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John Holmberg
You're listening to the HMS podcast brought to you by MMP Guns.com, your most trusted online marketplace for firearms, ammunition and accessories. It's John Holmberg here from the morning sickness time once again to talk to you about this week's pick of the litter. Lost Our Home pet rescue is where I go. And I got to say thanks to our friends at Turf Monsters AZ.com this week we're going to focus once again on Chai and Noah, a little bonded pair. They're adorable three and five year old little terrier mix type dogs. You got to see them. They're best friends and they will make your house better. They like other dogs too, so it's a perfect match. They wear those adoption fees. If Chai and Noah are right for you, they're this week's pick of the litter brought to you by turfmonstersaz.com this.
Doug Hopkins
Fourth of July celebrate family fun and the freedom to save with your Valley Chevy dealers. It all starts with spectacular offers available now at the Valley Chevy July 4th event. You'll have the freedom to choose from an extensive lineup ready for all adventures ahead, including popular models like the legendary Silverado. With four powerful engine choices, the Road Trip Ready Equinox blending first class comfort with intuitive tech and and the feature packed Chevy tract with undeniable value. No matter how you celebrate the 4th of July, it's always better in a Chevy. But don't miss out. Visit a Valley Chevy dealer near you today.
John Holmberg
Running a business can be exhausting. Building your website shouldn't be. With wix, you can express your ideas, give direction, then leave the heavy lifting to AI. From site creation to branded content and images. Have fun with the details, customize what you want the way you want and manage your whole business from a centralized dashboard with expert AI tools. Build, scale and enjoy the incredible results. You can do it all yourself on Wix. The best of the morning sickness is on the air. 98 KUPD do any of you people do any actual work? The Best of Homburg's Morning Sickness. That's brutal. And then Friday I'm driving up to Sedona and there was some sort of accident. So I was, I sat in the car by myself just listening to at the time, dua lipa. Which wasn't a bad thing. One hour and 12 minutes while you were doing it. Yeah, I thought about it actually. I really did. I'm like, you know what I could do to relieve some of this frustration? Give a roadie tug. And then I'd laugh like nah hour and 10 minutes. I don't mind that stuff because it's just somebody's misfortune ahead of me. I'm sitting there by bumblebees just packed in this thing. Guy in front of me gets out of his car and walks over. And I don't know why people feel that this is the thing, but it's just heard they're going to turn us around. Like from what I got a friend at ADOT says this. I'm like, no kidding? So you've been making phone calls. How do you suppose they turn us around? There are no other lanes going the other way. The other side of the freeway is like through that dirt field over. They can't even see it.
Brett
Well, you see, everyone reverses, right?
John Holmberg
And I'm like, turn us around back into oncoming traffic or. But that's what they were saying. This thing's going to be closed up all night long. No kidding. The fatality looks like it. Like, all right, I turned my car off and he's walking from. He's. He's now the messenger of stupid. Walking all the way down, telling all the other cars that I've got this figured out. I'm the general. I'm the general. I got it all fit. And no. Hour and 10 minutes later and I was, I have to say, wildly disappointed that it wasn't one of Brett's videos that I ended up passing. When I finally got moving, it was just a. A couple of cars banging into each other and they couldn't get them off the road. They had to scoot them over to the side and somehow they do it. I was sitting there between two mountain like buttes. There's no turning around. There was nowhere to go. They're gonna turn us around. Okay, what are they gonna hover in with some helicopters and turn all our cars around with cranes? You moron, get back in your car. Nothing worse than, than that, you know.
Brett
Guess I was wrong about that one.
John Holmberg
Just a fat dopey middle aged guy decided, I'll tell the others. And he's walking towards my car. I'm like, oh no, he's gonna want to be friends. I'm technically road neighbors with this guy. How you doing? Got a friend today, Dot and a cousin. Okay, cool. I have the Internet and it just says it's gonna be clogged up for a minute. Temporarily closing all the entrances and exits. To what? Where there's none. We're not even New York City, you idiot. Thanks for the misinformation. Bye. See you cnn. Have A don't forget about the Christmas.
Brett
Tree on the way home. That's right in the middle.
John Holmberg
Yeah, you should work at Huffington Post. Everything you just said was wrong by but yeah, you had to. I'm watching him just motorbike. But it did give me a chance to do a little. I'm not done this in my life. I decided to listen to what was a British podcast from one of the websites that I go to all the time for like information and stuff. And it was, it was on the benefits of thruffling the new. They think that. Yeah, yeah, that's what I said. I'm like, how do you get two women and you're happier? That doesn't make sense to me. As you get older, that college dream with two chicks sounds horrible. As you get older, you start realizing, I wish I was gay. That's the difference. When you're 22, you're like, I want chicks everywhere. I date like five. I'll have a harem. You're 30. You're like, maybe a threesomes in order. I might try that before I die. In your 40s, you're like, I'll stick to this one. And then 50. And you're like, nobody's going to get along. This is crazy. This is nuts. Where's my buddies? But throttling. So basically this, this girl had two guys and just railing her like crazy. She said, and the reason my sexual appetite is the problem, no one man can satisfy me. And it's in this podcast and they're asking a question. I'm like, fantastic, that's what you need. But when one dude's going and then you want to know what the main complaint was by the dude throuple. Take a guess. What are the main complaint is? She's a sex goddess. She's loving on both of them, these two guys. And by the way, they occasionally get involved together. They're up there, they're playing the game with each other now and again with a reach out, hello. Give you a little old fashioned, how's your Bob, how's your uncle? And start tearing into each other that way. But they don't have, they don't, you know, pump into each other. She's the only thing that gets hit. But they'll reach over and tickle a ball. I guess I don't know how it works, but yeah. So they were talking about how they'll, you know, they don't kiss either. Those two don't kiss. What do you think the main complaint the guys had was her breath. All Right. Brady says breath. You think that was the main complaint of a thruffle? There's something wrong with you, bunny. Either two D's in a room or her bitching. I'm going with her bitching. Sort of on track with the first one with the two Ds, okay? Because one D will leave a mess, and then the other guy's. Sometimes you got, like, you know, you look down, you see that's all over you. Oh. Clean up after yourself. Have some class. But if you're in the middle of it, you know, and everybody's doing their thing and he's. You know, he closes, goes, little Debbie. You're gonna get some little Debbie on you. And he's. I'm not a fan of that. I look now like, no, I'm sloshing about in that. Yuck.
Brett
I got fragged.
John Holmberg
Yeah. I got hit with some friendly fire. Well, she's a pig, too. She ain't cleaning herself up. Well, between. I mean, come on. It's not even in between. Now, that would be a pig.
Brett
Grab a tube sock.
John Holmberg
Wipe that off. What are you doing? The hell's wrong with her, man? Yes, there's some class, lady. Brett, I want to thruffle with you. You sound like you're gonna find yourself a special lady for me and you.
Brett
I think, so much. Specialist.
John Holmberg
We get along great, you know, everybody goes. We do our thing, and we go back home, and this girl was evidently just, like. Cannot control herself. She's like, 29. Dudes are in their mid-30s, and they are just like, it's a revolving door. Like, she can't. She can't get enough. Like, this is going to turn. It sounds fun when you're listening. Like, they're just having the time of their lives. They're having sex the whole time. They eat, you know, they chitter, chat. They have sex again. She gets tired with the one guy. The other guy's still around. She goes and nails him eventually. Because what I heard was because as you get older, you don't hear the fun. You hear the, oh, she's got mental disorders. This is gonna. These chickens are gonna roost, and it's gonna get ugly in there. I think the only way a throuple works is two girls.
Brett
Yeah.
John Holmberg
Cause eventually she's just gonna wear out. You can't keep using the lawnmower and not. You know, you're gonna need a new lawn chief eventually. You can't just. You can't mow everybody's grass and then think that your lawnmower is gonna last. Forever or be in the same working order, the blade's gonna get dull. You know what I'm saying? Eventually, gonna weird cut grass. That thing's gonna get trounced. But, yeah, it was fun. So I listened to that while I was sitting in the. In the traffic jam that, you know, evidently was gonna close. And then that how fool. How foolish does the dude who got up and he told, like, 25 cars, walked all the way down the road, must have been like a quarter mile, walked all the way back, still hadn't moved, and then, you know, sits in his car, and then like, 15 minutes later, we're going 80. Idiot. I wanted to pull him over and go, your friend at ADOT sucks. Should just be happier following detour Dan beach up there, you know, I mean, I would love that. I'm Detour Dan Beach. I'm right in front of you here. Just a little information about what's going on, and all of it's wrong. I mean, not the dude might as well have said, well, I heard aliens came down and bear ate the lead driver. Okay. It was as useful as the information you gave.
Brett
No, no, no, Demi.
John Holmberg
That was the i10. He said, haven't. Up here at Sunset Point, aliens come in, ate a car, made kind of a mess, and then turns out they just defecated a bunch of, like, alien bear people, and they're running amok up there at Camp Verde. So they've got to shut down. Okay. As reasonable as the thing you said, because none of it was real. Just. Yeah. If you're gonna go door to car door because you just have to be that guy, be right. Don't go in there with your whim. I'm gonna make friends with this better. I'm gonna be the hero of this situation. So what do you think? You're gonna be here 24 hours? Yeah. Well, if it's a fatality, and that's what I'm hearing from nobody, I'm just making it up from my car ahead of you. Yeah, we're gonna have to be turned around. Oh, that's great.
Brett
Somebody hit a bigfoot.
John Holmberg
Yeah, I should, you know, and in hindsight, and now I've learned my lesson. It'll never be the same dude in the car in front of me, gets out, starts that. That know it all waddle towards me. I'm just gonna go on. Just wave on. Whatever you say to me isn't gonna matter.
Brett
That's what happened to Scotty Scheffler on.
John Holmberg
Friday morning, is it? And then probably some guy just Drove around. He just hit him. Well then I'd let him out. I'd understand that. Yeah. Then I got into his car and I'm like wife's not bad. Want to triple up on this thing. I've been listening to a podcast. Gave me a couple ideas. Just need a tube sock. Yeah, people act like morons. But the throttling thing was interesting. These, these three are convinced and the lady who's hosting the show convinced that that's the future that eventually it's gonna be there's gonna be and financial and they may be right Financially it's gonna be impossible for support themselves they'll need a third party and why not make that a love party.
Brett
Yeah. They're just a couple. And that's it.
Doug Hopkins
This fourth of July celebrate family fun and the freedom to save with your Valley Chevy dealers. It all starts with spectacular offers available now at the Valley Chevy July 4th event. You'll have the freedom to choose from an extensive lineup ready for all adventures ahead including popular models like the legendary Silverado with four powerful engines choices the road trip ready Equinox blending first class comfort with intuitive tech and the feature packed Chevy tracks with undeniable value. No matter how you celebrate the 4th of July, it's always better in a Chevy. But don't miss out. Visit a Valley Chevy dealer near you today.
John Holmberg
It's John Holberg here and it's time to talk about TVs Doug Hopkins of my home group and Doug Hopkins.com if I told you I had an idea for a project and said to you in order to finish the project We've got about 10 steps to go through and seven or eight of them are time consuming and could ruin the entire thing. Doug Hopkins, he offers you cash for your home as is right now and that process is over. He doesn't change that price. You get $5,000 guaranteed. Your house is sold. Start the process online right now@doug hopkins.com or grab that phone and sing Hopkins 1-800-sale now. Holmberg's Morning Sickness. What do you mean?
Brett
Once you start throwing in, you know, like, oh, I'm gonna throuple but I'm gonna have families with both.
John Holmberg
But I mean that's because we're just used to our way. If you open your mind to the whole thing.
Brett
I know I'm just. I think it's a little tougher when you start bringing maybe two families. But although there's some people that have figured that out but they have two separate homes a lot of times.
John Holmberg
But if they're financial. And it's three people financial. And I'm not so sure that people who are into thruffling just can't wait to start a family. Yeah. But yeah, I mean financially, that makes sense if you look at people. Try. My friend's son just graduated from college and he's got a, you know, good degree from a good school. It's going to be tough for him to get a place without two more people. It ain't easy to rent a house right now or get up, get anything going when you're looking at like average rent is like two grand a month and you don't have anything to start with.
Brett
You're looking for housemates, right?
John Holmberg
So then if you got, you know, if you're 35 like these people were, and the girls in her late 20s and they still can't make it work, but the three of them together can, then it becomes financial. And so what you got to do. Because it's inevitable. We watch pornhub, right? If you're a couple and you've got a third party roommate, somebody's having sex with that guy. He's just not gonna wander around there with his tarp off. Every once in a while goes just getting some Cheerios and doing sit ups like, oh great, we have a hot roommate. No question. My. And so you just admit that it's gonna happen and do it.
Brett
Broke my bow flex.
John Holmberg
Sorry about that. We're gonna need new bow flex. And I know times are tight, but that's why there's three of us. I don't think I can take it. I don't know that that would just be the worst you imagine. Two women that want you to take the trash out. Oh, do you know how much trash would pile up by the door because they won't take it all the way to the alley. Oh my God. Well, I put it all on top of Angela's trash. Like why do you guys stack the trash by the door? You need to pick up the trash. Like why you're carrying it already. Just go the rest. No, we want you to do it. Well then stop taking it out of the bucket. Well, you'll never do the trash is fool.
Brett
You just don't.
John Holmberg
I don't get it.
Brett
Lists and lists.
John Holmberg
Oh, never ending. It would be like office space where you just get TPS report. You got to fill out your TPS for yes eight times. Did you get that thing you. Yeah, she told me. We. I've been double nagged on this now. Okay, Are you going to just sit on the Couch all day. That was the plan. All right, we're gonna go. We're gonna stomp over the giant pile of trash by the door that we did and then get mad at you about it. All right. I guess if that's what you want to do. You're not gonna take that all the way out. You guys are actually gonna go out by the. By the. Where the trash would actually need to go. You're not gonna take it with you? No. This just seems like a test. It just seems like you're testing me. I don't know why. I don't know why it can't be done. Our job is to take it from here to the edge of the house. And then yours is from the edge of the house. Oh, I didn't sign up for that. That's your rule. And somehow another. I have to get involved or I'm a dick. I wish. I wish I understood that. And it is almost every man I know trash to the door. And that's where it stopped. Then you somehow. And without ever discussing it. Or I'll take the trash to here, but that's as far as I go. I would have understood that. Does Mathias do that trash to the door? Leave it. No, ours is actually by the door, so it's, like, genius.
Brett
Yeah. It's in the kitchen and the doors.
John Holmberg
Yep. That's. Does she take it to the outside, though?
Brett
Every once in a while, she'll take it.
John Holmberg
For the most part. It goes to the door.
Brett
She'll go right to the can if I'm.
John Holmberg
Oh, I see that. See, that's unheard of. Unheard of, that is. It's kind of unicorny. Unheard of. She must smoke weed or something, and you don't know about it. So she's got to go outside to do that. Because otherwise, just going to the door. Unheard.
Brett
I get asked. I mean, most of the time, between Kirby and I, will you take the trash out? You know.
John Holmberg
Right. You get told that it's time to do that. This guy says, john, have you heard. Misheard the term. It's called a cuck. A cuck? Bull. Because one of the dudes is the cleanup crew. Constantly. Yeah, I don't think I could deal with that. I don't think I could be little Debbie. Seconds need more than tube sock. I mean, these two guys just found a whore, and they're willing to give each other handies. I mean, if Brett and I were in a situation like that, there's no. I mean, how hard would you start laughing if I Reached over and tried to see. He's laughing already. Get your hands off my piece. What are you doing? And then in the middle, you'd have those moments like, hey, Brett, don't Debbie that thing. Oh, come on. Pass the tube sock, for Christ's sake. Yeah, come on. Be a gentleman. I don't mind if it's. Just don't put it where I'm gonna be next. Come on. I got. You know, everybody gets to use this. It's like a bowl of ice cream. Don't eat out of the jar. Just put some in a bowl.
Brett
Just come in like a. You just got done work, everyone. Both guys have towels around their neck.
John Holmberg
That's good stuff. Hey, are you putting. You're putting your knife in the peanut butter with jelly on it. Get it out. Come on. It's basic roommate etiquette. Your knife has jelly on it. You don't put it in the peanut butter. Use a new knife. I'm the new knife. Don't get jelly in my peanut butter. Dude, it's all going to the same place. Yeah, but I'm going there second. That's different. But yeah, thruffling seemed like a good idea, but they were sharing bills. Seemed like it all came down to that. They all did okay, but they had extra money together, and they piled their money together. All three of them are like, oh, lawyers are going to end up with this one. This is going to be a mess.
Brett
Can't wait to watch that court case.
John Holmberg
Oh, and that guy started to root for that. I'm like, the future is great for television because the murders are going to be more fun, and the. The court cases are going to be an absolute blast. There's no way around it. You can't. You can't thruffle and then break up. And then just one breaks up. Break. You ditch one. Dude, he's got to go from two. All of them are leaving anyway. That was my traffic.
Brett
And an extra lady. Eventually we'll move into that mix.
John Holmberg
Oh, yeah. Oh, yeah. Though somebody will get greedy and do something different. Wait a second. Yeah, you can't help it. Can't help. Hey, knock on the window. Just give you an update of the. I'm conjuring up in the car ahead of you. Evidently, there's gonna be a food truck comes through, feeds us. We're gonna be trapped here for months. It's gonna be like the show Lost. You seen Lost? That's us now. Okay. Keep moving, Jethro. Oh, I gotta get up here. I just got to get up here. The Gas station. Right. And then I'm heading on over to pacing on 2. 6. I don't care where you're going at all.
Brett
My brother has a drone in the air right now.
John Holmberg
Hey, quick update. I don't know why you have a kitchen door for a car door, but there it is. Quick update. Wife's menstruating. Like what? Oh, your personal updates are going. Yeah. Kids are off to college now. Next summer. This is it for them for summer and then. But we're gonna live here now. This is where our house. We're just. We're we're putting down stakes here in the road where we're going to live forever. Get your Christmas card in May, huh? Yeah. I got a cousin in a dot tells me we got to spend. We're going to be here till at least Christmas.
Brett
See you in 10 minutes.
John Holmberg
Yeah. All right. Well, my guess is that you're going to be running back to that car in a second. You keep wandering the earth, Kane. Get. Sit in your goddamn car and shut the up. Another quick update up front. If you got to take a Wii, there's plenty of spots here. There. Okay. You're not in charge of the area. Go back to your car. I wish. No. And everybody thinks like, nobody thinks. That guy isn't an authority figure. Why else would you get out of your car to talk to the neighbors.
Brett
What's in his hand? I don't know. Roll down. You guys need any gold bond?
John Holmberg
Yeah, I got some stuff. Just going to powder up a little bit, get some cakes under the pits and maybe in your B crack. I'm not judging. Here's some gold bond and apple. You're probably gonna need this. Not gonna put much food here for a while. We're gonna have to start forage for nuts and berries. And they're like, no, we're not. One hour, 12 minutes. And it was kind of peaceful. It wasn't so bad. I had a beautiful view. I knew I wasn't going anywhere. Shut the car off, sat there. It was nice. And then you just start humming along. But the only thing that human nature does in those situations is make you wish for carnage. If I had to sit for an hour and 12 minutes, there better be blood on the road. And I was a little disappointed that there wasn't kind of a windstar banged into another, like, Altima.
Brett
What's the hold up?
John Holmberg
Yeah, well, they just couldn't get him out of the way. It was a weird spot. There was no shoulders on the road, so I don't know how you got into a wreck like that, front end of one car was just completely bashed up. So somebody must have slowed down, taken one in the back and then spun around a little bit. But no big deal. And then off I went, threw Megan's mom around in a Jeep. Just fun to take an elderly woman 4 wheeling for the first time in her life. And if we played the audio of it, you wouldn't know if there was somebody being murdered or having the greatest orgasm of all time. But you certainly wouldn't guess. Four wheeling, that's for sure. Lots of screaming. Did your dad scream a lot when you took him up to Sedona? We took him on the same trail. No, he didn't.
Brett
He's just like, whoa, whoa.
John Holmberg
Yeah, they make a lot of noise. Normal people just go. Old people. Like she was just screaming. She was screaming.
Brett
She'd be yelling a little bit.
John Holmberg
Did she not go with us?
Brett
Yeah, she went, but she must have been in.
John Holmberg
No, she was in Drew's car. Yeah, lots of screaming. Giggling and screaming. It was fun. And a lot of people in Sedona this weekend with their shirts off. It was pretty much shirt off weekend. A lot of dudes feeling pretty confident.
Brett
Finally. Warm enough?
John Holmberg
Yeah, well, just enough. Wait for this time of year. It was top down weekend. Arizona's most powerful, powerful rock radio station.
Holmberg's Morning Sickness - Arizona Episode: 07-03-25 - On Way To Sedona Stuck In Traffic John Watched Show On British Throupling As A Trend For Saving Money - BO Release Date: July 3, 2025
In this engaging episode of Holmberg's Morning Sickness hosted by John Holmberg on 98 KUPD, listeners are taken on a journey combining real-life experiences and intriguing discussions. The episode blends humor with thoughtful commentary, primarily focusing on a traffic jam incident and an unconventional relationship trend called "throupling."
The episode kicks off with John Holmberg recounting his experience of being stuck in traffic on his way to Sedona. An unexpected accident caused a significant delay, leading to an hour and twelve minutes of idling. During this time, John observed the behaviors of fellow drivers and shared his frustrations.
Notable Moments:
John's Frustration:
"I have to say, wildly disappointed that it wasn't one of Brett's videos that I ended up passing." (03:43)
Interaction with the Overzealous Driver:
"No, hours and 10 minutes later and I was... somebody's misfortune ahead of me." (02:44)
John humorously describes how a well-meaning but misinformed driver attempted to help by trying to direct traffic without understanding the situation, exacerbating the delay.
Amidst the traffic woes, John introduces a British podcast he was listening to, which discussed "throupling" — a triadic relationship dynamic where three individuals share a romantic and/or financial partnership. This concept serves as the main discussion point of the episode.
Key Discussions:
Definition and Appeal of Throupling:
John explains that throupling involves two individuals forming a bonded pair with a third person, potentially offering financial and emotional support.
"They pile their money together... Maybe not without some conflicts." (08:21)
Challenges Highlighted:
Brett and John humorously debate the practicalities of such relationships, touching upon issues like household responsibilities and personal boundaries.
"Have some class. But if you're in the middle of it, you know, and everybody's doing their thing and he's... it's gonna be a mess." (07:18)
Financial Benefits vs. Personal Conflicts:
The hosts discuss the potential financial advantages, especially in high-rent areas, juxtaposed with the inevitable interpersonal conflicts that could arise from sharing intimate spaces and finances.
Notable Quotes:
John on Relationship Dynamics:
"Eventually, she's just gonna wear out. You can't keep using the lawnmower and not... think that your lawnmower is gonna last forever." (07:10)
Brett's Take on Practical Issues:
"Two women that want you to take the trash out... How do you guys stack the trash by the door?" (14:44)
As the conversation weaves between personal anecdotes and broader discussions, John circles back to his traffic jam experience, detailing the bizarre behaviors of other drivers attempting to manage the situation.
Highlights:
Misinformation from Drivers:
John criticizes the overstepping of authority by drivers who attempt to manage traffic without actual knowledge or power to do so.
"It was as useful as the information you gave." (10:23)
Humorous Speculations:
The hosts joke about the absurd explanations given by well-meaning but clueless drivers, including alien interventions and fantastical detours.
"They mentioned aliens and bear people defecating... just nonsense." (10:38)
Shifting gears from the traffic and relationship dynamics, John shares entertaining stories from his trip to Sedona, adding a lighter tone to the episode.
Stories Shared:
Four-Wheeling Adventures:
John describes taking an elderly woman on a four-wheeling trip, highlighting both the excitement and the chaos that ensued.
"And you certainly wouldn't guess. Four wheeling, that's for sure. Lots of screaming." (21:11)
Interactions with Others:
The hosts reminisce about the vibrant atmosphere in Sedona, mentioning shirtless weekends and confident dudes enjoying the outdoors.
"A lot of dudes feeling pretty confident... shirt off weekend." (22:22)
Towards the end of the episode, John and Brett reflect on the complexities of maintaining unconventional relationships and navigating unexpected life events like traffic jams. They blend humor with insightful observations, leaving listeners entertained and thoughtful.
Final Remarks:
On Throupling's Viability:
"The only way a throuple works is two girls because eventually, she's just gonna wear out." (08:21)
Traffic Jam Reflections:
John muses about human nature in stressful situations, humorously expressing a desire for more dramatic events to break the monotony.
"If I had to sit for an hour and 12 minutes, there better be blood on the road." (20:28)
John Holmberg masterfully intertwines personal anecdotes with broader societal discussions, offering a relatable and entertaining listening experience. Whether sharing the frustrations of being stuck in traffic or dissecting the dynamics of unconventional relationships, this episode of Holmberg's Morning Sickness delivers both laughs and food for thought.
Note: All timestamps referenced are based on the provided transcript for accurate quote attribution.