Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).

Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands.

In This Conversation We Discuss:

[00:00] Introduction
[01:56] Starting young in Ecommerce
[02:55] Joining brands as an early as employee
[03:44] Lessons from a failed first business
[04:52] AOV then versus now
[05:23] Unit economics simply explained
[06:51] Sponsor: Klaviyo
[09:00] Bundling and upselling on big-ticket items
[10:18] Leaning and maximizing social first strategy
[11:47] Why doubling down beats spreading thin
[13:08] Building influencer teams in today’s market
[14:04] Sponsor: Intelligems
[15:59] Remembering the zero discount policy
[17:26] Training customers to anticipate sales
[18:50] Sponsor: eFulfillment Service
[20:25] Discovering the long customer journey
[22:32] Learning curves of a European brand in the US
[24:49] Callouts
[26:05] Navigating culture and politics in business
[28:22] Difference of Brand and product led growth

Resources:

Subscribe to Honest Ecommerce on Youtube
Home of the TEDDY Sofa omhucph.com/
Follow Alexander Morabbi Wulsch alexander-morabbi-wulsch-4486b3113
Get your free demo klaviyo.com/honest
Book a demo today at intelligems.io/
Lower scale costs today eFulfillmentService.com/honest

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