Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors.

With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends.

In This Conversation We Discuss:

[00:00] Intro
[02:17] Finding Ecommerce ideas in daily life
[05:48] Experimenting in small, safe spaces
[10:29] Sponsor: Migrate
[12:27] Reshaping customer perspectives
[18:22] Callouts
[18:32] Navigating customer purchase friction
[21:11] Presenting your product as opportunity
[25:05] Sponsor: Intelligems
[27:05] Navigating state-by-state THC rules
[31:50] Protecting customers with age checks
[36:22] Sponsor: Electric Eye
[37:31] Setting high standards for the industry
[47:10] Connecting customers to buying paths

Resources:

Subscribe to Honest Ecommerce on Youtube
The original THC aperitif artet.com/
Follow Xander Shepherd linkedin.com/in/xandershepherd/
Migrate and grow more klaviyo.com/honest
Book a demo today at intelligems.io/
Schedule an intro call with one of our experts electriceye.io/connect

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