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Katie
You're listening to the HMS Podcast, brought to you by MMP Guns.com, your most trusted online marketplace for firearms, ammunition and accessories.
John Holmberg
It's John Holmberg here for my friends at New Vision Auto Glass. Six weeks and counting. My windshield is still perfect. Call New Vision Autoglass and after about 15 minutes on the phone, you'll get everything you need. You can get up to $375 back. Visit new visionautoglass.com to see what you qualify for. Then you get that delicious free dinner from the world famous Brazilian steakhouse Rhodesio Grill, now in Mesa and their new location in Scottsdale. There's no excuse for you not to have a good piece of GL on that car. I don't want to hear it. Pick up the phone and fix it. 480-210-9090. New Vision Auto Glass, proud sponsor of the Arizona Diamondbacks. You thought that was funny? You were laughing like a hyena when he said it. What the hell is wrong with you? Good morning, everybody. Hello there. Welcome. I got beef sticks stuck in my throat. Boy, I've said that before.
Katie
Welcome to Katie kb.
John Holmberg
What a way to start the morning. Just, yeah, don't eat beef sticks and then start to talk. Hi there, everybody. My name's Love.
Brady
Doing that.
John Holmberg
Oh, I don't mind it. That's the fun of. The fun of a fun night before and waking up with a beef stick in your mouth. It's fantastic. There's Brady, there's Brett, there's Toledo. This is the morning sickness. How are you? Good. That's nice. Good to hear it. Fresh off of the sun's opener last night, went down there and very funny. Entire night because the team couldn't be worse for the first half of the game. And everybody rumbling this team might win 20 games, might win, might win 15 or 20, 25 games tops. Maybe end of the game, third quarter, really big comeback. Then I'm winning the thing. They were down 20 in the second quarter. They had a great game, ended up being a lot of fun. And at the end, everybody said, you know, I mean, if they could surprise people, this might be like a, you know, I get 45, 50 wins out of them. Like, wait a second. Like, less than an hour ago, this was the worst team in the league, and now their expectations are all over the ma. But I'll tell you what, get to know Dylan Brooks. I said it before that guy. We, the Suns, have a guy that's going to piss off everyone in basketball. He's already chipping with people last night. And he's going to get in fights, but they won't be, like, his fault fights. There'll be those weird. I love players like that. There's nothing better in sports.
Brady
So I saw Channel 12's review. The sports guy there, and he was like, this new lineup is. Is good. They're gonna.
John Holmberg
They're not gonna make any run. They're more fun. They're gonna be this year. All right, whatever. No, they don't. If that's what he was saying. That guy should be fired. He. It's one game. He needs to calm the f down. They're. They're. It's a game and they didn't have everybody. So whoever that was should be immediately dismissed from their position. Yeah. It was fun, though, to watch everybody swinging back and forth, though, because nobody knows. It's just an absolute unknown of what they're going to be and who they are and everything else. So good times, though. And the crowd was fun. All the regulars were there again. Down in the rah rah room. Had everybody going back. I got. I looked at my friend Dr. Brink, and I realized that I have. I have one friend in my life who has. Who's a grown man who has size nine feet. I had. I had no idea that that was even possible to be a grown man with size 9ft.
Katie
Scott Taylor have that.
John Holmberg
Scott Taylor has small feet. And you know what? Brinks are smaller. Whoa. They're about the same height. And nurse said. I looked down at his shoes. I'm like, I like your shoes. Where are the rest of them? And he goes, yeah, I got size nines. Like nines. You're a grown man and not like a small grown man, like a normal grown man. Brady, you've got tens at least nine.
Brady
And a half and tens.
John Holmberg
All right, now you're closing in on it, but you're a shorter man. He's a normal sized person. Very strange.
Brady
By eight, huh? It's a nine and a half by eight.
John Holmberg
Oh, yeah. There's. The other thing is that. Yeah. I would never look down at your feet and go, those are small. Be like. Those are. Those are oddly shaped. What do they call a foot on a elephant? They have that roundness to the bottom and the. You can see the nails in the front. He's got very wide feet. Uh. But then his. His lady friend quickly remedied the. The me noticing that he has small feet and pointed out that early on in their relationship, she went to touch his thigh down by his knee and felt something. And he's like, you can't do that. I'm like, all right, well, the myth is not true.
Brady
Good cover.
John Holmberg
You imagine how great that would be. Some guys listening are like, yeah, what's that? You actually. You have to warn people not to touch your leg. Don't do that. You're gonna hit something you don't wanna. It's down by my knee, and you're gonna want to. You're gonna bang into that. None of the blood flow went to my feet to grow them. So, yeah, Dr. Brink, tiny little feet. He doesn't care. And then he and his lady limped out of the rah, rah room with her tiny little feet and her obvious problems from, you know, other things. It was a great night. One armed man was there. Oh, it was awesome. Doug Hopkins. We had the. And it was fun, but who knows what the Suns will be? But it's another thing getting started that you can stare at and have your time sucked out of your life. You got World Series. You got all the. All the major sports are going right now. That's. It's the best time to be a sports fan, to be a man. You got the World Series starting Friday. You got hockey back. You got basketball back. Officially, football is in full swing. This is a. This is it. This is that weird, kind of almost, you know, annual eclipse. They're like, oh, you got to see this thing. It's phenomenal. Mercury. Basketball is over, so there's nothing getting in the way. And you don't have to pander to anybody and act like you care about something that's terrible. Still have that rising thing. So you occasionally get a soccer fan that'll pop their head out of the thing. Well, don't forget about. No, it's already forgotten. You have to be reminded that it's a league every once in a while before people start saying, I'm going to a rising game. Tough ticket to sell. Tough ticket. We'll see. So I was. I had fun. It was good time. And that team will be more fun, but they're making a run. Stop it. We'll see. If it turns out he's right, he didn't know. It turns out he's wrong. He didn't know. This is a. This is a giant question. The team might as well be dressed like the Riddler. Just have question marks all over him because no one knows what's going to happen with this squad. It's fun. Then I came home last night, and I watched the news for a second, and there was a dude on There, listen to this. This is the story. And talk about someone I want to hang out with. Like, I. I have a friend who was in a plane crash, like a real one, and survived. Not like a. Like a twin prop, like a real. Was Northwest Airlines.
Brady
Billy, right?
John Holmberg
Billy, yeah, my buddy Billy. And so I'm like, if I ever fly, I want Billy on the plane. Because the odds of Billy going down again, astronomical. So he's the safest guy in the world to fly with. This guy Sundays, talking about two people who had survived lightning strikes up at Mount Lemmon down in Tucson.
Katie
I saw that.
John Holmberg
Yeah, I got hit just hiking and lightning took him down. They always go. And I didn't know this. They said, we go to our expert on this. His name is Danny Devine. He was celebrating his grandson's birthday in 2007 when a storm brewed. He went outside, walked across the driveway to the garage. So the last thing I remember is reaching up and grabbing hold of the garage door. And then I woke up in the hospital. No recollection of what happened. Didn't know who my wife was. Didn't know anybody. And it took three years for his memory to come back. It took a couple of years for him to be able to read again, write, walk. And then in 2023, got struck again.
Brady
Wow.
John Holmberg
Can you imagine? It's not like, you know, a medical anomaly. You're out. How does you stay inside during lightning? Like, he got over it. 21 years had passed. He's like, man, I think that's right. Was it 2002 or 7 lemon lightning.
Brady
Strike to that couple?
John Holmberg
Oh, that was. Well, there's always the rumor. I'm not sure that's actually true. That might be a. One of those tales, but they say that people got struck by lightning on Mount Lemon and while they were making love and. And they. And they glued together somehow. To me, that seems a little. Seems a little far fetched. Yeah, it was 2007 to 2023. So in those 16 years, from the first lightning strike to the second, he probably was a little trepidatious about going out when the clouds were. You know, you look at, you'd see clouds and kind of go, I'm gonna stay inside. Or he got completely cocky, like, get struck by lightning again, you. It's not happening. And it did. He got hit again and started all over. And so they. The poor bastard. When people get struck by lightning, the news goes, danny, come on outside. We want to talk to you about your worst day ever. No, Danny, we had two people out There. Lemon got hit. We need to talk to you about it. Don't want to talk about it. No more to talk about it. Turn the lights off. You know, you can't live in darkness forever. Danny. Come outside. The news is here. We want to talk to you about the worst things that have ever happened to you and remind you that it happened to someone else. Go away. Dude's a good sport. There he was on the news, and what do you expect him to say? It's not so bad, you know, Three years again to read. I couldn't remember anybody in my family. It was like meeting them again. Anything else you want to know about that? So I can go back into my hole and cry as you remind me of this horrible thing? How about that assignment news guy? Hey, go over to that guy who's been struck twice. Find out what he thinks of lightning strikes. He's against him. I'm gonna go ahead. I'll speak for him as his spokesman. Danny's pretty. Got a pat stance on lightning. Pretty awful. He's against it. No need to bother him anymore. Let's leave that guy alone. What do you say?
Brady
I wonder. Meeting the family again, you know, for a second time.
John Holmberg
Yeah.
Brady
That all sudden he's. He liked a relative that he hated the first time.
John Holmberg
I wonder if it. Or the other way. Yeah. Do you think if you were struck by lightning, you'd come back and like. Like you're. The thing that. The thing that would strike me is when you first start dating someone, it's totally different, you know?
Brady
Sure.
John Holmberg
Everybody's kind of amorous. There's twinkles in your eyes and everything else.
Brady
The honeymoon period.
John Holmberg
Right. So when you get struck by lightning and come back, your wife doesn't have to, like, she doesn't feel that whole start over thing. I wonder if you'd be, like, attracted to her anymore. I think it's going to be a good ploy for a lot of dudes to get out of relationships, is just come home, light your head on fire for like five seconds, put some charcoal on your face and come home and just go. Or, you know, have somebody drop you off. Is this where I live? And just play dumb for a little bit. And then, you know, try to see if your wife would step up her game or what her ploy would be if you got struck by lightning. Because I wonder if over time you'd be like, eh, this is a good opportunity for me to get out of here.
Katie
Some guys would. They'd go through all of that.
John Holmberg
Yeah, I think. I think they'd go stand out there with golf clubs in the air during a storm just to see if, you know, you do it. I don't know that would work. Because she would have to go back to being like a new girlfriend because to you that's what she is. And if she's putting in, you know, the sweatpants and T shirt bare minimum and you're like, this is my wife. I just met her yesterday. This is the energy she puts towards this thing. This is done. It's John Holmberg here. Shannon away from my friends at New Vision Auto Glass. Brady just had his windshield replaced. Toledo just had his windshield replaced. And Brett evidently got jealous because his windshield got cracked on his drive to work the other day. New Vision Auto Glass, they're your best friends. They'll fix that ugly busted glass, Then you up to $375 back and you'll get dinner at the world famous Brazilian steakhouse, Rhodesio Grill. Go to New Vision autoglass.com, see what you qualify for, then get it fixed. Call 480-210-9090. New Vision Auto Glass, proud sponsor of the Arizona Diamondback Homburg's morning sickness. Lightning strikes. If you want to find a silver lining on that cloud, that gotcha might be a reset button Once you learn to read, walk and do all that stuff again. You don't have to hang out with all those people and they just go, sorry, struck by. It's an excuse for the rest. I've been struck by lightning. I, I don't remember you. And that's just a good way to never have that person call you again. You can start deleting folks from your phone. That's what they should talk to that guy about when they go to his house. Who'd you get rid of? Oh, my God, my brother in law. I still pretend I don't know who he is. It's like, that's one. There's like one thing in my brain that never came back. I'd call everybody like that. I didn't like, hey, Timmy, what's up? My name's Jeff. Geez, Timmy, since the lightning strike, I don't remember you at all. And then he'd just leave you alone. It'd be great. It would be fantastic. You go back and you could start, you know, you're like, you said you could, you could like people that you didn't like before. I wonder if that would happen.
Katie
I don't know.
John Holmberg
I mean, I don't think so. I think that would be consistent.
Brady
It wasn't Lightning. But my uncle who had that head trauma.
John Holmberg
Yeah. He got hit in a car. A car wreck. Right.
Brady
Personality changed. Things that he liked. I mean, it was just like the opposite of what he was before.
John Holmberg
But didn't he come back a little bit special?
Brady
He started out basically as a six year old kid.
John Holmberg
Yeah. And he stuck with his wife, left.
Brady
Over, you know, about two or three year period. Moved up about a decade.
John Holmberg
So he was like a teenage boy. He was.
Brady
And then he got to the college.
John Holmberg
Level when he never have graduated. Yeah, yeah. He just stayed. Frat boy.
Brady
You're a college guy that let's not drive.
John Holmberg
Yeah. You don't want him driving long again. Just like getting struck by lightning. You don't want him behind the wheel again. Look what he did the first time. But his wife stayed. They stayed together. Yes. No kidding. Do you think she was still satisfying this, the boy?
Brady
Well, I think it went through a pretty good swing when he was the teen and college guy, but not when.
John Holmberg
He was looking for action when he was a second grader where she's still like, I gotta get some of that.
Brady
Well, she went through a period where it's like, you're grounded. I mean, he would hide the car keys. He would do stuff like a kid would do.
John Holmberg
Because out of guilt, women stayed.
Brady
They'd been together for 36 years.
John Holmberg
Okay, that is exactly what that is. Because if Matthia Megan turned into six year olds, it's time to go. Peace out. I would pay for your care, but I ain't sticking around for that crap. No way. No way.
Brady
You would have.
John Holmberg
You think why?
Brady
I don't know, 500 million reasons why.
John Holmberg
Oh, because that dude was really rich. That's different. Yeah, I get it now. I forgot about that. He was. He had a lot of. He had a ton of money. Oh, well then yeah.
Katie
All right, well, that changes everything.
John Holmberg
So she stuck around and probably, you know, got power of attorney and all the money and so it's all hers in the end. And it's probably true. Okay. Money changes everything though. But just your average, your average wife getting a head knock. I think you got a 90 day money back guarantee on that for you. Like I. It's time for me to go. I can't. I'm not sticking around for this. You'd like to say that you're a better person than that, but I don't think I could tolerate somebody who.
Brady
I think if you, if you, you know, talking about it, it's easier to say, yeah, oh yeah, for sure. I would be out but when you find yourself in that, sometimes things can change.
John Holmberg
I don't think so.
Brady
I mean, because would you, you know, if all sudden it happened to your pet? Your dog?
John Holmberg
Yeah.
Brady
Or a cat for someone.
John Holmberg
You know, my cats can't read now.
Brady
You would stay?
John Holmberg
I don't, I couldn't tell if they. Look, a cat at age 2 is not that much different than a cat at age 10. A 40 year old woman, whole lot different than a 6 year old girl. I have a staunch requirement for people I spend a lot of time with. They have to be able to read. That's huge. That's a big one for me. It's a deal breaker. So I graduated, but I can't read. Oh, wow. We're done here. This, this I'm gonna do if like you take her to dinner and she has to go. I don't know what this is. Oh, it's the menu. I know. All this is just jumble to me.
Brady
The whole time she's been telling, you can go ahead and just order for me. Oh, that's cool.
John Holmberg
I like people. I like to. I like to deal with readers.
Katie
Let's, let's do a Lipa.
John Holmberg
Oh, if Dua Lipa couldn't read, I'd read to her. Yeah, I'd read her to sleep every night. That's different. No, no, no, no. But that's how she showed up. If I knew Dua Lipa as a reader and she started getting dumber with every day, I'd be like, well, you can't even read anymore. What? It would be disappointing if she showed up a non reader. It's like, that's just who she is. I'm fine with that. You show up super hot and with the inability to read. I'll stay.
Katie
As long as she still knows how to take that bra off. What's the problem? Read, whatever. Don't matter.
John Holmberg
That's your skill. Yeah, that's what you go with, man.
Katie
You can teach them, pull them drawers to read.
John Holmberg
That's. I can. No, that's just. That's creepy.
Brady
It's easy.
John Holmberg
No, you, you can't teach anybody to read.
Brady
I mean, that's why it's constant learning.
John Holmberg
It's not working. It's very stagnant. You haven't, you haven't grown a lot there. Yeah, I don't want to teach people to read. I feel bad, but that's what those professionals go to school for. In a way, my selfishness keeps jobs going. Because if, just if just people at home are going to help you Read. What do you need to take them all these medical facilities for? Yeah, I'm not doing that.
Brady
Have I run into someone that can't read?
John Holmberg
Where am I hanging out that people can't? I don't know.
Brady
I mean, I'm just. I was just thinking about that.
Katie
Our promotions department.
John Holmberg
Oh, that's true. Yeah, probably. I'm in radio. Yep. I have. I work with 33 of them.
Brady
Because the only one that I can think of that said it publicly was.
John Holmberg
That Fantasia, Fantasia Barrino. And I just find it then she wrote a book.
Brady
Yep.
John Holmberg
Go figure. Yeah. Okay, read. She said it out loud on tv. I'm illiterate and I can't read. Like, not at all. No. I don't know how you can't read. Like that is being able to speak.
Brady
As well or know the language. It's just weird that you can't read. Yeah.
John Holmberg
You'd think that you would have learned.
Brady
The words on paper.
John Holmberg
I guess it seems harder to do than being able to read. Like, you got to make a concerted effort to not be able to read again. I'm talking about people. If there's a dude out there just driving to work with pie eyes right now going, oh, boy, they're talking about me. I can't read like you can.
Brady
Because what would the number be right now in America of people who can't read? Yeah.
John Holmberg
I don't know. But I'm not hanging out in places where folks are like. I'm not much of a reader. I'm not either. No, I mean, like, I can't do it. It's like climbing mountains to me. I can't do it. Yeah, I have a. I mean, I understand.
Brady
You maybe have been saying a word for years and you've never seen it on paper.
Katie
32 to 45 million adults in America are functionally illiterate. Functionally illiterate meaning they can't cannot read or comprehend beyond a fifth grade level.
John Holmberg
Jesus Christ. 40 million.
Brady
Yeah.
Katie
That many people in radio.
John Holmberg
I was gonna say our industry is huge. Well, on that note, let's get the word out there for you guys to put into the promo code. It's wrist that starts with a W. Good luck.
Katie
Slash your wrists if you can't read.
John Holmberg
Good luck. Yeah, it's what you should open up if you can't spell or read. Wrist. 45 million people can't read past a fifth grade level.
Katie
32 to 45.
John Holmberg
There are only 350 million people here, so.
Katie
Well, you got to think of Apache Junction. The whole city can't read Mississippi. Well, look, we were just talking about the teachers yesterday.
John Holmberg
Yeah, well, they're not teaching anybody. Right?
Katie
Or so. I mean, the numbers are going up.
John Holmberg
That is true. That is not. The arrow is not pointing down on the literacy issue. 45 million. Anyway, wrist is the code word today. If you want to go over there and tap that app. Good luck to all you fifth grade. The fifth graders can figure that out. I've never. I've never got speak to text.
Katie
Now you can do that.
John Holmberg
I don't think I've ever met anybody who can't read. I've met dumb people and that's dumb. But I don't know anybody who can't read.
Brady
Fifth grade level is pretty good reading. I just watched Kirby grow up.
John Holmberg
That's. That was a sad statement you just made. That's a low bar you're setting, my friend.
Brady
Figures you're reading most stuff at fifth grade.
John Holmberg
Most newspapers were written at a sixth grade level because they just. For those people over there, you know that Brett was talking about fifth grade. You can. You can pull it together, but you're not functionally pulling it off. You're not, you know, look at watch. You think that that's pretty. Watch a fifth grader write down something they still don't have. The. Your. You are the three yours. The, you know, all the contractions and things like that that words present. They're not. They're not putting it together. So I would imagine there's a lot of. You're pretty stupid in fifth grade. And if you are an adult who's about as smart as Are you. Smarter than a fifth grader was a show. And they put. They put some of the most brilliant fifth graders out there and still pretty basic stuff. Fifth grade. Yeah. You get chucked in the head, though. I'm starting to wonder. I mean, I wouldn't. I don't know how much different it would be outside of the reading and comprehension if I was suddenly just a teen boy again. I'm pretty sure my brain is still there. I don't know that I'm that much different than most of them. I just don't know when to use 6, 7, or say the word no cap.
Brady
And is the language gonna get worse or getting worse with now text and.
John Holmberg
Oh, sure, then you gotta learn. We're hammering a lot of words. Didn't even think of that. You gotta text again. You gotta learn to do. I watched the thing online of people they were asking a bunch of young, like younger just going into college. People, you know, Just you want to do a spelling bee for 100 bucks? And he'd go, are you sure? And he talked to somebody and they'd be like, spell this. And it was like, contusion. And the guy goes, man, he goes, C O, N2. And he did the number and he's like, wait a minute, what? And he said, c o, n 2s. And he's like, why are you saying 2? He goes, that's. You put a 2 there. And he's like, no, no, spell it. He goes, I am. And I'm like, oh, my God. That's what we're doing. That's. The future's gonna have numbers and everybody's spelling out license plates. Morning sickness. Holmberg's morning sickness.
Katie
No fries with that.
John Holmberg
Well, good luck with that. Fries has an apostrophe or it doesn't. You got to know when to use it. What? Yeah, it's good luck for that. 40 million people can't read well and I've run into none of them. So that's a success for me. I don't. If you can't read and I've met you, great job. Because I didn't know. I would have assumed it, I guess. I assume most people can read.
Brady
That's adult, right? Because it would make sense.
John Holmberg
Yeah. I mean, they're not, right? Yeah. They're not going to count as adults. Yeah, they wouldn't say no. 3 year olds at a 5th grade level. Of course he's not. He's got hope, though. But. Yeah, that's crazy anyway. I don't know if I could do.
Brady
It had that population.
John Holmberg
Yeah. I don't know that I'd want someone around me.
Brady
The kids and adults.
John Holmberg
Did you happen to. You probably never ask these questions, but if your aunt and uncle were like, what in there? Like, did she become his mother after he bonked his head? Probably like more so than women love being caretakers. So she probably like, absolutely. The news was bad at first. And she's like, this is going to be great. The attention I'm going to get for this. And everybody's going to think I'm an angel. She's going to be the greatest.
Brady
And then I wonder to what kind of level of like, okay, it's back now.
John Holmberg
Yeah. When did it get to normal?
Brady
Yeah.
John Holmberg
When do you first dabble in the marital act again? I think that just goes away. And I think when you raise your husband, you know, I don't think you can have sexual feelings for someone you taught to read. I'm pretty sure that Might be what I'm talking about. That might have just talked me into my whole stance. I don't think I could ever be sexually involved with someone again. So she's 86. Who I taught to read. She is currently 86.
Brady
She's 86. And went to the Ohio State football game with her and hung out with her twice. It's my mom's sister.
John Holmberg
Sure.
Brady
And we were kind of giving her a hard time because she's now this guy at the home that. Where she's at.
John Holmberg
Yeah.
Brady
Likes him. So they're hanging out.
John Holmberg
Oh, she's got a boyfriend.
Brady
Okay. You got a boyfriend? Yeah, well, no, we are friends. Are you sure about that, Luanne?
John Holmberg
Feed him Gerbers too.
Brady
I'm like, I think there's a little more to that, Luann. And so she's like, no, I'm done with that physical stuff.
John Holmberg
And I said, louann, when you asked her.
Brady
Yeah. When were you done with that?
John Holmberg
Yeah. And it was more of a selfish question to see if you're on pace. Yeah, yeah. Are we done at my house?
Brady
Because my sister was in the car too. Like, when we were done with that, she goes, you know what? For me, I would guess probably a year ago.
John Holmberg
Wow. So when her husband got thwacked, she stayed on. Oh, she did leave.
Brady
Well, he.
John Holmberg
He died. Oh, okay. All right.
Brady
But he, you know, he passed away 20 plus years.
John Holmberg
Oh. So she got married and started remarrying. Oh, I bet she was a wildcat with that guy. He could read. And then he had all that money. Jesus. She said she's a black widow and now she's got a new guy she's aiming at 86 years old and she's.
Brady
Got her a new out. We were calling him the suitor.
John Holmberg
Yeah. Yeah. The suitor is going for her hand and she's all juiced up again, but she doesn't want to use it, right?
Brady
Nope. Done with that. Been there, done that.
John Holmberg
That's my. That's my.
Brady
That's refreshing. My sister's like, oh, I'm so behind.
John Holmberg
Yeah. She's still.
Brady
I'm at where you're at, Luann.
John Holmberg
And then they laugh like, yeah. So, jv, your brother in law is not getting.
Brady
I said, I'm sorry, jv, he's done.
John Holmberg
He doesn't get laid anymore. Your sister's pulled it off the table. Really? That's terrible. People never ask the question to old people. When did you stop having physical relations? You're not asking out of curiosity for them. You're seeing. Is it Normal. What I'm going through right now. Anybody that asks that question to me, I hear them saying, I haven't had sex in ages. When does that stop? Is this wrong? Is this normal? Or just make me feel okay about my crappy life? Because if you ever ask someone, I would ask her because her husband got knocked in the melon. I'm like, can you have sex with somebody you've taught to read? And I say, other than Britney Zamora, no, I don't think that's a thing. Britney Zamora teaches people to read and they have sex with. I don't think that's a possibility in my life.
Brady
You know the good thing, for the most part, the features, I mean, he was the same guy looking, they put. It wasn't like disfigured from the head injury or.
John Holmberg
He looked the same. He looked the same, but he was gone.
Brady
Really gone at first. And then it was wild watching him.
John Holmberg
Develop through the years because then he come back and like you'd want to play like video games.
Brady
He thought he had a lot in common with Michael Jordan. Did he? So he went out and bought a full. He saw the COVID of GQ magazine and Michael was on it.
John Holmberg
Yeah.
Brady
And Michael had this full length black leather jacket. He went out, got that.
John Holmberg
He got himself a duster, wanted to.
Brady
Get his ear pierced. Here's this senior partner of a law firm for years now. I've got.
John Holmberg
Yeah. And they probably still let him in the building. As if to say, you're allowed in.
Brady
He. But he wasn't his office for about two years. And then they just like there was no reason.
John Holmberg
Yeah. Couldn't Practice law says 40 million adults can't read. And one of them does the news on your show every day. Jonathan. Yes, we know, but I think even Brady's reading skills are above that of a fifth grader.
Brady
Yeah. Seventh, seventh, eighth grade.
John Holmberg
And it's laughable. No offense, but it is true that sometimes how you read gets so convoluted. Now imagine you're functional. You actually, I would never say can't read. You struggle with speaking and reading at the same time. Sometimes. Yeah.
Brady
And I think the problem. I think there's a prep issue. You know, if you spent more time, what you're going to present.
John Holmberg
Well, it's only, you know what helps.
Brady
That's always a learning curve.
John Holmberg
We've been at it for 25 years. Eventually you're going to figure that out.
Brady
And sometimes you just don't.
John Holmberg
After, after, after a quarter century, you pretty much, you know what, there's going to be a pattern you develop. And yours is that there's no reason to get better at it.
Brady
Just never forget the wing. It.
John Holmberg
Oh, wing. It's great. Yeah. And, you know, just make things up. That's always act like you got to be better at bull if you're not going to put in the work. That's just basically how it is. Yeah. Bottom line is, stop banging on that dude's door every time somebody on Mount Lemon gets hit by lightning. He's been through enough. There's been a shooting downtown. Let's go over to the Kennedy house and see what they think about us, I guess. Jackie, are you home? Go away. No, somebody's head got blown off. We want to. We want your opinion. It's bad. Thank you, Ms. Onasses. Leave people alone who've been through that. Oh, there's a building collapsed on a guy. Didn't someone down the street survive? 9, 11. Let's go over there. The building fell down. You want to talk about it? Nine, 11, Survivor.
Brady
No.
John Holmberg
What do you think of buildings falling down on people? Bad. Thank you. Great work news. We talked to someone who had a building almost fall on them, and they think it's bad. Back to you, Ian, with the weather. It's terrible. It's just. They're just. They're just vultures. And that dude doing that report again for Dirty Dining. Jason Barry, who I think there's got to be. He's not long for this world. If he keeps it up. Went up the zips on Warner flies in the drain. Like, will you stop it? Somebody's eventually gonna start saying, you're killing my business. And it's not gonna. There's a lady also that she's fighting back because this is. You know what's crazy in radio. It's illegal to tell a business, hey, give me some stuff and I'll talk about you on the air. Right? That has been a. That has been a plugola, they call it. It's been a thing in this business since it started back in the day when. When radio DJs were on, they would hear from a record company and a song that might not be that good, they'd go to a guy, like, if it was me today or us, and we're on. And that was still the way they did it. They'd bring us records and go, you want a trip to cancun? Spend this 10 or 12 times for us. Give us some spins. And it was very illegal. And it turned into, take your crew out to dinner. Yeah, yeah, Give me free meals at your restaurant, and I'll mention you on the air a lot. And it became this thing. It's like, well, that's just not fair for people who actually pay for advertising. You're getting free stuff, which is almost like compensation. It's bad, bad, bad, bad, bad. And I always thought when it was explained to me it was mainly for tax purposes because you can get a bunch of free things done that. That would be considered like, you know, when we give prizes away of a certain value, you got to fill out tax paper. But if some, like, if, you know, the diamond guys who just recoded my basketball court, you know, I'm giving you some free mentions. So you guys come over and do this and pay for anything. You don't pay for anything. That's illegal, and it's wrong because you're getting thousands of dollars of work for free. Which I always thought was a tax thing. This influencer. This is how it works now, though. And I don't know how it hasn't been cracked down on. Some lady called some bakery here in town, and her name's, like, Glamorama, and she's an influencer. And she called. She goes, give me a bunch of free bakery goods, and I'll come in and give you a positive review. And they're like, we don't really want to do that. We're not in that game. But you guys are more than welcome to come down and if you want to give us a review, that'd be great. Whatever. They're really nice to her. And Glamorama went down there and they're like, turn the music down. I'm going to do a video. And they gave her espresso.
Brady
Yeah, they shut it down.
John Holmberg
Like, they gave her a nice, scary. Gave her a nice visit, you know, and said, oh, here's some free espresso shots. Thanks for coming in. You know, you can do that as an owner. It's like, here, this one's on the house. But you can't just say, I want free shirts from Dickson for the rest of my life. I'll talk to. You know, you can't do it. But so then, because she didn't get any free things, she went on and did a video just basically saying, this place is fake and they're garbage, and rammed them into the. It's like 8 million views, and for no reason at all, they get all these views on it. And the poor shop owner's like, what did we do wrong? Holmberg's morning sickness. That's incredibly illegal, but nobody's saying anything. And I didn't realize influencers did that. I didn't realize they called ahead. I thought you had to kind of know them.
Brady
It's a combination of one. The ones that are really not so big, the startup influencers are the ones that will contact the restaurant. Hey, sure, I've got a following of so much, but a lot of restaurants.
Katie
Yeah, Portnoy's not doing that. He just shows up.
John Holmberg
But I'd lose my job.
Brady
Restaurants right now, before they open up, they're like, oh, sure, let's reach these influencers.
John Holmberg
And I'll tell you right now, at this point, I bet you Dave's got a price. Like if Porkopolis said, hey, Dave Portnoy, you want to come to my business? He's like, yeah, it's going to cost you a million dollars.
Brady
I don't even think he does that. He'll just.
John Holmberg
I almost bet you he has to in order to make. Because otherwise the free stuff's going to. Somebody's going to start looking at. It's. I'd lose my job tomorrow if I tried that. If I called any business in this city and say, hey, we got a pretty successful. We tease you about the Morning Cup. I got a pretty successful show over there. I'll give you a bunch of free mentions if you just, you know, and I'll give you a positive review and I'll talk about it. You've got to keep me in free food for a long time. I'm out.
Brady
Right?
John Holmberg
Done. And I don't know how come that works for them. And what I'm saying is I'm jealous. Like, this seems like an awesome thing and these guys are getting away with it. How come Influencers can do it. And we still are stuck in the dark ages of that.
Brady
And there's so many that are right in between that that you don't know, you know, know you don't follow enough. Like, a lot of people that own the businesses and they're like, I'm an influencer.
John Holmberg
You look at their numbers, if they've got like three or 400,000 people and they're mostly local, you're going to be like, this is great. If I ran a business and some guy came in and said, I've got 500,000 followers and I'm only Phoenix centric. I talk about Phoenix all the time. They get 500,000 followers. That's great for me. That's, that's, that's awesome. Yeah. So I'm going to Go ahead and give you some stuff. And then you keep pumping out to those people at how great I am. That's. That used to be incredibly illegal. It's payola. It's plug ola.
Brady
It's all of it.
John Holmberg
And I don't know how that's happening, but I'm very envious of it. I never thought of that. I've been. I've been beaten back by radio for so many years to say how wrong it is. I do think it's Rifterish, but terrible.
Brady
But the revenue comes from not necessarily that restaurant inviting him or bar inviting out because they have so many followers now.
Katie
They're getting Instagram and stuff.
John Holmberg
Yeah, but if you're not. But if you're asking for free things for a service and they're giving you.
Brady
That, you're not at that level where you're making revenue. That's pay. It is.
Katie
But they're not technically, quote unquote on the radio. They're not a business.
John Holmberg
Oh, yeah, it's true.
Katie
They're an individual, so.
John Holmberg
Right, right.
Katie
But it's a gray area.
John Holmberg
But the IRS is the confusing thing to me because you are receiving goods and services and they're huge on that. That's a big deal. Everybody thinks it's just money exchange. You get a bunch of stuff from a business that's. That's pay. It's just a different type of pay.
Katie
Someday, I mean, there'll probably be something that the IRS has to do with that because, I mean, like, we're talking about it now with these AI songs that are getting created.
John Holmberg
Yeah, that's true.
Katie
Getting paid on.
John Holmberg
Well, that's what I wanted to do with this. JL Patisserie is the place that that influencer bashed. And I say screw the influencer and go over there to jails and try to. To remedy that.
Katie
Where is it?
John Holmberg
You know what?
Katie
I don't know.
Brady
It's kind of. You know, it just reminds me of that lady that. What was her name, Amy, back in the day.
John Holmberg
Oh, yeah, yeah. But she did that. Yeah. That was all.
Brady
And it's, you know, Yelp. Originally, someone would go out of the way and just bash a place because they just didn't like the attitude of a person.
John Holmberg
She didn't get that. She went on Gordon Ramsay and became an insane human being.
Brady
Yeah.
John Holmberg
And it was the best thing she ever did for a business for a minute. And then it turned out maybe she's really that way and that her business was inevitably going to fail for screaming at customers.
Brady
And it Went the other way.
John Holmberg
Right. More people. If you're. If you're. If you're yelling at the people going in to eat at your place and you're screaming and yelling at people or causing a stir, eventually you're going out of business. But I just. Yeah, it's just. Yeah, it's gross. Just you keep doing that stuff and I just. I find that gross, though. I think that, hey, I'm important. You make me important. I'll give it, but I'll do it. You know, I'm not against it, but I guess that's kind of a. That's a thing people do. Call ahead. I could never do that. I was raised different to call ahead and go, why don't you give me the product you do, and then I'll do what I can to help you out instead of just saying, I've got money in my pocket, I'll make the exchange. I'll buy your food or go over and say, yeah, I'm going to give you a positive review. And if they choose at that point to say, we're going to give you gifts, that's different. But I could never call and say, give me some stuff and I'll come in and I'll take, you know, I'll take you to the next level. I just. It's weird.
Brady
Portnoy goes in and he buys because he can also give a review. Not a good review.
John Holmberg
Right.
Brady
And that's why he leaves it that way. He's like, look, this is my right.
John Holmberg
Well, Portnoy doesn't all you want right.
Brady
Now has he made a couple of places big money because he got, you know, a good rating. Absolutely.
John Holmberg
That Trevor's place.
Brady
Yep.
John Holmberg
Is only in existence, I think, because Portnoy gave him so much, it took.
Brady
It to the next level.
John Holmberg
And, you know, I don't understand. You know, I don't understand that either. It's like, I guess that you eat cheese pizza and you take a bite of it. I don't really think that you've done much, but it's. It's a gimmick. It's a good gimmick.
Katie
It's the same with all these influencers.
John Holmberg
Yeah.
Katie
It doesn't.
John Holmberg
Weird.
Katie
Who cares?
John Holmberg
Yeah, Well, I understand that. Like, if you've got. If you're influential, like the meaning of the words lost. Like, if you're influential, it's like, oh, you have to earn that. You can't just show up and be an influencer. I can't not have heard of you and haven't do I know. It's a different world.
Katie
People buy into it.
John Holmberg
I know. And that's the other thing is that that one little number that says 331k followers, you're like, oh, this guy knows what he's doing. Doesn't mean. Doesn't mean anything. It's very strange. But to J.L. patisserie, and I don't know where it is. Did you find it? J.L. patisserie. I feel bad for you that, you know, just because you didn't play the game. The guy came in and it's mob. It's basically the mob. You come in, you give us some free food. Yeah. And then they say, well, we're not going to do that. We're not going to play your game. And then he jabs them. It sucks. Yeah. I don't even know if I see where it is on the story. There we go.
Brady
But like, you say that, you know, I mean. Yeah. She's got a chunk of people that follow her, obviously.
John Holmberg
Who? The Glamorama?
Brady
I guess so.
John Holmberg
Yeah. And I. When I read Glamorama, I think Trance. I think for some reason that's probably a drag queen. But I don't know. It's weird. Anyway. Those poor people. Maybe. Maybe their patisserie stinks. I don't know.
Katie
Bakery.
John Holmberg
Yeah. I just don't understand. Yeah.
Katie
It's a French bakery on Shea.
John Holmberg
Oh, okay.
Katie
Like 74. 73rd.
John Holmberg
So it's right.
Katie
342 each. Shay.
John Holmberg
It's like right where Amy's Bakery. The old. It might even be the same building.
Katie
Let me find more.
John Holmberg
That place is cursed. That lady got famous because Gordon Ramsay went. What are you doing? You can't yell at the punters.
Katie
Same neighborhood, but it's a close blocks away.
John Holmberg
Yeah.
Brady
Yeah.
John Holmberg
You are acting like a donkey. Get out of here. Gordon, you invited me. And they go back and forth, yelling. I'm like. And then I even went down there. ABC Baby restaurant. I went out there to see her. This is the poor lady just trying to make her business. Making some French breads.
Katie
Yeah.
John Holmberg
And something called Glamorama came in there and said, if you don't give me stuff, I'm gonna. I'm gonna burn your place down.
Brady
I just.
John Holmberg
It's the mob.
Brady
Picked up it on the Instagram. The Glamorama as a review. I see her.
John Holmberg
Is it?
Katie
Yeah.
John Holmberg
Are you going? You followed the Glamorama?
Brady
No, I was. I just basically put Glamorama in Instagram and it pulls up. I think that's the girl.
John Holmberg
That's her.
Brady
And it has the Tick Tock influencer recently reviewed. J.L.
John Holmberg
No, petisserie. She did well. We're giving them a good one, too.
Katie
We should go there.
John Holmberg
Yeah. You don't do that to people. That's just. That ain't right. And if I'm saying it ain't right, you know how wrong it is. The word is risk this morning in the code. You want to put it in there in the app and find out how you can take a thousand bucks from us? We'll offer it to you. And if you're over in that area on Shea and 74th street and you're thinking about maybe having a croissant, go over there to JL and say, you know what? Glamorama and whoever the hell she is, and I think you guys are trying to make a business work in this city, and there's no reason for some jackass to come in here and make. Make everything bad for you, so. And they could stink, people like. What about Viet Shack? Wasn't Brady doing that? Oh, we know Brady does it. We just have to. We have to work around it. He'll come in. The one thing Brady does well is tell everybody. Vietnack doesn't give me anything. Okay, great. They'll keep it right there.
Katie
We paid for our food when we went in there that day.
John Holmberg
That's right. Quan would have it no other way. Who cares? And also, I would never tell you about Viet Check giving me free things up there on Warner and Elliot or where's it at? Elliot and Priest.
Katie
And.
John Holmberg
I would never tell you. I would never falsely promote Viet Shack. Vietnamese food without the war. That's a good catch line. That was pretty good.
Katie
Yeah.
John Holmberg
No more war. Just eat Ha Tong.
Katie
He's gotta get some shirts made with that.
John Holmberg
Hi, Tom. You associate Vietnam with war? Terrible. Associated with delicious dumpling and me and bready. I caught bready all here. Too much sodium, Tom. Can't do it anyway. Yeah, no. There's times when you're like, oh, that was great, or something. I'll have a moment where I'm like, I'm not even getting paid for this. These guys were awesome. You gotta be super careful not to get a bunch of free things from people. It's. That's just bad. Bad juju. Especially in this world. Can't do it. Let's get a wake up song, shall we? 5, 8, 5, 9. 800. That's the number. You tell us, we scream it. It's 98 Kupi Wagah, Arizona's most powerful, powerful rock radio station.
In this lively episode, John Holmberg and the Morning Sickness crew (Brady Bogen, Bret Vesely, and Dick Toledo) riff on a variety of current events and local Arizona stories, blending irreverent humor with genuine questions about fairness, legality, and human behavior. The two main topics are the local lightning strike story in Tucson—where the news interviewed a man who’s been struck twice—and the drama surrounding a local bakery and a would-be influencer angling for freebies. There’s insightful, sometimes dark, humor around personal stories, media practices, influencer culture, and shifting societal norms.
[00:57–06:35]
[06:35–12:44]
[12:44–16:44]
[16:44–22:46]
[29:14–41:57]
[38:01–40:04]
Throughout
On shifting expectations:
On “expert” interviews:
Reflecting on relationships after trauma:
On illiteracy:
On influencer shakedowns:
The episode is classic Morning Sickness—irreverent, quick-witted, deeply local, and highly conversational. John Holmberg’s acerbic observations frame the topics with comedic exaggeration. Brady and Katie provide balance with anecdotes and playful disagreement. The overall mood is energetic, sardonic, and unfiltered, making for an engaging listen whether or not you care about the specific news stories.
This episode dives into how media chases “experts” to absurd lengths, pokes fun at influencer entitlement, and wonders about human resilience and the rules of engagement in relationships, all through the show’s signature mix of jokes, local color, and food for thought. If you’re interested in why people behave the way they do—or just want to laugh at life’s misadventures—this one’s a strong installment.