

[John Holmberg]

And they've survived even without us hearing from them.

[E]

Yeah, but don't you think their audience is going like this? It's sort of like people that listen to live radio.

[John Holmberg]

Oh, radio's damaged itself. Hellman's has done nothing to ruin themselves. Like, radio executives have destroyed this industry. But. Yes, but is Hellman's like, oh, we're falling off a cliff. We better spend $8 million and get the super bowl audience to remember Mayonnaise.

[E]

You'll understand it completely when tell it to you this way. Every time we see a new movie come out, we go, why do they keep re purposing the same movie over and over? Well, they know that there's a bunch of people, albeit a small group, that will still like that movie because it's the third generation of some, you know, some story.

[John Holmberg]

It's tied to the other one. Yeah.

[E]

So Hellman is just making people go like, I don't have to be introduced to a new. I bet they come out with a different product too soon.

[John Holmberg]

But wouldn't Manny's people be better served spending that money on a long term kind of aggressive campaign than this?

[E]

If you're putting a strategy together to try to keep Hellman's in the public eye, there's a hundred more places for you to do that now than when they left the market. So I would say, you know, they're going to come up with recipes and they're going to come up with all the different, different things that they can call their own, you know, for whatever they say. 50 years, Hellman's been there for you.

[John Holmberg]

Yeah. So they're basically saying, we've been here as long. Remember Harry Met Sally? We were there too, right? Yeah.

[Brady]

As much as I was joking about Duke Mayonnaise. But they have been prominent in football all season.

[John Holmberg]

I've noticed that at all in college football.

[Brady]

And then they have a commercial with the one NFL quarterback I didn't Know that?

[John Holmberg]

What's it? Oh, yeah, that's Will Levis.

[Brady]

Well, that's.

[John Holmberg]

But that stemmed off a joke that Will Levis likes Manny's too much. And then they were like, if he's a Manny's quarterback, that was kind of a flop.

[Brady]

Company ran because he was supposed to.

[John Holmberg]

Be good and he was horrible.

[Brady]

Right.

[John Holmberg]

And spokesman. That sucks.

[Brady]

They're going off of his GQ model looks.

[John Holmberg]

Yeah. Have you ever done that with an advertiser? Like, where you're like, we've got this guy, he's a good spokesman, and then the dude just turns a corner and starts sucking immediately?

[E]

No, usually the. The problems I've had is they start sucking when the client wants them to. You know, they look right.

[John Holmberg]

Yeah.

[E]

But they don't sound right. Or they stop. They.

[John Holmberg]

They look in the advertiser. Yeah, but I'm saying, like, you get a guy like Will Levis, you know, he looks right, he sounds right, but on the football field, he starts sucking so bad. Like, I invested in a company that juju Smith Schuster started, and it was going great till he blew his knee out.

[E]

Really.

[John Holmberg]

And then he was no longer able to do any of the stuff needed to be done, and this whole thing just started. It was all hinging on him being a good player.

[E]

I've had that with, like, local car dealers and people that aren't really celebrities, but they. They get their face. Like Lou Grubb.

[John Holmberg]

Yeah.

[E]

For all those years he was in front of the camera. So we. We still have a long way to go. But those. Those people still consider themselves superstars. Yeah, superstars and celebrities. So they give you a little bit of an attitude.

[John Holmberg]

Let's go to the ones that everybody hated. That's more fun. Even though there were a couple. What other ones stand out for you?

[E]

Yeah, one more. Pringles. I thought Pringles did a great job. Dunkin Donuts did a great job.

[John Holmberg]

The Dunkin Donuts, the mustache flying around. Yeah.

[Brady]

And I didn't realize there was another one.

[John Holmberg]

Yeah, the eyebrows were jean leafy. And that was a. Yeah, his eyebrows.

[Brady]

There was a hair thing.

[John Holmberg]

Yeah. Well, that was a weird one because facial hair took off from multiple faces for multiple products. And they couldn't have known about that.

[E]

No.

[John Holmberg]

Yeah. So it was the same idea from two different places. And. And can you imagine if you had your Eugene Levy eyebrow commercial coming up? And right before that, the Pringles people had the exact same idea.

[E]

I wonder if there's any connection at.

[John Holmberg]

All, maybe, that they'll join forces later with A.

[E]

They're from the same adage.

[John Holmberg]

Maybe they're same ad agency, and they're doing a. Yeah. Where everybody's facial hair starts flying.

[E]

Just a wink, wink to everybody. Yeah.

[John Holmberg]

I mean, what was. What was the Eugene Levy one? Was it like Doritos or. No, it was a.

[E]

He was flying eyebrows. Oh.

[John Holmberg]

But, yeah, they weren't selling eyebrows, were they? This is horrifying. Yeah. I don't remember the product. It was Little Caesars. It was Little Caesars. Yeah, it was Little Caesars. And then they said something about, you know, we're gonna just wait. We got more. And his eyebrows start raising again. But if the. I don't remember which one ran first, but I think it was the Pringles one.

[E]

Yeah.

[John Holmberg]

Was first. And then. And I'm like, oh, this was in the first quarter. Yeah.

[E]

All the good ones were in the first quarter. You're always asking, do you place it?

[John Holmberg]

Yeah.

[E]

But you wouldn't want to be in the third or fourth quarter.

[John Holmberg]

Not on this clunker.

[E]

No.

[John Holmberg]

I. I love football. I almost turned the TV off. If it wasn't for this segment and the show and just kind of being curious.

[E]

Yeah.

[John Holmberg]

I would have walked away from last night's game probably midway through the third. I'm like, this thing's done.

[E]

It was three hours long. And it was 80. 82 or 92 slots.

[John Holmberg]

Yeah, it was like eight, 90 total slots. 80 of them were full during the game. No. Affirm national. I think it was 81 or 79 or 81. I don't remember.

[E]

Doug Hopkins had.

[John Holmberg]

And Hopkins had a good one. And we had that debate on the air of what to do with that. And he had 15 seconds. And, you know, we had puppies. We gave him ideas. Puppies. And, like, I had one where he's just busting into houses. We'll buy any house, no matter what the condition goes in. And there's Jeffrey Epstein. He goes, I'll take it. And then he just pulls an attic thing down. And there's Anne Frank. I'll take it. But in 15 seconds, you can't get that ad.

[E]

You just want your name.

[John Holmberg]

Yeah. And that's what he said. After a while, when Doug and I were talking, I'm like. And I talked to you, I said, basics, name number.

[E]

Stick to the basics.

[John Holmberg]

Excitement.

[E]

Don't try to be too tricky.

[John Holmberg]

Don't make it look cheap.

[E]

Yeah.

[John Holmberg]

And he didn't. To his credit, Doug's. Doug's commercial looked like it was. Well, it's local, but it looked pretty good.

[E]

Yeah.

[John Holmberg]

What did you think?

[E]

I. I didn't think it was that great.

[John Holmberg]

No kidding. What was missing?

[E]

Well, there's too many people in it.

[John Holmberg]

Okay.

[E]

And all those people waving. Yeah.

[John Holmberg]

So visually distracting.

[E]

Yeah. He kept pointing or he did it. He kept doing his thing.

[John Holmberg]

Yeah.

[E]

With his hand.

[John Holmberg]

That's how Doug talks.

[E]

Yeah.

[John Holmberg]

Well, so as a creative director, you'd been like, all right, calm down. With your hand.

[E]

I would have changed his outfit because his outfit looked. Looked bad.

[John Holmberg]

Oh, my. Oh, Doug's gonna get an earful. So am I.

[E]

He'll call me on the way home.

[John Holmberg]

So you would have told him, didn't like the outfit.

[E]

But, I mean, there's. There's reasons why we pick what we pick to put on. On.

[John Holmberg]

Yeah.

[E]

Characters.

[John Holmberg]

How about that?

[E]

I mean, he probably has a rationale on why he wants his name and.

[John Holmberg]

Over the pocket, but I didn't even notice that.

[E]

Yeah.

[John Holmberg]

He has Doug Hopkins written on his shirt.

[E]

I think it's the logo.

[John Holmberg]

Bowling. Oh, he's got his Doug Hopkins shirt. That was like a bowling shirt. Yeah, yeah. He's in the Pinheads and stuff, so. I didn't know that was a thing. Oh, my God. Well, I'm gonna tell Doug how terrible it was then.

[E]

He could have done better. I'm not saying it didn't. Wasn't effective.

[John Holmberg]

Yeah.

[E]

The issue with just. Just say the name and say the website and get out of it. That was the right way to go because you weren't going to try to, you know.

[John Holmberg]

Right. You can't get a message in that time. And I just thought, cute puppies. Hi, I'm Doug Hopkins. Cute puppies. This is all the time I've got. Would have been something.

[E]

Yes.

[John Holmberg]

And people remember. Oh, Doug Hopkins. It's the same. When learning Rowe had. Oh, yeah, what's his name? Flavor Flavon a couple years ago. And it didn't made any zero sense. Made nothing added up.

[E]

They just had one celebrity.

[John Holmberg]

And then there's Lerner and Rowe, who are familiar to all of us. Standing with flavor. Flavor. And, like, didn't see that coming. And so you remember. I mean, look, it's three years later, and I still remember it. So there's something to it.

[E]

Well, yeah. I mean, when you're looking for a refrigerator, everything seems to look like a refrigerator.

[John Holmberg]

That's true.

[E]

I know that's the wrong use of that quote or it's the wrong way to quote goes, but you got my.

[John Holmberg]

Oh, completely. Yeah. It's top of mind.

[E]

Yeah.

[John Holmberg]

The worst ones, though. Mountain Dew is getting beat up for that seal commercial, which I thought was sort of clever. It was a little convoluted.

[E]

It was just. I felt like it just went a little too far with how weird those. It was weird those chocolate things were shaped right.

[John Holmberg]

It was just an odd all the way around. And then Seal being a seal, it's where nightmares were born. Like, I'm gonna think about that later if I'm high again.

[Brett]

Somebody doing drugs.

[John Holmberg]

Yeah. Could you imagine somebody microdosing during the game and seeing Seal as a seal? That's the end of it.

[Brady]

Yeah. But I thought what was more disturbing was the tubi cowboy flesh cowboy hat.

[John Holmberg]

That got really weird. Multiple. The flesh cowboy hat people.

[E]

That's what I'm talking about. Special effects.

[John Holmberg]

Yeah.

[E]

So the special effects didn't work, I think in neither one of the spots that did the special effects work. But five years ago, it would have been a million dollars to do some of those things and make them work great. But right now, they're just. They're basically just hanging out there.

[John Holmberg]

People emailing. Like the pickleball one, too.

[E]

Oh, yeah, that was With.

[John Holmberg]

Which was strange, but from Michelob Ultra. Yeah, Mick Ultra Strange.

[E]

Yeah. And. And I think William. Willem Dafoe, he's another one of those characters that can almost say anything. And he's. He's, you know, he draws you to the camera.

[John Holmberg]

Yeah. I like Willem Dafoe's like, his face is so unique. You're like, something good's gonna happen, happen. One that literally speaking of disturbing, like, the flesh cowboy hat and the eyebrows floating around didn't really get me either.

[E]

Right.

[John Holmberg]

And Seal as a seal was Coffee Mate with that tongue thing. Weird. Was the CR. Again, you had to if you were stoned watching yesterday's. No, it was Coffee Mate. And the dude just mainlines coffee Mate for a second, gives himself a mustache, and his tongue shoots out of his mouth. You ever seen a tongue do this as the theme? And I'm like.

[E]

Did see that. I didn't see the logo at the end, though.

[John Holmberg]

I didn't know you could eat coffee mate.

[E]

Wow.

[John Holmberg]

I thought you needed coffee. I thought. I didn't know that coffee mate stood alone Now. So basically they were saying, spoon some into your mouth. You'll go into some mushroom caper and lose your mind for a few seconds. And then his buddy does it and his head drops back to. And I'm like, coffee Mate isn't. It's an assistant.

[E]

Yeah, it should be. It should be used carefully.

[John Holmberg]

Very. Yeah. So the. The. The big winner. Big loser. What do you think the big loser is?

[Brady]

I wanted to ask about the, the Wayne Brady commercials. Purdue Chicken, where they're live improv commercials.

[John Holmberg]

Did.

[E]

Yeah, I, I, I like those because I think that the, the younger people would relate to it because that's pretty much how they're sharing, they're sharing their information.

[John Holmberg]

But, but was it, there's no way anybody's taking a chance that that's actually improv.

[E]

Oh, no, no.

[Brady]

Well, but the fact that there's a.

[John Holmberg]

Script, there's a full everything. Yeah.

[Brady]

They're playing it. One is playing whatever.

[John Holmberg]

Right. Whose line?

[Brett]

That's all he's known for.

[John Holmberg]

I mean, that's what he's known for.

[E]

As soon as the cropping goes down to your phone size, I know there's going to be something that's going to perceive. Try to have the perception of being, you know, instantly.

[John Holmberg]

Right. Happening now.

[E]

Yeah, it's not instantly.

[John Holmberg]

Yeah. I just don't buy those things bother me because I'm like, they did a.

[Brady]

Live crowd shot the Take Me Home Country Road and they had the stadium crowd was singing. Yeah, yeah.

[John Holmberg]

I don't know. And that was kind of cool.

[E]

And I, I'm glad you brought that up because when it was going on, I'm thinking like, how'd they get this?

[John Holmberg]

Yeah. And I thought, and I don't know if that's something they sing at Eagles games.

[E]

Oh, that's possible.

[John Holmberg]

Because they do it at a couple other places that are not West Virginia. And I find it weird, but when they timed that, I'm like, how much do you pay for this?

[E]

Right. Because it definitely is a co op.

[John Holmberg]

$20 million or something. The other one, that was really good. I forgot to mention, I did want to bring up, I didn't know what it was for. And then it turned out to be for cancer research.

[E]

Oh, for children's kids.

[John Holmberg]

For children's kid. Pfizer did a great. And we've had in the past few years, they had the drug commercials popping up a lot. I didn't see a lot of that. Pfizer did the knock you out with the little boy that recovers from cancer. Now me being a cynic at the end, he runs all the way home and his parents are waiting for him. Like, couldn't pick him up at the hospital really. But the kid had to like, he just got better from cancer. He's got to walk home. What a bunch of bricks. So, yeah. So, but the kid, that was a really good kind of like when you, when you're not me, it's a touching ad.

[E]

Well, in a different setting, too. When you're watching it by yourself, you'll really. You'll feel it. And that's where the emotion comes in.

[John Holmberg]

Yeah. And I'm like, oh, he's got. He beat cancer. I didn't know what it was at first. I'm like, that's pretty cool. And then I had the thing.

[E]

So we've got this much 90% of the cancer that they catch early enough. I mean, those kind of stats are valuable.

[John Holmberg]

Yeah, that was a big one because that did resonate at the end. I'm like, that's. That's incredible. If that's real. Because that's outstanding.

[E]

If that's real.

[John Holmberg]

Well, because it's an advertisement. So if that's real is always what I put on top of all.

[E]

Makes sense. I agree.

[John Holmberg]

Yeah. And I don't look at that and go. I don't. I don't ever look at a number and say, that's probably accurate. That's. That's in their best interest to give you a little kid.

[Brady]

Is that the little girl running?

[John Holmberg]

No, it's one. A little boxer.

[Brady]

There was another one that. I think it was Novartis maybe. I don't know. It was a. Another medical thing. And it's a little girl running down the street.

[E]

Oh, that was Lily.

[John Holmberg]

Oh, Lily. Yeah, that's right.

[E]

Yeah, it was Lily. Yeah. It was real emotional. I thought it was good. Yeah.

[John Holmberg]

And the other one, that was a.

[Brady]

Lot of parents for helicopter. Parents are going nuts.

[John Holmberg]

Yeah. Yeah.

[Brady]

And that girl just running around by herself. No one's watching her.

[John Holmberg]

The. The one with the boobs, too. The other cancer one where they just showed a bunch of cans juggling around. Do you remember that? There was a bunch of boobs dancing around?

[Brett]

I don't remember what it was for, though.

[John Holmberg]

Yeah.

[Brett]

I literally only. No, I'm being serious.

[John Holmberg]

Breast cancer. Yeah.

[Brett]

I don't remember what it was for.

[E]

I just remember the boobs. The podiatry.

[Brett]

Yeah.

[John Holmberg]

Yeah.

[Brett]

I mean, could have been for Lume. I don't know.

[John Holmberg]

Maybe they just stunk.

[Brett]

I don't know.

[John Holmberg]

We want those things to. But I thought it a really. Because then Haley Allen, now Josh Allen's wife, was on there, and Haley Steinfeld or whatever her name is, and she's there, and she looked beautiful. And all these boobs are dancing around, and then they're like, by the way, we're doing great stuff for boob cancer. And I'm like, oh, yeah, my boner's confused. But thank you. Yeah. It's just. It's like finding a lump in the middle of sex. It's like, oh, geez, you can't have this. This is no good. But it was kind of, you know, they tried a funny angle to make us.

[E]

Lighten up.

[John Holmberg]

Lighten up. Breast cancer, right? Lighten up, man. That's a tough. That's a tough road.

[E]

That line talks me out of that campaign immediately.

[John Holmberg]

We're trying to make breast cancer more fun.

[E]

Sometimes just saying it out loud, you get away from it.

[John Holmberg]

That's when I would definitely go through. All right.

[E]

You say you hate when that was when you hated.

[John Holmberg]

I just thought it missed the mark. I mean, it's like you tried to sexualize it.

[E]

Right.

[John Holmberg]

And then. We all love boobs. I get it. And then at the end, they're like, by the way, they're in pair.

[E]

Yeah.

[John Holmberg]

And it reminded me. It's like what Norm MacDonald used to say about porn, where they used condoms. Because I'm fantasizing. I don't need to think about aids. And I'm like, God, that's a brilliant way to. Because nobody likes porn. Condoms. Same when you try to sexualize something and then. And it smack people back to reality with, like, the devastation of breast cancer and how it's affected so many people. I'm like, I get what you did, but not like that. Like you said, trying to make fun with breast cancer, it's just not going to be a thing. Thing.

[E]

And that. That environment, again, you have to remember it's. It's a once in a lifetime kind of environment. So whether you're the halftime show or you're coming in the third quarter, you have to design and create these spots differently than spots that, you know, normally are created.

[John Holmberg]

Yeah, it's. It's fascinating to get into the minds of people who, like you said, that's a great way to put it. Once you say something, you're like, we're not doing this. Like, when you hear it out loud.

[E]

That'S one of the tricks. I mean, we just, you know, it's kind of like a table read.

[John Holmberg]

Yeah.

[E]

It goes to the table read and you find there's like six jokes that aren't working. Don't beat them up till they work. Just drop.

[John Holmberg]

Right. Get rid of it. Start over, or just start a whole new fresh thought. So you say, the lose biggest loser, which one do you have written down? It's like something. You're like, man, this one just failed.

[E]

Oh, the Discover card. Because, I mean, we've seen. We've seen Jennifer Coolidge. And who else was in there with him? Oh, that was Wayne Gretzky.

[John Holmberg]

Oh, when she's sitting next to Wayne Gretzky.

[E]

Yeah.

[John Holmberg]

Yeah.

[E]

I don't think she came across crossed as being sincere.

[John Holmberg]

Yeah. And I think they're almost making her too artificial. Like all those commercials building up to this that she's been doing.

[E]

Yeah.

[John Holmberg]

She's gotten so cartoonish.

[E]

Oh, that's right. It was on. It was.

[John Holmberg]

Yeah.

[E]

It was teased a couple times.

[John Holmberg]

Yeah. And it's kind of one of those. All right, Jennifer Coolidge. We got it. You're kind of a caricature now.

[E]

Yeah. I can't say I hated it, but I didn't. I think that's a seven million dollar fail.

[John Holmberg]

Okay, so you go. You go in. And now how about, like, if you had a placed ad, you but time on Super Bowls before and you spent $8 million and you got it in the third quarter, are people fired or is that not your fault? That's a risk you take, isn't it?

[E]

It is. It's a risk. And I think it's worth taking that risk.

[John Holmberg]

Okay, so even if you. Even if the game kind of stinks and it drops from 120 to 70 million people, you're still not getting that audience anywhere else.

[E]

No, but they may be doubling up and tripling up online. So there may be a lot of.

[John Holmberg]

That's true. True. Yeah. So maybe. Yeah. So you still get that. So you'll still be. So you're still. Your eyeballs are still meeting your thing.

[E]

Yes.

[John Holmberg]

So it's never.

[E]

But the discussion is going to continue on if the phone, if the. If the watch, if the desktop. I mean, all those things like, where are you absorbing that information?

[John Holmberg]

Yeah. How's it coming to you?

[E]

Yeah.

[John Holmberg]

Okay.

[E]

And what happens when it hits you? Are you going to go like, oh, God, Hellman's.

[John Holmberg]

You know, like, I am, because I don't like mayonnaise.

[E]

Yeah. And that was $7 million.

[John Holmberg]

Yeah. But I'm not the guy that, like, I'm not going to try mayonnaise because of a commercial anyway.

[E]

And I don't think one person gets fired. I think either a whole agency gets fired or they all work together and say, look, let's. Let's do something that works next year.

[John Holmberg]

Okay. Yeah. You think mayonnaise will be back next year?

[E]

No.

[John Holmberg]

Good. That was their one shot. They're back to being mayonnaise.

[E]

But I. But I will say, I don't know who it's going to be, but there'll be Some product that's retro, you know, it'll be a Bullwinkle cup or something. Something that we're not thinking about right now. It'll rise to the top and you'll go, oh, I remember that.

[John Holmberg]

Yeah. You know what just popped in my head while you were saying that? The Coors. I thought it was super clever, maybe not the sloth case of the Mondays.

[E]

Oh, yeah.

[John Holmberg]

And I thought, oh, I thought, that's pretty cool. They should sell Monday Light. They did.

[Brady]

Limited numbers.

[John Holmberg]

That should be a regular thing.

[E]

That's great.

[John Holmberg]

But that one kind of got me. And there was the other one that. Because I just got these glasses, those meta glasses with the Hemsworth, and.

[Brady]

And Chris Pratt.

[John Holmberg]

Yeah, Chris Pratt. And I thought those were pretty good. Only because I have the glasses. I don't think they did a good job of telling you what they do.

[E]

And those are the ones that saves your eye from screen to time, your tired eyes for.

[John Holmberg]

I don't know if that's happened. Mine just have speakers that I listen to because you can have your. And it connects to your phone. You can take pictures. And it used to be stuff you buy at SPY headquarters, and you were creepy for owning one. And now it's technology. So, yeah, it's got a little camera on it. And I can look around and just say, meadow, what am I looking at? Where am I? And it'll tell you exactly where you are, what you're like. I'll look at this mountain and say, meadow, what am I looking at? I was like, it looks like a chain in the Phoenix Mountain. Because there could be Camelback. Could be. And a building and three American flags. It'll tell you.

[Brady]

Tell me about Camelback Mountain.

[John Holmberg]

Yeah. And then I can say, how high is Camelback Mountain? Tell me more about Camelback and I'll give you the whole deal.

[E]

But that's a product that needs more explanation.

[John Holmberg]

Yeah. And the commercial didn't do a good job of it, although I thought they were clever.

[E]

Yeah.

[John Holmberg]

Because, you know, they end up breaking fine pieces of art and they're filming it with their glasses. But it was. I thought it was. I thought it was good, but only because I actually have those glasses. It's kind of neat.

[Brady]

So I chuckled at the Glenn Powell commercial. The. The Ram truck one, the Goldilocks.

[John Holmberg]

Oh, yeah. Yeah.

[E]

I like that story.

[Brady]

A little adventure.

[E]

Had great special effects in that one, too. A lot of weird stuff went on.

[John Holmberg]

So all in all, just to kind of wrap it, the best ones now aren't necessarily just super bowl forever. It's gonna. What, what. What comes now is the Internet. The reaction on that, how they. The process, what. The next steps to the commercial. Because it's a campaign. It's not one ad.

[E]

Right, Right. And you know that people are. Are getting a skunk eye about who wrote it and who did it. You know, who gave it justice.

[John Holmberg]

And who are you firing today?

[E]

Probably Jason.

[John Holmberg]

A guy named Jason. Gotta get rid of him. He's a jerk. But like.

[E]

No, I said that because there's two. Jason's both nervous.

[John Holmberg]

Which one do you. Which one do you walk in and go, all right, we're going to talk about this because I'm not going to use you ever again for. What's that a bad one? Yeah. Which one that you're like is fireable?

[E]

Well, it's all those local ones. It's hard.

[John Holmberg]

You think all the local ones went away. So you wouldn't. You wouldn't. So you thought all the locals kind of blew it.

[E]

Well, Doug's going to say to me, I didn't pay 7 million. I would have never paid. It's true, you know, because it's local.

[John Holmberg]

Right.

[E]

So that's how he's going to defend himself.

[John Holmberg]

But it is true and it's not right. He was so happy. I hope he's not listening.

[E]

They're almost all vanity plays.

[John Holmberg]

And that's what I always think. I think it's more to just be part of it.

[E]

Yeah.

[John Holmberg]

Because nobody celebrates their commercial.

[E]

Also, watching media just shrink to nothing and spread out. I mean, there's a thousand. You know, I used to call them narrow casting because there's like a thousand places. There used to be three. You know, Ed McMahon would feed the dog live on stage.

[John Holmberg]

That's true. Or he used to give the Alpo to the dog.

[Brady]

Look at him.

[John Holmberg]

Yeah. And. And sometimes the dog would run away and Ed would be like, no, he's not hungry.

[E]

But that's the live. That's. That's sort of the live thing. Yeah. I think probably local.

[John Holmberg]

I'd say the locals struck out.

[E]

Yeah. They're. They're bad. By being invisible, some of them are gonna try to rely on the celebrity or rely on a special effect. And what's happening is we're kind of moving away from that kind of SNL kind of.

[John Holmberg]

Yeah.

[E]

You know, bits that work interesting.

[John Holmberg]

So you ever blame the celebrity?

[E]

No, that gets tricky because they have platform to fight back.

[John Holmberg]

That's true. That's a good point. That's. Don't you. Don't ever.

[E]

We only pick on People who can't fight back.

[John Holmberg]

We'd have been great selling Manny's if it wasn't for Billy Crystal's hair. You can't do that. Can't do it.

[E]

Wouldn't be good.

[John Holmberg]

Louie Moses is the God of all advertising here in the town. That's what we'll call you from now on. Just because you're the one that comes in, we talk to. And. Yeah. And so it's very interesting to have that. And I think we all kind of agree. Nobody really went crazy. Nobody stood out to be like, that's the. That's. That's not gonna. We don't have any. Making the top 10 of all time this year.

[E]

Right. Right.

[John Holmberg]

I don't think babies or something still hate that.

[E]

But you want to really, really hate it or really, really love it. That's what you want.

[John Holmberg]

Yeah. You want emotion either way. And nothing really. I don't think anything did that this year.

[E]

Nope. And last year, too. I think we're going on a downturn.

[John Holmberg]

Yeah. That the advertising's getting a little more difficult to be.

[E]

So do you think. One last thing. Do you think the world's coming to an end?

[John Holmberg]

Huh.

[E]

That didn't take long.

[Brady]

Thanks for coming.

[John Holmberg]

Do you.

[E]

I'm asking all my friends and family.

[John Holmberg]

So you're taking a poll, and then whatever they say at the end, you'll take a percentage and lean one way or the other. Other.

[E]

I'm going with. It's going to go away the whole world. Why else would they be putting, you know, tents on the moon and on Mars?

[John Holmberg]

We just talked about this. Yeah, we just talked about this a little bit ago. No, this morning we're like, why are they building houses?

[Brady]

And they're fast tracking.

[John Holmberg]

It's our thing.

[E]

Oh, my goodness.

[John Holmberg]

We're all on the same page here.

[E]

But we all think we're gonna die, right?

[John Holmberg]

Well, I know I am. Yeah, for sure.

[Brady]

Pretty much.

[John Holmberg]

I want it to be big. I don't want to go out quiet.

[E]

I mean, like a mushroom cloud, baby.

[John Holmberg]

That would be awesome. I would like to see the end. Like, the end of it. I want end credits to roll while I'm sitting on Papago going, all right. That's how this goes.

[Brady]

You see the wave coming.

[E]

Running away from the wave.

[John Holmberg]

Yeah. No, I'd. I'm not running from it. I'm pretty much like, this is going to be nothing but trouble. I'm not fighting for food. I'm not shooting a neighbor for water. I'd rather just go out.

[E]

I thought about you because they were talking about people and how afraid they are of the end of the world.

[John Holmberg]

Yeah.

[E]

And I was thinking. And one of the points they all share is that they worry about their children. And I thought, John knew this all along. Don't have children. Because then I'll just run from the mushroom cloud.

[John Holmberg]

All these morons that build, like, cement boxes underground and put food in them. That's not planning for the end of the world. My way.

[Brady]

That's just fun.

[John Holmberg]

Yeah. You don't. You don't have mouths to feed. And you check out when it's over. Know when to leave the party. That's the thing. Lou, it's always good to see you. Thank you for coming in. Once again, little insight on Super Bowl Monday, the commercials that Louie, only Louie can bring us. And open my eyes to a couple of things for sure. Louie moses, everybody. It's 98 KUPD. It's out of control now. 98 K. U PD Morning slippery. Morning sickness. 98 K. We gotta hurry. Brady. You might get one. What? What Brady Brady do. All right, it is time now for Brady to give you all the stuff that he does that is moral versus what you do with your normal lives. And also maybe in between, tell you about this mayonnaise war nobody but Brady knows about.

[Brady]

It's big.

[John Holmberg]

My CIA leaked documents about aliens this morning with something. Holy smokes.

[Brett]

I'm on the edge of my seat.

[John Holmberg]

Manny's war.

[Brady]

Wait for the diss track.

[John Holmberg]

Yeah. Weird. It's time for what Would Brady Do? And it's brought to you by our friends at MMP Guns, Mo Money Pawn. It's right there on 12th street in Indian School. If you want to get in there, take a look at the classes, they've got to build yourself an AR15 or a 9. You can build it, learn all about it, learn its inner workings, learn how to clean it properly, learn how to use it better. And it's also cheaper to do it that way. Much better. And also, if you want older guns, they got that. They can get anything you want. If you're a gun guy and you're like, I'm looking for that. This. I guarantee they can find it for you. Or if you just want to go in there and, you know, get some home protection, or maybe you're going hunting and they've got everything. In fact, I don't know if they're for sale, but if you're telling people you're going hunting and you're no good at it, you can go buy one of the already taxidermied heads and bodies and say. You just say you shot that mule deer. It works out.

[Brett]

The big swordfish on the wall and all that kind of stuff.

[John Holmberg]

Caught that down in the. Down in the. The Puerto Pueto Poro.

[Brett]

Yeah.

[John Holmberg]

Remember the big trip we took over there? Nab that bad boy with £4 of mackerel. That's what I got him with.

[Brett]

Something like that.

[E]

Yeah.

[John Holmberg]

Like 100 pound test line. I don't know. Yeah. Yeah. Real good.

[Brady]

Five pound test.

[John Holmberg]

It was it only five? Yeah.

[Brady]

24.

[John Holmberg]

I run 10. I run 10. I run ten so my hands don't bleed. You can run your five in a kayak. It's a waste of goddamn time. It is. And thank you. 12th street in Indian School. MFE guns inside Mo Money Pond. Brady. Are you ready?

[Brady]

Ready.

[John Holmberg]

Most moral man in the world. Let's start with we have some weird people today.

[Brett]

More than normal.

[John Holmberg]

Yeah. Brady, I need your help. I'm 26 years old. I just moved back in with my folks. I recently got into a fight with my ex girlfriend and lost the apartment that we lived in due to not being able to afford it all alone. She also took the car that we shared and I feel like I should take her to small claims court and at least get something for the car. But I'm also just tired of dealing with her and feel like I should just forget it. What would you do, Dominic? So he loses the apartment. Yeah. Loses the car they shared, moves back in with the folks at 26. Him and Han over whether or not he should chase the money or just abandon the whole.

[Brady]

I'm. If there's no future with that girl, I'm moving on from it. Not worth chasing that. That money. Because you'll have to spend money to get that.

[John Holmberg]

Yep.

[Brady]

And you're going to keep her in the. In the mix.

[John Holmberg]

It's the Bronx tail thing.

[Brady]

Wash your hands of it.

[John Holmberg]

This is going to cost you a few thousand dollars to learn the lesson that you never want to deal with this person ever again. So it's. If you. If I told you at the beginning of the breakup, for $4,000 we can make it so you never talk to her again. Would you pay it?

[Brady]

Yep.

[John Holmberg]

Me too.

[Brett]

100%.

[John Holmberg]

So that's basically where we are. Done. Don't hire lawyers to go chase a used car. Live with the folks for a little while longer. Eat that humble pie. It's free when mom makes it. Dear Brady.

[Brett]

No.

[John Holmberg]

There's a girl living a couple houses down and there's a chain link fence between my house and Theirs, so I can see everything. Classy. She's been peacocking around the backyard in skimpy outfits even when it's cold. And I'm thinking to myself, is she doing this for me? What's up, girl? What up, player? How you doing, player? Last night I saw her when I was on a walk and I introduced myself. Something wasn't right. But she's very pretty. In the middle of telling me stuff, I realized, this is possibly a tranny. Here's the rest of the story. If I find out it's a tranny, I still want to gulp it. Is that bad? For real, though, that's how hot he. She was. Would you do this not knowing and see if it is? Even if you had?

[Brady]

No. Let's go on to the next story.

[John Holmberg]

If you like the person that was very pretty.

[Brady]

Yeah.

[John Holmberg]

And you were like, this is a good looking person. And then midway through you're like. But there also is a possibility this person has male genitalia. Do you stop right there or do you try to find out? You're wrong. Like I said, you're not.

[Brady]

I'm stopping.

[John Holmberg]

You're stopping. Just in case.

[Brady]

What would you do?

[John Holmberg]

What would you do if you didn't have suspicion?

[Brady]

I didn't know and you didn't know.

[John Holmberg]

And you went there and the pants came down. Yeah. There's a manhandle.

[Brady]

I would stop right there.

[John Holmberg]

Would you?

[Brady]

Yeah.

[John Holmberg]

What if you had gotten to the point where you'd already finished a couple of times?

[Brady]

Okay.

[John Holmberg]

Then the pants came down.

[Brady]

I would have an NDA out there. Sign this. Let's not talk about this.

[John Holmberg]

So you're making out.

[E]

Out.

[Brady]

And you got duped.

[John Holmberg]

The trans goes and gives you the greatest experience of your life with a mouth hug. And then you're like, let's, let's keep going. And then drops trial. And you just realize, I got duped.

[Brett]

By the way, my name is Tim and I fix BMW.

[Brady]

You got me. You got a little mistake.

[John Holmberg]

Where's Ashton?

[Brady]

But I want to make it clear that I. That, you know, there's people that go out there and like, beat the crap out of the person not doing that.

[John Holmberg]

Well, especially in your condition. Your legs would be all wobbly. You'd be relaxed. You can't, you can't start chingasos. The second you've been blown, you've been blown into submission.

[Brady]

They got you, all right? They got one on you. No big deal.

[John Holmberg]

The older I get, the more I.

[Brady]

Realize, again, that's why the NBA is right there.

[John Holmberg]

I tell you this. The older I get, the less surprised by stuff I am. That one would still get me.

[Brady]

It would.

[John Holmberg]

You know what? I'd tip the cap and I'd reciprocate. Cuz God damn it.

[Brady]

I don't know if I'd go back in.

[John Holmberg]

What if I.

[Brady]

Well, I do. I know I would.

[John Holmberg]

Great.

[Brady]

Yeah.

[John Holmberg]

And then you found out it had a dingler dangler. And then a few days later, like all men do when they're kind of, you know, single, living alone, doing whatever. The phone rings. Hey, what are you doing? Want to go watch the game? Like. Oh, that is a good mouth, huh? After I yacked, you would have a Crying Game moment.

[E]

Yeah.

[John Holmberg]

The whole time?

[Brady]

Yeah.

[John Holmberg]

I think 20 years ago. Why I'd be crazy now. I don't think I'd ever stop laughing.

[Brady]

I might. I would. There would be laughter involved after that. Maybe not right there, that spot. But.

[John Holmberg]

But I couldn't go the next day. Yeah. Oh, there's some. There's unbelievable. That night's gonna be a tough sleep. And I don't think I'm coming in the next day with the story. No, I think it's gonna be. I remember about when I was with that neighbor lady.

[Brady]

Don't know what you're talking about.

[John Holmberg]

Anyway, turned out it had a manhandle. And I did it three more times. And then I never saw her again.

[Brett]

I'd be in the shower with a simple green bottle and a scrub brush.

[John Holmberg]

I don't. I would just laugh. I think. I think I'd hit the simple at that point. What are you gonna do? Anything.

[Brady]

You got your BMW fixed.

[John Holmberg]

That's right. Yeah. And now you got a good mechanic.

[Brett]

I got a transmission slipping over here.

[Brady]

You got a good wrench.

[John Holmberg]

You know, you got a good mechanic. Yep.

[Brett]

Cuz it's a man the can fix my.

[John Holmberg]

Exactly. Speaking of. We talked about it off the. Oh, Larry. Larry McFeely's here. Speaking of mechanics. The big red retail page this week is offering you guys at amco 20 off any out of pocket work needed or $98ac tune up. How does he do this?

[Brady]

Thank you, Larry.

[John Holmberg]

Mco, Larry. Just royal boy, the corporate brain. It isn't full. Anyway. Yeah, back to tranny's blowing.

[Brett]

Back to the important stuff.

[John Holmberg]

There's transmissions. It's 9:52. There you go. That, my friends, is a quick version of what Brady did. It's 98. That was what Brady did. Listen, it's out of control now. 98 KUPD on Super Bowl Monday and everybody's kind of the worst part about that whole thing yesterday was that it ruins the buzz of Super Bowl Monday when the game sucks that bad. Yeah. You know, you just kind of. Because I don't want to go downstairs and go, what'd you think of the game? Like, what everybody thought. It stunk. What else you got? So the. The one thing when we finally all have something in common because nobody does anymore, you're downstairs going, are you watching the first season of Severance or are you out? No, I haven't seen that for a while. I'm watching some show in Spanish. I'm like, I'm watching that nobody's anything to talk about. Now that we've all seen the exact same thing. The next day we look at each other and go, yeah, boring. Anyway, what else are you watching the first season? Severance. The one thing that is interesting and this just kind of happened. Two, actually. Old Nostrajanus is on it again. I might as well be a doctor or a scientist. I have no actual training, but I'm pretty sure I'm onto something. There's a wrong way driver situation on one of the freeways right now. I didn't get actual. Wait a minute. You called for that on Friday last week. The spring weather's back. The allergies are in. My face is itchy, My eyes burn. I gauge it off of Brett. Brett's head turns into a hot air balloon. He looks like Mr. Mackey. And I'm like, oh, here come people popping allergy meds and driving around. And this is the season for wrong way drivers. We've got one. And I said that last week. I've been saying it for years. The correlation between allergy medicine and drug use or alcohol tied to driving ends up with wrong way drivers. That's for sure. Second, it turns out that also correct from the show. God damn it, what a shit show. The Palestinian protester was one of Kendrick Lamar's dancers. Ah.

[Brett]

Oh, really?

[John Holmberg]

Yeah. And snuck in, banned him. Yeah, well, he got his job done right. Banned him from what? Too late. He did exactly what he was supposed to. So it was an inside job. And this goes back to that DEI hiring thing everybody's crying about. If he'd have just DEI'd it a little bit. I didn't see any diversity on Kendrick Lamar stage. And damn it all, was I happy about that. You give me 80 dancers. I want them to be mostly black, if not all black. I have a dream. What does a. Like, if you're in Vegas, you're like, hey, let's go Dancing. And you walk in and you see an all white dance floor. This isn't a good club. That's your first thought. All Chinese dance club. Maybe some Jabbawocki stuff going on, but for the most part, you're not going. You want to dance and you walk in and soul trains breaking down and the floor's all lit up. You're going to learn to dance. That night I went to go see Usher in Vegas, and I think I learned to dance because I watched the guy in front of me and I just copied him. And the best compliment I've ever gotten in my life was from a black woman in her late 50s who tapped me on the shoulder and said, o boy, you got some moves. Yep. And if you look one seat ahead of me, it's the same thing he's doing. Only about half second delay, you'll see where I got him. I'm basically a negative of that guy. It's happening in front of you. So, yeah, the Kendrick Lamar dancer. I don't know what that entails. That's actually more press for the Kendrick Lamar thing, which is great. Get his name in. But we said it before, like, there's no way anybody's sneaking in to the super bowl and getting on the field. That's an inside job. So a little more inside than I thought, man. Dude in the dance trip. So he had to go through all the rehearsals, learn all the stuff. Game time, and he's out. Hey, man, your pants look a little bulky tonight. I haven't eaten a. I've been eating a lot of Ring Dings. Man's eating Ring Dings for the. I got nervous. I ate a lot of Ring Dings. I put on about £30, so just ignore me. You're not pulling out some sort of flag, are you? Oh, that was. No. Sure enough. And they got to him quick. Like somebody saw him reaching in his drawers and I think they started to tackle at him before he can get the flag out. So that's the. That's the information we're getting about.

[Brady]

Didn't come out of the Grand National.

[John Holmberg]

That would have been.

[Brett]

Maybe he did, you know, he popped the trunk and went out there or what?

[John Holmberg]

Maybe he did.

[Brady]

Oh, yeah, did it right.

[John Holmberg]

He got on the floor so we could kind of have a camera shot. Because getting to the grand national, you're going to get pushed down by the guy behind you. So, yeah, one of Kendrick's dancers did that. It's time for the entertainment drills brought to you by our [e-mail]. The home Tactical Black self defense training. It is time to get yourself down there. That was a blast I had on. What was it? Wednesday when we went in and did all sorts of training for crowd work because I was in so many crowds this weekend. And mentally you get your head around that kind of stuff. Now who knows? Spring training right around the corner, all this other stuff going on. People taking walks, there's weirdos wandering around. We had that a couple years ago when some guy was following girls walking. Remember that horrible situation that happened up there? If you're walking on trails and you're not paying attention and your head's not on a swivel or you just don't know what to do in case something pops your way, this is the place for you. They've got a women's self defense seminar coming up in April. April. You could hop on that thing or just get in there every single day and start learning what you're capable of. And the prices oh so grand. Two months, $199. That's hands on personal training for one 99 bucks, which is unreal. All their classes are available to. You can check it out. Reactdefense.com the home of Tactical Black Brady Entertainment.

[Brady]

Some more super bowl nonsense before the game. A reporter from Fox 29 in Philadelphia. He was excited to announce that the first for the first time ever cops in New Orleans have greased the polls on Bourbon Street. Yeah, they said that because Philly prevents.

[John Holmberg]

At the end of the night they said that they were going to grease the polls. I think it was Kevin Burkhart said it grease the polls. New Orleans. Philadelphia just won the Super Bowl. Well.

[Dick Toledo]

And Philly didn't grease their polls a couple weeks ago.

[John Holmberg]

And trouble right. By the way just got also confirmation and at very fast the first load of three peach shirts have landed in the Sudan.

[Brady]

Conspiracy crowd was out in full force in the first quarter. Hashtag rigged was put out there immediately starting a questionable call that went against the Eagles in the first quarter.

[Dick Toledo]

Oh, the push. And A.J.

[John Holmberg]

Brown. Yeah, we pushed him in the face. Didn't he? Yeah.

[Brady]

So that didn't. That was crushed.

[John Holmberg]

Yeah.

[Brady]

Immediately the same. The refs are definitely rigging it for their Chiefs.

[John Holmberg]

What a. Whatever. Clearly not didn't work. Yeah.

[Brady]

Barstool sports did a roundup of Eagles fans who couldn't spell Eagles. They kept doing.

[John Holmberg]

They were drunk.

[Dick Toledo]

They start with the mayor. Didn't she screw it up?

[Brady]

Yeah.

[John Holmberg]

Come on. You can't. That's not fair. D A G L E Water.

[Brady]

Water. Water.

[John Holmberg]

Who Cares, Billy. John gonna ask me too many questions.

[Dick Toledo]

E G LS yeah.

[John Holmberg]

Eggle eggles. I G G L E S Eggles.

[Brady]

Kanye must have been off his meds over the weekend. He tweeted a bunch of anti Semitic garbage again.

[John Holmberg]

He said he was a Nazi. He finally just tweeted, I am a Nazi.

[Brady]

David Schwimmer. Elon Musk tweeted out to ban him. Elon did unfollow Kanye, but hasn't banned him yet.

[John Holmberg]

Here's David. Swimmer's wrong. And I know from a Jewish person's perspective he's not happy with I am a Nazi and ban the Jews, but don't you want that dude shouting just to know what he's up to? And he did say he's got 35 million followers, which is, you know, three times as many followers for Kanye as there are actual Jews on the planet, which is a mind numbing statistic. That's true. But don't you want your lunatics to yell like you don't want to quiet them because then you don't know what they're thinking. Like, I want to know when Kanye's office mets. I know. I want to know when to keep him up. You can't do anything about the 35 million people. If Kanye gets silenced and they're anti Semitic to the point where they're looking for a leader, they're going to find one.

[Brady]

Well, his wife Bianca tweeted out a little prayer. Lord, I lift up my husband to you.

[Brett]

Does she live himself with love and.

[Brady]

Concern, Soften his heart, guide his words, fill him with wisdom and kindness.

[John Holmberg]

So Bianca can't.

[Brady]

A little concern.

[John Holmberg]

She's not allowed to go into the other room and go, hey, knock it off. She has to go to Twitter and tell us she's working on it. Okay. I don't like when your last resort in a marriage is to publicly ask God for help. That kind of means you're out of control. Yeah. Yeah. Really not good.

[Brady]

The ARP movies for grown up awards were handed out over the weekend.

[John Holmberg]

I don't know what that means.

[Brady]

They give out movie awards for aarp. That crew.

[John Holmberg]

For older.

[Brady]

My crew.

[John Holmberg]

Good movies for old people.

[Brady]

Yeah. A companion unknown. One Best picture.

[John Holmberg]

A movie unknown. What?

[Brady]

Jimmy Moore won best actress. What? In the substance.

[John Holmberg]

You know what I just found out?

[Brady]

Adrian Brody 1.

[John Holmberg]

The best actor for the brutalist in the movie the Substance.

[Brady]

Yeah.

[John Holmberg]

Margaret Qualley is naked a lot. And she looks really good naked.

[Dick Toledo]

Yeah.

[John Holmberg]

All prosthetics.

[Dick Toledo]

Oh, yeah.

[John Holmberg]

Really?

[Brady]

Speaking of naked brutal. Go ahead the 18th season of Naked and Afraid will feature the show's first double amputee. Her name's Mandy.

[John Holmberg]

We're going until somebody gets eaten?

[Brady]

She lost both her legs in an accident 10 years ago. Go.

[John Holmberg]

How far up?

[Brady]

I don't know. I haven't seen a picture of her yet.

[John Holmberg]

So she's gonna spread.

[Brady]

Drop her in the water somewhere.

[John Holmberg]

She's not, like, up to the waist. She's got to have some knee nubs. Yeah.

[Brady]

I wonder if she has springs or. She is.

[John Holmberg]

Oh, she's got springs.

[Brett]

That's it.

[John Holmberg]

But I mean, is that naked? If you're in springs, I think that's close.

[Brady]

It's naked if you're not covering them.

[John Holmberg]

Okay. I suppose. So it's just your genitals have to be out. Yeah.

[Brady]

Oh, yeah.

[John Holmberg]

Skin. All your skin has to be. But you can have springs. So could then someone naked and afraid walk around on stilts?

[Brady]

She's gonna be paired up with someone.

[John Holmberg]

Yeah. Better be like. Yeah. Like the way Luke had to carry Yoda around. Yeah.

[Brady]

Maybe that's what they'll do. Like going through the.

[John Holmberg]

I'm not wrong. Not wrong. I got Master Blaster naked and afraid, rubbing her weird clam on my back while I try to tote her around with tea leaves as a bag.

[Dick Toledo]

You're gonna attract ants.

[John Holmberg]

Oh, we gotta get out of here. There's a bear just suctions herself onto your back package. Okay, I'm locked in. Oh, Jesus Christ. I got a fin.

[Brady]

Ties her up at night so the bears can't reach her.

[John Holmberg]

Yeah, like a pinata. Be kind of fun to do. So we're just gonna do Naked and Afraid until a cripple gets eaten by something?

[Brett]

Sure, why not?

[John Holmberg]

All right, Brett, the audience has spoken.

[Dick Toledo]

That's why we watch.

[John Holmberg]

Why would.

[Brett]

It is the reason.

[John Holmberg]

It is why we watch. You don't watch for success. You watch for somebody to get malaria. Yes. And then get eaten by something you've never heard of. What the hell's a pangolin? It ate her. Damn.

[Brady]

The Bachelorette will be skipping this summer season. John. They're not saying any reason why.

[John Holmberg]

No.

[Brady]

Not gonna run it.

[John Holmberg]

All right.

[Brady]

This is kind of cool. The first episode of Saturday Night Live will air this Saturday at 11pm George Carlin 1. In honor of the 50th anniversary and then the big show on Sunday this weekend.

[John Holmberg]

Yeah, I just got an email that said, you guys, back off. Kanye has a right to say whatever he wants. Signed, racist kid from the Phoenix Open. I'm like, you know what? That's right. Anybody get a name on him yet? He got fired, but anybody get his name?

[Dick Toledo]

He was saying over the weekend he got arrested for something. So it's had a bad weekend.

[John Holmberg]

It's a rough weekend. Yeah. Got greenskeeper.

[Dick Toledo]

Say he's shadowing a black guy. Probably shouldn't say no.

[John Holmberg]

I said I was a negative to him. All white people are negative to a black man. Ask one, are whites negative or. Oh, they had a negative fact.

[Brett]

But oh, yeah, they did get his name.

[John Holmberg]

What is it?

[Brett]

Brantard J. Brudnell.

[John Holmberg]

Oh, man.

[Brett]

19 years old.

[Brady]

Brandart 19.

[John Holmberg]

Brand tart. Who's 19 in that drunk? You know you can get in trouble for that. Is the Phoenix Open? Where was he?

[Brady]

I was at a bar.

[John Holmberg]

Yeah, it was under the big top.

[Dick Toledo]

And he had a drink in his hand.

[John Holmberg]

Oh, Brand Bert Brand Bert. Even still, his parents should be in jail for naming a kid Brand Bert. I'm going with Hard Brand. Hard.

[Brady]

Branch Burt.

[John Holmberg]

That is the most racist name. If I were to write a Quentin Tarantino and I needed the name of a white supremacist, I would start with Brand Burt Brand. But J. Bradmill. Wow. All right, well, that's the guy we all hate. Kanye's buddy walking near the second hole. It's 1017. It's 1017. When did that happen? Monday's over. We got to get the hell out of here. Larry's coming up next. You guys have your a phenomenal day. We'll see you tomorrow. Right here in the morning sickness. Hello. It's out of control now.