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John Holmberg
You're listening to the HMS podcast brought to you by MMP guns.com your most trusted online marketplace for firearms, ammunition and accessories. It's John Holmer here from the morning sickness and it's time to talk again about my friends at Trajan Wealth. I always talk to you about the will and trust, the estate plan that I put together with Kent at Trajan Wealth. Kent was unbelievable. And, man, you want to make sure medical power of attorney and power of attorney are established because if something bad happens and you don't have anybody speaking for you, somebody you don't know will keep control of your life even when you're not in control. All you have to do is get it done. Today at Trajan Wealth. 480-990-3300. Trajan wealth legal services are offered through trades in the State Law Firm LLC. Still streaming Homberg's Morning Sickness online at 98kupd.com Good morning, everybody. Hello there. Welcome to Tuesday. It is 5:45. This is the Morning Sickness. My name is John Holmberg. How are you? There's Brady Bogan, there's Brett Festly, and somewhere around here is big Dick Toledo. We're off and running for a Monday, and let me be the first to say the Cincinnati Bengals are on the clock. Oh, my God. I'd sell all of my trap, trailer trash, ugly Siegfried and Roy stuff. Brady being a Bengals fan can't be easy. That was.
Brady Bogan
I got a couple in the bag already going to. If I was the Goodwill, if I.
John Holmberg
Was a Goodwill, I'd turn that down. I'm like, we're not going to dress these people in this garbage. Go get me a. Oh, that's. That is a rough watch. That is a rough watch. And again, proving my theory correct once again that terrible franchises have blips for about five years and then fall right back into being a terrible franchise. And everybody can say, oh, it's Joe Burrows hurt and all that other stuff. No, it isn't. A team sucks. Outside of two wide receivers and a quarterback. Oh, the flaws are everywhere. That's a mess. And they'll. They're going to get Russell Wilson. I think that'll be the James Jameis Winston or Russell Wilson will be a Cincinnati Bengal. And that is just no way to end your career.
Brady Bogan
Poor little fellas.
John Holmberg
Oh, I'd rather stay behind Jackson Dart and just watch him play than ever go over to that dump. And then you got to wake up the next morning and be in Cincinnati. That's the worst part of it. Like you.
Brady Bogan
Well, at Least it's fall. Very nice.
John Holmberg
Oh, no, it's Cincinnati. Brett, you're making the mistake of thinking that there's good stuff. You're wrong. Cincinnati. And then, and then you realize that if you just turn to the right, you're in Kentucky. And that's worse somehow. And then also, you.
Brady Bogan
Good bourbon.
John Holmberg
I just picture all of them after last night's game, waking up, looking at their big, fat, ugly faces in the mirror, brushing their tooth, and then going outside and going, I'm in Cincinnati and this is the best my life can be. Do they realize how many other places there are on the planet? And they've chosen Cincinnati because they're stubborn. That's the only reason. Eating their Skyline chili. No, eating that spaghetti chili. That's just the reason they have. And, you know, diabetes. What a dump. And then they dress up like Siegfried and Roy. Just came to town and they got all the merch. And then their other option is Cleveland. Another franchise that had a four year window of like, hey, you had like 41 first round draft picks in the last three years. Let's see what you can do with it. Nothing is the answer. We're a terrible franchise.
Brady Bogan
They wouldn't get one of their quarterbacks.
John Holmberg
They got a whole bunch of them, too. It's a disaster. That was tough watching. And I thought, you know, the one reason to watch Miami? I said this.
Brady Bogan
I didn't have any expectations. Oh, you should.
John Holmberg
I expected before the season. You did now. Yeah. Yeah. But I'm like, but even still, last night, it was fingers crossed before the season because you got three players. Yeah. Last night was the. Well, without the one good one. Let's just see what the rest of this team's gotten. It's nothing. There was some crap on last night that was some rough. That's the first Monday for the year that you're like, oh, boy. This is just for the local fan. I told Matthia, go close the bar. There's nobody coming. Did anybody go in there? I don't know. Yeah, no, we. Mercury basketball was, like, optional compared to the jets and Dolphins. And again, we only watch the Dolphins games to watch 2 or do gang signs. I don't root for him to get hurt, but I sit and wait on tightrope every night. You're like, if he gets hit, is tonight the night that the gang signs happen? And instead you get to see Tyreek Hill's leg fall off? So there you got something. It was gross. But that was tough. Jets, Dolphins is not good. And then, you know, you flip and Flopping between. I had the dual screen on between the two games, and I'm like, I'm a sadist. This is not entertainment for anyone. But all I could do is continually remind myself that at least I'm not in Cincinnati. Like, as bad as things might think about that, and this is a nice little message from me to you. As bad as you think things are right now in your life, you wake up, you go outside, and you're nowhere near Cincinnati. So it's a plus. You've started on a good foot. You started on a hey, let's go forward kind of thing. That's a nice thing that you don't ever have to see people in, you know, like, Reds jerseys that could be used to fumigate a home. That's. It's not. It's a. You're here. So take your one positive. No matter how bad life's getting, and just know, at least I'm not in Cincinnati. And that's where you start. That's where the positive building blocks begin. I mean, it's. I mean, hopefully you're already known. Being in not in Cleveland is the other option. And you know what? I text Doug Hopkins last night. I'm like, how are you a Jets fan? He's been. He's, you know, grew up in New York. How do you do it? How do you sit through this year in, you know, the one thing the jets do is screw up. My theory that bad franchises occasionally have decent years. They don't. They're just always bad. They haven't had a good, like, quality season since 2010.
Brady Bogan
Well, the whole, you know, so hyped up for a couple years that you had Aaron Rodgers. You're gonna.
John Holmberg
No, that was gonna be huge. But they managed to destroy, you know, good defense. Everybody was. You've got the best corner in football, and you just watch them and you're like, wow, how does this franchise suck the life out of everyone? There's a few of them out there. I hate to break it to you Cardinal fans, you're just a bubble ahead of that. The Cardinals, new stadium back in 06 and stuff. You started to realize, hey, these guys can start doing stuff because they've got a. They're. They're doing it right now. They're no longer borrowing a college team stadium. They're. They're their own. They're their own, man. They're their own thing. Yeah. And then they started to, like, show like, hey, we can be five years up. But they come back a little more often. So they're in that second tier of almost terrible franchises that have five years of. They're on the right track, and then five or six or seven or eight years of, like, okay, we're rebuilding, and we don't know what we're doing, but it's rough. It's a rough one. Sorry, Brady, that you gotta. That you chose so poorly with your hillbilly Bengals support and was that a parents thing? How come the Bengals.
Brady Bogan
Because growing up, the time with Anthony Munoz, when they came out with the.
John Holmberg
New uniforms, I thought that was 1981.
Brady Bogan
That was 81. I was in ninth grade, like, 79. 81. Those that run. And then at younger, when at Christmas, my brother had a Cleveland Browns and I got a bangle set of pajamas. I was like, five.
John Holmberg
Oh, those had to be awful. Yeah, just say bangles on it. They had no creativity. Just had the word bangles.
Brady Bogan
And then the other one, I had a set of 49ers.
John Holmberg
Oh. Oh, you see, you chose poorly. You chose poorly. Oh, my God. And you went with the bungles. Just strictly out of Ohio loyalty. Yeah.
Brady Bogan
Because I see you wouldn't hear much about the 49ers.
John Holmberg
That's true. There was no. It was that or the Browns. I mean, it's like, no options. What do you do Wonder. The guy likes Ohio State. I wouldn't like professional football either. Those were my. But I mean, this year, you're better off being a Browns fan or a Bengals fan. Oh, yeah. I mean, it's. You're screwed either. Either way. I get it. But it's like you're better with AIDS or just hiv. I mean, you've gotten. You got both things to sit and staring at each other. Neither are good. Ugh. Brett, you've. You've answered. You've asked, like, the worst sports question ever. Yeah. If you had to be a fan of one of these two, who would you choose? It'd be like, oh, no, I think. And you had to go to games. And like, nobody ever says that. It's like, ah, my Bengals are playing. I'm gonna fly back and watch them. I talked to my friend last night. I'm like, it's amazing to see the AFC east always has just one good team. And in the market, the only bad market in that AFC east is Buffalo. You got New York, Boston, and Miami. Like, these are awesome cities that never do anything anymore at all. I mean, Boston will eventually again, but. And then when it was when. When the Patriots were good, Buffalo was horrible. And then I looked over at the AFC north, which My Steelers are in. And I realized that the shining city on a hill in that division is Pittsburgh. It's the most. It's the Mecca. It's the Rome of AFC North. It's Cincinnati, Cleveland, Baltimore, and Pittsburgh. If you were ever to take a travel agent's worst day and say, here are your four cities. Not a soul chooses the other three. It's like Pittsburgh has bridges and beauty and stuff. I don't know. Baltimore's just crack cocaine and the smell of fish. Cincinnati had people from Cincinnati in it. That's bad.
Brady Bogan
There's bridges.
John Holmberg
Yeah. Yeah. To get out. That's why you'd use them. And then, of course, Cleveland has a lake that starts itself on fire now. Again, it just. And Drew Carey. I guess that's it. With the Rock and Roll hall of Fame. Yeah. And that seems boring. That's about it. And I would never travel to Cleveland for that. As much as I love, like, the idea of a music hall of Fame, the last thing I would do is hop on a plane to Cleveland. If it was anywhere else, it would be. Maybe. I'm serious. Anywhere else outside of, like, Toledo or Tucson. And I don't think they'd do that.
Brady Bogan
Unless you're going to the ballpark.
John Holmberg
No, no, Brady, you're in Cleveland. Do you know how many other baseball stadiums there are in the country? Why would you travel to Cleveland for that? Why?
Brady Bogan
Because there's people that want to do the tour, want to go to every park.
John Holmberg
Yeah. And they come back and go, cleveland was my least favorite. It's the one you can skip. You already know it's bad. We've had cameras for years. We've seen Cleveland from af. It's nothing. It's not a thing. The only people go back to Cleveland have family that won't leave. I've never met anybody that said summering in Cleveland this year. Oh, just on your own? Yes. We do it every year. Family. No, it's a destination for us. I'm like, oh, my God, they're retarded. They got metal plates in their head.
Brady Bogan
Lake Erie is where they summer.
John Holmberg
No, that's a great name for a summer lake, too. The word Erie. Yeah. Look, my dad was from Northwestern Pennsylvania, about 40 minutes from Lake Erie. You know where we never once went? Lake Erie. It's green dirt, and it's real close to Cleveland. Awful. Sorry about that, Bernie. But it was fun for me because I hate both Cincinnati, Cleveland, and, of course, Baltimore is on that list. And it's just fun to watch them sink back into oblivion. It's great. Brett, you don't feel this because you're a Bears fan. At least the city your team's in is an international destination. Absolutely. There's lots to do there, too. You went to Chicago for a Bears game. You'd be like, well, that's like the thing that's going to interrupt the fun stuff of this whole entire trip. And now we got baseball playoffs starting today. That's awesome. Evidently, the Mercury get going soon, too, and they've got that going on. And you've got WNBA playoffs and baseball playoffs. Anything's better than the crap they fed us last night on Monday Night Football. And they gave us two bad double dose. Double dose. Never thought I'd ask this, but when did the WNBA playoffs start? Yeah, no, look, if they're going to keep putting that stuff on, like last night, I would have. I would have gladly lost that bet. Which one do you want to watch? NFL football? The wnba. Like, who's playing the second you say since wnba. Oh, no, no, wait. We're not done. You can watch the jets and Dolphins. Good Lord. I might watch the Bengals. Awful.
Brady Bogan
Now with our bets every week, you know, I would say I'm never gonna get. I'm never gonna pick the Bengals, but.
John Holmberg
Well, don't. Yeah, you'll only be wrong twice. Here's the fun thing. FanDuel made it. So the tie with the Cowboys and Packers just washes out. It doesn't make it a loss. So we won our bet last night. Holmberg's morning sickness. Our bet on Thursday with Dale, but Dale's team did not win. So Dale owes all of us, along with the money that we'll be giving from the bet, which I think we won, 600 bucks. I take a 100 out for making the initial bet. Everybody splits their money, and then Dale owes us. He doesn't get any of that. So it's only going to get split three ways. And Dale has to give us $33 each for his team not delivering. Well, he better. They didn't win the game. We didn't. You didn't participate. You then owe. That's how it works for all of us. The one dude whose bet didn't hit and his didn't hit. Oh. Owes the other guys the money. Now, is that on? Is that on every or. If it's a. If it's an even odds. I mean, you know, a. Pick them. Are we still. You choose. Okay. All right. Like, you get. Your Bears will play this weekend, and you. You will choose a team. And if all of us get ours right, and you get yours wrong. You owe the whole team. Okay. And then we'll, you know, screw it. Kind of screwed up the bet. Oh, Dale's gonna like a baby. He's gonna. It's gonna be great. Did she tell him yet? No, he'll tell him on Thursday. It's even better, that one. Now, don't forget, folks, I don't know if you were with us yesterday. Merc Mania. We're working on that. Merc Mania gets going today, and I am pretty proud to say the price for merc mania today. 500,000American dollars. Not doll hairs or whatever that second grade thing. People dollars with. With presidents. No, no, no, Brady. Don't even confuse it. Make it seem like we're money. Bank cash money. $500,000 if you can win Merc Mania. My random phone call out into the Valley, which I believe yesterday, Brett chose a 623 area code. First number was a 2, and last was a 9. 9. That's right. I keep wanting to say 7 was a 9. And then I'll just randomly bang out numbers in the center of that. Phones work? I don't know. Do they work? Toledo is going to come. Look. Unbelievable. Merc Mania is just. It's hanging by a thread because we don't have worse now.
Brady Bogan
It could happen.
John Holmberg
They don't. Well, tomorrow. Tomorrow I will do 1 million Merc Mania dollars. 1 million Merc Mania dollars. And you know why? Because I'm the only one willing to put money in this entire operation as Hubbard pulls the rug out from under all of us. And it's like, you need phones for a radio show. I don't understand that. And then they ask all their other radio stations, why is radio in trouble? Oh, I don't know. It's the investment. Perhaps we get some phones that work. It used to be sort of a crucial part of a radio station, but not anymore. And you'll let it go for a decade. We've had this problem.
Brady Bogan
What?
John Holmberg
Grifter sold us this phone system. This is ridiculous. Yeah, it has been since 2016. Call that guy and say, hey, not for nothing, but this phone system, you sold us 10 years. You know what he'll say? Well, it's totally out of date now. It hasn't worked since you put it in. Well, then it was too much technology when you first started, somewhere in there, shouldn't we had, like, phone symbiosis? Like an awesome moment where the phone's technology caught up with ours, and then now I could see where it's at. But come on. It has never worked.
Brady Bogan
I think it was the same guy originally that redid the ones in the old building, and he said the old building sometimes would flare up because it's Indian burial ground.
John Holmberg
Well, that. That was. Yeah, well, we're on theory that we. There was an action there. That's actually true. I remember talking to a guy who said that we had rules because it was on Indian land. Technically. What is Zach Baggins? Our. Our phone guy. Here's the other thing. No, it wasn't. It was in a Tempe. Like a gerrymandered little jut out of Tempe. We weren't in Guadalupe officially. Our mailing address was Tempe. So there were no dead Indians under that building. I mean, there were, but according to, like, we weren't on Indian land. Although we owed Guadalupe money sometimes for just being that close to them. But should have paid us. Absolutely. I mean, Jesus. And you start laughing at that because we would get, like. Our phones would act funny, but they worked almost all the time. When they would shut off, it was because of, like, a legitimate Dig a hole, fix a wire. This one is like, you're just dudes running around grabbing imaginary orbs in the sky and trying to put them back into their Internets.
Brady Bogan
Cut. Tax thing went away with a new set of irons and a nice golf bag.
John Holmberg
Oh, no. We've. We. We gave the mayor of Guadalupe a few prizes to stay off our ass. Golf. Golf clubs were usually every couple years. They'd threatened to raise taxes on us. We're like. We don't even really technically step, but all right. And our old boss, Chuck would buy him a brand new thing at Callaway's, and the guy would shut up for another 24 months. Good stuff. But either way, Merc Mania today, $500,000. We get the phones going, I'll rip off that phone and I'll bang out that number. And then $500,000 if you can just answer my single Merc Mania question. Because it's going through.
Brady Bogan
I mean, if they miss, then it rolls over.
John Holmberg
And evidently, last night it was false information that the Jonas Brothers canceled because Merc Mania. Evidently, there was still a Jonas Brothers concert last night. Ah. So that was just, you know, people with Merc Mania couldn't get their time straight because everybody's just all drunk with Merc Mania. Mighty Mercury. It says down there on the fries downtown. Mighty Mercury. I saw it on the news last night. Go, Mercury. Yeah, the Mighty Mercury. You know, we've been chanting that for years and years. Yeah, we'll get on that Merc Mania later if we can get the phones to work. And if anybody would, that's wearing his Merc shirt. You have your Merc shirt on? You sure do. Well, do you expect anything less? No. Well, you're in the heart of Merc Mania. Jesus. Driving into work today, I was like, geez, you know, it's nice to see, but eventually one of these supportive Merc Mania flags is going to fall off of one of the millions of cars with Mercury flags on it and just jam into somebody's radiator and blow their car up. It's, it's too much stuff. We got too much support, too much passion for the Mercury right now, gang.
Brady Bogan
Hopefully I get it back today be get my car wrapped.
John Holmberg
You're gonna get the. Well, you.
Brady Bogan
I just see the designs today.
John Holmberg
Get in line because that's happening to everyone, Brady. The mania. It's the mania. By the way, I've been talking about this in my commercials for the last seven weeks. My brand new New Vision Auto glass windshield. Yeah, yesterday took it. Seven weeks is my record. I got another one driving along and I'm like looking out the pristine window and I just kind of peered up. I'm like, what's that? And over in the passenger side is about a. A nine inch crack. I'm like, that is going to be my eighth windshield for that Jeep 8. I've had like 14 in the last three years between the two Jeeps.
Brady Bogan
New vision can have like a curve.
John Holmberg
I gotta do something, you know, I think I'm just gonna take it out and take the punches myself. When a rock comes through, the odds of it hitting me are low. Most of the time I'm in the car by myself anyway, just driving to and fro work. So let the rock just whistle into the car. I'll just take the windshield off. No reason to have that thing up anymore. It's just, it's eating rocks.
Brady Bogan
You could wear a full mask.
John Holmberg
It's not a bad idea. Just put a motorcycle helmet on, drive around without a windshield. Can't be. Can't be any different than what I end up cracking the windshield on the visor on the thing. It's killing me. So I got that going. And then I realized last night whilst perusing the news that I am a. I'm a child and I way too competitive. Headline read, phoenix DJ accused of assault and my whole body went, who did it? And Brady ran through my mind because I thought that would be the funniest one to find out that way too would be even better. And then I was like going down the list of like, is it Beth? Did Beth beat somebody up? That would be a Gus. Cause I don't think anybody's gonna win that fight. And then Brett wouldn't like get caught.
Brady Bogan
Rosie. Rosie on the house.
John Holmberg
If it was Toledo, it would have said Phoenix DJ assaulted. How about Ladonna? Ladonna was on the list. Sharp. And I thought Sharp was in trouble. I almost text Jim and I'm like, are you okay? Tell me. Blink twice. And so I. But then it turned out it was just some club DJ named Christopher Villa. He's not a club dj. He's like a DJ dj. Cause that's a fair. And so the first article I looked at because I was rooting for like Tim and Willie, I had. Remember in the olden days when Ray Hat McMahon, Pat Mc. You know, sometimes I just get so fed up with your. I'm gonna throw a wild haymaker. He's bitch slapping. I'm Pat McMahon. Watch your ass. Or you get five across the face.
Brady Bogan
Good assault finds me.
John Holmberg
That's right, Brady. Sometimes a gets assaulted because assaults find me. Better have my money. Where's my capital now? I wish that was it. Legendary Valley personality Pat McMahon arrested for. So this guy evidently saw his wife and he's like. He said, she's not working on the marriage. And he gave her a good fat shove into the bedroom wall. And I'm like, ah, in the olden days that would have been. That's how you get her to know you're not working on her marriage. You're not working on her marriage hard enough. And I want you to pay for it. Work harder. I love you. So it's just some guy. And then. So the first article I see says Phoenix DJ Chris Villa bringing Tio Santillas party to the Arizona State Fair. So he's an aunts and uncles dj. Evidently I don't know Spanish aunts and uncles only. So I hope he's, you know, I don't know. He's getting his money's worth on this one, but he's gonna end up in trouble. The old days that this radio used to have guys and then you'd have those scandals. The one dude that Ben character that would drove around drunk after a. And then just showed up to work on Monday. Remember when Donovan McNabb worked with us?
Brady Bogan
Oh, yeah.
John Holmberg
And he was driving around in that mirror Lamborghini.
Brady Bogan
Well, and he's not supposed to be.
John Holmberg
Well, he wasn't supposed to be driving anything? Oh, he would drive to work in a Lambo.
Brady Bogan
This was the best black guy in a Lambo.
John Holmberg
Going through Gilbert Rent a Corolla he had. He was following some lady homer. So he worked with us. We saw him every day.
Brady Bogan
A block away from.
John Holmberg
Yeah, Malone, Mark Malone and Donovan McNabb. Five would come in every morning. Malone would sit with us for an hour. And still one of my favorite people I've ever met in this business was Mark Malone. ASU quarterback, went to the Steelers for a while, played for the Chargers. But Mark Malone, and also Mark Malone, other than the transitional surgery, was the next Bruce Jenner. People Forget that in 1980 we got rid of the Olympics because Carter boycotted Moscow Olympics, not trusting that Russia wouldn't tamper with our athletes so he wouldn't send them as political nonsense. Mark Malone at ASU was going to be a decathlete for the United States Olympic team. He was a super track athlete on top of being Tom Selleck look alike who played quarterback for a major, you know, college that was on. I mean, this dude had life by the balls. But the decathlon, he was going to be the next Bruce Jenner. Bruce Jenner was 76 and Malone was going to be. And so Mark's stories were outrageous. Like, he's a great. One of my favorite people. I haven't talked to him forever in this business and any other. Just entertaining beyond belief. Off the air, on the air, he was a buttoned up sports guy, did a good job. But off the air, if you could get Mark Malone to go two sentences without saying, or I, your mother, you had broken a record. He was unreal. He was amazing. So he and McNabb would go every day and do their show. McNabb gets in the news and all of us go to work on that next Monday. Like, oh, see what happened to five? He was driving around and had met some girl at a bar and was following her home. And it was a girl he knew, evidently, and it was the wife of some policeman or something like that. And he was. I don't know what he was doing, but he had his family there. He wasn't doing anything, but there was speculation that he was going to follow her back to the house, gets pulled over and gets his DUI right. And the camera footage is amazing. Holmberg's morning sickness. So we know this, that it's like, oh, Donovan's in. Like, there's a lot of pressure on him. The news is going to follow him around. He's got to Be. He's got to feel like he's in this weird cocoon that everybody's staring at him. He's got a problem.
Brady Bogan
Sore throat. Needed some Chloroform.
John Holmberg
Yeah, he needed chloroform. That's right. I was just. I've been driving around drinking chloroform because I don't feel so good. So I think that's like. You drink. The cops says you're drinking chloroform. Yeah, because I got allergies. I'm like, oh, this is ugly. This is an ugly tape. And everybody saw it. We saw it. And instead, like. And you feel that pressure of the world, like you've made a terrible mistake and everybody's looking at you. And Donovan's answer to that was to drive to Guadalupe in a mirror Lamborghini. And he pulled into the parking lot and he used to go by that window. And I remember Brady going, wow. Just shakes the whole building as it idles into the thing. You're like, oh, my God, it's made of mirrors. It's. He hops out. Sup, boys? Walks by the room. Nothing. And Malone goes, you got anything? And he goes, I'll handle this on the air. Then he went on the air, and one of the worst apologies I've ever heard in my life. And he had to blow start his mirror Lamborghini. But they didn't put the blow starter in that. They put in another car. But he didn't like to blow start the car, so he just drove the mirror Lamborghini around all the time, risking it the whole way. And that's when radio personalities were entertaining. We haven't had. Brady, we're gonna get you on this now. I don't wanna root for it for myself. I got a lot. I got a lot on my plate here. I gotta get the weight of the world on my shoulders. One of you guys takes it, the ratings go through the matt.
Brady Bogan
I sacrificed a kidney for this.
John Holmberg
That is pretty good. You did a nice job being, you know, for the sympathetic thing. We don't play that card too often here. We're all rooting for you and all that, but it wasn't, like, newsworthy. But yeah, back in the days when, you know, I used to laugh at him and he. Every time I bring this up, I get a message on my machine from him. But Bruce Kelly. Oh, here we go. He does not like when I talk about this, but you can Google it. Bruce Kelly was the 1980s equivalent of our Rick D's. He was. He kicked ass Dave Pratt always used to say, we're in first place. We have a million listeners. No, you lost to Bruce Kelly all the time. The records show it. I've looked at them. Dave didn't beat Bruce maybe once or twice in a couple of demos when he did not beat Bruce Kelly. Bruce Kelly was crushing everyone, and he felt the power. He lived over where you live. Oh, your old neighborhood. And dubstruck Bruce lives right off Los Altos, if I remember. It was right there. We'd go by his house all the time. And not, like, knock on the door or anything, but we knew Bruce Kelly lived in there, and he got to legendary status. No, I wasn't. I didn't live in that neighborhood. So I would go down there. I would have. That would have been awesome. But I had. I have reverence for him. I thought he was. He and Maggie Brock were awesome. And then. And then he did that thing at Disneyland where he pulled this wiener out. You gotta go on an airplane like tar. Like the. I already got.
Brady Bogan
I already got off the bus. It happened either way.
John Holmberg
Don't show the Disney officials your dick drunk. And I'll get it. He'll call me again. You know the truth of it? Like, it was, like, 28 years ago, dude. Deal with it. It's. It's. Nobody cares anymore. Nobody cares, but you can still Google it. And it's not. It's like, no joke. Like, the story comes up, and it's pretty much, like, exposed himself in front of the Disney officials, right as he was, like, greeted by them. He had it out, and he was, like, telling everybody, you know, gross stuff. And he was evidently a little bit tipsy. That was the story. Now, the truth probably has a different take on it. His side. The people at Disney. The traumatized executive that gave away this trip to Disneyland. And then he pulled the ultimate DJ move. Come back to work. And you're so fired for that. I don't care how good your ratings are, you can't show Disney your dick. It's just. You can't do it. It's just. That's, like. The first thing Tripp said to me is, like, I know we have never worked together before, but I've got two strong rules. You respect me and don't show your dick to Disney. And I'm like, okay, we won't. That's a big one. That second one, Kevin and Bean, I had to remind him every day, don't even think about whipping your wiener out for Disney. So I. He goes back to work, and I remember thinking, to myself, this is fantastic because I had just started doing mornings when Bruce did this. Dude pulled the ultimate move. Best I've ever seen. Comes back to work for his firing, because you got to show up for that. And throws the alcoholic card out and makes him pay for his rehab. Fantastic. It hits him right on top of the head like a whack. A mole going. By the way, kind of your fault for not noticing. You guys owe me a rehab. And I'll be back in a few days and I'll start over. And then they. And then they can't fire him for a while because then you're firing somebody with a disease. Dude played him like a fiddle, and I admired it all day long. Remember Shotgun Kelly? Oh, yeah, yeah. There's a guy in the 80s named Shotgun Kelly who had some, like, underage something or other going at his house. And that was the day I realized that maybe radio wasn't for me. I was just a boy. But it was. Was in the back of my mind, like, that seems like a fun gig. And then they said. I'm like, I just assumed everybody in radio was, like, wealthy or something. All the moves. Like, you ever watched the movie Clint Eastwood was in called Play Misty for me. He's an overnight jazz disc jockey in Carmel, Carmel, California, and he's got a beach house. Oh, it was great. And I'm like, huh, that's the business I want to go to. When they showed Shotgun Kelly, who works seven to midnight at kzdp, I think. I don't remember. I think so. And they said he had some. So I don't know if I know. I'm. I'm throwing it out there. I don't know if it was underage person or if he had. He had something bad going on at the house. I don't know what it was. Maybe it was abuse. Maybe it was drugs. I don't remember. Don't hold me to that. And then they showed his house on tv, and it was like a condo and like, a weird one that was stuccoed by, like, actual Aztecs. I think it was a old adobe hut. And the air conditioner was like a dude blowing on you. It was not good. And I rang. Why is he so poor? Like, I know his name. Like, shouldn't you be rich? I know your name. And then you realize that radio is the type of business that doesn't even pay for its own phone system. So you start to recognize that there's only, like, two people that have ever made money in the business. The crazy part is WKRP was probably the closest to radio. JRP is a goofy sales department. Johnny Fever living in some trash apartment. I mean, it was. And also, it was Cincinnati, so. Yeah, there was no money there. It's. That's more of a reality show than it is a comedy. But radio DJs used to do stuff.
Brady Bogan
Brett, you would have loved in Columbus when I was a kid growing up. There's downtown. Most radio stations would have that. Where you could look in the. It's on the. On the street. You can look in the window. The studio's right there in front. Showcase window, like Channel 12 used to do.
John Holmberg
Yeah, yeah.
Brady Bogan
But when I was growing up, you go downtown and you walk by. I think it's wtvn. And there's the afternoon show. Spook Beckman.
John Holmberg
Whoa. I see. The only reason you told that story was for that. This didn't have anything to do with what we were talking about, Brady. This had nothing. You. You just. Bumper to bumper, you grabbed the wheel of the show and you decided to guide it a different direction. No, no, because. And the only reason is because you were triggered by the word dj, and you're like, no, no. See, now look what you've done. Now look what you. This is your fault. You're adding on to it. No, I wasn't. I didn't realize that he was gonna go down that road. I didn't either. Well, it's just not right. Brady decided. I know in dj, I don't know what we're talking about, but I remember Spook Backman. Did that add to the story or just derail it? Way to go, listener. Bogan. There I am trying to tell great stories of Phoenix Radio past. Like when Bruce Kelly showed his dick to Disney and you have to make it there. Spooked back. But now we got pictures coming up. Bumper to bumper time. Come on, Brady. You did this.
Brady Bogan
Bumper.
John Holmberg
This is Brady's fault. I had a theme going that had nothing to do with what's going on over here and what started over here. Spoop Beckman is like a ghost. Why is he. That's not what I was expecting. Not at all. Well, I don't think what you were expecting would be named Spook Beckman. No. No. Pretty sure that's not the photo I expect. I didn't expect him to be so Leave it to Beaver clean, though he does look like Warren. God damn it. This is not what I wanted to bring up. Talking about awesome old. Now turn that off. Turn it off. We're gonna run down the line. You're gonna get Captain Distract over here looking at pictures of Columbus going Righteous Bakery. It's a classic. Anyway, what are we talking about? It doesn't matter. Yeah, yeah. Now it's over because Captain Derailer over here, Spook Beckman would have two dozen.
Brady Bogan
White Castles for breakfast.
John Holmberg
You're gonna. Your new nickname is Shimano because you're the Derailer. My God. Anyway, what I was trying to do is try to remind you that we need DJs to go out there and be stupid again. So really good ones like me. Well, we got a good start. Yeah. Oh no. Well, yeah. No, now I'm rooting for you to get some sort of weird kidney pill dui. I know you're not gonna drink it anymore. Took way too much chloroform. I got some medicine from dmacca. You know about Spook Beckman Ossifer. And then guys like me get to make fun of those other guys. That was the fun of radio back in the day. They've ruined it. Executives have ruined it. Now I gotta sit in a building with other DJs who are part of the family. I liked it better when old radios, we hated each other. I still carry the torch of hating all other radio shows. Hate them when we're between 5:30 and 10:00am I hate you. If you're on in the morning, I hate you. I think you're the biggest prick on the planet. I root for you. And because I know for a fact that if I stepped in poop, I learned that the hard way. And I wasn't even stepping in poop. But the time I said that you should smear poop on the. Take your dog crap in a bag. And next time the gas station decides. Back in 2005 and 6 when they were spiking prices up to like 5 and 6 bucks a gallon, I'm like, take your poop and rub it all over the handles and make them have to work for the money that we're paying them extra. And we called it nuclear war. And then I said, cuz that's the only way they'll listen if we do stupid stuff like that. Then I said the phrase, the only thing gas stations are afraid of is fire. So if you're serious about this, just have that nearby. Well, they took it seriously. Sheriff Joe was mad at me in the first place. And my friend Jim Sharp, who was on in the morning, called me and said, did I hear what you said? I'm like, yeah, I was goofing around. It's no Big deal. And he goes, yeah, okay. Then he goes on and gets the news involved and tells him where I am. And I'm like, touche, sharp. Well played. Well played, my friends. Cause I get in the airport. I was going to Detroit for the super bowl, and I get in the airport and there's Fox 10, and they're looking right at me, and I'm like, I know why you're here. And it was because my friend Jim told him where I was, Scoop. Oh, you ratted. Morning sickness. Holmberg's morning sickness. But I'll tell you this right now. I'd have done it to him, too. Well, especially now. Oh, now I know. That was. That was my indoctrination. And. Oh, all of them, we're fighting for the same dollar. Well, screw you. So in my day of radio, you hated all the other shows. Now you got. Now they're saying stuff. We got this building. I did that stair climb for the 911 firefighters out of the kindness of my heart. I don't want it to be about me. I don't show up in CUPD stuff. This is not a promotion for anything. I tell people to go. I'm happy when they hear us talk about it, and then I go do the event because I want to. It goes back into some meeting here, and the next thing you know, it's like, we got to get the other morning shows involved in this. This is a great idea. If you do that, you're gonna lose one of them. I'm not gonna be part of some, you know, hand holding nonsense with the people that want me to fail. I root for them to get DUIs. And then I come on the air and make great fun of that. For ages 28 years, I've been talking about Bruce Kelly's dick at Disney. That's gonna be forever. So I got super excited when I saw the story about Christopher Villa and his Tios and Tias party. And I don't like that he pushed a lady around. That's not right. But. But I loved it when Ben and I liked Ben Campbell when he was driving around drunk coming back from some event in LA and something happened with Peolene was crazy. He had a couple of them, but P was so dominant, it didn't matter. Yeah, that dude was just.
Brady Bogan
What I heard. He had like a. A restaurant, a chef.
John Holmberg
Oh, he had a. Yeah. In the morning. And we asked for that once, and they laughed at us. I'm like, Peoline has. Has turned the kitchen into like a. He has a chef come in Every morning and make the staff breakfast. Wow. And then there. And I'm like, can we get, like, McMuffins every couple days? No. Is this over? Yeah, it is over. And remember, what is it? Don't show your dick to Disney. Oh, yeah, I forgot. Okay, yeah, good thinking. Great reminder. Anyway, I missed the olden days. Wouldn't have been great. The headline, spook Beckman exposes dick at Disney. I mean, how great would that have been at Columbus if it spook Beckman arrested at Six Flags for indecent exposure. Bad Spook Beckman coast to coast news. And then he comes back on. Because they always do. That was my favorite thing about radio. In fact, we even had the one time that Ancarlo character got into a terrible car accident. And this radio station didn't have the decency to make sure he was better before they made him come back to work. And the dude had head trauma to the point where he'd get through like three minutes of a break and go, hey, I gotta go.
Brady Bogan
Max Headroom.
John Holmberg
And then someone else. Yeah, he'd start repeating himself. Then someone else would have to step in in the middle of the show. And nobody was saying, this is not right. He'd be back again the next day. This radio wants production, man. They don't care about your health. They don't care about you. You took a day off for kidney cancer. That's pretty. He's getting a kidney removed. How long is he going to be off there? I had 911 happen to me. I got a call on. Remember? It happened on Tuesday, September 11, 2001. I got a call on Thursday from the managers. When will you be back on the air? I don't know. If you got to fire me, fire me. There's some big fish to fry over here. I. I got to go.
Brady Bogan
See, after three days of me getting called, you call them. I'm not.
John Holmberg
Yeah, I left on 911 that night to drive back. I was getting calls the next day. Well, I hope everything is all right. The woman I lived with at the time was there. I hope everything's just fine. Just fine. Do you think it's gonna be a while? Well, I gotta go to New York because she's afraid to travel. Because obviously when you see a plane crash above your head intentionally, it spooks you for air travel. We might be taking a train. I might be driving her back.
Brady Bogan
If you could call the president and maybe allow our plane.
John Holmberg
I really need this kid on the air. Goddammit. It's Labor Day. All the car dealerships are throwing out specials. If he's off, we lose ratings. So then I had our program director at the time call me on that Thursday and go, we need you to get back on the air as soon as possible. I'm like, dude, fire me. Like, fire me. I hate to do this to everybody, but I'm not even concerned right now about this. I don't know what I'm walking into with the person I'm going to pick up. And he's like, okay, okay. Then he called me back a couple hours later from his house, and he's like, dude, I had Chuck in the room with me. He didn't believe that I had asked you, because I hadn't. So he wanted to watch me do. I'm so sorry. You stay away as long as you want. You're not getting fired for anything. Like, okay. And he goes. He's losing his mind. I'm like, over nine.
Brady Bogan
Take as much time as you want.
John Holmberg
I'll see you tomorrow. Yeah, exactly. So as long as. By that, I mean today. Take all the time you need. Day. Midnight is a new day. And you'll be back at what, 5:30 a. Probably won't be back for a week or two. Good Christ. What's Pratt doing anyway? I missed the old days of radio goofs. There's almost. It was almost annual. That. Like one of. And I say this. I better be careful. I say this, but like a. Like a dui. And remember Baxter got that DUI for the Diamondbacks driving around. And the Baxter Mobile. He had weed all in it. Those are great local moments. You can't beat that. So I'm rooting for another couple to come our way soon. Someday.
Brady Bogan
There'S a meltdown right around the corner gonna happen.
John Holmberg
Don't. Don't. Come on. Anything. It could happen. I might end up in that. But it usually happens to the night guys. And then it gets on the news like there's something special. And then people like me make fun of it, like, hilariously, like, forever become synonymous. And that doesn't happen anymore. So I was excited when I said valley DJ in trouble for assault. I'm like, now we're cooking some guy that spins records at weddings. No offense, Brett. He does the state fair.
Brady Bogan
Assault could happen.
John Holmberg
Oh, yeah. Yeah, for sure. Man's gonna. No, he'd have to leave his apartment. Yeah, you'd have to. He'd have to go out and be around people. Kombucha is not gonna really get him in trouble. I don't think that weird tea he drinks Is gonna make him. Maybe something in that would, like, register on a breathalyzer. But Shannon's driving around when the cops are like, go as fast as you want. We're not wasting our time with you. It's one in the morning. Yeah, there's nobody I like. Larry would be the fun one, especially because if you finally talked Larry about leaving the house, and he had a Midori Sour and got busted on the way home. Oh, a legendary forever source. Yeah. The cops let him go. Midori, please, just go. Yeah. What were you drinking? You've been drinking tonight. I've had two Midori. Larry, be really honest. I've had two Midori Sour. Sir, did you lose a bet with a woman's group? Were you, like, emceeing some sort of lady of the year award? No, I love them. You need to go home. You're hilarious. What do you do for a living? I'm on the radio. Well, that makes sense. You're a riot. Yeah. Guys, like, what about Jerry Foster? Yeah. We had a local helicopter pilot for channel 12 dealing weed out of the 12 chopper. Sweet. Remember when they landed at our elementary.
Brady Bogan
School all the time dropping bales?
John Holmberg
No, it was. Yeah, we didn't realize we were a front for him to drop off his bales. He did that blue thunder thing behind the biggest tree you could find in the park. He flipped out, man. But what we didn't know was he was hiding behind that tree, chucking bales into the trees at Roosevelt Elementary. And then. Oh, we got such a kick out of that. And you think about that now. If anything went wrong today. You land a helicopter at an elementary school playground. That was a. That was a twice a year, awesome thing. Did you have the koi balloon come to your thing, too? No, no, we just had Jerry. That was a full wasted day. The koi balloon would load up, and they would never take off. They'd get it off the ground a little bit lighter, light it up. I mean, I didn't know what it was yet, but I think I might have been whacking it. Like, that was the neatest day of my life. We get up first thing, like, say, the pledge. Do the announcers, like, all right, everybody outside. The whole school's gonna stand out there and watch a balloon fire up. And then the helicopter would land. And what did they do with the kids? Stood em, like, out there to watch it. No barriers, no fences, soccer field. And Jerry would come in and kind of, like, manage around the kids and land a helicopter and shoot all sorts of debris and Nonsense and shrapnel up off the ground as those blades landed that thing. We're just. Our eyes are getting peppered with stuff.
Brady Bogan
And nowadays, money the station would spend for the theme song, the production. You got to have a huge.
John Holmberg
For the commercials and stuff. But he would land there. Now imagine today at Gilbert Christian, how many lawsuits there would be when one of your prick talon, Caden Jadens, gets a piece of dry grass in his eye. And we had to go to the optometrist because. Oh, and it's ruining his baseball. We play a lot of money to be in his club league. You could never land the.
Brady Bogan
First of all, they wouldn't be allowed to go outside.
John Holmberg
Well, that's true. Well, they're not gonna stand him in a field while a chopper's landing. It's not mash, but we did it. All right, everybody go stand outside where we see the chopper. Yeah, don't let it hit you. You're an idiot. And it was not far from us. That helicopter landed like. No, because you had the whole school out there, literally, from the front row of kids just. And we were free to ROAM like any 400, 500 kids out there. Any one of us could have gone rogue and just run after it. But we. You know, they all knew. Everybody knew better. That was cool. You can't do that with these fragile ass prick kids you guys are raising today. They can't be near a helicopter landing. God forbid that koi balloon. We need a kupd. But we don't have any phones. We're not gonna. Trust me. I say we need. We're not gonna ever put any money into this. Can afford helium balloons. Trust me, the days of putting money into a radio station are over. They're just gonna milk this thing dry until it dies. And it's close. As far as an industry, we're the last. We're the last ones on the mountain.
Brady Bogan
But HMS Balloon.
John Holmberg
Oh, man. Maybe instead of Merc Madness, I should just buy a balloon. Fly that around every once in a. Take it to work. Just try to land it here. I don't know how to land one. There's so many power lines, I'd be scared to death. But now that would be a Store Valley, DJ Dice and Homemade Balloon Accident. That's pretty good at 631. I like the olden times. Hearkening back to a day when DJs used to drink too much, tool around, drive around. Remember Carla Fox? Oh, yeah. Oh, that was a good one. She ran over someone.
Brady Bogan
A lawyer.
John Holmberg
A lawyer. His finger got Stuck in her Jeep Cherokee grill. And she went home, left him there. And they caught her because they're like, were you driving around tonight? And they're like, no. Well, we were looking at the front of your car, and there's a finger in it. And there's a dude laying on Indian school with a finger missing. So not Sherlock Holmes, but I'm gonna go ahead and put one and one together and say you might have something to do with this. Oh, no, that's my friend's finger. Okay. Carla. They took her off the. I don't know if she went to car with a.
Brady Bogan
Another car dealer, the son of the owner.
John Holmberg
Yeah, I don't think I know that part. Yeah, I just knew. She clubbed a dude with her car and then took off. Not knowing that the dude put his hands out and one of his fingers snapped off in her. I don't know. Did he make it? She had to go to jail. She went to jail, but I think she wound up in LA or something doing. She did. Somebody hired her? I think so, yes. She was in Los Angeles. Yeah. I used to always hold my hands up and say, look, I've got nine just to trigger her. Don't. Brett. Let's get a wake up song. Five at five, 9800. Be careful. You don't want to be in the news. And we'll get a wake up song to start off our day and scream it together. It's 98 KUPD. Wake up Arizona's most powerful rock radio station. He said fully erect. 98 KUP. Look, it's okay to make some financial mistakes. We've all missed payments, signed up for cards we didn't need, or ignored our credit scores. You're not alone. That's why you need Experian, your big financial friend. The Experian app helps you check your FICO score, find ways to save, and get matched with credit card offers that fit your needs. Needs. Some cards are labeled no ding Decline, which means if you're not approved, they won't hurt your credit scores. So, yeah, it's okay if you haven't been the best with your finances. That's why you've got Experian on your side. Download the app for free today. Applying for no Ding decline cards won't hurt your credit scores if you aren't initially approved. Initial approval will result in a hard inquiry, which may impact your credit score, course experience.
Episode Title: “Cincinnati Is Now On The Clock For First Pick – Reminding Listeners Of Merc Mania And Remembering Local DJ Legends And What Used To Be Huge In Radio After Headline Mentions DJ Assault”
Date: September 30, 2025
Hosts: John Holmberg, Brady Bogan, Bret Vesely, Dick Toledo
Podcast: 98KUPD | Hubbard Radio
The crew dives into the current woes of bad NFL franchises—especially the Cincinnati Bengals—with Holmburg riffing on Brady’s lifelong Bengals loyalty. They muse on the cyclical misery of some sports teams, the bleakness of cities like Cincinnati and Cleveland, and recount DJ legends and infamous moments in local radio history after a headline about a Phoenix DJ being accused of assault. Interspersed throughout are discussions of “Merc Mania,” local promotions, and nostalgic tales of radio’s wild heyday.
| Time | Segment | |-------------|----------------------------------------------------------------| | 00:59–03:17 | Bengals and bad franchises roast session | | 04:00–06:56 | City comparisons, AFC North, sports misery | | 13:50–16:54 | Merc Mania, radio promo struggles, industry investment jokes | | 19:44–22:46 | Headline—Phoenix DJ accused of assault, lead-in to radio tales | | 27:32–29:27 | Classic local radio scandals (Bruce Kelly, Shotgun Kelly, etc) | | 35:00–36:55 | Old-school radio rivalries and corporate shift | | 45:30–48:14 | Radio station stunts, helicopter stories, lawsuits today |
This episode is a rollicking celebration of both the misery of sports fandom (especially in Midwest markets) and the wild west days of Phoenix radio, all while needling at the inability of modern radio to maintain its old vibrancy and sense of danger. It’s great fun for longtime listeners or anyone with a taste for unruly local banter, canny nostalgia, and a love of all things radio.