Bethenny Frankel: Margaritas, Money & Men

Summary

Podcast Summary: Hot Mess with Alix Earle – Episode: Bethenny Frankel: Margaritas, Money & Men

Release Date: March 13, 2025

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Introduction

In this episode of Hot Mess with Alix Earle, host Alix Earl sits down with renowned entrepreneur and television personality Bethenny Frankel. The discussion delves deep into Bethenny's journey in the entrepreneurial world, her experiences in the alcohol industry, personal anecdotes, and her impactful charity work. This comprehensive summary captures the essence of their conversation, highlighting key insights and memorable moments.

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Entrepreneurial Journey and Skinny Girl Margaritas

Alix opens the conversation by sharing her excitement about Bethenny Frankel's success with Skinny Girl Margaritas. She discusses her own venture into the alcohol business with Sit Margs, an investment she feels passionate about.

Alix (00:04): "I wanted to have her on to talk about being an entrepreneur, building up the brand, being in the alcohol business. What does it take? Any tips or tricks?"

Bethenny recounts the inception of Skinny Girl Margaritas, emphasizing the challenges she faced as a female entrepreneur in a male-dominated industry.

Bethenny (22:50): "The Skinny girl margarita was really the fastest growing liquor brand in history at the time because it invented multiple categories... I was the first person to ever market to women in the cocktail space."

She shares her strategic decision to retain the brand's integrity by retaining equity rather than selling outright, highlighting her business acumen.

Bethenny (26:42): "I did equity. ... this is the best idea in history. That's the one I want."

Building and Managing Brands

The conversation transitions to the intricacies of building a brand. Alix discusses her challenges with Sit Margs, including distribution and marketing strategies. She highlights the importance of passion in entrepreneurship.

Alix (04:00): "I wanted to have her on to ask some advice... I think being passionate towards anything is a big thing for me."

Bethenny elaborates on the importance of authenticity and staying true to one's vision, sharing anecdotes about navigating contract negotiations and maintaining control over her brand.

Bethenny (28:32): "It's pretty smart. ... always understand concepts."

Personal Anecdotes and Experiences

Alix and Bethenny share personal stories that humanize their successful personas. Alix talks about her organizational struggles and how Bethenny relates to them.

Alix (07:03): "I know the man at the Chanel store... I'm scared of your condiments alone."

Bethenny reflects on her time on "The Apprentice" and "Real Housewives," drawing parallels to Alix's journey in social media.

Bethenny (09:43): "I always was confident in whatever I was doing... I wasn't really making a lot of money at it."

Navigating Fame and Relationships

The duo discusses the challenges of maintaining personal relationships amidst fame and business pressures. Bethenny offers insights into managing relationships with successful partners and the importance of balancing career and personal life.

Bethenny (31:07): "You have to have the balance. You have to be present in both the way that you're present when you're with Braxton and you're present when you're doing your Super Bowl commercial."

Alix seeks advice on avoiding societal pressures related to marriage and personal milestones.

Alix (33:07): "What's your advice so that women don't end up in those situations or, like, how to kind of, like, take the reins for themselves a little bit?"

Bethenny encourages setting personal boundaries and prioritizing individual growth over societal expectations.

Bethenny (34:47): "You shouldn't be legally married for a really, like, you shouldn't be legally married for a decade."

Charity Work and Philanthropy

A significant portion of the discussion focuses on Bethenny's charitable endeavors, particularly her Be Strong Foundation. She narrates the foundation's evolution from aiding Hurricane Harvey to becoming one of the largest private relief efforts in U.S. history.

Bethenny (36:10): "Be Strong has evolved... it's like a 400 million dollar business I built."

Alix expresses admiration for Bethenny's commitment to giving back, highlighting the importance of philanthropy for those with resources.

Alix (38:42): "I think it's so important because I think like when you are someone who has the resources, money, I just think it's really important to give back."

Advice for Aspiring Entrepreneurs and Young Women

Bethenny offers invaluable advice to young entrepreneurs and women navigating their careers. She emphasizes the significance of focusing deeply on one cause or project rather than spreading efforts too thin.

Bethenny (38:53): "Go deep, not wide... you can go deeper."

She encourages trusting one's instincts, embracing failures as learning opportunities, and being authentic in all endeavors.

Bethenny (29:17): "You're gonna have... you may just say... you might just say... it will come to you when you're running, when you're walking, when you're dancing."

Spend or Save Segment: Expert Recommendations

The episode features a playful yet informative "Spend or Save" segment where Bethenny provides her candid opinions on various products:

• Face Wash: Save
• Sunglasses: Save
• Moisturizer: Save (prefer higher quality over cheap options)
• Smoothies: Save (labelled as a gimmick)
• Handbags: Spend wisely on classic styles; avoid trendy, expensive duplicates
• Alcohol: Emphasize quality over cheap options

Bethenny (39:40): "Don't save on margaritas. That's a true fucking statement. Don't save because you don't want shit. Alcohol."

She humorously critiques low-quality products while promoting practical spending habits.

Memorable Quotes

• Bethenny (26:42): "I did equity. Okay, okay. So then when I was approached to purchase Skinny Girl, I said, but I want it for other things... And that has been put back in other people's contracts. Because when I sold, the network was furious that they didn't get a piece of my sale. So that was the first creative thing I ever did that was smart as a concept."

• Bethenny (36:10): "Be Strong has evolved... it's like a 400 million dollar business I built."

• Bethenny (34:47): "You shouldn't be legally married for a really, like, you shouldn't be legally married for a decade."

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Conclusion

This episode of Hot Mess with Alix Earle offers an in-depth look into Bethenny Frankel's multifaceted life as an entrepreneur, philanthropist, and public figure. From building successful brands and navigating personal relationships to making a significant impact through charitable work, Bethenny provides listeners with a wealth of knowledge and inspiration. Alix's engaging hosting paired with Bethenny's candid insights makes for a compelling and enriching conversation, beneficial for anyone looking to learn from a seasoned entrepreneur and philanthropist.

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Notable Timestamps:

• 00:04: Introduction and backstory of Sit Margs
• 22:50: Origin of Skinny Girl Margaritas
• 26:42: Discussion on equity versus licensing deals
• 36:10: Evolution of Be Strong Foundation
• 39:40: Spend or Save segment begins

Transcript

[Alix Earl]

Welcome back to another episode of Hot Mess with Alix Earl. Did you guys like my asmr? Right there, Sipping my margarita for you. I'm so, so, so excited that I finally get to talk to you guys and can stop hiding everything about St. Marks. And I think you guys are going to be really, really excited for this episode today. I have Bethany Frankel on because she is the queen of the skinny margarita, and she had skinny girl margarit, sold the margaritas parts, but she still has a skinny girl brand. So I wanted to have her on to talk about being an entrepreneur, building up the brand, being in the alcohol business. What does it take? Any tips or tricks? Talk about distribution and. Yeah, so I just wanted to have her on to ask some advice, and I'm so excited that we finally get to talk about this. I guess I'll give you guys a little backstory onto Sit Margs, which is just a great name. You can't lie. Sit Marks is a really, really good name. So I first had this drink last August, and it was sent to my apartment. I knew these guys in Miami that started Sit Marks. They started it, like, two years ago, but they didn't really have, like, the backing, distribution recognition, I guess, to, like, get it going. And I had these. I had tried a bunch of other alcohols at this point, and I tried this one. This is the green one. This is the spicy margarita. And if you know me, when I go out, I always order, like, a skinny spicy margarita. It's always my thing. I don't like drinks that are too sugary. So, like, if I don't have that, I usually just have a tequila soda. I'm pretty plain when it comes to what I'm drinking. I'm just. I don't have a huge sweet tooth. I don't love desserts. Like, I'm more savory than sweet. So I'm pretty pretty picky when it comes to my drink and also when it comes to, like, branding and stuff. So I saw this can and this name and this logo, and I was like, this is really cute. I actually really like this. And I tried the drink and immediately I loved it. So there's the spicy one, there's mango, coconut. There's just a classic margarita flavor. And then there's Mezcal, which. Which is like a smoky tequila one. This is amazing to the point where I was like, we need to set up a meeting with these people. Like, I want to talk to them. Like, I want to get involved in this brand. Like, this is really, really Good product and brand name and logo and whatnot. So it kind of just felt like a sign. I was like, this feels right. This feels like everything's falling into place. And I ended up investing in this brand and I wanted to be a little bit more active than just being, you know, just like writing a check and then, you know, putting this in some posts and I have been working with the team really closely on the marketing. We directed the whole campaign and the first images and their kind of like relaunch and activations that we're gonna do. So it's been really, really cool for me and it's been a cool journey for me and I've been learning a lot and a lot about alcohol and distribution and it's pretty tricky actually. So it's been a new journey for me. But these are finally available now for pre order. You guys can go on the website and you can get these shipped to your house. I'm very, very excited. And then this next week is the official launch. So it's going to be launched in state in Florida, New York, Connecticut, Virginia, Michigan and Massachusetts. And then we're going to keep ramping it up, getting it in more states. But what's most important is like to hear from you guys, like where you guys want to see these and where you guys want to have them and you guys tagging your liquor stores on the brand page and whatnot so you can to their Instagram and it has all the questions there and whatnot. But I had the opportunity, I guess, to work with a little bit more established brands, a little bit more stable, maybe like a more definite guarantee of, you know, money and cash out. And I just wasn't feeling passionate towards anything. And I think that's a big thing for me. And when I like to promote something and especially like put my name on something and be behind it, I definitely really want to love it and enjoy it and believe in it. And I guess for me this was like the riskier choice. But I love this product so much and I'm very excited for everyone to try it and get to have some sit Margs moments with their friends and enjoy a good margarita. And I'm very excited to talk to Bethenny Frankel today about this and about being an entrepreneur. And I also just think she's so funny. Like me and my friends are just obsessed with her and all her commentary. And we had our whole, our whole beef last week when she, when I guess I stood her up for dinner, but I didn't actually stand her up and then we ended up going out in Miami. We had a fun night, and we recorded this interview before that. So this interview that I'm going to play for you guys now is our first time kind of like sitting down and really talking. So I'm very excited for it, and I'm excited for you guys to get some sit marks. So cheers, and let's get into the episode. Wait, did I just turn that off? How do I get that back on? I'm a hot mess. Bethenny Frankel. Welcome to Hot Mess.

[Bethenny Frankel]

This is exciting.

[Alix Earl]

I'm very excited for this. You are our Roman Empire, I think. All summer, where'd we go? Like, was it Brown Swamp Farm? All summer. Like, Sally was like, Bethany Frankel. Bethany Frankel. Bethenny Frankel. So then we nicknamed you bf and, like, we refer to you as bf. All like, you're very, like, prevalent topic in our friend group.

[Bethenny Frankel]

I love that. Is it because of Sally, or did Sally introduce you to me or you introduce Sally to me?

[Alix Earl]

I mean, I know who you were, but Sally, like, this summer really brought it in with, like, the. The chicken.

[Bethenny Frankel]

The chicken.

[Alix Earl]

Chicken salad. That was a big thing. I think the first time we had contact was when you DMed me. It was my senior year of college, and I posted, like, my messy room tour, and you were like, please let me fly to Miami and clean your room and organize it. And everyone was freaking out. They were like, Bethany Frankel DMed you.

[Bethenny Frankel]

Because I had a panic attack. No, you messaged me the year before about something that you had an issue. Remember? Like a really Someone stealing your content. I was talking about before you blew up.

[Alix Earl]

Oh, my gosh. Yes.

[Bethenny Frankel]

And then I saw it on a delay and texted you, and it was obviously past the point, but I texted you and then I saw. And that's how I kind of got to know you. And then I saw your room.

[Alix Earl]

I forgot about that.

[Bethenny Frankel]

Yeah, it was crazy. People were stealing your content. And now I know exactly how that works. It happens a lot. Your room, I get sec. I get anxiety over looking at other people's drawers, other people's disorganization. I have massive ocd. Like, massive. And so I wanted to come there so badly.

[Alix Earl]

Well, I know I didn't take you up on the offer then, but I will take you up on it now.

[Bethenny Frankel]

Well, now I have a place in Miami, so when I'm there, I just want to come over. I just want to come see it.

[Alix Earl]

You would, like, be put in a cardiac arrest if you walked into my room in Miami.

[Bethenny Frankel]

But I could take one. What I would do is go one sec. Like, I would take one section at a time. Like, the smallest area, like, just one drawer, dresser of drawers. And, like, tell you how to psychologically think about your condiments. I'm scared of your condiments alone. I bet you they're just disorganized.

[Alix Earl]

Like, the thing is, like, I don't even have separate things for separate things in my room. Like, it's all just one. Like, there's no rhyme or reason in my room.

[Bethenny Frankel]

Do you know where everything is? That'll be honest.

[Alix Earl]

I know where everything is. Well, I do lose things a lot.

[Bethenny Frankel]

I knew it. I was having anxiety about when you travel.

[Alix Earl]

Yeah, I do lose things a lot. But I like. Well, I used to never be able to find things and it was a really big problem. But now I do this thing where I, like, literally replay because I'm a big thrower. So, like, I walk in and I throw something off. I throw this off, throw my bag over there. So now I, like, replay my actions and I'm able to find things.

[Bethenny Frankel]

Oh, you had. That's smart. But do you. Because you get so much stuff, do you care about stuff less? And, like, so it doesn't matter if you lose it or are you attached to things? You're so young. I would think you are attached to things.

[Alix Earl]

I am attached to things. I just sometimes lose things and don't. Like. Like, I'll see something in the. Like when I clean out a drawer once every six months and I'm like, oh, my God, I forgot I had that. You know what I mean?

[Bethenny Frankel]

But hotel rooms, you're not leaving things on hotel rooms.

[Alix Earl]

I am spectacular. The second I get into a hotel room, I have to unpack, organize everything. Everything has to have a place. I think, honestly, like, my problem is that my room, it just like, I feel like it can't even hold all the crap that I have. So I don't even try.

[Bethenny Frankel]

Do you know what I mean?

[Alix Earl]

I feel like I don't have the, like, bearings to even deal with what I have. Interesting hotels, Crazy neat. My LA apartment. Crazy neat. But I think it's because I, like, have the space to be.

[Bethenny Frankel]

Wait, that's like serial killer. You don't understand. I go on a vacation and I can't believe how messy my own hotel room is.

[Alix Earl]

Really.

[Bethenny Frankel]

There's no one more immaculate. Every single thing is labeled. But when I go to a hotel, I'm the opposite. I don't have all of my, like, own stuff. Yeah, wild we become roommates, maybe. Yeah, it's a hot mess and it's controlled chaos.

[Alix Earl]

Controlled chaos. You got your start on the Real Housewives of New York mainstream.

[Bethenny Frankel]

Yeah, I was Apprentice before that. That's long before your time, the Apprentice. Do you even know what the Apprentice is? Wait.

[Alix Earl]

Yes.

[Bethenny Frankel]

Okay, wait, I didn't know that I was. Yeah, I was on the Martha Stewart Apprentice.

[Alix Earl]

No way.

[Bethenny Frankel]

Yes. And I tried really hard. I think we can make equate this to you in the beginning, probably a year into social media, it wasn't hitting. Maybe you just kept doing the same thing. It wasn't hitting. So I was on the Apprentice with Martha Stewart, came off and was trying to take this sort of dry sponge and squeeze a little bit of liquid out of it, try to get into magazines, try to do talk shows, try to be a natural food chef, which is what I wanted. And it was working fine. It didn't really pop off. And Housewives was my first pop off. And you'll experience, you're experiencing many pop offs. You'll see, like, you'll keep reinventing yourself. I can see. So it's the biggest, craziest, most unexpected pop off is of course, social media at this age.

[Alix Earl]

Yeah, well, that's what I was going to say is like, that's how I feel. Like you are very known. But now it's like me and all my friends are like our social media queen, Benny Rankle. Like, you're a social media star.

[Bethenny Frankel]

That is really sweet. And it's really. It's just, it's honestly a testament to anybody at any age can do whatever they want to do. But I did. And. But also more importantly, to be true to yourself, because I didn't want to do this. I didn't even know this existed. I didn't know anyone did makeup videos. I didn't know anything about makeup. I didn't know that this world existed. I just used to be on Instagram because I was supposed to be and I didn't connect to it. It just felt weird to be like, look at me, here's my picture. People are taking pictures of themselves in bathing suits. So I did it, but I could never connect to it and I could never be good at it. It just didn't matter. One day would be okay, the other day would be bad. And I was playing around with just shitty makeup in my drawer that was cheap and I didn't know anything about it. And literally I didn't know there was a whole world on YouTube. I didn't know people did their Makeup on videos. I didn't know that was a thing. So I think there was probably just a shock of people like, what the fuck is she doing? Like, what is she doing in here? And also people liked the takeaway. And I just. I love it. I think it's so fun, so. Because I liked it. It did well. I didn't even know it was doing well. I didn't understand algorithms or I didn't know that there were different worlds in there, you know, and it's like a planet.

[Alix Earl]

Yeah, yeah. No, it is so much fun.

[Bethenny Frankel]

You say recently, you say you just have, like, millions of friends. I get that.

[Alix Earl]

Yeah. It's so much more, like, casual than other platforms. I feel like you can get on there at any time, film anything, and it's a lot of fun. And I feel like that's why everyone loves yous. Cause you just, like, speak your mind in the best way possible. Like, you are very. And I mean, I like, try to do this as well, but, like, very just, like, candid. Say it how it is. And like, there was the whole Chanel thing.

[Bethenny Frankel]

The man at the Chanel store opens the door, like, this much and he's like, hello, do you have an appointment? I'm like, no, I don't have an appointment. Am I not allowed to come in at 3:54 on a Tuesday? Evidently not.

[Alix Earl]

Do you not get scared, like, saying that about a big brand? Because that's what I was like.

[Bethenny Frankel]

Yeah. Because I am literally your mother. Because I've watched you and I've watched you be scared. And you're smart. You should be scared. If it doesn't land, it doesn't land. And it has to land. So you don't have any reason to play around with the realm. Okay. I'm a lot older, but I watch you and I see you've been like, I know. And there was this brand, et cetera. And I knew what you were talking about. I literally read your mind. You were sitting on a couch and you were talking about a luxury brand, and you were nervous, and I was like, good, good, good. Yeah. Scared of what? They're not doing anything.

[Alix Earl]

You know, it's not scared. I feel like it's more so just awkward because when you're at this point, like, all of a sudden, it's like you're two people away from, like, meeting someone who works on their team or. You know what I mean?

[Bethenny Frankel]

And then it's just like, people that work on the team, like, it really not the person who's running the bottom line. And Maybe the cmo, but the people. The people that work there are snickering. And it gets back to me. And they love it because everybody cares about truth and authenticity first, because most people can't do that. And the reason people are laughing at comedians, whether they're saying something that's exactly something that they know or that they would never say themselves, they love that this person is saying something that they either wish they could say or that they actually. Their inside voice, thought, yeah. And so it's courageous to, yes, dis a brand, but not just. Cause I'm dissing them. I'm just talking about something. But then it literally walked into, listen, you're a woman who talks about your skin and flaws and things like that, right? It's literally the same thing. It's saying, this is what's actually going on. And then now everyone's been given license to buy a Walmart. Birkin, and luxury's actually down. Chanel let go a bunch of people, like 30 people and different luxury brands are down because there's been this sort of revolution, and people are sick of it. So by saying one thing that may seem scary, you could open up a whole other door of truth for people who can't afford it and try to buy the lip gloss just to get in and feel the way that I've felt. So it takes courage to say something that you feel, but often you're not alone for feeling something, which is what happened with you with your skin.

[Alix Earl]

Yeah. No. Hundred percent. And even with, like. I remember my first time, I went to, like, New York Fashion Week. I was podcasting, and I was like, I'm not having fun. I was like, it's not all it's cracked up to be. Like, you go into these big parties and there's all this nice food. No one touches it. You stand there and it's like, it seems very. And there is stuff that's great and fun and whatever, but I was so afraid to say that because I was like, oh, my God, I'm never gonna get back invited to anything. But I was like, I feel like people need to know these things that half the time, it's not all it's cracked up to be.

[Bethenny Frankel]

Yeah. And listen, you will. As my friend Mark says about me, you will learn how to fly close to the sun. Just not touch the sun and how to land the plane in any. Like, you'll get close, you'll get turbulent, because it'll be like washing your hair with the same shampoo every day. If you're always Safe. Then your hair will get a little limp, and then one day you just, like, jolt it. And then you can go back to the nest and be safe again. You've experienced a lot at a young age.

[Alix Earl]

So do you plan out any of your content or you're just kind of like, in the moment?

[Bethenny Frankel]

Zero.

[Alix Earl]

That's me, too.

[Bethenny Frankel]

Zero. In the moment. And that's how liberating. You could do anything anywhere. Yeah.

[Alix Earl]

Except when people are like, hey, what's your content plan for the week? I'm like, I don't know. I'm just posting, like, as I go.

[Bethenny Frankel]

That's exactly. Yeah. And when I started. And this is the thing that it seems like you're realizing you can't really listen to other people telling you what to do. Because when I started, this girl was like, you have to keep only doing beauty. I'm like, beauty. I don't know how to do my own makeup. This is like, beauty's not me. That's just something I did. You have to have one thing, and everyone has this. Everyone thinks they have some formula to this. It's really like a living, breathing organism. It changes every day you've been in. You make your chicken soup. You make your, you know, you do your get readies with me. Obviously your messy ones sometimes are blurry. A bunch of pictures of you guys always like, you just do what you want to do.

[Alix Earl]

Yeah. It's just pretty much in the moment.

[Bethenny Frankel]

It's what you'd share with your friends.

[Alix Earl]

Yeah, it is. And unfortunately, sometimes I'm like, maybe am I sharing too much? But I think it works out. And I feel like you do the same.

[Bethenny Frankel]

I do the same. And I really enjoy it. Also, if you're ever lonely or if you're not, I mean, you seem like you're with people a lot, but I. You can just like, pick up sort of. It's like picking up the phone and talk to them. Like, I'm locked in the bathroom. Who am I going to tell them? I told the people.

[Alix Earl]

Yeah, the people.

[Bethenny Frankel]

It was the Lord's work, right. Oh, my God.

[Alix Earl]

Talk to my friends.

[Bethenny Frankel]

People.

[Alix Earl]

I know. I'm literally like. It's gotten to a point where I'll be like, alone in my room, and I'm like, I have no one to hang out with right now. And I'll just like, click on live. Oh, my gosh. In our lives.

[Bethenny Frankel]

Oh, my God.

[Alix Earl]

TikTok ended. That was insane. We literally went down on TikTok together.

[Bethenny Frankel]

How crazy was that? Like, isn't it weird? That didn't you feel like we were on, like, a spaceship? Like, it felt like we were on, like, a ship, like in a submarine underwater.

[Alix Earl]

And then we were back 10 hours later.

[Bethenny Frankel]

I know, but didn't we feel weird that night?

[Alix Earl]

It was weird. It was weird. I felt like the world was ending. My world was ending.

[Bethenny Frankel]

I thought it was so iconic for us to do it together.

[Alix Earl]

Me, you, and Spencer Pratt. I would've known, right? Yeah. What a true.

[Bethenny Frankel]

It was like three generations, three different aspects of this thing. It was really actually poetic.

[Alix Earl]

Yeah, it really was. It was. It was. And then it came back.

[Bethenny Frankel]

God forbid it ever goes down again. We'll meet right back there. Yeah, we'll meet right back there.

[Alix Earl]

We need to start up our live channel again. I don't really know much, like, where you came from or, like, how you got started or anything.

[Bethenny Frankel]

Yeah, I was certainly a late bloomer. I was not broke, like, below the poverty line, like, this country has seen broke. I was broke in that I had a, like a $2,500 rent in New York and $8,000 to my name. In my 30s. I wasn't married. I didn't have kids. I had had the opportunity to be married many times. I didn't. I wanted to do it myself in my body. I wanted to do it myself. Like, I just didn't want to depend upon someone and I wanted to do it myself. And it was scary because I really was at an age where, you know, you can be your age and everyone's broke. You know, it's okay. Like, it's getting into your late 30s when people are already having kids, married, and they're off, and you're not invited to things and you can't afford to go places. And that was challenging. And so how I grew up was just a very dysfunctional gambling, horse racing, substance abuse, eating disorder, chain smoking, alcoholism, environment, moving all the time. So I certainly did not have a stable upbringing. But me personally being a survivor, I think is how I've been so thick skinned and tough in this. I always was confident in whatever I was doing. So I would just. I was in la and I was Paris and Nikki's nanny, and then I was working as La Scala.

[Alix Earl]

Oh, yeah. I wanted to ask you about that. That's insane.

[Bethenny Frankel]

It's crazy. I just met all the people just by nature, like, not. No, strategic. I just met a girl working at La Scala where I was a hostess, the originator of the chopped salad. I was a hostess there. And I met Kyle, who is Paris and Nikki's aunt. And that was how I ended up working for them. And no job was too small. I just always did everything to the best of my ability.

[Alix Earl]

So you were always very driven?

[Bethenny Frankel]

Always very driven, Always worked. In high school I was throwing parties and charging people, renting hotel rooms and charging people. I was getting the having the volunteer cop cops at my house to help clean up. Like I was always a hustler because I grew up at the racetrack. I produced events. I had an event company I made that was my first real job and I just kept going that I was the largest importer of Pashmina the shawls in the beginning, when before it was a thing at all, there was one listing on the entire Google about Pashmina's and I wired a perfect stranger in India money to buy that I didn't have to buy these pashminas and I started selling them in LA to different people like Julia Roberts and Susan Sarandon and all the celebrities would come and get the Pashminas for me because I was the pash. I was Princess Pashmina. My event company was called. In any event, I just kept going and I always knew people, I always knew everyone. And I would always just sort of just like one foot in front of the other and everyone knew that, like probably thought it was like I was probably annoying and always hawking something. My wheat, egg and dairy free healthy cookies long before plant based was even a thing. A natural food chef, long before it was cool, gluten free, dairy free. No one was doing this. So I always was on to something, but it just didn't click and I wasn't really making a lot of money at it. So I just kept going and going and I was always moving in one direction, just being passionate about whatever I was doing.

[Alix Earl]

One of the main reasons I wanted to have you on was because you are this female entrepreneur and you started Skinny Girl Margaritas, which now the Skinny Girl brand has like evolved beyond. And you ended up selling Skinny Girl the cocktails. Yeah, the cocktails. I'm gonna be a active investor in this brand. Sit Margs.

[Bethenny Frankel]

Wow, who did you partner with? Whose brand is this?

[Alix Earl]

Oh, so they, they were actually started in 2022 and they've been around. So they've been around for a minute, but they just haven't really had like the, you know, light shed on it. And it's like a few guys that I know actually from Miami that have been a part of it. So I wanted to do something in alcohol.

[Bethenny Frankel]

Okay.

[Alix Earl]

Because I was like, this just makes a lot of sense for my brand. Like, I'd love to do something in alcohol. And I was trying to figure it out since, like, literally since graduating. I was like, do I have my own alcohol brand? Like, what do I do? And I tried so many different things. I've tried everything under the sun. I've talked to a bit. Every big brand, they would be like, oh, you could do your Alex Earl line with our, you know, our cans that we have. Or you could do this and you could start one. Like, we can partner. We can call it something else. You can change everything, change our labels. And it just got to this point where I kind of, like, gave up on it. And then I have, like, you know, something else that I'm working on building from the ground up. So I was like, you know what? I. Maybe I don't need to do this thing, like, with alcohol.

[Bethenny Frankel]

I like the name.

[Alix Earl]

They shipped a case to my house. They're like, can you try these Sip Margs? And I was like, that's a cool name. Like, Sip Margs. Like, Vargs is a great name. Yeah. So I had these cans of Sit Margs on my counter and I went out to dinner. My girlfriends were pre gaming at my house, and I came back and they all had these cans open and they were like, alex, like, what are these? Like, these are really good. And I was like, really? Because they had tried all the samples of everything else I had before. I was like, wait, you guys like these? And they were like, yeah. And like, the packaging and everything. So I started talking to them and I invested in the brand, which I think is like, my first very, very big investment. I'll say. And we got a lot of other great investors on the table. I'm very excited there.

[Bethenny Frankel]

Let's try.

[Alix Earl]

I want to try and try one.

[Bethenny Frankel]

Take a sip. I haven't been drinking, but I'm going to.

[Alix Earl]

That one's Mezcal. I know it's you like Mezcal. The spicy's good and they're great to over ice.

[Bethenny Frankel]

Yeah.

[Alix Earl]

Okay, I'm gonna do the coconut one. Cheers.

[Bethenny Frankel]

Ooh. And it's not too sweet.

[Alix Earl]

Yeah, I hate sweet drinks.

[Bethenny Frankel]

It's not too sweet.

[Alix Earl]

Let me try the other one. So this coconut one's.

[Bethenny Frankel]

That's good.

[Alix Earl]

Great mango regular flavor. Mezcal Spicy. It's gonna be coming out when this airs in a week or so.

[Bethenny Frankel]

I mean, it's going to explode, I.

[Alix Earl]

Would imagine, but I mean, I don't know. And that's the thing is I'm like, so scared. Do you know what I mean, like, I'm so excited, but so scared. And like, I wanted to ask you, like, how did skinny girl margaritas come to be?

[Bethenny Frankel]

The Skinny girl margarita was really. It was the fastest growing liquor brand in history at the time because it invented multiple categories. So created this space for sort of on the go. And I would say then what I was up against was celebrities didn't hold alcohol in ads. Like no one. Now celebrities all have liquor brands. Nobody did then. It was only. It was only Sammy Hagar and Dan Aykroyd and Diddy and that was it. So. And they were all hard alcohol. None of it was like, marketed to women. So I was the first person to ever market to women in the cocktail space. Now it seems crazy for you to hear because so many people have done it. I mean, this was literally 15 years ago. And so the challenges I had then were celebrities didn't hold alcohol. And everybody said there was no such thing as like a new F U Idea. Cause I'm like, this is an idea. No one wanted to do it the way you had all those meetings. Everyone wanted to do it. No one wanted to do it. So I had to do it myself. So we were fighting against just the elements, not understanding what this thing was. It was a brand new thing. In the beginning of the idea, it was like a terrible logo that I was going through on the show. And people were making fun of me about it. Like, you're gonna look bad in certain ways when you do it on reality tv. It was the. But I started the monetization of reality TV too. People weren't doing that. The women were all showing how rich they are and they were getting facials. And I was working in my business. Cause I was broke. So going through the experience in real time on the show was very helpful with the audience. Cause it was flawed. It wasn't perfect. The logo wasn't perfect. I had a party. It was in jugs. It wasn't even in the bottles yet. So it just sort of became very organic and popped off on the screen. And I was losing my mind because we didn't have the distribution to match up the demand.

[Alix Earl]

How'd you take the Skinny Girl brand beyond that?

[Bethenny Frankel]

That was the smartest thing I've ever done in my life, was that I was approached to purchase the brand. And I knew that you never believe. You should never believe your own bullshit. So that's the first thing. You should never drink your own Kool Aid. Which is funny to say with this, but meaning, like, I knew we had the Fastest growing liquor brand. But I still knew that I hadn't made a dollar yet. And I knew that if somebody came and swallowed me, or if someone came and sued me, or if someone came and copied, I would drown, like, so I couldn't push it. And I emotionally wanted to push it. I did not want to sell when we did. But I also knew that it was a massive multibillion dollar company coming in. And they said to me, we're going to do it on our own. And it wouldn't have been Skinny Girl, it would have been Skinny Souza, which isn't the same. But I don't play games with things I'm not willing to lose in life and in relationships. So I couldn't take that risk. So when they came to buy me, though, this was as creative as when I was on the Housewives. And I got that contract and I read through it and I'm not good at reading contracts. And I just saw this thing jump off the page. It says I would have to give them a percentage of anything I ever made. And I said no. And it was $7,250 for the whole season. And I crossed that off. That is something that is put into everyone's contract and it's now referred to as the Bethany Clause, because people on reality TV have to give a piece. So that thing that I took out has been named the Bethany Clause. That has been put back in other people's contracts. Because when I sold, the network was furious that they didn't get a piece of my sale. So that was the first creative thing I ever did that was smart as a concept. So you may not be great at contracts, you may think you're not great at business, but you may understand concepts. So always have people explain to you things that you don't understand. Because you might just say, like, I remember the first time I was ever asked, do you want to do the Skinny Girl as a licensing deal or an equity deal? Didn't understand what that meant, but didn't. I was in my late 30s. You're in your 20s. I said, I don't know what those words mean. What are those words mean? Then someone explains it. They were like, well, licensing, you start taking money now, but it's a lot less and you have a lot less risk. Equity, it's all your risk, but it's all your upside. I'm like, this is the best idea in history. That's the one I want.

[Alix Earl]

You did equity.

[Bethenny Frankel]

I did equity. Okay, okay. So then when I was approached to purchase Skinny Girl, I said, but I want it for other things. For salad dressings, for jeans, for shapewear, for microwave popcorn. And they said, well, you can't. You're selling the brand. Cause Grey Goose sold years ago for billions of dollars, and they took everything. You can't do Grey Goose lip gloss. One brand bought it. They said, you can't do that. You're selling the brand. You can't keep the intellectual property on something that we own. I go, well, then I'm not selling it. And they're like, what are you talking about? I'm like, you only sell alcohol, so you can't exploit those other categories anyway. So it is a pizza. You can have one slice. I'm taking the other nine. And they were spending $18 million a year at the time to market the one slice. That would help my whole brand. And now I've made a lot more money on all the other categories than I did on the cocktails. And I made a lot of money on the cocktails. But that's money that comes in every year in all the categories. Millions of dollars.

[Alix Earl]

That's so smart of you.

[Bethenny Frankel]

It's pretty smart.

[Alix Earl]

Yeah. And so did you just kind of learn along the way? Did you have someone advising you?

[Bethenny Frankel]

Learn along the way? It's case law. It's how lawyers make new laws. And along the way. Then they came back. But when I sold it, I said, okay, but you. They said, well, we want you to promote it. So I said, great. That's a separate contract. They gave me a separate contract to promote it. And I said, but I will only promote things that I pre approved. So I gave a whole list of what I'd pre approved. It was the Cosmo, the pina colada, et cetera. Six months later, they're like, we want to do wine and vodka. I go, mazel tov. They said, well, we want you to promote it. I said, well, that wasn't on the list. They said, okay, well, we want you to promote. I said, great. You'll have to pay me. They go, you're not gonna sell the brand. This is the third thing.

[Alix Earl]

Yeah.

[Bethenny Frankel]

You're not gonna sell the brand twice. We already paid you, and we're paid, and you let you have the other thing. I go, well, then I'm not gonna promote it. So that was a triple dip, where then they had to pay me a per case in addition to the money I had already gotten. So I was quadruple and triple dipping the whole way through.

[Alix Earl]

It was amazing. And, yeah, I mean, I feel like sticking to Your gut. And, like, what you believe in is a big thing. Like, my. I wouldn't say like, my team, but, like, people, you know, I guess my team was like, you know, you should take these other alcohol deals or whatnot, because it was more of, like, a guaranteed money in the next, like, two to three years, you know? And it's like something like this you may not see for a while. You may not see ever. And I was like, I would rather go with something that, like, I actually like and believe in and, like, take the risk.

[Bethenny Frankel]

Because you might have a big upside.

[Alix Earl]

My bigger upside, or might fail. But I feel like it's. I don't know, interesting to, like, learn stuff along the way. Like, I'm so excited and, like, eager to learn. Because I'm like, okay, if this fails, then, like, I'm gonna learn so much from that.

[Bethenny Frankel]

You'll learn. You'll take along the way from failures, from successes. It is literally caselot. And what will happen is between sleep and waking up, the idea will come to you. It will not come to you when you're in. In the thick of it. It will come to you when you're running, when you're walking, when you're dancing. You'll be like, that's the idea. That's what I'm gonna do. That's the name. That's the concept. It will not come to you when you're in knee deep in the business of it.

[Alix Earl]

Oh, yeah. I get all my ideas, like, right before I go to bed. It is the most frustrating thing in the world. The second my head hits the pillow, I'm like, okay, here's everything I could be doing with my life. Like, let me think about xyz. So I have this journal next to my bed because literally every night I lay down, I'm like, somehow the most creative person on the planet. And that's where I get every idea.

[Bethenny Frankel]

That's really funny, because the solution to the idea comes to me in the morning between sleep and wake. Like, you're still asleep, but you're just waking up.

[Alix Earl]

It's when your body's more relaxed and you're not trying so hard.

[Bethenny Frankel]

Exactly. Yeah, exactly. Which is why it's important to exercise and sleep and take time off and do beach walks for me. And then the ideas come. I actually. I get too many ideas when I've been on a vacation for too long or in the Hamptons.

[Alix Earl]

And you're dating right now.

[Bethenny Frankel]

I've been dating, yes. People think. People. I don't know what it was like when you started dating and you were public, because people think because you're photographed with one person that you're like, all of a sudden married again or engaged again. And I've tried to keep things on the DL because of Miami and, you know, the paparazzi's worse there than anywhere. And the beach, because I get.

[Alix Earl]

The beach is crazy.

[Bethenny Frankel]

The beach is crazy. And I live near the beach. So I am dating. And I have always sort of wanted to know exactly what everything is. And I'm trying to let the wine breathe more versus need to know what it is.

[Alix Earl]

Like, where you stand with someone, maybe.

[Bethenny Frankel]

Or like what the label is or that I'm getting married. Things are different for a woman who makes her own money.

[Alix Earl]

Yeah. So that's what I wanted to ask you about. Like, do you ever feel like people come after you because you're successful?

[Bethenny Frankel]

Yes.

[Alix Earl]

Really?

[Bethenny Frankel]

And it's in different ways. It's not the package that you're being presented. It's not just because you have money and. Or fame. It. It is both. But you'll. You're going to run into. I'm not saying we're not talking about Braxton. Braxton doesn't exist. We're just women to woman now. Okay. You are going to. You could run into, or I run into you. Whoever you're with is a mirror in some way. You see yourself in them in some way. And what I run into is extremely successful men that I that by anybody's standards are very wealthy, very successful, very smart. Then they meet someone like me, but they start to question their own business, how successful they are. Like, all the people I have, all the contacts I have, all the power that you have, all the deals you're having. No matter what, it will be intimidating. It just will on some level. And it might make someone else think about their own life, their career. What am I doing? What am I not doing?

[Alix Earl]

The men.

[Bethenny Frankel]

Yes. You become like, I've had several men say to me, wow. Like, wow, you're doing all this stuff. I feel like I'm not doing anything. I just had this one thing happen, and then I'm dumbing myself down, not telling them things. Cause I don't want to make them feel bad. And I'm telling them how their thing is the same thing as my thing. And it's this dynamic. So it's nice to be with someone who's not, like, in even the same business. So it doesn't feel adjacent or competitive. And as far as the raising kids, you are a career woman. And that will be as important as being a mother. And that's gonna be hard for people to understand, but you're gonna be the most amazing mother. I'm a great mother. I adore my daughter. But that doesn't mean that, like, that's the only thing I have. And not in, like, a throwaway way, like, oh, I have this career, but that's always. Listen, I drop my career, always. I never had a nanny for my child, and everything goes around her, but it's. You need the balance. You have to have. You have to be present in both the way that you're present when you're with Braxton and you're present when you're doing your super bowl commercial. You have to be present in all of these elements. Equally important.

[Alix Earl]

Yeah, I feel like, honestly, like, I'm getting into that age too, where it's like, 24. I feel like people are. Which is. I'm like, what? Like, people are starting to talk about, like, marriage or, like, getting engaged and stuff. So, like, what's your advice so that women don't end up in those situations or, like, how to kind of, like, take the reins for themselves a little bit?

[Bethenny Frankel]

So at your age. I got married at 26, and I really, really thought that I wanted everything to be figured out. At your age, you're in your own body. You're in your own brain. You don't know. You can't see the road ahead of you. So it's impossible to ever describe to someone young what it's gonna look like now. I thought I wanted it wrapped up then. I thought I was old in my 30s. I thought I was old in my 40s. I now don't think I'm old, and I actually am. Like, I now do not feel that way because I still. I'm shocked that I go out and can still not. Can still meet people. I desirable, have fun, like, do all the things. It's shocking at this age. Like, there's not as much time to do all the things that you guys are doing now as there is to be married. Once you're married, you've all of these years ahead of you that, like, you're gonna look at your partner, your kids are gonna get older, and you're gonna have still 40 years if you're with a partner, if you're alone, to, like, have the obligations of your kids and the financial obligations and the insurance and the mortgage, all that stuff. You don't have that many years to, like, really make your mark, enjoy, be present, like, really absorb that you don't. So I just don't see why there would be any reason. And if anybody ever pressures you, then that would be something that's going on with them. They want to lock you down. That would never work. I just think you could have some commitment ceremony if you decide you want to get engaged to Braxton or something. You shouldn't be legally married for a really. Like, you shouldn't be legally married for a decade.

[Alix Earl]

Yeah, like, you really should. I think that's the way, like, because Brock's and I obviously have these conversations, and I wouldn't, like, be with anyone and this seriously, like, at this age if I wasn't, you know, And I feel like that's how we kind of see things is I'm like, oh, like, I'll spend the rest of my life with you. Like, there's no rush to, like, get to that point right now. Like, we both have so much going on in our careers.

[Bethenny Frankel]

So I'm not even, like, asking. I'm telling. Like, if you need to do something for the two of you to feel like it's something. And believe me, only you could market this as a thing that every girl your age will end up doing. Have a commitment ceremony, go on the beach, wear a cute little dress, but you're wearing pink instead of white. And you're saying, I love you and you're my person. But we're not signing a contract. You sign enough contracts. You can sign contracts with beauty brands. You don't need to sign contracts with Braxton Barrios right now. And we could sign contracts with lovely, amazing teams and playing games. We don't need to sign legal contracts at this stage. You can call me if you want any advice.

[Alix Earl]

Yeah, okay. Well, see, this is what I mean. You've literally done everything. You know the answers to everything.

[Bethenny Frankel]

I've done everything. I know a lot of answers to a lot of things. I've made every mistake and I've done everything. And I know everything.

[Alix Earl]

As well as, like, you're so successful. You also give back so much, which I think is so important and aspirational. So I want you to talk about your charity and how that came to be.

[Bethenny Frankel]

Be Strong has evolved. Like, what? I have a non traditional way of doing things, but I don't really have big business plans. I don't have plans. They just evolve. Like, the social media thing was completely unexpected as we discussed. And B, strong was just me wanting to help in one area for Hurricane Harvey years ago. And I asked everyone to help me and donate and no One would, because when you go into a new space, you're a nobody. And so nobody would. And I ended up figuring out a way to raise $300,000 in aid and money to bring to Hurricane Harvey. And then Hurricane Maria in Puerto Rico was devastating. They lost power. They had no water, no clean water certainly. And I charted a plane myself and I was looking to fill it and I ended up being connected with this guy who was praying for a plane. He had an empty small warehouse in Miami. And when I got there, he was desperate, like, oh my God, you're gonna be the head of this thing and we're gonna do this and we're do that. And I was like, the head of this thing. No, we're doing one plane ride. And it turned into 54 plane rides in and out of Puerto Rico and cargo ships. And it turned into what started to be the largest private relief effort in U.S. history. And it just became like business, like a model, like case law. Each time we would learn more. These Costco sized warehouses, that global empowerment mission my partner manages, which have pet supplies and medical and clothing and everything you could ever want. Like you're going into Amazon or Costco and then crisis kits. So if you're in an area and you've lost everything before anything works, you're devastated. You get this dignified box of everything you could need, from like a Stanley cup to hydration, to socks, to wipes, toothbrush, like a little vanity kit, anything you could want just to like get yourself together. And then the next step is all the money, 100% of the money donated goes to cash cards so an individual can put money back into their community or go get the diaper size they need, the formula they need. And that warehouse, all those millions of dollars of aid for California fires. It's $21 million in aid, $4 million in cash. The millions of dollars in aid is donated. Companies all over the world now donate to us. I used to beg and fail at getting flip flops and rain boots, and now we get trucking and warehouses and millions of dollars from brands. Like, it's crazy. It's grown. It's like building a business. It's like my, it's, it's, it's a 400 million dollar business I built.

[Alix Earl]

That's amazing. And I think it's so important because I think like when you are someone who has the resources, money, like, I just think it's like, I think it's really important to give back. It is important, really inspiring to see.

[Bethenny Frankel]

And to see that you give back and you focus on different charities. What I would say to you, because you're young and starting, and I was again, like, almost 15 years older than you when I started. Go deep, not wide. Like, you're looking at all these different charities and you're helping all these different people. Soon you'll, like, you'll focus it streamline and figure out because you can go deeper. And then you have a. Like, I have a brand. It's be strong. I'm not going off into other charities because then it dilutes the message, just like the brand.

[Alix Earl]

Yeah.

[Bethenny Frankel]

So you'll figure out what's the most important to you and how you really can make the most impact, and you'll go deeper.

[Alix Earl]

One last thing before we go, a little game, because you know everything. So I think I have this game. It's called spend or save. Like, because you're kind of like the queen, like, de influencing things at times. Or, like, get the dupe. Give your take, spend a save on these things. All right. Face wash. Save, save, save.

[Bethenny Frankel]

It's rinsing off. Yeah. And a washcloth. A Gerber washcloth is the best face wash tool in the world.

[Alix Earl]

This is, like, gonna be, like, the most advice I've ever given on this podcast. It's about to be this segment.

[Bethenny Frankel]

Sunglasses, save, full on.

[Alix Earl]

I always lose mine.

[Bethenny Frankel]

And it's not even losing. It's that it's a scam. It's a full scam. It's the same. There's a brand that's. This brand sends me stuff all the time. Ryan Simka. Everyone's like, where are those glasses? They're like $20.

[Alix Earl]

They're great water. It's like different brands of water.

[Bethenny Frankel]

Oh, my God. Well, this is all saved. Purify. Everything's a scam. Purify. Don't save on margaritas. That's a true fucking statement. Don't save because you don't want shit. Alcohol. But. Yes, But I'm so. Just to prove that, I'm not gonna say that for everything but water. I don't believe people come in. I'm like, where's your water? I'm like, hi, there's the sink. It's got a purification. What do you primadye.

[Alix Earl]

Sally has this app where she tracks the water and I drink things and she says, that's bad water. Said, I'm lucky if I'm drinking.

[Bethenny Frankel]

I would drink. I literally. I would drink it out of the toilet bowl. Okay, that sounds.

[Alix Earl]

I thought you were going to be, like, a water freak.

[Bethenny Frankel]

Not at all. Not a water freak at all. And you can also purify your own water and put it in your think. And I love Sally, but she doesn't know anything. Sally. Sally doesn't know.

[Alix Earl]

Okay, this is perfect. Sally.

[Bethenny Frankel]

Sally's got to travel with me. She's got my water assistant. I'm going to steal her. I need a water assistant.

[Alix Earl]

Honestly.

[Bethenny Frankel]

Yeah, I need a wa Cwa Chief water assistant.

[Alix Earl]

Okay. Shampoo and conditioner.

[Bethenny Frankel]

Oh, I think that you could go. I don't think you should do cheap. Shampoo and conditioner. I really don't.

[Alix Earl]

Really.

[Bethenny Frankel]

Yeah, I don't think you should do cheap.

[Alix Earl]

I've been liking like my Pantene again.

[Bethenny Frankel]

Recently, but I don't think that's cheap. Pantene's not cheap. Isn't it?

[Alix Earl]

Yeah, I mean like drugstore, I guess.

[Bethenny Frankel]

Yeah, but drugstore stores versus like Oribe or something. Well, I. Sephora. I don't. I mean you probably have 10 deals. It's for. I don't believe in Sephora.

[Alix Earl]

Yeah, okay, okay.

[Bethenny Frankel]

I believe in Ulta. But. But I'm. I don't really Sephora. Everything's so expensive in there.

[Alix Earl]

Yeah, notice. Okay. Moisturizer.

[Bethenny Frankel]

Moisturizer. I believe in not cheap. I mean, you can get away with. There are some inexpensive moisturizers that are excellent. There's one very inexpensive drugstore one that's good. There's L'Oreal Midnight Cream, is $40. It's like it's 500. That's crazy. And then there are some expensive ones that I like for like an overnight mask or which I think you can run the gamut on moisturizer.

[Alix Earl]

Okay, Smoothies. So like you're getting like an Erewhon smoothie with all this stuff in it for $20.

[Bethenny Frankel]

That's a gimmick. That's only because you're gonna get an ROI Cause you're gonna post about it at millions of views. That's. That's for. That's that. That's a write off. That's a write off. But you don't do it every be every day means you're psychopath every day. Erewhon. Like I'm calling. I'm getting the hook.

[Alix Earl]

Okay.

[Bethenny Frankel]

And by the way, to Sally, if we drink the ice in places it's also not purified. So we can. It's like, you know what I'm saying?

[Alix Earl]

I'm so happy that like you're saying this right now.

[Bethenny Frankel]

Like you're gonna get a frozen drink.

[Alix Earl]

And we have water and like then she's like telling me why this water's bad for me.

[Bethenny Frankel]

And I'm like, if you're drinking water, you're better. You just. It's a lesser of evils. Yes, I'm sure there's perfect water, like handcrafted by little monks somewhere. But, like, we don't have that water. I'm just happy to be drinking water. What's this shit water you gave me on your dumb podcast? What is this water? Is this shit water?

[Alix Earl]

Probably water, honestly.

[Bethenny Frankel]

Sally water.

[Alix Earl]

I don't think it's Sally water.

[Bethenny Frankel]

That's the next brand. Sally Water.

[Alix Earl]

Chief Water.

[Bethenny Frankel]

Sally water.

[Alix Earl]

Sally water.

[Bethenny Frankel]

Sally water's cute. Sally water's very cute.

[Alix Earl]

You should partner with Bethany on that.

[Bethenny Frankel]

Sally water.

[Alix Earl]

I like Sally water.

[Bethenny Frankel]

I would just really cute. It's really. Let's do it.

[Alix Earl]

Okay.

[Bethenny Frankel]

Sally water. It's very cute. Perfect. She's got that. She's got the credibility you just gave it. Okay.

[Alix Earl]

Okay. Perfect.

[Bethenny Frankel]

Shoes run the gamut. Run the gamut. I mean, I. I have Louboutins that I need to cut a toe off to wear, and then the exact knockoffs are great. So I run the gamut. I. I don't. I don't. I don't like. Like, these are Tom Ford, but they're from the outlet. I don't like knowing I have cheap shit shoes. You don't have all cheap shit shoes in your closet. You. It's just a psychological thing.

[Alix Earl]

Yeah.

[Bethenny Frankel]

But I just feel like both highs and lows.

[Alix Earl]

Okay. Alcohol.

[Bethenny Frankel]

I. Mid to mid to high. You're not going to buy cheap alcohol. Yeah, yeah. That's not a great idea.

[Alix Earl]

If you're ordering a cocktail and they're like, do you have a preference type of tequila? Do you give it or you just say, like, the house tequila?

[Bethenny Frankel]

No, I say they know that I say a good blanco because I also don't like to say one brand because I know it's all a marketing scam and it really is, especially in vodka. A little less so in tequila. But you'll know what, like, the reasonable price one is. That's a clear tequila. That's not crap. But I don't get into all the. Most of it's marketing. Most of it. Everything is marketing.

[Alix Earl]

Alex, as you're learning, you guys were learning it all in here. All right, how about, like, a mattress?

[Bethenny Frankel]

They're such great mattresses from Purple and Casper and Amazon has amazing mattresses.

[Alix Earl]

Amazing.

[Bethenny Frankel]

You do that.

[Alix Earl]

Let me tell you. I say don't spend on a mattress. Every time I have this mattress from my Sophomore year of college, in my bedroom there from Amazon. It was, like, probably the cheapest one I could find at the time because, I don't know, I was in college and I was like, let's just find the cheapest mattress I can get. Like, I don't want to spend all my money on a mattress. It is everyone that sleeps in my bed, which is Sally all the time.

[Bethenny Frankel]

The tag, if I need to know, it's so Sally.

[Alix Earl]

Mattress Sally. Mattress Sally.

[Bethenny Frankel]

Water tag off. But second of all, you gotta flip so good. Tell your big. Literally, you have to flip it now because when you're on the same side, it, like, mushes in. So you'll have to.

[Alix Earl]

I think I. I think I like my mugs.

[Bethenny Frankel]

Oh, okay.

[Alix Earl]

I don't know.

[Bethenny Frankel]

It's not. By the way, it's not broken. It's working.

[Alix Earl]

All right. Handbags. I feel like you're gonna say, like.

[Bethenny Frankel]

No, I think run the gamut. Summer investment. I saw. I sold 50 Hermes bags. I have 10, and I kept the 10, and they're great. We just don't need to go crazy on everything. There are special things in life and jewelry and bags. But day to day, you don't need to. If you're a person who's buying one bag in two years. Yeah. Go get a bag that is expensive so you psychologically feel good. It's not an investment. That's a scam. Okay. It's not an investment because if it's not brand new in box. These are scams. Women tell their husbands. So they buy them expensive $12,000 bag. It's not. They take a hit, and then if you were to sell it, you'd have to use somebody who's going to take 20 anyway. So it's not an investment. But.

[Alix Earl]

Well, I always say it's an investment because, like, a purse, I feel like you'll never get rid of it.

[Bethenny Frankel]

Depends. So, okay, so if you're buying a classic flap, a classic style, classic shape. Yes. If you're buying the new trendy bag you got excited about. No. Don't go spend all the crazy money. If it's trendy. No. If it's very classic and you'll give it to your daughter. Yes.

[Alix Earl]

Okay, well, that sounds good. Well, thanks for coming on. Hot mess.

[Bethenny Frankel]

Ebony. Yay. I don't think I'm so happy.

[Alix Earl]

You're the best.

[Bethenny Frankel]

It was so fun.

[Alix Earl]

This was really good.

[Bethenny Frankel]

Yeah. You like it?

[Alix Earl]

I learned so much.

[Bethenny Frankel]

I feel like this is like three podcasts.

[Alix Earl]

Wait, did I just turn that off? How do I get that back on, I'm a hot mess.