Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

[00:00] Intro
[01:31] Turning a diagnosis into a mission
[03:23] Becoming your product's success story
[04:44] Callouts
[04:54] Finding focus groups with limited budgets
[07:37] Sponsor: Klaviyo
[09:44] Letting research reverse product roadmaps
[13:41] Building trust through science-backed content
[15:12] Sponsor: Intelligems
[17:12] Sharing vulnerable stories for customer loyalty
[18:36] Tapping nice creators to amplify early content
[21:41] Seeing early signals of product-market fit
[23:49] Sponsor: Electric Eye
[25:00] Letting word of mouth unlock B2B strategies
[27:17] Allowing your data do the selling for you
[30:16] Expanding impact to underserved customers

Resources:

Subscribe to Honest Ecommerce on Youtube
Doctor-formulated prenatals, fertility supplements, & tests birdandbe.com/
Follow Sam Diamond ca.linkedin.com/in/samantha-diamond-1484a718
Follow Breanna Hughes ca.linkedin.com/in/breannahughes
Get your free demo klaviyo.com/honest
Book a demo today at intelligems.io/
Schedule an intro call with one of our experts electriceye.io/connect

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