Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.

Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.

He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.

Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them.

In This Conversation We Discuss:

[00:30] Intro
[01:30] Solving messy data gaps in business
[03:33] Building tools to fix your own pain
[04:50] Rebuilding analytics for a new internet era
[06:20] Adapting to a more privacy-first internet
[06:56] Moving beyond session-centric measurement
[08:15] Aligning analytics with real shopping sessions
[09:24] Shifting from plug-and-play to custom reporting
[10:25] Callout
[10:36] Overcoming the GA4 learning curve shock
[12:37] Unlocking power in custom GA4 explorations
[13:13] Fixing tracking before analyzing performance
[14:37] Breaking down how GA4 actually receives data
[16:53] Understanding why GA4 misses real orders
[18:23] Fixing missing orders with server-side tracking
[20:44] Choosing build vs buy analytics tools
[21:31] Keeping analytics simple for early-stage stores
[22:37] Avoiding over-optimization too early
[25:01] Staying grounded in real customer acquisition
[25:47] Combining clean data with real interpretation
[26:49] Making GA4 implementation simple for merchants

Resources:

Subscribe to Honest Ecommerce on Youtube
The leading GA4 integration for Shopify slideruleanalytics.com/
Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!