Holmberg's Morning Sickness - Arizona
Episode: 07-08-25 - Playing The Post It Game w/Volbeat Songs To Qualify For The GOAT Promotion
Release Date: July 8, 2025

Overview

In this vibrant episode of Holmberg's Morning Sickness on Arizona's top-rated morning radio show, host John Holmberg and his co-hosts Brady Bogan, Bret Vesely, and Dick Toledo engage listeners in an interactive promotion centered around the Danish rock band Volbeat. The focus of the episode is the introduction and execution of the "Post It Game," a competition designed to reward dedicated Volbeat fans with exclusive concert experiences.

Volbeat GOAT Promotion Introduction

John Holmberg kicks off the segment by announcing an enticing giveaway:

John Holmberg [09:08]: "We're going to give away this thing for Volbeat coming up July 26th, and you want to go see Volbeat. Yeah, of course you want to see Volbeat. It's a great band to go see."

He elaborates on the grand prize, detailing a comprehensive VIP package worth approximately $800, which includes premium tickets, meet-and-greet opportunities, exclusive merchandise, and behind-the-scenes access at the Talking Stick Amphitheater.

Explaining the Post It Game

Bret Vesely provides a thorough explanation of the "Post It Game," outlining the steps listeners must take to participate:

Bret Vesely [02:10]: "Qualifiers that want to go to this need to prove they love that Volbeat. So we're going to do a little Volbeat post it game. You get a Volbeat song that's got a little intro on it and you have to prove you're the biggest Volbeat fan."

Participants are required to post a message featuring a Volbeat song intro, demonstrating their fandom to qualify for the prize. A "secret key" element is mentioned, adding an element of intrigue to the competition.

Hosts' Banter and Promotion Details

The hosts engage in lively and humorous banter, adding an entertaining dynamic to the promotion. They discuss previous collaborations with Q Prime and praise Larry McFeely for organizing such events:

Bret Vesely [05:00]: "It’s going to be hot as hell, but it’s going to be worth it."

Bret Vesely [05:42]: "These guys at Q Prime have just been awesome to us. And Larry McFeely, king of KUPD. Awesome job putting this together too because these are the types of things that radio used to do back when they used to pay for stuff."

Caller Participation and Challenges

The segment features interactions with several callers attempting the Post It Game, each bringing their unique flair and enthusiasm, albeit with varying degrees of success.

1. Brady Bogan's Demonstration:

   Brady sets the stage by demonstrating the game mechanics:

   Brady Bogan [07:01]: "It's Brady Bogan, and you're listening to Little Volbeat. And it's one of my favorite songs."

2. Kevin's Attempts:

   Kevin participates twice, showing genuine effort but struggling to perfectly execute the game requirements:

   • First Attempt [10:11]:

     Kevin [10:11]: "My dear K T, this is Kevin. Volbeat is coming to town..."

     Bret critiques Kevin's performance, leading to light-hearted ribbing among the hosts about timing and delivery.

   • Second Attempt [19:05]:

     Kevin [19:05]: "98, KUPD. Volvi in the summer for John. First day, let's have a bath."

     Despite missing the mark, Kevin is later humorously "qualified" by the hosts through banter.

3. Kimberly's Participation:

   Kimberly showcases her enthusiasm and charm:

   Kimberly [12:05]: "I am. Hi, John. I've met you before..."

   Her heartfelt interaction with the hosts earns her an immediate qualification for the prize.

4. Andrew's Attempts:

   Andrew tries multiple times, facing playful teasing from the hosts for missing the timing but ultimately being recognized for his effort:

   Andrew [15:22]: "This is John G. Coming at you from KUPD..."

Humorous and Edgy Interactions

Throughout the episode, the hosts engage in edgy humor and playful teasing, contributing to the show's dynamic atmosphere. Notable moments include discussions about personal anecdotes, humorous critiques of callers' performances, and light-hearted insults, all delivered in a manner characteristic of the show's irreverent style.

Bret Vesely [16:25]: "You were cruising."

Bret Vesely [21:05]: "How old?"

While the humor maintains an raucous and unfiltered tone, it reflects the hosts' camaraderie and the show's entertainment-centric approach.

Closing Remarks and Upcoming Events

As the episode nears its end, Bret Vesely acknowledges the effort of the participants and reiterates the excitement surrounding the Volbeat concert:

Bret Vesely [22:28]: "You're qualified beautifully for the whole damn thing. Thank you to both Kimberly and the racist. It's gonna be a hell of a show."

He also hints at future promotions and events, maintaining listener engagement beyond the current episode.

Conclusion

This episode of Holmberg's Morning Sickness effectively combines interactive promotions with the hosts' dynamic interactions, creating an engaging and entertaining experience for listeners. The "Post It Game" serves as a central feature, encouraging listener participation and fostering a sense of community among Volbeat fans. Despite moments of edgy humor and playful teasing, the episode maintains its primary focus on celebrating music and rewarding loyal listeners.

Notable Quotes:

• John Holmberg [09:08]: "We're going to give away this thing for Volbeat coming up July 26th, and you want to go see Volbeat."
• Bret Vesely [02:10]: "Qualifiers that want to go to this need to prove they love that Volbeat."
• Kimberly [12:05]: "I love you, Bret, I haven't met you yet, but I'm sure you're just as great."
• Bret Vesely [21:05]: "How old?"

Note: Some interactions among hosts and callers contain edgy humor and playful banter that may include offensive remarks. Listener discretion is advised.