Summary5 min read

Holmberg’s Morning Sickness - Rock Wars: Advertising Song For The New Skims Pubic Thongs

Date: October 15, 2025
Podcast: Holmberg’s Morning Sickness – 98KUPD – Arizona
Hosts: John Holmberg, Brady Bogen, Bret Vesely, Dick Toledo

Overview

In this lively episode, the hosts launch into this week’s edition of Rock Wars with a wildly irreverent and comedic twist: each member must pick a song that would serve as the ideal marketing jingle for the new Skims “Ultimate Bush” pubic thongs—Kim Kardashian’s real-life faux-pubic underwear. Joking their way through stories about body image, adolescent insecurities, and the absurdity of this trend, the crew gets both creative and unfiltered as they pit their song picks against each other. The episode is equal parts locker-room banter and inventive (if silly) advertising brainstorming.

Key Discussion Points & Insights

Setting Up the Challenge

John Holmberg introduces the main theme, referencing recent email banter and shifting to the “Rock Wars” topic. Bret is tasked with picking the week's battle subject.
- [01:00] Holmberg: “Brett, we’re running late. It’s your rock wars to pick topics...I’m going to shut you off if you choose some of these.”
- Running joke about Brady always pandering for acceptance, in a hyperbolic, tongue-in-cheek manner.
  - [02:10] Holmberg (to Brady): “If Brady was in a clan rally, he'd be the first one to say the N word... Brady likes being accepted and he'll... Look, if Brady was in a clan rally, he'd be the first one to say the N word. He just wants to fit in.” (whole group laughs at this outrageous claim)
Bret decides on the Skims Ultimate Bush pubic underwear jingle as the assignment, referencing the recent launch and viral buzz around Kim Kardashian’s latest product.
- [03:45] Bret: “Let’s just do a song for their commercial. The Ultimate Bush is what it’s called.”

Personal Anecdotes & Comic Riffs

Holmberg recounts a middle school story about body image anxiety and faking pubic hair with a blue pen, underscoring the absurd anxieties of adolescence.
- [05:15] Holmberg: “I didn’t have any pubes. I’m like, she’s gonna expect pubes. So I ran home and I drew them on with the first pen I found, which was blue. Blue ink pubes.”
The hosts joke about the “grossness” and surprising popularity of the product.
- [06:30] Holmberg: “Skims made underwear that looks like you’ve got a natural pubic situation. It’s...gross. And they sold out.”

Launching the Rock Wars Song Battle

Clear ground rules: No AI-generated songs. The band Bush is banned, as are Metallica, Slayer, etc.
The challenge: Each host picks a “theme song” to market the faux bush underwear.

Song Choices and Arguments

John Holmberg’s Pick
- Song: “She Wolf” – Shakira
- Reasoning: Imagines Shakira as spokesperson; her confidence could make the bizarre underwear sexy.
  - [09:45] Holmberg: “Imagine Shakira walking in and she’s got those on, and you’re like, you know what? Doesn’t bother me.”
Brady Bogen’s Pick
- Song: “Jungle Love” – Morris Day and the Time
- Reasoning: Plays on the “jungle” metaphor; envisions models with different colored faux pubes strutting to funky music.
  - [11:20] Brady: “Mine was a no brainer because, well, she’s promoting the bush. She’s promoting jungle love.”
- [11:50] Vesely (accusing): “You should be pandering to Bret. You are pandering your bread again. Damn it.”
Dick Toledo’s Pick
- Song: “Chewbacca” – Supernova
- Reasoning: The comedic, over-the-top association with an “ultimate bush.” Calls back to the “Chewbacca in a headlock” imagery.
  - [12:17] Toledo: “When I think about...pulling down their pants and seeing somebody wear skins, I think that they got Chewbacca in a headlock.”

Reaction to the Song Picks

Hosts erupt with laughter over the Chewbacca pick, which is immediately declared the winner.
- [13:06] Holmberg: “Game over. God damn it. Brett’s two in a row not even putting it to a vote.”
- [13:42] Holmberg riffs a “jingle” to the tune of Chewbacca:
  - “New skims. They’ll make you feel like a movie star Like Chewbacca. Now your underwear comes with a bush.”
- The group reminisces about the song’s use in Clerks and muses on the surreal association between Chewbacca and pubic hair.
  - [14:10] Holmberg: “I’m glad. When you guys think of female body parts, you think of Chewbacca and the time before Shakira skims. Yeah, absolutely.”

Memorable Quotes & Moments

On adolescent insecurity:
- [05:15] Holmberg: “I didn't have any pubes. I'm like, she's gonna expect pubes. So I ran home and I drew them on with the first pen I found, which was blue. Blue ink pubes.”
On the product’s popularity:
- [06:30] Holmberg: “It’s gross. And they sold out. Ladies want it, but they want it to be temporary. It's called a pube toupee.”
Immediate winner reaction:
- [13:06] Holmberg: “Game over. God damn it. Brett's two in a row not even putting it to a vote… That’s a great one. Chewbacca Anus.”
Satirical advertising jingle (mock voice):
- [13:42] Holmberg: "Now your underwear comes with a bush. So stupid.”

Important Segment Timestamps

| Timestamp | Segment Description | |------------|------------------------------------------------------------------------------------------------------| | 01:00 | Holmberg and Bret set the topic for Rock Wars | | 03:45 | Bret officially picks Skims “Ultimate Bush” ad jingle as today’s theme | | 05:15 | Holmberg’s blue pen “pubes” childhood story | | 06:30 | Discussion of Skims product, mocking its popularity and features | | 09:45 | Holmberg picks Shakira’s “She Wolf” as his jingle | | 11:20 | Brady reveals “Jungle Love” as his pick, offers runway visuals | | 12:17 | Toledo selects “Chewbacca,” referencing the iconic movie and imagery | | 13:06 | Chewbacca is declared the runaway winner, hosts riff on the absurdity | | 13:42 | Holmberg improvises a jingle to “Chewbacca,” group cracks up | | 14:10 | Group reflects on the association between Chewbacca, body parts, and the product’s marketing |

Tone & Style

The episode’s tone is raucous, irreverent, sharply comedic, and unfiltered, with banter typical of close friends pushing each other’s buttons. Holmberg’s morning crew frequently veer into absurdity, self-deprecation, and tongue-in-cheek mockery, staying true to their tradition of both “entertaining and disturbing.”

Summary

This Rock Wars episode exemplifies Holmberg’s brand of comedy: combining pop culture, music, personal confessions, and relentless ribbing to tackle an over-the-top premise. The search for the ultimate “Skims bush thong” jingle leads to riotous storytelling, surprising song picks, and a winning moment lampooning both fashion and adolescence. In the end, “Chewbacca” is crowned the (hairy) champion—proving, at least in this podcast universe, that when it comes to marketing “the ultimate bush,” it’s best to swing for the stars...or at least, for the galaxy far, far away.

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Transcript1 lines

[00:00]
A
You're listening to the HMS podcast brought to you by MMP guns.com your most trusted online marketplace for firearms, ammunition and accessories. There you go. Great topics. I have to share with you the the non sequiturs. I occasionally get an email thanks to the fact that not everybody's listening at the same time to the same thing. Sometimes people will listen to yesterday's show. Today while we're on an email about yesterday's topics and I have to think about for a response, yesterday I brought up how awesome it is to be bald. You call me three minutes. I'll be out the door loving every second of it. A man named Don Bubbles with the subject. Nice try. Jew says being bold rules because you can piss and leave the house in three minutes. It's called a hat, dipstick. Next thing you know you're going to tell us why being ugly is awesome and having a huge nose is great. Keep your Jew trickery to yourself. Signed, Don Bubbles. Well, thanks Don Bubbles Don for being right on time with us today. That's awesome. Answering yesterday's emails. Today we are the Arizona Republic. Anyway, so there you go, Brett, we're running late. It's your rock wars to to pick topics were given to you several. One of which if you choose it, I'm going to shut you off. Why? That was Brady. Brady was brilliant. No, it was horrible. Brady panders to you. No, Brady doesn't mean that he panders to you. Brady likes being accepted and he'll. Look, if Brady was in a clan rally, he'd be the first one to say the N word. He, he wants to fit in. That's not true. Well, or maybe not first. That's true. You'd have to hear it a few times ago. We're saying that, okay, Brady would 6 7. He'd be a 67 guy if it was the thing people in their in the hospital were doing. So don't do that one because it's hilarious. He just wants you to laugh. So we did it. Very funny, but inappropriate suggestion. What do you got for us, Love Boat? You know what, we were talking about the skims earlier, so let's just do a song for their commercial. The Ultimate Bush is what it's called. You know, somebody pointed out to me that. Remember the story I told you that girl, that Denise girl that was showing me her cans in seventh grade and they were ample large adult sized female cans and she was in seventh grade and I was in seventh grade. She was going into eighth. I was going into seventh. I think that's it was a. The weekend before labor woman. Yeah, I know. I was going after it, man. Well, she's developed, and I was into that. And we were doing stuff in a. A bunch of oleanders. Hiding from her father in the front yard. And she wanted me to do stuff to her boobs. And I didn't know what to do. And then I got nervous because I didn't have any pubes. I'm like, she's gonna expect pubes. So I ran home and I drew them on with the first pen I found, which was blue. Blue ink pubes. And then I went back outside thinking that that would fool someone. These skims that Kim Kardashian came up with would have been gangbusters for me that day. Just cut a hole down the center, throw those on like Ed Gein. Flop it out of the front. Put a little fly. Put a little fly in it. And just like, look at all the pubes. Just so long as she didn't start pulling on the straps. But they're flesh colored. So I started to kind of change my mind about these pubic panties that Kim Kardashian invented called the ultimate bush. And you're saying they need a marketing branding theme song. Yes. Okay. I'm banning your AI. I've got a huge. Let's just. Let's just ban AI. Okay. AI songs are banned. And as the band Bush, you know, Come on. Excellent. Bush's band this week. And of course, the regular Slayer, Metallica. They're all out. All right. If you have any suggestions for a, you know, it's a marketing meeting basically today. How do we market these pubic underpants that are sold out? Skims made underwear that looks like you're got a natural pubic situation. It's gross. And they sold out. Ladies want it, but they want it to be temporary. It's called up C toupee, and you can try them on anytime you want and borrow for your friends, which is even grosser. Come in. I shouldn't say it that way. They're available in 16 or 17 different colors, so your curtains don't have to match the carpet. If you want to help out. Hallberg@98kupd.com did we. Yeah, we got the loot is the word. By the way, somebody just emailed me. You can text 97936 or you can call us 585-9800. We'll have our suggestions for rock wars next. Holmberg's morning sickness. That's time for the weekly battle of musical supremacy known Only around these parts. That's rock wars. It's brought to you by our friends over there, of course, at Mo Money pawn. Shorter long term collateral loans from $10 to over 100,000American dollars. No credit needed. Top dollar paid with the entire process. Just taking. All right, mo money pawn.com. not really on time there. Brett liked the idea of a marketing meeting theme for a advertising campaign for skim's brand new ultimate bush underpants. They are panties that come with a bush. Ew. Susan's gonna hire you for downstairs. You don't have to do it anymore yourself. It comes with a bush scams. The ultimate bush beer. So a theme song for this. If we were the. If we were the Louis Moses. If we were the team putting together this ad campaign, who would you like to go first? Well, you keep going back and forth, so let's hear what you got. Well, initially, and I don't know what you guys chose. Initially, I chose something, and it angers me because when I think of unshaven genitalia, I think immediately of Janis Joplin, and I can't help it. And I think she's the most overrated female singer in the history of music. And I know Tripp's gonna come down. You're out of your mind. Voice of my generation. Like, and that's why your generation sucked, you hippies. But I don't want to think about the bad side. So I thought of, like, who could put those panties on and it wouldn't make me turn away. The spokesperson for my campaign is Shakira with she wolf. I think it's perfect. Bring me a little she wolf. Make that broad hairy. Imagine Shakira walking in and she's got those on, and you're like, you know what doesn't bother me? You just see her ass when she sings, even on the radio. She wolf. The ultimate bush. It comes with your panties. Stop saying it. All right, that's what I got. She wolf. And it Brittany. Mine was a no brainer because, well, she's promoting the bush. She's promoting jungle love. I'm letting more stay at the time. Take it over. Get those skin hussies walking out on the Runway doing their march in there. Yeah. Different colored pubes. Brett can't vote for you. You should be pandering to bread. You are pandering your bread again. Damn it. I'm gonna throw Brady on top. It is the big jungle down there. I gotcha. All right. Well, of love, right? Oh, okay. Now, the first time this song I heard was in the movie? Yeah. First time I heard the song was in the movie Clerks. And when I think about, like, when I think about, like, somebody, you know, pulling down their pants and seeing somebody wear skins, I think that they got Chewbacca in a headlock. This is Chewbacca from Supernova. I forgot about this song. I completely forgot about Chewbacca. All right, game over. God damn it. Brett's two in a row not even putting it to a vote. Drive around singing this frick. Just let it go. It's only a minute towards. Yeah, you win. All right, hold on. We'll just let it fin. New skims. They'll make you feel like a movie star Like Chewbacca. Now your underwear comes with a bush. So stupid. That's it. I know. That's it. I'm familiar with it. Damn it, Brett. Bronco wars roll. Chewbacca is a great one. Totally forgot about that. What Was that, like, 93? 94? Yeah, I think so. Great choice. And that. God damn it. You know what? This shouldn't count as much because we had to help him for, like, 10 minutes. Pick a topic, and then he pulls this gem out of his house. That's even worse because I didn't have any idea going in. I know. And they're like, nailed it. You're getting too much credit for this. This is a team effort. Son of a. That's a great one. Chewbacca Anus. All right, there you go, Brett. Once again, there's no reason even ask. John. John, come on. You want to go with Brady? Wow. Really? Jungle love beats Chewbacca. It is a great song, but fits. I'm glad. When you guys think of female body parts, you think of Chewbacca and the time before Shakira skims. Yeah, absolutely. I don't know. I like to make it work. It's out of control now.