In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.

I walk you through the five biggest changes I made compared to my previous launches, including:

How I separated organic vs. paid traffic (and why I’ll never go back)
The private podcast I used to warm up cold leads
How I’m rethinking thank you pages and email deliverability
My honest thoughts on doing sales calls for an $1,800 offer
Why I ditched low-ticket upsells (and how that impacted conversions)

Then we get into the cold, hard data: ad spend, cost per lead, conversion rates, show-up rates, and how many buyers were brand new vs. already on my list.

If you run launches, manage ads for clients, or just want a realistic look at what actually goes into scaling an online offer… this episode is basically a masterclass in itself.

No fluff. No “six-figure in 30 days” nonsense. Just systems, strategy, testing, and a whole lot of “let’s try it and see what happens.”

Want support implementing this stuff in your own business?

Book a call for Done-For-You Ads Management (Retainer):
https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule

Book your 7-Day Ready, Set, Launch Intensive:
https://tidycal.com/mp0lnv3/ready-set-launch

Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results