Holmberg's Morning Sickness - Arizona | Episode: Entertainment Drill - USA Today Ad Meter Results On Best/Worst Super Bowl Ads

Release Date: February 11, 2025
Host: John Holmberg
Co-Hosts: Brady Bogen, Bret Vesely, Dick Toledo
Station: 98 KUPD | Hubbard Radio

1. Introduction and Show Announcement

The episode kicks off with Dick Toledo briefly mentioning an advertisement for FanDuel, which the hosts promptly transition from to dive into their main discussions.

2. Final Entertainment Show Announcement

[01:26] Brett:
"Here you go, everybody. It's the final entertainment show. It's brought to you by our friends at REACT at the end of the week."

The hosts express a mix of nostalgia and sentimentality as Bret Vesely announces that this episode marks the final Entertainment Drill segment. They humorously critique their own defensive skills and emphasize the internal challenges individuals face, reflecting on personal growth and safety.

3. ReactDefense Promo Segment

[02:06] Brady:
"I'm gonna eat some of that. Self-healing aspect."

Brady Bogen takes a moment to promote ReactDefense.com, highlighting their personal training and self-defense programs. He passionately describes the benefits, emphasizing mental and physical preparedness, and encourages listeners to become proactive in their self-defense training.

4. USA Today Ad Meter Results: Best and Worst Super Bowl Ads

The core of the episode revolves around analyzing the USA Today Ad Meter results for Super Bowl commercials, with the hosts providing commentary, reactions, and rankings.

• Best Super Bowl Ad: Budweiser's "First Delivery" [04:25] Brett:
  "Well, usually those things go with the feel good one, so I'd wonder if it was the cancer one."
  [04:31] Brady:
  "It's the one called First Delivery. The Budweiser."

  The hosts laud Budweiser's heartfelt "First Delivery" ad featuring a baby pony, commending its emotional appeal and effectiveness in connecting with viewers.

• Reese's Lava Commercial [05:01] Brett:
  "Don't eat the lava. The Reese's lava. That. That made me literally chuckle out loud..."

  While Reese's "lava" ad didn't secure a spot in the top 20, Bret finds humor in the commercial's quirky concept, particularly the misunderstanding around the word "lava."

• Ram Truck and Pfizer Ads [05:18] Brady:
  "The Ram truck one."
  [05:39] Brett:
  "That's the cancer one."

  The hosts discuss other notable ads, including Ram's truck commercial and Pfizer's impactful "knockout" ad, both of which garnered significant attention.

• Worst Super Bowl Ad: NFL Flag Football Girl [06:10] Brett:
  "Of course it was. That is the worst one of the bunch."

  Brett criticizes the NFL's flag football girl advertisement, highlighting issues with its execution and messaging, despite acknowledging its empowering intent for women in sports.

• Other Ads Ranked:

  • Number Five: An NFL spot (details discussed)
  • Number Four: David Beckham and Matt Damon for Stella Artois' "Ultra Hustle" featuring Willem Dafoe and Catherine O'Hara.
  • Number Three: Little Farmer ad.
  • Number Two: Speculation on the second-best ad remains minimal.
  • Final Rankings: Brady and Brett continue to list and critique the ads, noting pop culture references and the use of celebrities like Kevin Bacon and Peyton Manning.

Notable Quote: [07:14] Dick Toledo:
"Even him. And spider man was 20 years ago."

The discussion underscores the nostalgic elements of certain ads and their long-term impact on audiences.

5. Commentary on Tom Cruise's Appearance

[08:09] Brady:
"Well, it didn't air nationally. That's right. Not every single."

The hosts transition to commenting on actor Tom Cruise's noticeably altered appearance, attributing changes to plastic surgery. They discuss public perceptions, the effects of procedures like Botox, and share personal anecdotes about cosmetic enhancements.

[08:32] Brett:
"It's massive. Botox and fillers. Yeah, he's puffy, but he's smooth."

Brett shares a relatable experience about his own Botox session, highlighting the temporary numbness and altered expressions that can result from cosmetic treatments.

6. Allegation Against Diddy

[09:01] Brady:
"He was orally raped by Diddy the."
[09:06] Brady:
"Superman by John Doe claims Diddy orally raped him and sexually assaulted him anally after spiking his drink."

In a controversial segment, the hosts discuss an allegation against musician Diddy, involving serious accusations of sexual assault. They navigate the gravity of the topic with a mix of humor and sensitivity, though the handling of such a subject may elicit mixed reactions from listeners.

[09:19] Brett:
"First off, oral rape needs a qualification..."

Brett attempts to clarify the terminology surrounding the allegations, emphasizing the importance of accurate definitions in serious matters.

7. Kid Rock's Performance at Bon Jovi's Bar

[10:19] Brady:
"Kid Rock was a guest, special guest at a birthday party show Nashville on Saturday."

The conversation shifts to Kid Rock's performance at David Bryan's (Bon Jovi's keyboard player) birthday party in Nashville. The hosts recount Kid Rock's abrupt departure from the stage after expressing frustration over the audience's lackluster engagement during his rendition of "Proud Mary."

[10:45] Brady:
"And he wanted him to go along and then sing along. They're not doing it at this guy's birthday party. Drops the mic."

Brady highlights the inconsiderate nature of Kid Rock's departure, suggesting a lack of professionalism in engaging with the audience during live performances.

8. Brian Adams Show Cancellation Due to Fatberg

[11:33] Brady:
"The Brian Adams show in Australia was cancelled Sunday night because of a fatberg."
[11:40] Brett:
"A what?"

The hosts humorously explain that Brian Adams' show in Australia was canceled due to a "fatberg" – a massive congealed mass of wet wipes, oils, and other debris causing plumbing blockages. They use this incident to underscore the absurdity of unforeseen disruptions in live events.

[12:22] Dick Toledo:
"How have you not ordered a Pablo Cruz?"

The conversation veers into lighter topics, discussing pop culture merchandise and memorabilia, including mentions of Pablo Cruz shirts and references to celebrities like Will Ferrell and Catherine O'Hara.

9. Brady's Kidney Appointment and Closing Remarks

As the episode nears its end, the hosts transition to personal updates and teasing future content.

[12:35] Brett:
"What time's your appointment?"
[12:41] Brady:
"We'll be at Four Peaks."

Brett and Brady discuss Brady's upcoming kidney scans, reflecting on his health challenges and the show's ongoing dynamic. They humorously mention missing their co-host Larry, who is expected to take over future segments.

[12:54] Brett:
"Well, Brady's going in for his kidney scans that he kind of hit us over the head with on happiest day ever. But at least we still got Larry. Better brush up for the entertainment drill. We might need him sooner than we think."

Brett wraps up the episode with well-wishes for Brady and hints at Larry's involvement in upcoming shows, maintaining the show's signature blend of humor and camaraderie.

Notable Quotes with Timestamps

• Final Entertainment Show Announcement:
  Brett [01:26]: "Here you go, everybody. It's the final entertainment show. It's brought to you by our friends at REACT at the end of the week."

• ReactDefense Promotion:
  Brady [02:06]: "They make yourself and the people around you safer. Here's some hints, here's some clues how to do that."

• Budweiser's Top Ad:
  Brady [04:31]: "It's the one called First Delivery. The Budweiser."

• Reese's Lava Ad Humor:
  Brett [05:01]: "Don't eat the lava. The Reese's lava. That. That made me literally chuckle out loud."

• Worst Super Bowl Ad Critique:
  Brett [06:10]: "That is the worst one of the bunch."

• Tom Cruise's Appearance Commentary:
  Brett [08:32]: "It's massive. Botox and fillers. Yeah, he's puffy, but he's smooth."

• Diddy Allegation Discussion:
  Brady [09:06]: "Superman by John Doe claims Diddy orally raped him and sexually assaulted him anally after spiking his drink."

• Kid Rock's Abrupt Departure:
  Brady [10:45]: "And he wanted him to go along and then sing along. They're not doing it at this guy's birthday party. Drops the mic."

• Brian Adams Show Cancellation Explanation:
  Brady [11:33]: "The Brian Adams show in Australia was cancelled Sunday night because of a fatberg."

• Closing Remarks on Brady's Health:
  Brett [12:54]: "Well, Brady's going in for his kidney scans that he kind of hit us over the head with on happiest day ever. But at least we still got Larry."

Conclusion

This episode of Holmberg's Morning Sickness delivers a blend of humor, critical analysis of popular culture, and personal anecdotes. From dissecting the effectiveness of Super Bowl advertisements to discussing celebrity news and personal health updates, the hosts maintain an engaging and dynamic dialogue. Their candid discussions on serious topics like allegations against public figures and personal health challenges are balanced with lighthearted banter, ensuring the content remains both informative and entertaining for their Arizona audience.