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Brady
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Brett
I mean, I'm bummed out too, man.
Brady
This, this run to the championship too. All these iconic moments when the. The Mercury played. All the people are talking about. Did you guys know that there was football on yesterday? Yeah, I was watching. I was watching.
Brett
Why would they do that?
Brady
I don'. Why is the NFL so dumb as to place regular season football games during Merc Mania? They're out of their minds. He's losing money hand over fist. That away. Anyway, I'm going to do this and I'm going to prove my point that there is no Merc Mania. And I will randomly call someone in any other city. You got a NBA team in the championship, you call someone in that city. No one would ever risk in Oklahoma City right now making a call saying name one starter for the Thunder. Which one? Sga. Chad Holbren. You got like you're going to rattle off a bunch of Williams. You got a bunch of them. But with this, I could randomly call anyone in the city, comfortably. And again, I put 250,000 of my company's money on $250,000, to be clear, American ones. And not in. Not in Brady sauce or some sort of weird T shirt exchange real ca. JG Wentworth style. And I am confident. And you know what? I will. Cuz our phones are broken. I'm going to punish the company even more. We bump it up 50 grand to me. What I'm telling you. But now it looks like I'm afraid, like our phones are broken. I'm afraid. Which I am not. I just. I just know. And this could go completely bad for me because if somebody gets it right.
Brett
Have we.
Brady
Oh no.
Brett
Have we tried the phones later in the day like when Larry's on. When we do that Brady, they magically work.
Brady
Oh, it's a controversy.
Brett
Yeah.
Brady
It's shut off to keep us from doing crap like this. Conspiracy theory checking. Even hang around Nash too much, you know, maybe. Right.
Brett
The phone. A Berg group.
Brady
That's right. It's possible. Anyway. Well, we're working on it. We got engineers everywhere but in here working on. So we'll try that. See if these awesome. And even our engineer. When I asked Dave, I'm like, what is this? And he goes, oh, it's technology for the sake of technology. This is a better system. It just says Internet on it. So everybody's like, well, that must be the future. They don't work. And I know what people email Internet phones in my office. They work just fine. Yeah, but you're not taking hundreds and hundreds of calls and then trying to make them. They just don't work. They overload. Constantly. Too popular. All right, Brady, are you ready to try to solve all the problems but phone one.
Brett
Yeah.
Brady
All right, it's time for what would Brady do? Everybody. Son of a. Buy some phones at work. And maybe if you're a decent person and I do call you randomly and you do answer this question right, and you do win, what will be Tomorrow's Merk Mania? $300,000. I'll go up to five. I'm comfortable there, man. I might start there. I'll be so angry tomorrow. Maybe 500 for Merc Mania rando calls. But, you guys, it's on you guys to say John, don't forget to tell this person they have to give permission to be on the air, because then you can get in trouble. That's the only thing I'm worried about giving away the money.
Brett
That's okay.
Brady
I'm not gonna have to do it. Okay, look, Brett, I've made these bets in the past. Do I have a tattoo of naked Brady on my chest? No. I know what I'm doing. The unnamed Mercury will not win the championship, so I don't have to worry about that tattoo.
Brett
And you hope they even stay on because you're like, would you like a shot at trying to win $5,000?
Brady
The person. Yeah. The person may just say, ah, it's a scam. That's what I would do, actually. I'd hear that, and I might get myself. So we need to tractor supply. That's right. Still waiting on the generator. It's coming. I don't know how. I don't know that I'd answer it, to be honest with you. If a phone call I don't expect coming in from a number. I don't know. I don't. I wouldn't answer it. So we run into that. Maybe that happens.
Brett
Traditionally, you'd open up with the. This is the radio station calling.
Brady
That's right.
Brett
Then people might. Yeah, this will be interesting. There's going to be some. There could be some hooks.
Brady
Yeah, it's. Hi, It's John from 98 KUPD radio station here in Phoenix. And you know what's crazy? This person that we randomly call may not be here because people who lived here and moved away, they keep their. So it could be somebody way far away. Who knows? We'll find out if they ever answer, but we'll know anyway. It's time for what was Brady. I'm excited. And you know what? $500,000 tomorrow and maybe even today if we get phone shake tomorrow. 500 grand. I'll go up to a million. I am so confident that no one will answer this. I am so confident that Merc Mania don't. We will randomly call our answers.
Brett
Don't answer. Like, are you. Did you want to partake in Merc Mania?
Brady
No, I'm not even saying. We have a trivia contest worth up 5. Screw it. $500,000 tomorrow, today, if we can do it for Merc Mania. And I know, I am so comfortable that there is a. I mean, there's still a chance, but it's in the 90% chance. I've seen the numbers. Everybody's avoiding the sport like the plague. 90 to 95% chance. One of the questions I'll ask the person is, where are you standing right now? And if they say Diana Taurasi Way and Jefferson Wait, I'm hanging up. I'm not playing with them. That's the rule, right?
Brett
Doesn't count.
Brady
You can't be staring at the banner. And even still, you know what? Screw it, because I've been down there. It's just pictures of the broads. There's no names. Merc mania tomorrow. $500,000. We don't have that. We don't even have phones at work. We don't have to. Yeah, we can't afford phones. A promotions department, nothing. 500 grand. I'm putting it on the line. And I know the station's going to be like, I don't know how you're paying this. They're not going to help me out, so this is on me. I'll have to sell that rental property. A little. That little side money. That man, you Won't have to worry about that. I'm not gonna have to. I'm not at all even slightly concerned. I'm very excited, though. It's time for what would Brady do? It's brought. Brought to you by our friend. I'm a little nervous. Brought to you by our friends at My Money. But I'm fairly scared to death, to be honest. I'm hoping they just hang up. That's my dream call. I'm hoping they're like you and then they hang up. I would be great. 500 grand. It's Mo Money Pond, 12th street and Indians going. Maybe. Maybe needing those boys as well. Just drop a bunch of stuff off there. MMP Guns. I'll hop in there as well for own personal use and then you can check it all out. MMP Guns has everything you've ever needed in the world of guns and the stuff that comes along with it. Nice new waiting room too. And there. And they have that little space there. You can sit down. They just put that wall out and they put a little area in there. You can kind of wait while you're going through the motions of getting your stuff. MMP Guns has everything. It is also one of those deals where you think about, you know, is it a CD operation? Is what? No, it is one of the nicest stores I've ever been. Beautiful, super clean. Everything is great. You feel like you're always being dealt with squarely. And they're awesome people. So right there, 12th street in Indian School. Mo Money Pawn has MMP guns right inside. I am admittedly a little shaky. Better have Byron on speed dial just in case. Yeah, they're buying some Steelers gear. Five hundreds. A push. I'd have to sell that house.
Brett
The process, it's not too, you know.
Brady
It takes several minutes. Yeah, but it's only up to a hundred thousand. I'd need five.
Brett
Maybe you can stretch a little bit.
Brady
They know you. Maybe they'll do you a solid. Can I get half a million? Barbara? Be like, sell your house. Like, I'll sell the rental, but I would. How about that? How about that? I'll give you my rental house.
Brett
Wow.
Brady
It's probably. Probably about 7:40 something. 7:50. I'll give you my rental house. You're not getting it. It's a. I might as well ask in crylock. The language of an I might as well ask. You're not going to answer it. Holberg's morning sickness. 28 KUPD. Holmberg's morning sickness. Here we go.
Brett
Study up, study up.
Brady
This is A good one. And I don't. This. This is. We're late to the party on this one. When I read this this morning, I thought to myself, we should probably do a. What would Brady do Early? But then we got into this. Now it's late. So I said, dear Brady, I am not a racist. You know it's bad. You know it's bad from here. So I have a pit in my stomach you can't imagine. I'm a guy who tries to get a laugh a lot of the times. So sometimes I do say stuff that is unexpected, but I'm not trying to do it. That's a good thing. You're funny, but you're not trying to be, you know, shocking. Sunday afternoon, the 49ers lost to the Jags. I was thrilled while the game was going on. And in a text thread with about nine dudes, as I am on every Sunday, I realized I was winning the football pool with that win. And I said in the thread, I just curb stomped you guys like a. From American History Acts. And that was not signed by Brett Veslaker. I'm a Bears fan. That's right. Dropped the N bomb. One of the guys in the thread is obviously not going to be comfortable with that. He's a black guy, and he stayed quiet through the whole thing. Hasn't said a word. Heading to work this morning, I have to realize I've got two options here. My friend text me this morning and said, you realize Laurent was on our thread last Friday. Our thread last night. Right. And I said I did, and I can't stop thinking about it. Do I apologize first or do I just act like no one saw it and let him see something and. Or say something? HC he threw the N bomb in a text thread.
Brett
Yep.
Brady
The dude didn't react. So do you go to work and say, yesterday I was super excited or.
Brett
Thought it was funny.
Brady
Yeah. Or just. It just flew out of me.
Brett
I'm going to Laurent direct.
Brady
You are?
Brett
Yeah.
Brady
He hasn't said a word yet.
Brett
I. I was being funny. I mean, I was joking, and I was kind of combining. I thought, American History X going direct.
Brady
You still can't say the end bomb.
Brett
And that's what he'll most likely tell you if he's.
Brady
If he's not punching you.
Brett
Yeah.
Brady
What if he didn't see it and you just went up and said, but he.
Brett
I got to believe that. Well, I was going to say, I got to believe that this wasn't the dime. Like, he knows Lauren well enough. He had to know he's in the thread. Well, they've had a.
Brady
But maybe Lauren's just in the football pool and they'll put in the brand new this year.
Brett
You're in trouble, my friend.
Brady
Do you think it would be beneficial to just go up and. Hey, Lauren, first off, let me just say I'm sorry for any language that might have bothered you. Second, I'm not going to sit and tell you, oh, I'm not racist. I'm not this. I don't know if you've seen the Internet, but it's almost all racism. And I fall into that sometimes for humor's sake. And I really screwed up. I'm not going to say. I don't. I'm not going to pull the Brennan and go. These are words I don't use. I'm a man of faith. You don't try to build yourself back in. Just say. I say it sometimes. I'm not gonna lie. I text. I say it as a joke, but there's nothing in my heart that says, like, I mean it.
Brett
I don't mean that.
Brady
Probably shouldn't have done it. And I feel really bad.
Brett
Yeah. And if. Which I think he does. I think you.
Brady
Wow.
Brett
Clearly, sincerely. But what's interesting is. And then I would also take it to the rest of the group and say, hey, this was a little.
Brady
I went way too far. Here's the other thing.
Brett
And I reached out to Laurent. Secondly, what happened to this text? No one responded.
Brady
No one said a thing.
Brett
That's.
Brady
Unless it was one of those moments.
Brett
Surprising. Because then you then, oh, they felt it, too.
Brady
Everybody clammed up. Yeah. Or they just went about their business and maybe it passed without their. The problem I'd have with that if I was Laron is, I'm sorry you saw that. Not, I'm sorry I did it. You know what I mean? Like, he's gonna hear, oh, just because I was in. It makes you feel bad. Not that you do. It makes you feel bad. Did he use a hard R? That's. That's a good question. You know, changes things. Still no good. No, it's still bad, but it. It's worse. Yeah. Still no good.
Brett
That's crossing the line. Yeah.
Brady
Yeah. Oh, I'm uncomfortable for this guy. Yeah. And any white person that says, well, I've never. It's a liar and it's worse. And if you've, you know, like a joke on an. The Internet memes, you don't even have to say it anymore. The Internet provides you with low AI is being Used mostly for racism in every direction. So is it good? No. But is it out there? Yes. As the realist in me say, oh boy, here we go. But oof, that's uncomfortable. I don't like that at all. So you go to him and you basically say, but you don't have to like me anymore. And I don't blame you for doing it. I'm not gonna lie and act like I don't do this, but I'm super sorry if that hurt your feelings. It was stupid. And don't say I don't do that or I just can't believe, dude, you. You lined up your 30 year old movie reference and reference day point. You've used this line before and that's.
Brett
Where you get lost in it. Well, they, you know, because they did it in the movie, then it's okay for me to.
Brady
Nothing in American history X is okay to continue on. Well, they did in a movie, so I can do it.
Brett
Well, I'm just saying it compared to like. Well, it's. It's the lyric in this rap song.
Brady
Sure. You just don't want to make excuses. Just say I. I did it. Yep, I own it. I suck. I admit it. It's not the first. It's not the last probably of me being stupid with jokes like this. That's the worst. It's not the last. I prob do something dumb again with this in the future.
Brett
With that being said now pay me my money that I won this.
Brady
Right. And also take that Jags over Niners Domino mother. And then text. Yeah, and then text God hates Jags. And then have the gay guy in the thread get mad. Yeah, that's a tough one. And how about this? This little incident has taught me that I'm too cavalier with what I think is fun and not. And I'm never going to use that word again, I promise. But I. I'm not gonna lie and act like I haven't. And like this was a one off. Oh, that's a toughie. Dear Brady, my mother is 67 and she's a lesbian now, which is no big deal, but she's also kind of a lesbian slut. I'm finding she turned les and started going sexually insane. I live with her because I'm going through a divorce. So I wake up to get food in the kitchen and there was a giant butch broad. This comes traipsing down the hall with a fresh sheen of mama Poon on her face.
Brett
Okay, not buying this too far.
Brady
Well, he's not saying he actually Saw it. He's being funny. He's being. Yes, that's right, Brady. Even though he's incredibly accurate. If there's a butch lady, she got mama poon on the mouth. I can't leave the house until January, but I'm kind of glad I saw this. Three partners in the last 10 days. Can I tell my mom she's being a whore? Is it my business? What do I do, Trevor? Mom is slaying. Mom's crushing. How you doing, man? My name's Jay. Morning. You making eggs for everybody? Speaking of eggs, I think I hit one of your mom's last night.
Brett
Yeah, I know, I know. I'm living in your house rent free, all this.
Brady
Well, we don't know if he's not. We don't know if it's rent free. He just knows he's got to be there.
Brett
Not much you can say.
Brady
Gotta tolerate that glazed lesbian that works down the hall.
Brett
The sheen.
Brady
That shiny lesbian that's in your house, man, there's a glow about me this morning, man. I know. I said, my mom's got this vulva sheen here. It's good for your face, man. It's like snail goo. Oh, rub that on there. I watched Ellen do it once, man. Her face is always perfect.
Brett
I. You're gonna have to basically endure that until January.
Brady
You wouldn't tell your mom. Hey, calm it down a little bit. That's three in a week.
Brett
Not until. Well, the only the.
Brady
I would.
Brett
One way you could.
Brady
You got a pee blocker.
Brett
Is if you know what's going on. She's not caring.
Brady
I don't think. I think she needs a pee stopper. Like, she didn't need to be pee blocked. It's like. Hey, you're doing fine. What, are you going for the record? What's with the volume? You've got. You've got a house guest ready to go.
Brett
I think your mom would be. You know. No. If you could. If you know that's going on, knock on the door.
Brady
I can hear you. Oh, God. What if they're being quiet, though, and you just have.
Brett
Impossible.
Brady
You think the lesbians are loud all the time? Oh, no, no. There's no flapping. Well, it is his mom. Brady doesn't like to think that it can be pristine and beautiful. It has to just sound like a car wash. That's out of control. Come on.
Brett
Yep.
Brady
Hey, man, your mom turned me into a donkey. I've never been donkey before. Your mom's powerful lesbian, man. You got to tell her. You got a house Guest, can you. Can you ratchet it down a little? I'm up there having my Cheerios, and I got to look at Guten Tag roll through the kitchen. My ass is on fire. Your mom's got big hands. And pour me a bowl of that, too, would you? Your mom knows how to choke a girl out. My left eye is still blurry.
Brett
It's tough. But you can counter it with theft and multiple partners, too.
Brady
Well, then she has a right, though. It's her house. You know what?
Brett
Get out.
Brady
Come to you and say, all right, that's enough.
Brett
Yep.
Brady
That's disgusting.
Brett
Yeah, you could say something. I don't.
Brady
What are you doing? And lesbians are notorious for first dates and then moving in together like it's a stereotype they want to get rid of, but it's them. Like, they'll go on two dates and there's a U Haul. Like, U Haul is their second date is the joke. So if that glazed one walks by every couple days, she's just gonna live there. That's your new dad and some fresh Sheena mama.
Brett
She had three auditions already in a week.
Brady
Yeah, and don't people.
Brett
Did you like any of those?
Brady
Yeah. Pick the one you like and try to, you know, coerce your mom into going that direction. The one that is particularly a little bit more matte than shiny.
Brett
What do you bench, man?
Brady
I look like eggshell paint. Look at me. I'm glowing. Anyway, I'm gonna go squat your mom. All right, that's enough of that. I still want to give that money away. You solved it. Nice job. Sorry, La Ron. We had nothing to do with it, buddy. That's a tough one. That made me uncomfortable. There you go, everybody. That's what Brady did. Arizona's most powerful rock radio station. He said, direction.
Date: September 29, 2025
Host: John Holmberg
Regulars: Brady Bogen, Bret Vesely, Dick Toledo (Toledo not present in segment)
Segment: What Would Brady Do? (WWBD)
This episode of Holmberg's Morning Sickness centers on the regular "What Would Brady Do?" (WWBD) segment, where the team offers comedic (often intentionally irreverent) advice to listeners facing personal crises. Today, they tackle two listener dilemmas:
Throughout, Holmberg and the crew riff with signature shock-jock banter, balancing comic outrage, cringe, and a surprising dose of honest advice.
(Timestamps: 00:35–09:03)
(Timestamps: 10:01–15:58)
Context:
Reactions:
Discussion Points:
(Timestamps: 15:59–20:47)
Context:
Hosts’ Reactions:
Serious Advice Among Banter:
Final Word:
This episode marries raucous shock humor with moments of surprisingly forthright advice, especially on confronting one’s own mistakes and boundaries with family. The team lives up to their mission: “entertain, question, and disturb”—with WWBD providing laughs and uncomfortable honesty in equal measure.