Podcast
Honest Ecommerce
Hosted by Shopify Expert Chase Clymer · EN
Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
27episodes
Episodes
Newest firstAll episodes
Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa
5d ago00:30:44Tap to summarizeAlexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands.In This Conversation We Discuss:[00:00] Introduction[01:56] Starting young in Ecommerce [02:55] Joining brands as an early as employee[03:44] Lessons from a failed first business[04:52] AOV then versus now[05:23] Unit economics simply explained[06:51] Sponsor: Klaviyo[09:00] Bundling and upselling on big-ticket items[10:18] Leaning and maximizing social first strategy[11:47] Why doubling down beats spreading thin[13:08] Building influencer teams in today’s market[14:04] Sponsor: Intelligems[15:59] Remembering the zero discount policy[17:26] Training customers to anticipate sales[18:50] Sponsor: eFulfillment Service[20:25] Discovering the long customer journey[22:32] Learning curves of a European brand in the US[24:49] Callouts[26:05] Navigating culture and politics in business[28:22] Difference of Brand and product led growthResources:Subscribe to Honest Ecommerce on YoutubeHome of the TEDDY Sofa omhucph.com/ Follow Alexander Morabbi Wulsch alexander-morabbi-wulsch-4486b3113Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
From Mommy Bloggers to Target Shelves: Tubby Todd's Story
2w ago00:34:27Tap to summarizeAndrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe for their little ones. Out of those discouragements came a drive and passion to create clean bath and skincare staples and they spent years developing products and testing them in their own home. Since then, Tubby Todd has grown into an entire line of body care basics. She lives in San Diego with her husband and four little ones.In This Conversation We Discuss:00:00 Introduction01:58 The entrepreneurial dream that started it all04:06 Launching with zero money and no retail shelf04:39 How her husband got the idea from his job06:42 Skipping retail to build direct on Shopify08:30 Sponsor: IntelliGems10:22 What "community-based brands" really means12:22 Why small goals matter more than big ones12:53 Landing as the #1 baby skincare brand14:49 Sponsor: Klaviyo17:24 Balancing family while building a business18:57 Biggest hiring mistakes and lessons learned19:41 Why you should fire people faster20:55 Sponsor: eFulfillment Service21:45 The hardest part of entrepreneurship: building a team23:26 Staying humble and not letting ego run the team24:34 Callouts24:44 Why employment tenure makes you a better founder27:21 Not needing a radical idea, just a better one28:05 Selling 70% of the company to private equity30:01 Starting something new always feels uncomfortable32:35 Breaking down the best-selling three-step bundle33:17 How to connect and where to find Tubby ToddResources:Subscribe to Honest Ecommerce on YoutubeGentle Baby Skincare for Sensitive Skin tubbytodd.com/Follow Andrea Faulkner linkedin.com/in/andreafaulknerwilliams Book a demo today at intelligems.io/Get your free demo klaviyo.com/honestLower scale costs today eFulfillmentService.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
How Canadian Ecommerce Brands Save Thousands With a USLLC
2w ago00:25:28Tap to summarizeM. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands.In This Conversation We Discuss: 00:00 Introduction01:13 Discussing the accounting brand01:34 How the guest entered the ecommerce tax niche03:09 The hidden Shopify fee for international sellers04:13 Do you need a US LLC: Plus plan vs sales split06:36 Revenue threshold for opening a US LLC08:00 Step-by-step process to set up a US LLC10:22 The costly mistake of naming yourself as owner12:30 Do US brands need a Canadian setup too13:56 The $25,000 penalty for missing Form 547215:38 Why proper bookkeeping matters for ecommerce brands17:57 How monthly books help you save on taxes19:33 The risk of hiring a cheap bookkeeper22:00 Where to learn more and get help23:43 Returning Questions to a Fellow HostResources:Subscribe to Honest Ecommerce on YoutubeCPA Tax Accounting and Bookkeeping Firm salaccounting.ca/ Follow M. Salman salaccounting.ca/author/salmansalat00/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
From Iraq Prototype to Millions: Sheath Underwear's Story
3w ago00:39:23Tap to summarizeRobert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men.What started as a bootstrap idea fueled by a $5,000 insurance check and a successful Kickstarter campaign in 2013 has grown into a globally recognized brand selling to customers in over 120 countries. SHEATH is the first ever Official Underwear Partner of the UFC — a milestone Robert built without taking on outside investors.A daily meditator, lifelong student of Napoleon Hill's Think and Grow Rich, and relentless entrepreneur, Robert's story is a testament to grit, reinvention, and the power of solving a real problem the world didn't know it had.In This Conversation We Discuss:00:00 Introduction01:02 What an elite underwear makes01:56 The Iraq deployment origin story04:20 Building the first underwear prototype07:32 Sponsor: Klaviyo09:47 Early prototypes and finding a manufacturer15:12 Launching the first Kickstarter campaign17:06 Sponsor: Intelligems 18:33 A botched production and near giving up21:03 The second Kickstarter and revenue growth22:58 Using AI to speed up product design24:12 Sponsor: eFulfillment Service 25:58 Finding customers beyond Kickstarter26:57 The comedian throw stunt28:18 Sponsoring comedians and podcast hosts30:43 Famous names and loyal ad partners35:04 Advice for aspiring entrepreneurs38:14 Where to buy underwear for legendsResources:Subscribe to Honest Ecommerce on YoutubeMen's pouch underwear sheathunderwear.com/ Follow Robert Patton linkedin.com/in/robert-patton-b675273b Schedule an intro call with one of our experts electriceye.io/connect Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honestSchedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Co-Founder Swim Lanes and the LNDN GRAY Launch Story
4w ago00:48:08Tap to summarizeLndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors.Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional operations paired with strong creative and brand vision. With a background spanning a breadth of industries and roles- including premium lifestyle brands, aviation, live events, celebrity/influencer partnerships, and more- Tyler gained an understanding of brand building, creative partnerships, and rapid scaling with early-stage consumer product ventures and founder-led businesses.As Co-Founder of Lndn Gray, Tyler oversees business development, operations, partnerships, creative direction, and artist curation. Under his leadership, the platform has become known for championing independent and emerging artists worldwide, with a focus on originality, cultural relevance, and accessible contemporary art.Tyler was based in Los Angeles for over a decade and will be spending the next year travelling and working across the globe.In This Conversation We Discuss:[00:00] Intro[00:40] Sponsor: Electric Eye[00:53] Finding niche business ideas in art markets[05:40] Balancing life and business boundaries[08:10] Building transparency with business partners [13:59] Sponsor: Klaviyo[15:57] Dividing new business duties with founders[18:44] Callouts[18:54] Balancing art product quality and pricing[22:45] Expanding markets with product tests[27:27] Sponsor: Intelligems[28:53] Owning up to your customer service gaps[33:47] Sponsor: eFulfillment Service[34:57] Reinvesting revenue back into creative ads[38:18] Hiring expert leaders to scale your brand[40:58] Leading and empowering team members[00:00] Overcoming industry misconceptionsResources:Subscribe to Honest Ecommerce on YoutubeArt for the bold and fearless lndngray.com/Follow Tyler Straub linkedin.com/in/tyler-straubSchedule an intro call with one of our experts electriceye.io/connectMigrate and grow more klaviyo.com/honestBook a demo today at intelligems.io/Lower scale cost today eFulfillmentService.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan
Jul 900:26:59Tap to summarizeYash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue. SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution. Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you. In This Conversation We Discuss: [00:00] Intro [02:31] Stumbling Into a New Ecommerce Venture [05:34] Sunsetting a Brand to Focus on a New One [07:05] Learning User Needs Through Manual Work [08:54] Matching The Products to Customer Needs [10:30] Paying for Actual Sales Instead of Ad Clicks [13:03] Callouts [13:10] Doing The Actual Work To See Business Results [16:10] Prioritizing Active Partners Over Volume [19:30] Setting Margins for Marketing Expenses [21:37] Targeting Smaller Partners For Better Deals Resources: Subscribe to Honest Ecommerce on Youtube Marketing Platform for Affiliate Brands mysathi.io Influencer Marketing Platform getsaral.com/ Follow Yash Chavan linkedin.com/in/yctheman If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Turning Investor No's Into New Networking Leads | Jordan Nathan | Caraway Home
Jul 600:28:47Tap to summarizeJordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi. Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen. Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018. In This Conversation We Discuss: [00:00] Intro [01:30] Learning concrete business operations on the job [04:10] Navigating the challenges of corporate ownership [06:54] Callouts [07:04] Transitioning from employee to solo founder [08:30] Reframing rejection to strategic referrals [11:28] Sponsor: Klaviyo [13:34] Recruiting top-tier talent to an early-stage idea [16:42] Targeting alternative lifestyle niches for growth [18:48] Sponsor: Intelligems [20:17] Expanding into new digital sales channels [22:26] Prioritizing customer convenience for store platforms [23:57] Sponsor: eFulfillment [24:55] Building business momentum around retail cycles [25:49] Designing Ecommerce for lasting profitability Resources: Subscribe to Honest Ecommerce on Youtube Ceramic non-stick cookware carawayhome.com/ Follow Jordan Nathan linkedin.com/in/jordannathanprofile Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Lower your shipping cost today efulfillmentservice.com/honest/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline
Jun 2900:34:08Tap to summarizeKatrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth. In This Conversation We Discuss: [00:00] Intro [01:35] Growing into a marketing leadership role [03:03] Balancing acquisition and lifetime value [04:56] Defining the North Star for your business [05:56] Sponsor: Migrate [07:53] Diagnosing disconnects in customer journey [01:27] Sponsor: Intelligems [13:53] Structuring landing pages to tell a story [18:22] Sponsor: Electric Eye [19:32] Eliminating buyer confusion to drive sales [22:40] Moving past shotgun marketing tactics [27:18] Callouts [27:28] Diversifying your marketing channels [30:47] Viewing the holistic customer journey Resources: Subscribe to Honest Ecommerce on Youtube #1 Doctor Recommended Urolithin A timeline.com/ Follow Katrina Adams linkedin.com/in/katrinamarieadams Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Balancing Priorities to Secure Ecommerce Stability | Jacques Spitzer | Raindrop | Bonus Episode
Jun 2500:31:34Tap to summarizeJacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop’s creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques’ work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine. He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California’s most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop’s creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler’s Ascent, which won over 38 international film festival awards. In This Conversation We Discuss: [00:00] Intro [02:43] Scaling Ecommerce through storytelling [04:41] Maximizing current growth channels first [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader’s limiting beliefs [24:03] Taking balanced risks to protect equity [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/ Follow Jacques Spitzer linkedin.com/in/jspitzer5/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →
Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group
Jun 2200:33:25Tap to summarizeAngela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Transcribe →