Holmberg’s Morning Sickness - Rock Wars: Advertising Song For The New Skims Pubic Thongs
Date: October 15, 2025
Podcast: Holmberg’s Morning Sickness – 98KUPD – Arizona
Hosts: John Holmberg, Brady Bogen, Bret Vesely, Dick Toledo
Overview
In this lively episode, the hosts launch into this week’s edition of Rock Wars with a wildly irreverent and comedic twist: each member must pick a song that would serve as the ideal marketing jingle for the new Skims “Ultimate Bush” pubic thongs—Kim Kardashian’s real-life faux-pubic underwear. Joking their way through stories about body image, adolescent insecurities, and the absurdity of this trend, the crew gets both creative and unfiltered as they pit their song picks against each other. The episode is equal parts locker-room banter and inventive (if silly) advertising brainstorming.
Key Discussion Points & Insights
Setting Up the Challenge
- John Holmberg introduces the main theme, referencing recent email banter and shifting to the “Rock Wars” topic. Bret is tasked with picking the week's battle subject.
- [01:00] Holmberg: “Brett, we’re running late. It’s your rock wars to pick topics...I’m going to shut you off if you choose some of these.”
- Running joke about Brady always pandering for acceptance, in a hyperbolic, tongue-in-cheek manner.
- [02:10] Holmberg (to Brady): “If Brady was in a clan rally, he'd be the first one to say the N word... Brady likes being accepted and he'll... Look, if Brady was in a clan rally, he'd be the first one to say the N word. He just wants to fit in.” (whole group laughs at this outrageous claim)
- Bret decides on the Skims Ultimate Bush pubic underwear jingle as the assignment, referencing the recent launch and viral buzz around Kim Kardashian’s latest product.
- [03:45] Bret: “Let’s just do a song for their commercial. The Ultimate Bush is what it’s called.”
Personal Anecdotes & Comic Riffs
- Holmberg recounts a middle school story about body image anxiety and faking pubic hair with a blue pen, underscoring the absurd anxieties of adolescence.
- [05:15] Holmberg: “I didn’t have any pubes. I’m like, she’s gonna expect pubes. So I ran home and I drew them on with the first pen I found, which was blue. Blue ink pubes.”
- The hosts joke about the “grossness” and surprising popularity of the product.
- [06:30] Holmberg: “Skims made underwear that looks like you’ve got a natural pubic situation. It’s...gross. And they sold out.”
Launching the Rock Wars Song Battle
- Clear ground rules: No AI-generated songs. The band Bush is banned, as are Metallica, Slayer, etc.
- The challenge: Each host picks a “theme song” to market the faux bush underwear.
Song Choices and Arguments
- John Holmberg’s Pick
- Song: “She Wolf” – Shakira
- Reasoning: Imagines Shakira as spokesperson; her confidence could make the bizarre underwear sexy.
- [09:45] Holmberg: “Imagine Shakira walking in and she’s got those on, and you’re like, you know what? Doesn’t bother me.”
- Brady Bogen’s Pick
- Song: “Jungle Love” – Morris Day and the Time
- Reasoning: Plays on the “jungle” metaphor; envisions models with different colored faux pubes strutting to funky music.
- [11:20] Brady: “Mine was a no brainer because, well, she’s promoting the bush. She’s promoting jungle love.”
- [11:50] Vesely (accusing): “You should be pandering to Bret. You are pandering your bread again. Damn it.”
- Dick Toledo’s Pick
- Song: “Chewbacca” – Supernova
- Reasoning: The comedic, over-the-top association with an “ultimate bush.” Calls back to the “Chewbacca in a headlock” imagery.
- [12:17] Toledo: “When I think about...pulling down their pants and seeing somebody wear skins, I think that they got Chewbacca in a headlock.”
Reaction to the Song Picks
- Hosts erupt with laughter over the Chewbacca pick, which is immediately declared the winner.
- [13:06] Holmberg: “Game over. God damn it. Brett’s two in a row not even putting it to a vote.”
- [13:42] Holmberg riffs a “jingle” to the tune of Chewbacca:
- “New skims. They’ll make you feel like a movie star Like Chewbacca. Now your underwear comes with a bush.”
- The group reminisces about the song’s use in Clerks and muses on the surreal association between Chewbacca and pubic hair.
- [14:10] Holmberg: “I’m glad. When you guys think of female body parts, you think of Chewbacca and the time before Shakira skims. Yeah, absolutely.”
Memorable Quotes & Moments
- On adolescent insecurity:
- [05:15] Holmberg: “I didn't have any pubes. I'm like, she's gonna expect pubes. So I ran home and I drew them on with the first pen I found, which was blue. Blue ink pubes.”
- On the product’s popularity:
- [06:30] Holmberg: “It’s gross. And they sold out. Ladies want it, but they want it to be temporary. It's called a pube toupee.”
- Immediate winner reaction:
- [13:06] Holmberg: “Game over. God damn it. Brett's two in a row not even putting it to a vote… That’s a great one. Chewbacca Anus.”
- Satirical advertising jingle (mock voice):
- [13:42] Holmberg: "Now your underwear comes with a bush. So stupid.”
Important Segment Timestamps
| Timestamp | Segment Description | |------------|------------------------------------------------------------------------------------------------------| | 01:00 | Holmberg and Bret set the topic for Rock Wars | | 03:45 | Bret officially picks Skims “Ultimate Bush” ad jingle as today’s theme | | 05:15 | Holmberg’s blue pen “pubes” childhood story | | 06:30 | Discussion of Skims product, mocking its popularity and features | | 09:45 | Holmberg picks Shakira’s “She Wolf” as his jingle | | 11:20 | Brady reveals “Jungle Love” as his pick, offers runway visuals | | 12:17 | Toledo selects “Chewbacca,” referencing the iconic movie and imagery | | 13:06 | Chewbacca is declared the runaway winner, hosts riff on the absurdity | | 13:42 | Holmberg improvises a jingle to “Chewbacca,” group cracks up | | 14:10 | Group reflects on the association between Chewbacca, body parts, and the product’s marketing |
Tone & Style
The episode’s tone is raucous, irreverent, sharply comedic, and unfiltered, with banter typical of close friends pushing each other’s buttons. Holmberg’s morning crew frequently veer into absurdity, self-deprecation, and tongue-in-cheek mockery, staying true to their tradition of both “entertaining and disturbing.”
Summary
This Rock Wars episode exemplifies Holmberg’s brand of comedy: combining pop culture, music, personal confessions, and relentless ribbing to tackle an over-the-top premise. The search for the ultimate “Skims bush thong” jingle leads to riotous storytelling, surprising song picks, and a winning moment lampooning both fashion and adolescence. In the end, “Chewbacca” is crowned the (hairy) champion—proving, at least in this podcast universe, that when it comes to marketing “the ultimate bush,” it’s best to swing for the stars...or at least, for the galaxy far, far away.