Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company.

In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle.

In This Conversation We Discuss:

[00:00] Intro
[01:58] Pioneering a niche in an untapped market
[03:43] Using cultural roots to drive innovation
[06:51] Sponsor: Klaviyo
[08:52] Sizing up categories before committing
[10:57] Callouts
[11:07] Using competitor research as winning edge
[14:25] Sponsor: Intelligems
[16:23] Letting the product do the talking
[19:44] Knowing when to launch and building
[21:51] Sponsor: Electric Eye
[23:00] Using intellectual property for passive income
[25:43] Turning disadvantages into entrepreneurial fuel

Resources:

Subscribe to Honest Ecommerce on Youtube
Marine plant-based company https://aquatheon.com/en
Marine-powered functional beverage https://oomee.life/
Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b
Migrate and grow more https://www.klaviyo.com/honest
Book a demo today at https://www.intelligems.io/
Schedule an intro call with one of our experts https://electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!