02-11-25 - Entertainment Drill - TUE - USA Today Ad Meter Results On Best/Worst Super Bowl Ads

Summary

Holmberg's Morning Sickness - Arizona | Episode: Entertainment Drill - USA Today Ad Meter Results On Best/Worst Super Bowl Ads

Release Date: February 11, 2025
Host: John Holmberg
Co-Hosts: Brady Bogen, Bret Vesely, Dick Toledo
Station: 98 KUPD | Hubbard Radio

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1. Introduction and Show Announcement

The episode kicks off with Dick Toledo briefly mentioning an advertisement for FanDuel, which the hosts promptly transition from to dive into their main discussions.

2. Final Entertainment Show Announcement

[01:26] Brett:
"Here you go, everybody. It's the final entertainment show. It's brought to you by our friends at REACT at the end of the week."

The hosts express a mix of nostalgia and sentimentality as Bret Vesely announces that this episode marks the final Entertainment Drill segment. They humorously critique their own defensive skills and emphasize the internal challenges individuals face, reflecting on personal growth and safety.

3. ReactDefense Promo Segment

[02:06] Brady:
"I'm gonna eat some of that. Self-healing aspect."

Brady Bogen takes a moment to promote ReactDefense.com, highlighting their personal training and self-defense programs. He passionately describes the benefits, emphasizing mental and physical preparedness, and encourages listeners to become proactive in their self-defense training.

4. USA Today Ad Meter Results: Best and Worst Super Bowl Ads

The core of the episode revolves around analyzing the USA Today Ad Meter results for Super Bowl commercials, with the hosts providing commentary, reactions, and rankings.

• Best Super Bowl Ad: Budweiser's "First Delivery" [04:25] Brett:
  "Well, usually those things go with the feel good one, so I'd wonder if it was the cancer one."
  [04:31] Brady:
  "It's the one called First Delivery. The Budweiser."

  The hosts laud Budweiser's heartfelt "First Delivery" ad featuring a baby pony, commending its emotional appeal and effectiveness in connecting with viewers.

• Reese's Lava Commercial [05:01] Brett:
  "Don't eat the lava. The Reese's lava. That. That made me literally chuckle out loud..."

  While Reese's "lava" ad didn't secure a spot in the top 20, Bret finds humor in the commercial's quirky concept, particularly the misunderstanding around the word "lava."

• Ram Truck and Pfizer Ads [05:18] Brady:
  "The Ram truck one."
  [05:39] Brett:
  "That's the cancer one."

  The hosts discuss other notable ads, including Ram's truck commercial and Pfizer's impactful "knockout" ad, both of which garnered significant attention.

• Worst Super Bowl Ad: NFL Flag Football Girl [06:10] Brett:
  "Of course it was. That is the worst one of the bunch."

  Brett criticizes the NFL's flag football girl advertisement, highlighting issues with its execution and messaging, despite acknowledging its empowering intent for women in sports.

• Other Ads Ranked:

  • Number Five: An NFL spot (details discussed)
  • Number Four: David Beckham and Matt Damon for Stella Artois' "Ultra Hustle" featuring Willem Dafoe and Catherine O'Hara.
  • Number Three: Little Farmer ad.
  • Number Two: Speculation on the second-best ad remains minimal.
  • Final Rankings: Brady and Brett continue to list and critique the ads, noting pop culture references and the use of celebrities like Kevin Bacon and Peyton Manning.

Notable Quote: [07:14] Dick Toledo:
"Even him. And spider man was 20 years ago."

The discussion underscores the nostalgic elements of certain ads and their long-term impact on audiences.

5. Commentary on Tom Cruise's Appearance

[08:09] Brady:
"Well, it didn't air nationally. That's right. Not every single."

The hosts transition to commenting on actor Tom Cruise's noticeably altered appearance, attributing changes to plastic surgery. They discuss public perceptions, the effects of procedures like Botox, and share personal anecdotes about cosmetic enhancements.

[08:32] Brett:
"It's massive. Botox and fillers. Yeah, he's puffy, but he's smooth."

Brett shares a relatable experience about his own Botox session, highlighting the temporary numbness and altered expressions that can result from cosmetic treatments.

6. Allegation Against Diddy

[09:01] Brady:
"He was orally raped by Diddy the."
[09:06] Brady:
"Superman by John Doe claims Diddy orally raped him and sexually assaulted him anally after spiking his drink."

In a controversial segment, the hosts discuss an allegation against musician Diddy, involving serious accusations of sexual assault. They navigate the gravity of the topic with a mix of humor and sensitivity, though the handling of such a subject may elicit mixed reactions from listeners.

[09:19] Brett:
"First off, oral rape needs a qualification..."

Brett attempts to clarify the terminology surrounding the allegations, emphasizing the importance of accurate definitions in serious matters.

7. Kid Rock's Performance at Bon Jovi's Bar

[10:19] Brady:
"Kid Rock was a guest, special guest at a birthday party show Nashville on Saturday."

The conversation shifts to Kid Rock's performance at David Bryan's (Bon Jovi's keyboard player) birthday party in Nashville. The hosts recount Kid Rock's abrupt departure from the stage after expressing frustration over the audience's lackluster engagement during his rendition of "Proud Mary."

[10:45] Brady:
"And he wanted him to go along and then sing along. They're not doing it at this guy's birthday party. Drops the mic."

Brady highlights the inconsiderate nature of Kid Rock's departure, suggesting a lack of professionalism in engaging with the audience during live performances.

8. Brian Adams Show Cancellation Due to Fatberg

[11:33] Brady:
"The Brian Adams show in Australia was cancelled Sunday night because of a fatberg."
[11:40] Brett:
"A what?"

The hosts humorously explain that Brian Adams' show in Australia was canceled due to a "fatberg" – a massive congealed mass of wet wipes, oils, and other debris causing plumbing blockages. They use this incident to underscore the absurdity of unforeseen disruptions in live events.

[12:22] Dick Toledo:
"How have you not ordered a Pablo Cruz?"

The conversation veers into lighter topics, discussing pop culture merchandise and memorabilia, including mentions of Pablo Cruz shirts and references to celebrities like Will Ferrell and Catherine O'Hara.

9. Brady's Kidney Appointment and Closing Remarks

As the episode nears its end, the hosts transition to personal updates and teasing future content.

[12:35] Brett:
"What time's your appointment?"
[12:41] Brady:
"We'll be at Four Peaks."

Brett and Brady discuss Brady's upcoming kidney scans, reflecting on his health challenges and the show's ongoing dynamic. They humorously mention missing their co-host Larry, who is expected to take over future segments.

[12:54] Brett:
"Well, Brady's going in for his kidney scans that he kind of hit us over the head with on happiest day ever. But at least we still got Larry. Better brush up for the entertainment drill. We might need him sooner than we think."

Brett wraps up the episode with well-wishes for Brady and hints at Larry's involvement in upcoming shows, maintaining the show's signature blend of humor and camaraderie.

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Notable Quotes with Timestamps

• Final Entertainment Show Announcement:
  Brett [01:26]: "Here you go, everybody. It's the final entertainment show. It's brought to you by our friends at REACT at the end of the week."

• ReactDefense Promotion:
  Brady [02:06]: "They make yourself and the people around you safer. Here's some hints, here's some clues how to do that."

• Budweiser's Top Ad:
  Brady [04:31]: "It's the one called First Delivery. The Budweiser."

• Reese's Lava Ad Humor:
  Brett [05:01]: "Don't eat the lava. The Reese's lava. That. That made me literally chuckle out loud."

• Worst Super Bowl Ad Critique:
  Brett [06:10]: "That is the worst one of the bunch."

• Tom Cruise's Appearance Commentary:
  Brett [08:32]: "It's massive. Botox and fillers. Yeah, he's puffy, but he's smooth."

• Diddy Allegation Discussion:
  Brady [09:06]: "Superman by John Doe claims Diddy orally raped him and sexually assaulted him anally after spiking his drink."

• Kid Rock's Abrupt Departure:
  Brady [10:45]: "And he wanted him to go along and then sing along. They're not doing it at this guy's birthday party. Drops the mic."

• Brian Adams Show Cancellation Explanation:
  Brady [11:33]: "The Brian Adams show in Australia was cancelled Sunday night because of a fatberg."

• Closing Remarks on Brady's Health:
  Brett [12:54]: "Well, Brady's going in for his kidney scans that he kind of hit us over the head with on happiest day ever. But at least we still got Larry."

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Conclusion

This episode of Holmberg's Morning Sickness delivers a blend of humor, critical analysis of popular culture, and personal anecdotes. From dissecting the effectiveness of Super Bowl advertisements to discussing celebrity news and personal health updates, the hosts maintain an engaging and dynamic dialogue. Their candid discussions on serious topics like allegations against public figures and personal health challenges are balanced with lighthearted banter, ensuring the content remains both informative and entertaining for their Arizona audience.

Transcript

[Dick Toledo]

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[Brett]

Well, Brett, I guess we're gonna have to take this to a bar now. Let's do it. Damn it.

[Brady]

All right, off to Four Peaks we go for lunch.

[Brett]

You know what? That's a great idea. We got a couple things I gotta do first. Four Peaks action. Yeah, let's do it. I got nothing after that. I have stayed up all night. So this might end sooner than you think. We can't take Brady because nobody can pick him up when his kidneys fail. The boss man just text and he said, maybe we should. He said, what a mess. You have no forgiveness in your heart this morning, and Brady's insides are worse than that.

[Brady]

Jeez.

[Brett]

That's right. Crazy. Anyway, yeah, maybe we should go over there. That'd be fun. I'm done. This could be it. I'm emotional. Here you go, everybody. It's the final entertainment show. It's brought to you by our friends at REACT at the end of the week. As much as I love the [e-mail], there's no defense for what's Gillen Brady yet.

[Dick Toledo]

No.

[Brett]

Can't fight from the inside out.

[Dick Toledo]

Yeah, I guess that's true.

[Brett]

Any marauder that comes at you, sure, you can push them away. But the one that lives inside of you, what do you do with that?

[Brady]

I'm gonna eat some of that. Self healing aspect.

[Brett]

Some of that. And grow some of your new road inside. Reactdefense.com they can help you through almost any situation right now. They've got a special. It's not even a special. It's just the way it works now. Two months, 199 bucks. Personal training in your hands from the best in the world. And I don't say that with hyperbole. I mean it. I have been in this thing. It's amazing. On and off with surgeries and stuff. I've been part of this thing since 2018, granted, I've taken gaps of time away and it is perishable stuff. When we were doing gun and knife stuff the other day, I used to be pretty good at that and I haven't done it for a minute. And it is something you need to refresh. It's very strange how it kind of had all disappeared. My instincts are still there, but proper technique and everything else is there. But one thing you need to remember when you're there is there is no actual, like, way to do it right. There is a way to think and make sure that you're safe. And that's the key. They teach you that. They just put it in your brain over and over and over. They make yourself and the people around you safer. Here's some hints, here's some clues how to do that. And while you're doing it, you're going to get in great shape. You're learning from the masters, the people who have been doing this for a long time. It's been in the. It's been in the valley for over 24 years and it's going to keep going. And all the, all this instructors, hundreds of years of experience are there to help you. It's amazing. I'm. I say it over and over. I can't tell you how much it changes your mindset and it does. So head on up there and find out what you're made of. Start being a sheepdog. Stop being a sheep. Reactdefense.com the home of tactical Black, sponsoring this final entertainment drill with Brady. Brady. Go ahead. Tomorrow Larry does the entertainment drill.

[Brady]

Wow, really?

[Brett]

Yeah. I know that didn't seem like you. Are you upset with the replacement?

[Brady]

Yeah. Who would you like to who.

[Brett]

Because you're gonna. No, I don't want to tell you. Who would you like to replace you? Maybe we should start that. Go to Trajan and pass your job down to somebody. Kent will come in and do it. That's right. Oh, these shadows.

[Brady]

Put that in there. USA Today did their annual Ad meter poll to rank the best super bowl commercials. It's interesting because. What do you think number one was first of all?

[Brett]

The number. Well, usually those things go with the feel good one, so I'd wonder if it was the cancer one.

[Brady]

It's the one called First Delivery. The Budweiser.

[Brett]

Oh, with the baby pony.

[Brady]

That was kind of cute.

[Brett]

Okay. It's puppies. I didn't even think of ponies.

[Brady]

Puppies.

[Brett]

Ponies and feel good.

[Brady]

They use that all the time, though. Isn't there always, like Yeah, I thought so too.

[Brett]

I remember seeing that when it happened and we didn't talk about it with Louie yesterday. I kind of felt like this is Budweiser's kind of. It's like a rehash catch all. It's the. It's the one that they go to when they don't know. Acute Clydesdale. The one that I forgot to talk about yesterday that I remember. And I started laughing about it on my way home.

[Brady]

Yeah.

[Brett]

Don't eat the lava. The Reese's lava. That. That made me literally chuckle out loud, which I don't do that much anymore. But I was like giggling at the TV when that guy was trying to keep. People just heard the word lava and realized they thought that was within the Reese's. That was very funny.

[Brady]

Did not make the top 20 because.

[Brett]

It was on in the fourth quarter.

[Brady]

Yeah. The one that I mentioned. Goldilocks in the three trucks with Glenn Powell. It's the Ram truck one.

[Brett]

Yeah.

[Brady]

That was 19. The Pfizer knockout was a top tenner.

[Brett]

That's the cancer one.

[Dick Toledo]

Where you go.

[Brett]

Yep.

[Brady]

When Harry Met Hellman's Good. That was number nine. Century of Cravings. That's the McConaughey. Kevin Bacon, Martha Stewart. The Uber Eats. Uber Eats one. Yep. That was number eight. Big Men on the cul de sac. That's Post Malone. Shane Gillis, Peyton Manning.

[Brett]

Manning.

[Brady]

That was number seven.

[Brett]

That was a neat thing that they. When they drugged that giant cooler Bud Light around on that.

[Brady]

What's interesting. Flag 50. The NFL won the flag. Oh, that number six.

[Brett]

Of course it was. That is the worst one of the bunch. Because you can't. It's the flag football girl who suddenly is challenged by all these athletes. Miles Garrett's in it as a nerd. I don't want to. And it's just a bunch of men pulling back. It's not that it isn't an empowering thing for women to want to play flag football and sports, but stop saying it's because you just haven't had a chance. And you would beat all the guys if you could. Because the girl that at the end can't be caught by anyone, she should be playing in the pros.

[Brady]

The other number five was somebody. The NFL spot. The other NFL spot. Number four was Dave. And Dave. That's the David Beckham. Matt Damon commercial for Stella Artois. The Ultra Hustle. That's the Willem Dafoe and Catherine.

[Brett]

Yeah, that was fun.

[Brady]

That was number three. Little. The Little Farmer was number two.

[Brett]

I don't know that anyone Anyone young knows who Willem Dafoe is, right? Catherine O'Hara's from Schitt's Creek, so that works. But. And I love that they gave us even.

[Dick Toledo]

Even him. And spider man was 20 years ago.

[Brett]

Yeah. And I know he's doing stuff, but.

[Brady]

Hear the words you say sometimes. I mean, who talks like that?

[Brett]

Holmberg's morning sickness. He doesn't have the juice he had, like, born on the fourth of July and, like, all that. No, he wasn't born on the 4th of July. Wasn't he?

[Dick Toledo]

No, he was in the Vietnam one with Charlie Sheen.

[Brett]

He was born on 4th July, too. He was also. Wasn't he also born on the fourth July when they were down in Mexico together and he was crawling around. Teach him how to do oral sex. I thought so.

[Brady]

Coming in last.

[Brett]

He's into everything.

[Brady]

For a little while was two Bs, Z suite. The Tubi commercial, the hats.

[Dick Toledo]

The cowboy hat one.

[Brady]

Yeah, skin hats.

[Brett]

Gross.

[Brady]

Kanye's easy ad wasn't included in the roundup.

[Brett]

Right. Because of Nazis.

[Brady]

Well, it didn't air nationally. That's right. Not every single.

[Brett]

On account of that. I didn't.

[Dick Toledo]

I didn't see that one.

[Brett]

Good.

[Dick Toledo]

On account of Nazi.

[Brett]

On account of the Nazi.

[Brady]

I think people were asking about the Super Bowls. What happened? What's up with Tom Cruise's face?

[Brett]

Well, that's been going on for a while. You haven't been paying attention.

[Brady]

But the plastic surgeons have chimed in. They said they don't believe anything under the knife.

[Brett]

It's massive. Botox and fillers. Yeah, he's puffy, but he's smooth.

[Brady]

Cheek filler, Botox, laser skin resurfacing.

[Brett]

Totally not against it. Although it does make him look like he's in a dead skin mask sometimes. I overdid the Botox on my forehead for the first time. It was hilarious because you can't move your eyebrows. It's. It's an intense feel. The first couple days is just. You're frozen.

[Brady]

We got another allegation against Diddy. This was now from a street performer.

[Brett]

What?

[Brady]

He was orally raped by Diddy the.

[Brett]

Dirty robot in Vegas.

[Brady]

I don't know if it's the dirty robot. Superman by John Doe claims Diddy orally raped him and sexually assaulted him anally after spiking his drink.

[Brett]

First off, oral rape needs a qualification, because right now, if Brady decided to orally rape me, I'd let it happen. That's. I'm not. But now if he's making me do it to him, that's Oral rape. My favorite thing in the Diddy story is he got dizzy because Diddy poisoned him.

[Brady]

Yeah.

[Brett]

He walks into another room and Diddy breaks over with the comment, the worst man comment ever. Have you ever sucked a before? And the guy's like, no. And Diddy had his out. And he goes, you should try it. Bruce buffered him and he did it. I don't think the words no after the question, have you ever sucked a before? Make it so I want one, because now it's going into a wood chipper of unqualified and incredibly terrible sucking ability.

[Brady]

Kid Rock was a guest, special guest at a birthday party show Nashville on Saturday. And it was for David Bryan, who's Bon Jovi's at Bon Jovi's Bar. He's the keyboard player. Bon Jovi's band.

[Brett]

It was in. In Nashville.

[Brady]

It was in Nashville because Kid Rock's.

[Brett]

Got over there, too.

[Brady]

Birthday party. And Kid Rock got up on stage, perform with him. He started singing Proud Mary.

[Brett]

Yep.

[Brady]

And evidently people weren't clacking, clapping enough, or singing along. He just says, f this. Drops the mic and leaves.

[Brett]

He stops because the audience wasn't doing that.

[Brady]

He goes, I want you to clap. Not too fast and sing along with me. And he's, you know, proud Mary's not.

[Brett]

A song you clap to.

[Brady]

Not really. He had a big wheel. Yeah. And he wanted him to go along and then sing along. They're not doing it at this guy's birthday party. Drops the mic.

[Brett]

I guess you can do this. But he says, not too fast, which is this if you're trying to clap. And keep it slow. Did he shake like Tina Turner at the end of it or what?

[Brady]

He had a girl singing with him, too.

[Brett]

Not a orally oral rape, more of a dental thing.

[Brady]

The Brian Adams show in Australia was cancelled Sunday night because of a fatberg.

[Brett]

A what?

[Brady]

A fatberg. It's wet wipes and oils plumbing thing. Yeah. And it balled up in the system and shut down the sewage, which ended up affecting the venue.

[Dick Toledo]

Same with your kidneys.

[Brett]

That's right. Might be a fat, fat burger and rogue tampons and toilet paper jammed up in your kidneys. Yuck. I got to hand it to John Gordon this morning. I haven't seen one of these ever in my life. But I think a Fleetwood Mac concert shirt might be the coolest thing I've seen in a long time. Look at that. The other one that I liked the most was when Will Ferrell wore the Pablo Cruz one in Stepbrother. My Benny Mordonis is up there, but it's novelty.

[Dick Toledo]

How have you not ordered a Pablo Cruz?

[Brett]

That's legit. They're hard to find. He had another one. He had the Judds one too, which made me laugh, but that was too obvious. Pablo Cruz. You might. Somebody might not know and think that's.

[Brady]

In a boss gaz1 too.

[Brett]

Those are good.

[Dick Toledo]

Anyway, Brady, we'll get you a Kenny Lawtons.

[Brady]

What you gonna do?

[Brett]

What time's your appointment?

[Brady]

12:45.

[Brett]

Should we go with or is like there? Just check in with us.

[Brady]

We'll be at Four Peaks.

[Brett]

Yeah, you know what?

[Brady]

You don't need to. It's at a tough shed.

[Brett]

Oh, man. Anyway, Abuela's gonna be.

[Brady]

Yeah.

[Brett]

Checking you out. Tripp says good luck. Gosh, Brady, who knew? But just looking at you, and I'm not a doctor. I'm gonna miss you. Well, Brady's going in for his kidney scans that he kind of hit us over the head with on happiest day ever. But at least we still got Larry. Better brush up for the entertainment drill. We might need him sooner than we think. Larry's coming up next. You guys have yourselves a great Tuesday. We'll see you tomorrow. Right here in the morning. Sickness. It's out of control now.