02-10-25 - No Three Peat For Chiefs After Philly SB Beat Down - Kendrick Lamar's Halftime Show For New Generation - John Met Very Tall Miss AZ At PHX Open And Saw Women Get Catty

Summary

Holmberg's Morning Sickness - Arizona Episode: 02-10-25 - No Three Peat For Chiefs After Philly SB Beat Down - Kendrick Lamar's Halftime Show For New Generation - John Met Very Tall Miss AZ At PHX Open And Saw Women Get Catty
Release Date: February 10, 2025
Host: John Holmberg with Brady Bogen, Brett Vesely, Dick Toledo, and Louis Moses

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1. Super Bowl Analysis: Chiefs' Three-Peat Hopes Dashed

Timestamp: 00:39 - 02:43

John Holmberg kicks off the discussion with a retrospective on the recent Super Bowl outcome. He muses on the elusive concept of a three-peat in the NFL, highlighting that no team has achieved this feat in the Super Bowl since the Packers' era.

John Holmberg (01:10): "Most of the continent of Africa is about to learn what a three peat is because they're getting all those shirts."

Holmberg expresses skepticism about the Kansas City Chiefs securing a third consecutive championship, noting the difficulty of maintaining such dominance in the modern, competitive NFL landscape.

Brady Bogen (01:41): "I don't know if it can be done."

Holmberg elaborates on the historical challenges of achieving a three-peat, emphasizing the increased team mobility and market saturation in today's game.

John Holmberg (02:30): "We got those last give. So you got that three peat in the football. Not a thing. Can't even utter it for another."

Ultimately, the discussion settles on the Philadelphia Eagles' impressive performance, attributing their success to relentless improvement and a formidable defense, while casting doubt on Tom Brady's continued influence.

John Holmberg (02:43): "Patrick Mahomes can't beat Tom Brady... When he's in a Super Bowl, I'm usually miserable."

2. Kendrick Lamar's Controversial Halftime Show

Timestamp: 02:43 - 17:20

The conversation shifts to Kendrick Lamar's halftime performance, which stirred significant debate among viewers. Holmberg critiques the choice of Lamar, suggesting it alienated the traditional NFL audience while successfully engaging a younger, more diverse demographic.

John Holmberg (04:11): "The only real excitement in the entire broadcast was for people who are following the Kendrick Lamar Drake battle."

He delves into the racial and generational divide sparked by Lamar's performance, arguing that the NFL is strategically targeting the 25 to 45-year-old demographic, thereby sidelining the older, predominantly white fan base.

John Holmberg (06:57): "That's the target for us now. Hey, old guys get a lot of expendable cash. Bet it. Kick of Destiny."

Holmberg also touches on issues of Diversity, Equity, and Inclusion (DEI), critiquing Kendrick Lamar's hiring practices for the halftime show, which he perceives as lacking in diversity.

John Holmberg (09:00): "I didn't see any Asians, I didn't see any Mexicans... Kendrick had a targeted audience of what he wanted that to look like."

The hosts discuss the broader implications of such performances on the NFL's brand and audience engagement, with Holmberg labeling Lamar's show as "garbage" yet acknowledging its effectiveness in capturing new viewership.

John Holmberg (16:49): "Worst halftime show ever. And we'll still watch. It was a huge success for the NFL. Gigantic."

3. Encounter with Miss Arizona at the PHX Open

Timestamp: 17:20 - 31:54

John Holmberg shares an anecdote from attending the Phoenix Open, where he met Miss Arizona, a statuesque and commanding presence, who sparked considerable attention among attendees.

John Holmberg (25:00): "A statuesque, super tall lady comes in... this 6 foot 4 inch woman in heels, Morning sickness."

He recounts the interactions with Miss Arizona, highlighting her grace and the envy it sparked among other attendees eager to wear her crown.

John Holmberg (29:03): "Can we wear the crown? And, like, sure. She couldn't have been nicer and whatever else."

The episode humorously details Holmberg's awkward attempts at wearing the Miss Arizona crown, emphasizing the social dynamics and the allure of pageantry within the event.

John Holmberg (30:05): "Pretend to be you? No. You gotta go buy one of your own. But she allowed the pigs to wear the crown."

4. Phoenix Open Success and Event Management

Timestamp: 31:54 - 35:12

Transitioning from personal anecdotes, Holmberg praises the Phoenix Open's improved event management, particularly lauding the Thunderbirds for streamlining entry processes and enhancing attendee experience.

John Holmberg (32:00): "There was no crowd. Yeah. No backup. Everybody walks right in and you blip right in."

He speculates on the financial aspects of the event, questioning the sustainability of its charitable contributions against the backdrop of significant corporate sponsorships and high ticket prices.

John Holmberg (33:35): "Over 33 years, 150 million. But I gotta think you're pushing a billion dollars in income."

The hosts discuss the economic model of such large-scale events, noting the balance between attendee satisfaction and financial viability.

5. Upcoming Sports and Events: March Madness and Beyond

Timestamp: 35:12 - End

Looking ahead, Holmberg touches on the anticipation for March Madness, expressing a lukewarm interest in college basketball while highlighting the shift towards major sports like baseball and the Miami Heat.

John Holmberg (35:30): "March madness... I don't want to watch college football because it's slop fest. Pros are good."

The conversation briefly mentions the United Football League (UFL), critiquing its quality compared to established professional leagues and pondering its place in the sports ecosystem.

John Holmberg (36:36): "It's like this purgatory of decent play. I don't want to watch college football because it's slop fest."

The episode concludes with light-hearted banter about personal experiences at sporting events and the dynamics of attending concerts and games with family members.

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Key Takeaways:

• Super Bowl Insights: The Philadelphia Eagles' victory over the Chiefs underscores the challenges of achieving a three-peat in the NFL's competitive landscape.
• Halftime Show Controversy: Kendrick Lamar's performance represents the NFL's strategic pivot towards a younger, diverse audience, sparking debate over DEI practices and traditional fan engagement.
• Event Experiences: Holmberg's interaction with Miss Arizona at the Phoenix Open highlights the social allure of beauty pageants within large sporting events.
• Event Management Praise: The Phoenix Open receives accolades for its efficient management, setting a standard for future events.
• Future Sports Outlook: While March Madness and other sports loom on the horizon, there's a clear preference for professional over collegiate competitions among the hosts.

Notable Quotes:

• John Holmberg (16:49): "Worst halftime show ever. And we'll still watch."
• John Holmberg (06:57): "That's the target for us now. Hey, old guys get a lot of expendable cash."
• John Holmberg (29:03): "Can we wear the crown? And, like, sure. She couldn't have been nicer and whatever else."

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This episode of Holmberg's Morning Sickness provides a candid and humorous take on recent sports events, cultural shifts within the NFL, and personal anecdotes from local happenings in Arizona. Whether you're a sports enthusiast or interested in the evolving landscape of morning radio, this episode offers insightful commentary and relatable discussions.

Transcript

[Dick Toledo]

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[John Holmberg]

Good morning everybody. Hello there. I've been yelling all weekend. It's hard to talk. It's 5:45. How are you doing? This is the morning sickness. My name is John. There's Brady, there's Brett, there's big Dick Toledo. And here we sit day after the super bowl and we are smashing, smashing, smashing, wonderful success of Super Bowl. Hey, you know what? Any day you can learn something is a good day. And most of the continent of Africa is about to learn what a three peat is because they're getting all those shirts. I think that's going to be amazing when all of the South Sudanese are like, what is three peat? Well, that team that you think is going to be champ, they were going to win three in a row. See. Oh, it's a play on the repeat. We got those last give. So you got that three peat in the football. Not a thing. Can't even utter it for another. Well, it has to to happen again next year for us to even think about a third year. So that's a tough one. And the Eagles, I don't know.

[Brady]

I don't know if it can be done.

[John Holmberg]

It's tough. Well, it can be done because someone was there three times in a row. So the door is open. Yeah, it's just going to be real tough to do. And it has been, you know, 59 Super Bowls, nobody's done it. And the packers were the last team that football to win three in a row used to happen quite a bit because there was only what, 12 teams and you know, two of them were good and the rest of them were horrible and they didn't have free agents and they didn't switch teams. So the packers and Browns and Bears were always there until days. Right. Until you actually had to manage football teams and you realized, oh, these markets aren't going to survive and they haven't since. So. Well, packers have fun. The. Yeah. So last night's game was absolute drag, top to bottom. Like from the beginning to the middle to the end. There was like famed excitement. And once again, I blame Tom Brady. When he's in a Super Bowl, I'm usually miserable. So he was there yesterday. He does just a fine job in the booth, but something about him being at a Super bowl is just enough of that. He shouldn't be allowed to be at Super Bowls anymore. He's been to too many.

[Brady]

I don't think the teams will like him there. He's a jinx.

[John Holmberg]

Yeah, he's a jinx. And yeah, he's, he's definitely, you know, Patrick Mahomes can't beat Tom Brady. Tom Brady shows up in another super bowl, what happens. Patrick Mahomes might as well have been thrown left handed last night. So you got that.

[Brett]

It was looked like he was doing that though.

[John Holmberg]

He might as well have tried it a couple of times. They, he was just, they were just destroyed by. Look, the Eagles just got so good as the season wore on. They got better and better and better. And then the last two weeks they've scored what, 95 points in the last two games. Could have put more on yesterday if they wanted to put their foot down. And it was, it was pretty good. So, you know, congratulations to Eagles fans. The only hope I have, and I haven't seen it yet on the news, is that Eagles fans lost their minds and burned down Philadelphia. So so far haven't heard that that was the only real quality part of Philadelphia winning a championship is there's a good chance they'll burn that dump to the ground. So far, seems like they've behaved, but so Philly lived. Everybody else, you know, I' watching all of the, you know, the super bowl stuff. We'll talk to Louis Moses. He comes in here every year after the super bowl on the Monday and talks about the super bowl commercials and the real effect. We can sit and say what we liked and whatever. He's been an expert in that field for a long time. So he always comes in, gives a little insight on what's what. But what I did realize yesterday was the only real excitement in the entire broadcast was for people who are following the Kendrick Lamar Drake battle.

[Brett]

The.

[Brady]

The Real Beef.

[John Holmberg]

The Real Beef. The, you know, Kendrick Lamar's song of the year and the Grammys and everything else saying, you know, basically saying it's, you know, being litigated that it should ever be played again or performed live, which was kind of the one thing Kendrick Lamar did when he said, you know, want to play their favorite song, but, you know, they love to sue. And then he did another song, and everybody's like, is he gonna do it? Is he gonna do it? Is he. And he did it. And he did the A minor thing. He had that necklace on that was an A, lowercase, A A minor. He was. He was. He. And he might get a little lawsuit, like attachment, but he never mentioned the word pedophile, which was so. It was interesting. Now, all that said, there was also a great divide of people understanding why Kendrick Lamar was there and people who were like, what the happened to my halftime show? And by that I mean white old men. They just did not understand or like that Kendrick Lamar was on stage. It didn't. And that's okay because it's 100% official now that if you do that. And I am one of those people, I know Kendrick Lamar, just having been around music enough, I'm not super familiar with all this stuff. He did a couple of deep cuts. Even Kendrick Lamar fans were kind of like, wow, I didn't expect that. But. So I'm watching, and I. Friends of mine texting me, what is this bull? You know, they're just. I'm like, no, no, no. What you aren't understanding. If you had to question why Kendrick Lamar was on the halftime show, it isn't the NFL's fault. It's you. You are now, I hate to tell you, sort of that housewife that's 52. You don't look like you used to. You're not trying as hard as you. You maybe once did. You're no longer interested in physical activity with your husband, and now he's starting to look at a younger generation. Yeah, they seem fun. That's what the NFL's doing. They're like, you've served your purpose, old white man. Thanks for all your money. Stick around as long as you like. You don't have to go home, but we're no longer gonna cater to you. You don't get what you want. And then they go over to this young group and say, hey, you guys have a bunch of expendable cash coming in soon. Here's something you'll love. And they gave the new audience that show. And so the divide yesterday was I went to, like, a couple of websites while it was on. Holy smokes. Black and young America absolutely loved it. White old men hated it. Like, just worst halftime show of all time. Who is that guy? I thought you had to be famous to do a halftime show. It's like, nope, he is famous. You don't know who he is because they're not targeting you anymore. You're no longer viable. You're no longer relevant. And that's okay because don't worry, when.

[Brady]

They go country halftime next year, they probably will. Yeah.

[John Holmberg]

And then there'll be people. But it's an understanding that you are no longer relevant in that world. The worst thing is it's that age of 45 to 65 where you're kind of like, wait a minute, why isn't. What happened to my stuff? And they don't. Don't point it at you anymore. And you're like, well, that's. And then you act like they're wrong. They're 100% right. There's a new business model and all the new money coming up is who they're after. The 30 year olds are there and they've grown up with Kendrick Lamar.

[Brady]

So you can only bring The Eagles and U2 out so often.

[John Holmberg]

Right. And you can't do that at all. Right, yeah, that's done. That's. And they're not even. Because that would be a whole generation of 30 year olds going, why am I watching this?

[Brady]

Yep.

[John Holmberg]

This has no ties to me. And I spend all the money. I am the expendable cash of the 25 to 45 year old demo that they're dying to grab.

[Brady]

But it doesn't really matter for the attendance at the game. The super bowl will always be the. I mean, it's all corporate music, so.

[John Holmberg]

They don't care about that. Yeah, that's gonna, that's good. That's a sellout no matter what with just corporate tickets. The only thing worse though is when you are in your 40, when you're 45, saying you. And the guy that comes to work that tries to act like he is invested in the Drake and Kendrick Lamar rap thing and he's like, I can't believe Kendrick did the squabbling. I can't believe he did squabbling. And I'm like, you don't know what you're. You're trying to relate to a group of people because you out of touch. You have to wait from 45 to probably about what, 70. Like if a 70 year old man rolls into your office and starts, you know, rapping Kendrick Lamar lyric. If trip starts knocking squabble up out and, and you're sitting there like, oh my God, it becomes cute again. I remember Jimmy Fallon had a very old man on singing a Dua Lipa song and it was adorable. And they brought Dua Lipa out to meet him and the old man was losing his me. Must have been 80s, like I can't believe that she's beautiful. And they hugged and she was not threatened. Now, you know, a 60 year old man that's sitting there doing, he's still kind of viable, he still can maybe, maybe justify getting an erection. Old men are safe. 60 year old men are like that dangerous, last gasp, kind of throw it out there thing. And whenever they're trying to grab hold of the young generation stuff, it's usually rapey or weird. Don't do it. Go into your work today and say Kendrick Lamar didn't resonate with me because the NFL is no longer targeting me as primary in their goals for finances. And that's all that comes down to. Kendrick Lamar is aimed at a different. I had people texting me, what is. Are you enjoying this? I'm like, well, it is what it is. I don't know any of these songs but he's doing a fine job as far as I can tell. So yeah. Do I sing along with Kendrick Lamar? No. But do I understand that? Yep. This is a. Here's the other thing about Kendrick Lamar. We're in a world where this whole DEI conversations happening and people are boycotting Target for DEI fire. You know, they're not gonna use DEI for their hiring anymore. I didn't see a whole lot of diversity in Kendrick Lamar's hiring practice. I don't see one Asian or white dancer. Now. I also don't want to. I think that that is a meritocracy. If you want to get me 80 dancers, they were tight. I know what group I' leaning into for the good dancing. Certainly not going to go over there and go, well, we've got 68 black guys hired to do Kendrick's dancing and that's great. There's another 18 I need and we've got 18 really super qualified black guys. Do we have to hire the Asians in the whites or not? And if somebody said no, it's like, good. Give the black guys the outfits and let's get out there. I wasn't seeing a whole lot of diversity, equality and inclusion and Kendrick Lamar's entirely singular hiring practice. And I was fine with it.

[Brett]

You don't think it was going to be another DeAndre Luca thing or what brings you the one white guy?

[John Holmberg]

Any doughy, fat white guys? I didn't see any Asians, I didn't see any Mexicans, I didn't see any. Kendrick had a targeted audience of what he wanted that to look like, and he hired accordingly. And I'm fine with that.

[Brady]

Not one came out of that Buick grand national.

[John Holmberg]

And that's fine. They all rolled out of the GN and everybody was cool with it. And it's like, that is 100% black hiring. Fine with it if you get me. Hey, I got 88 guys I need you to hire. And I need to put on a dance thing. I'm going to the Boom Boom Room, folks. I'm going to start looking around there first. There's places I search, and you know where I don't search? You know, country clubs. I'm not going over there to see. Have you got any quality dancers I can hire for the Kendrick Lamar halftime show? Nope. But the diversity, equity, and inclusion thing. Not a thing. When it came to the halftime show at all. Not even a little bit. Who was.

[Brett]

Who was asleep at the button, the delay button?

[John Holmberg]

I looked after you said that because I thought not a single cuss word. Not a single cuss word.

[Brett]

And I thought everybody in the bar and people were freaking.

[John Holmberg]

I don't know, funk. And also.

[Brett]

Did you watch it or did you read the transcript?

[John Holmberg]

I went back. Okay.

[Brett]

I'm just. I'm not saying back.

[John Holmberg]

And put on the closed caption and it couldn't keep up. But it said, frickin.

[Brett]

I don't know.

[John Holmberg]

It sounded strong.

[Brady]

Caption sometimes doesn't catch there.

[John Holmberg]

Yeah, but he didn't do that. There is no way the NFL would have killed him to even try that. He'd have been sued. He'd have lost all the money. There is nothing about that that would have been.

[Brett]

I don't think he cares about the money. I think for him it's just a publicity.

[John Holmberg]

No, I'm just in general, you know.

[Brett]

The Drake thing and everything else.

[John Holmberg]

Apple cares because they'd have gotten a breach on that for. They did all the work on that thing, basically. That's their deal. So Apple cares. All those corporate people care. If Kendrick screwed that up, he's money or otherwise. That dude is blasted. And financially, not necessarily. Like his fans might still like it, but he would. Nobody's playing that game. Because if he threw a bomb out last night and it got through and it was it sound I heard. I heard it too. When you texted him. Like, I thought I heard one and then went back and I'm like, nope. He's dancing around it. He's been pretty good about it. And then you go back and watch again. Okay. It's kind of like Dinger and when you hear that things, you're like, oh.

[Brady]

My God, that was terrible.

[Brett]

I could have swore it was.

[John Holmberg]

He kept it together because I thought the same thing at first. And I'm like, yeah, they're just letting it fly. And I thought I heard so fast. Yeah. I thought I heard an end bomb. Right. I wasn't, brother. I went back and listened again because my brain said, it doesn't sound anything like it. And then we're like, oh, yeah, they did. Morning sickness. Hear the words you say sometimes.

[Louis Moses]

I mean, who talks like that?

[John Holmberg]

Holmberg's morning sickness. It was fairly remarkable that he. Because he says it constantly. Oh, yeah. But yeah, it wasn't targeted for. For the audience of Brady and Brett. John Toledo.

[Brett]

I thought it was okay. I wasn't. Wasn't my favorite one, but it was. It was okay. I bother me.

[John Holmberg]

I personally, if you're like, do you want to go see this? No. And the reason why is I can't sing along. I can't play along. I don't know the music.

[Brett]

Yeah.

[John Holmberg]

But I know the dude's wildly popular, but man. Online. And you could see like, you know anybody named Brad or Todd or John? Nothing. If there was a D in front of your name or a W. That was the greatest thing you've ever seen.

[Brett]

Did Kirby like it?

[John Holmberg]

Yeah.

[Brady]

And there's about six other high school aged. My friend Billy, his son had some buddies over there too. Interesting to see that. They were like. And they're like, I can't believe he's going there. Or is he gonna do it?

[John Holmberg]

Is he gonna do it? They were all worried about whether or not the Drake thing was gonna happen. And he kept teasing the whole time, which I find to be fantastic. Is that.

[Brett]

What did he say at the very end? That actually did get beeped.

[John Holmberg]

No, I didn't hear that.

[Brett]

Well, according to part of the song.

[Brady]

Yeah. According to this. He didn't say pedophile. The crowd saying that.

[John Holmberg]

The crowd yelled. He let the crowd do some of the work. But you can't hear that on the Broadway. Yeah. The A minor thing was. Was definitely. But he didn't say the word pedophile because that's the main cause of the lawsuit Drake has against Drake's own record company.

[Brady]

And then.

[John Holmberg]

Is it in the same label?

[Brady]

Ex girlfriends out there. Serena.

[John Holmberg]

Yeah. No, it's. Yeah. Serena Sims. That was.

[Brady]

It's all jabs.

[John Holmberg]

That was a moment that I felt a little bit racist because watching that, I'm like, was that Serena Williams? Yeah. Look, just like. And I'm like, thank God that was Serena Williams. Because I started to wonder myself, did I just do one of those moments that Whitey's like, that looks just like that one tennis league. I didn't know for sure if I was right or wrong. But yeah, it was a. It was an interesting. It was an interesting halftime show and people will be upset. And it's like, it's a. It's basically. It's B. This guy says it's that angry. America will have the same reaction to him they did a couple years ago when the Weeknd did it. The Weeknd was more of a pop sensation though, than Kendrick Lamar. Kendrick Lamar is more of a. He's rap, like, he's just straight into that. Like, he's not poppy Katy Perry type. Like, this isn't my generation, but I get it. Like, there's a group of people didn't get it, but it was a. Yeah, it was a. Definitely targeting a different audience completely. Not just a little bit. Not the weekend. Like, hey, a lot of people, a lot of 50 year old women. Like, you know, I can't feel my face. Like, all the stuff he had still kind of appealed to a broader audience. Kendrick is direct. And that was a. That was a. That was the NFL's big swing to basically say, so long 45 plus white guys, you guys. And we're not going anywhere. And they know it. We're gonna still watch and sit and go. That was garbage. Worst halftime show ever. And we'll still watch.

[Brady]

You can have the hatring, a new jersey.

[John Holmberg]

Yeah, we'll get our brand new shirts. And maybe we're not like we used to be, but we still pay attention. And the ratings are still massive. And that generation, they're like, you can stick around for a little while, but this is the one they're going for. And they got it. Like, last night was a. That was a huge success for the NFL. Gigantic.

[Brett]

Now we were in the bar and it was kind of loud, but somebody said that when they showed Taylor Swift on the big screen that she got booed crazy wildly.

[John Holmberg]

And it kill. Philadelphia was the majority of the crowd.

[Brady]

And on the way out.

[John Holmberg]

Yeah, yeah, majority of the crowd was there for the Eagles.

[Brett]

And she's from. I think she. Isn't she from Pennsylvania too? I think she was an Eagles fan originally. And.

[John Holmberg]

Oh, that's right. She used. Well, they. Yeah, they probably hate that too. I forgot about that. She used to be an Eagles fan, but, you know, and that was fine. And then the, you know, the big drama beyond football is that Travis Kelsey walked out of the stadium by himself. So maybe Queen Mayonnaise is is dumping him because he's not a Super bowl champion.

[Brett]

Give me like losers.

[John Holmberg]

Yeah. I don't deal with. And she's probably going to start dating Jalen. Hurts now. But yeah, it was. It was as far as the game goes bloodbath like from jump. You could tell right off the bat like, oh, Chiefs do not have an answer for any of this defense at all. Right off the bat. And they made no adjustments that worked. They kept trying and trying and Philly was just on fire. So congratulations. Fly Eagles, fly. You're the champions. Good for you. Yada yada, blah blah blah.

[Brady]

Belichick in the playbook.

[John Holmberg]

If it turns out that Sirianni is Belichick Jr. And he's just cheating like crazy, it's wow. It's a thing. But yeah, said that guy said Trump was in the stadium last night and DEI is over. The dancers were all chosen off of merit. And that's what I said. Like that's a merit based dance troupe. That's why there's no whites in it. I don't want any white people dancing in Kendrick Lamar's thing. I liked it that way. If I go to a rap concert, the last thing I want to do is see a white hip hop guy. Yuck. No, I have my expectations. I like my hip hop. Chocolate or Eminem. That's it. Those are the two. Outside of that, I'm not really interested in white guys doing all that stuff, especially in a group. And he just stood out like a sore thumb. You'd have been like distracted. Look at that white guy. And no, it looked great the way it was fantastic actually. And when they made that American flag with all that stuff, that was kind of cool. The movie us and then I kept seeing Squid games and the movie Us kind of like being recreated there. And I think I was the Squid games audience and then maybe most of the other people were the US audience because that was kind of that. I forget what they called those guys in that movie, but they all kind of had that same outfit. It was cool, but it wasn't for me. I'm not going to walk away from that saying my favorite half. Because if you did a 52 year old man goes into office. That was my favorite halftime show ever. It just feels predatory to like it too much if you're. If you're my age. Just strange. But yeah. And then yesterday every Gilbert house mom loved it. Did they.

[Brady]

I love it.

[John Holmberg]

Did they act like they Like Kendrick Lamar. Was that going on at your house?

[Brady]

A couple.

[John Holmberg]

Yeah. They were big on Kendrick Lamar, and that made.

[Brady]

I'm so excited for this.

[John Holmberg]

Made their husbands upset and a little mad. And Gilbert, because that's the. You know.

[Brett]

Well, they tried to keep those out.

[Brady]

Yeah.

[John Holmberg]

Yeah, you're trying.

[Brady]

But it was.

[John Holmberg]

I don't like my wife being attracted to this.

[Brady]

Either they were in or they're like, I have no idea what's going. I don't know any of.

[John Holmberg]

But house. But you're like. You're in a different demographic.

[Brady]

Yeah.

[John Holmberg]

For most of the parents in Gilbert, a lot of them are about 15 years younger than.

[Brady]

Yeah, they're younger.

[John Holmberg]

Yeah. Yep. So, like, you're sitting there. It makes sense.

[Brady]

Like, you know, 40 and up. 40 to 50.

[John Holmberg]

40 to 50.

[Brady]

They were. They were. They're on that, and they're like, it's close.

[John Holmberg]

Most the guys in that age group aren't. They're not jumping up and down for Kendrick Lamar because you don't want to be like, you can't go to Kendrick Lamar concert. If you and I went to the Kendrick LaMarca, we'd. We'd be the weirdos.

[Brady]

Yeah.

[John Holmberg]

Like, you'd be those dudes that go to Tempe bars, and they're, you know, 35, 40 years old, and you're like, what are you doing here? Like, I've always loved it here. I love college area. But I'm like, nope, you're predator. You can't have it. It's not yours.

[Brady]

March 9th. I'll potentially be that guy. Will be that guy I'm taking.

[John Holmberg]

Nope, you will be that guy. Nobody knows you're there with your daughter, and your daughter doesn't matter.

[Brady]

We're also sitting 16.

[Brett]

Plus Chris Hansen's gonna walk in.

[John Holmberg]

Yeah. You're still gonna be walking around. You still look like the creepy old predator, especially if you start dancing or acting like you're interested. That's.

[Brett]

How you doing?

[John Holmberg]

It's just gross. Yeah. How are we doing tonight?

[Louis Moses]

Just taking my daughter to the show.

[Brady]

This Taylor, the creator, is really good.

[John Holmberg]

Yeah, you should. You should sit outside and sleep in your car like a decent father and wait for Kirby to come in and out. And that's. Yeah, but that's, you know, you can like it, and I like, you know, dua Lipa, and people say it's creepy, but she's a pop singer. That's different. Pop singers are trying to appeal to all ages. Tyler, the creator has. It's. It's. It's in a. It's in a demographic. And if it's amazing how many parents I heard from going to Tyler, the creator. Yeah. Yeah. But again, you deal in Gilbert parents, right?

[Brady]

Yeah, I'm in the wheelhouse.

[John Holmberg]

You are, but you're the oldest one. Their grandparents. A lot of their grandparents are your age.

[Brady]

That's why they're saying they. Will you take them.

[John Holmberg]

You know why they went pop pop to take the kids. Take the kindling down there. But he got hosed. Yeah, you, you, you absolutely. You should be the old dad. Should never be the one at these shows. There should be a young spry, you know, 46, 47. With the 16 year olds. It's still kind of bouncing around a little bit.

[Brady]

This the only reason, you know, it kind of worked out, which is. Is because we have access to food and drinks.

[John Holmberg]

No, you have access to food. I do, yeah.

[Brett]

What does that mean?

[John Holmberg]

Well, that means he's gonna eat.

[Brady]

Tickets include, like, it's like a son's game.

[Brett]

So that's how they talked you into going or what?

[Brady]

No, that was the only things that we. I could get well at the time.

[John Holmberg]

Well, that's what he says. Why it's working out okay. Because at least he can gorge well and not watch that show. I don't have to sit and stare at that stupid stage full of people I don't know. I'm gonna eat the free food until.

[Brady]

I get that prime rib. Coming up.

[Brett]

You can go across the street. There's a million restaurants right across the street.

[Louis Moses]

Those aren't free or included.

[John Holmberg]

Brett.

[Louis Moses]

Yeah, I'm gonna eat till I pop, man.

[Brady]

Gonna wheel me out.

[Louis Moses]

How many hours for this guy to clickety clack his noises up on that stage? Cause that's how long I'm gonna eat. Tell Mufasa to stop singing. Cause I'm about done. I'm all out of chicken fingers. I came here to kick ass and eat chicken fingers, and we're all out of chicken fingers.

[Brady]

See you kids after the show.

[Louis Moses]

Why did your dad bring a stretcher?

[John Holmberg]

I'm afraid we're gonna have to carry him out. Yeah, the reason it worked out, he says, is. And the reason no one else is getting to go.

[Louis Moses]

I didn't pay for free food for you. I'll be the chaperonee.

[John Holmberg]

Yeah, you got screwed in the Tyler creator thing. You're trying to make silver lining out of it.

[Louis Moses]

Sure I am.

[John Holmberg]

And there'll be nothing creepy creepier than you coming back going. It was really good. Because that's just gross. It's just weird. It's really the last thing you want. Is your dad liking it too? Did Kurt ever go with you to. No. Any of the concerts? That was fun. I enjoyed Bang Tango. I really liked going to the show with you. You hate him standing behind you. It was awesome.

[Brett]

I'm not taking you to icebox or tea or whatever his name is.

[John Holmberg]

Yeah, Ryan Weber makes a great point. The halftime shows are for the women and younger generation. So true. Old white men. Shut up. You've got Fanduel. That's exactly right. That is the target for us now. Hey, old guys get a lot of expendable cash. Bet it. Kick of Destiny. Yeah. And I didn't watch any of that either. It was.

[Brady]

I called it. I called it.

[John Holmberg]

Good for you. Congratulations. It was a 50. 50 shot. Good job. Excellent job. Good on you kids. Yeah, it was. It was interesting. Yesterday I was at the Phoenix. Friday I went to the Phoenix Open. Did the all day sucker there Friday, which was fun. It's a fun event. And I gotta hand it to the Thunderbirds and everybody who's put that together. They have alleviated the main issues of that event, which is getting in and out of there. I don't know how they did it, but the walk in was. There was no crowd. Yeah. No backup. Everybody walks right in and you blip right in. And I was like, all they needed to do a couple little release valves over new entrances and that. It's flowing. There was no big pile up. I was blown away. So went back again yesterday, same thing. Like this is outstanding. In our little box up there yesterday with the gang. And Miss Arizona is with Joseph, our guy downstairs. He used to work here. I'm not sure he's. He shows up every once in a while just to remember. I think he still works here. But Joseph was there and his wife is with Miss Arizona. And this statuesque, super tall lady comes in. Now, Joseph's wife is about five, two sweet, awesome people. And you look over and you can't miss the tower. This 6 foot 4 inch woman in heels, Morning sickness. Hear the words you say sometimes. I mean, who talks like that? Radiate up morning sickness. And she come and like the second she walks in, your heads turn. Now I've never been in that close proximity of a. Of a Miss Arizona for an extended period of time. I've been in the same room with one and stuff. Like it's just like, oh, there's Miss Arizona. So you don't know she's Miss Arizona. She just is this striking figure. She comes over, introduces Herself. Her name's Kay. Hi, I'm Kay. Hi, John. Nice to meet you. And heads are turning. And other things like, she's just. She stands out. A few seconds later, the whole place is abuzz. Cause out of nowhere, and I don't even know where she keeps it, she's wearing the hat and the sash. She's got her crown on and the sash. She's just sitting there. And I'm like, well, that's gonna draw a couple of eyes. I think maybe you. Maybe somebody's gonna. And then she starts walking around and everybody's losing their minds. Can I wear it? And she let you wear the crown. And it was embarrassing because it was a whole load of pigs just wearing the crown. I'm like, this is awful. You should as Miss Arizona. You're like, no, I'm sorry, you could never wear this crown. I'm not even gonna pretend you could like awful looking people. Me, I wore it for a second. Why wouldn't I? Those pictures of me now wearing the Arizona crown. And then she taught me how to stand and pose for pictures. It didn't look. It looked very awkward. I looked like I had a cerebral palsy or something. I'm like, my feet were all crooked. But she was super sweet, very fun. But I've never seen people like the, the tiara. And it was strange. You thought like the women. The best part was women. And I heard them in the box next to us. When she put that on, I heard one of them go, what the is this? Because she was just sitting there with her crown on. And then some guy goes, oh, she's beauty pageant. Really? She's like 60. The lady's behind us and I'm sitting on the thing like Kevin Ray was with me. I'm just laughing. I'm like, oh, here we go. And then, you know, the slender beauty stands up in the crown and starts walking around with two hands, double hand. Now she told me a thing because I told her later. She. Because I'm like, the wave is a very important part. Kevin did it to her. And we're joking. And she goes, I'm a. I'm a double hander. And I'm like, phrase that pays. And I'm gonna say that tomorrow on the radio. Miss Arizona quote, I'm a double hander. And I'm like, that's had to be how you won this tournament. It's fantastic. But she made a. Just a little walk. And all the same ladies that were going, eh, what's this bitch think she is? Couldn't run over fast enough to ask if they could try on the crown. Same ones. And they weren't anything special. And they. When that girl walked by, it's like.

[Louis Moses]

Can we wear it?

[John Holmberg]

Can we wear it? And, like, sure. She couldn't have been nicer and whatever else. I don't know that she heard the catty nature of this whole thing, but man, oh, man, did there. For a queen for a day is a very real thing.

[Brett]

So she didn't turn around and say, look, pig, you can't even fit this.

[John Holmberg]

She should have. Now, that was the thing. I told her later. I'm like, you need a handler in these situations because you just walked through here free and clear. You need somebody like me to go through and.

[Louis Moses]

Can I wear the crown?

[John Holmberg]

Ma'am, it would be a crime against the crown to put it on your big, fat, ugly head. No, you cannot wear the crown.

[Brett]

There is a weight limit for this crown.

[John Holmberg]

I should have gone by each box and, like, red velvet roped it and gone. Not you. Not you. You can wear the crown. And you can wear the crown. All the rest of you, please. Thanks for coming. And then have a couple of them. Why can't we wear the crown? I think we both know why. And the word is ranch dressing.

[Brett]

Yeah, Just hold a mirror up.

[John Holmberg]

There you go. Oh, I'm sorry. Here's a mirror. That's why you can't wear the crown. You gotta earn this. You think I can just go down and ask Patrick Mahomes if I can borrow his uniform for a day? No.

[Louis Moses]

Can I walk in the field and.

[John Holmberg]

Pretend to be you? No. You gotta go buy one of your own. You can't use the real thing. But she allowed the pigs to wear the crown. Not necessarily. Just. And this is two boxes over. Two. I don't even know who they were. Two boxes over, and there was a couple ladies in the box next to us that were very pretty. And they didn't ask because they're like, I'm gonna earn that someday. They knew that they had a chance. The ones that never had a chance waddled over like Russian nesting dolls without feet. Give me that hat. And they plop it on there. Look at me. I'm a queen. And then everybody. All right, get her. Get her another drink. But it was weird because at first I was kind of like, nah, don't do that. Don't put that hat on. And then later, break it. Well, she holds it. She doesn't actually let the. She holds it on your head. She doesn't let you, like, kind of have it. Because you're right, it would turn into just a complete mess. And it's heavy. She had it resting on my melon. She goes, you don't have anything to plug it into. And it's got, like, this comb on the back of it. Digs into the hair. She won't let it go into the other people's hair. And I told her, are you worried about lice or anything? No. There's a new fear you should unlock, really. You shouldn't go putting it for now. I know at the Phoenix Open, there's probably not much of a lice problem, but she a man.

[Brett]

She's not going to Maryvale handing out that crown.

[John Holmberg]

Exactly. She's Miss Arizona to an extent.

[Brett]

Yeah.

[John Holmberg]

Not gonna wander around the streets of Tolleson going, you want to wear it? No. But it was. It was interesting because I didn't even see her walk in with a bag, and suddenly she's in a tiara and a sash. I'm like, what is that? That's a thing. It was fun, though. It was a good time. It was a. Evidently, there's a golf tournament that goes on. There was right there, while we're sitting there. I had no idea that was.

[Brady]

Actually watched a little bit of it.

[John Holmberg]

Yeah. I didn't watch. I didn't watch my. I watched a little on tv, but while I was there, I saw zero shots. My favorite moment was. And I think it was Justin Thomas, man, I think he was an E.T. i don't know. He had a shot from about 150 yards on the 18th and land. And, you know, dunked it. And the very few people watching cheered loudly. And suddenly everyone who wasn't paying any attention, you didn't see it. You had no idea. You don't even know who hit everybody. They're cheering like crazy. Like, it happened. And then everybody. Who was that? Who hit it? Who? You didn't. You don't. Yeah. Get back to your Phoenix Open as a spectacle. Crazy.

[Brady]

I didn't see one shot as well on Friday.

[John Holmberg]

Didn't watch any golf. Not any of it. In fact, Kevin Ray and I are there yesterday, and at the end, we had just gotten done saying, let's get out of here right before this thing ends. So in the last group, tees off, we'll go before the crowd because that's what these people are sticking around, obviously, to watch, get to chat and drinking a little more. And the next thing you know, you look down and it's the leaders putting, and tournament's over. It's like, oh, no, we gotta go wander over. But it was fun, man. Thunderbirds. What an operation. I have to also wonder. It's an impressive amount of money to throw around. When they say over the years they've donated over $150 million to charity, I gotta imagine that that's a billion dollars a year coming in. It has to be 200,000 people on a Saturday. You know, each box that you are in and they're giving enough, John.

[Brady]

They're giving enough.

[John Holmberg]

I'm fine with that. But I'm just saying, over 33 years, 150 million. But I'm. I gotta think you're pushing a billion dollars in income. Like, I don't know what the, you know, the profits are, but there's a billion dollars coming in. There has to be. They're charging, like, 50 grand per box. Yeah, there's thousands of them now. It's ridiculous how much money before the thing even starts. Just getting corporate sponsors to book that.

[Brady]

Well, there was a couple people that we were walking out. They got the greenskeeper passes, and they went online and got them. They're like, well, it was their hundred bucks.

[John Holmberg]

Yeah.

[Brady]

Which isn't too bad. $60 charges.

[John Holmberg]

Service charges. Yeah. But again, for what? Service charges, service fees.

[Brady]

So that 100 was now a buck 60.

[John Holmberg]

It's amazing because I'm, you know, just looking around, and if you just count. If everybody there is spending on average, you know, 250, which is probably pretty reasonable. That number gets big fast when you start saying, okay, one day there were 200,000 people here, as best as we can guess, day before, that was 160. So there's 360,000 people at $200 a person for just two of the days. Not to mention what. It's. It's a lot. And then they're charging to get to the bird's nest. That's a separate ticket. It's weird.

[Brady]

Did that.

[Brett]

Was that included before?

[John Holmberg]

Years ago. I think you could just over. All right. Before they realized what they had there.

[Brady]

That's how I remembered it, too.

[John Holmberg]

I thought it was just separate ticket now.

[Brady]

Yep.

[John Holmberg]

So it was fun, though. So it's all gone. And now we have to realize that this kind of malaise that is on top of all of us men, that football is officially over. And that feels weird every year. Every year. Today stings.

[Brady]

March madness.

[John Holmberg]

Yeah. I guess in a couple weeks we'll get that going. And that's fun for a couple days, but it's not a season nobody's watching College basketball right now, other than just out of boredom, you might say, oh, there's a game on, you know the tail end. Well, they start to push a little on. I don't know who's good or not, but I'll look on in three weeks and start studying. I'm not gonna study a thing. Fill out a bracket. I won't know anyone's names until all.

[Brady]

You gotta do is see one game. Oh, there, there he is.

[John Holmberg]

I don't know any college kids names until probably the second round, maybe third round. And that's just because somebody's doing something goofy. I follow pro basketball. I know that up and down. I know no clue what's going on. But that'll be our next thing. And then baseball starts and then heat. That's all it is. But football, the end of football season makes me go, well it's going to be hot pretty soon. That's immediately my first thought is you start swamping up pretty hard in a few weeks. Got a couple more weeks of decent weather that just gets hot.

[Brady]

They did run a couple of spots for the UFL during the game.

[John Holmberg]

Can't wait for that. That's worse than college. It's like, it's like awful. It's dudes, you can't make it. It's the best college has to offer that can't be pro. So it's like this purgatory of decent play. I don't want to watch college football because it's slop fest. Pros are good.

[Brady]

Every once in a while one gets cherry picked.

[John Holmberg]

Yeah. And then somewhere in the middle you're like, there's this UFL thing that's like we're not good enough to play in the pros and we're better than all the other college guys. So it's college plus it's, it's like the, it's. If college is aaa, this is foray. It shouldn't exist there. It doesn't make any sense but there they are. And yeah, somewhere in the long like some dude will get good all of a sudden because it just took him an extra year. We'll see. I was drunk most of the weekend, so it worked out. Pretty nice thing. Yeah. Had a nice, nice run. Went to the Suns game Saturday. Got to rah rah room after that and then went over with Kevin Ray over to Copper Blues after that it was. We had, we. We were running. We were running pretty hot this week. I'm looking at show we were running pretty hot. Keep it together.

[Brady]

We were running weekend.

[John Holmberg]

Yeah. Steve Kim weekend, Hombergs weekend. Brought to you by the party bus from Steve K. Yeah, it was, it was, it was strong to very strong. And you know, what are you gonna. But I got to meet Miss Arizona and hang out and have fun. She was very kind, very nice lady. No business with us. No business at all. Hanging around like I am nothing but brand liability for her. She's. I mean, she does like charity work. She was asking me like, would you be interested in helping us? All right, I'll do the charity stuff with you. She does some thing for women's empowerment and girls. And I'm like, yeah, Mary, you're not gonna want me there. Maybe. I think it's great that you're doing it. I think it's awesome. And maybe if I can help out, I will. But I don't think you want me in the forefront of any of that. Young girl, you'll find that helping, helping girls, empowering young women from like age 6 to 14. I'm like, eh, nah, they'll figure it out. They don't need a. That's kind of maybe what I should say. I was like, nah, they don't need a man empowering them. That's what's been the problem the whole time, right?

[Brett]

That's what they say.

[Louis Moses]

Will you really help these women feel empowered?

[John Holmberg]

I'm like, eh, typical. Asking a man to do that. But let's let that be a woman's job for the first time. Do we have to do everything? So anyway, let's get a wake up song, shall we? 585 9800. A good one and we'll scream it together. It's 98 KVD. Wake up Arizona's most powerful rock media station. It's out of control now. 98, can you PD.