Podcast
How It's Built
Hosted by Aoife Roche · EN
How Its Built podcast the go-to podcast for founders, tech leaders, and visionary builders scaling companies, teams, and technologies in the AI era.
Hosted by Aoife Roche—The AI Queen™, each episode breaks down what it really takes to lead transformation: from deploying AI tools and designing intelligent systems, to marketing strategy, founder mindset, and operational scale.
Whether you're building with artificial intelligence, launching bold ideas, or growing a brand that leads with impact—this show gives you the frameworks, clarity, and confidence to build beyond the hype.
10episodes
Episodes
Newest firstAll episodes
Surviving Cancer, Failing Fast, and Building with AI (With Fergus Foran)
Aug 2900:44:42Tap to summarizeWelcome to the How It’s Built Podcast In this episode, I sit down with fellow Irish entrepreneur Fergus Foran to dive into the real stories behind building businesses, surviving setbacks, and leveraging AI to revolutionize content creation. We cover everything from:1. How Fergus is building Nexus Noam, a new media hub in Ireland2. The rise of AI in training, influencers, and digital doubles3. Why the construction industry is adopting AI faster than expected 4. The real truth about startup failures, resilience, and knowing when to pivot 5. Fergus’ incredible story of overcoming late-stage cancer and how it reshaped his mindset on life and business 6. The unspoken power of asking, negotiating, and talking about money without shame If you’ve ever wondered what it actually takes to build something from the ground up—beyond the highlight reels—you’ll get the raw, unfiltered version here. Whether you’re a founder, creator, or just AI-curious, this conversation is packed with insights, resilience, and straight-talking wisdom that could change how you approach your journey. Don’t forget to LIKE, SUBSCRIBE, and SHARE if this episode inspires you.
Transcribe →The Truth About Personal Branding: Secrets Revealed
Jul 3000:45:53Tap to summarizeDiscover the key strategies behind authentic branding that can elevate your business to new heights. This episode dives into the journey of building a brand that goes beyond aesthetics, focusing on purpose, consistency, and powerful storytelling. From choosing the right colors to crafting purposeful social media posts, you’ll hear actionable insights that every entrepreneur can apply to build a brand that resonates and converts. Don’t miss this inspiring episode packed with valuable lessons on connecting with your ideal audience and establishing a brand that truly stands out. Tune in for a dose of wisdom and practical strategies for your own branding journey!
Transcribe →Creating a Culture of Leadership in Your Company
Dec 23, 202400:30:04Tap to summarizeDiscover how leadership expert Jason is transforming businesses by empowering leaders to unlock their potential and build thriving organizational cultures. In this episode, Jason dives into the challenges of leadership development, from mastering the art of delegation to fostering trust and collaboration within teams. Learn how to navigate conflict, scale your business effectively, and avoid the pitfalls of toxic culture that can derail even the most promising ventures. With actionable strategies and thought-provoking insights, Jason reveals what it takes to lead with purpose, inspire your team, and drive meaningful change. Whether you’re an entrepreneur, executive, or manager, this episode is packed with valuable lessons to help you grow your organization and create a culture of leadership that lasts.
Transcribe →Overcoming Grief: An Entrepreneur's Unexpected Path
Dec 16, 202400:31:16Tap to summarizeDiscover how serial entrepreneur Jake Hammond turned personal tragedy into a catalyst for innovation and business success. In this episode, Jake reveals the secrets behind scaling multiple ventures, the challenges of service-based industries, and how he’s leveraging AI to disrupt the automotive market. With insights on building relationships, navigating adversity, and taking decisive action, this episode delivers powerful lessons for entrepreneurs at any stage of their journey.
Transcribe →Mastering PR, Mindset, and the Power of Relationships
Dec 9, 202400:38:59Tap to summarizeWhat does it take to turn setbacks into success? In this episode, Rachel reveals how she went from hitting rock bottom to building a thriving PR empire. Discover the insider secrets to positioning yourself as an industry authority, creating genuine relationships, and mastering the art of exclusivity in branding. We dive into the power of mindset, the importance of showing up authentically, and why failure is often the foundation of success. Packed with practical strategies and raw inspiration, this episode is your blueprint for standing out, scaling up, and thriving in today’s competitive world. Don’t miss it!
Transcribe →The Life-Changing Realization That Saved My Business
Nov 11, 202400:42:11Tap to summarizeDiscover the life-changing realization that saved Luke Hendon's business and led to incredible game-changing results! Join him on the Business Innovators Podcast. From humble beginnings in Georgia to navigating multiple industries, Luke's journey is a testament to the power of persistence and self-discovery. His transformation from a roofing entrepreneur to a leader in public adjusting is packed with insights and strategies that every entrepreneur needs to hear. Don’t miss out on these inspiring stories and the valuable lessons learned along the way. Tune in for a motivational dose of wisdom and follow Luke's journey to success!
Transcribe →The Truth About Personal Branding: Secrets Revealed
Nov 5, 202400:41:28Tap to summarizeDiscover the truth about personal branding in this YouTube sensation featuring branding expert Lori McNeil. Join host Aoife Roche as she uncovers the incredible journey of entrepreneurs who have navigated the digital landscape to achieve game-changing results. Lori shares her inspiring story of building a massive audience by leveraging the power of consistent branding across social media platforms. Learn the secrets that transform a simple logo into a powerful brand identity and how storytelling can captivate and engage your ideal audience. With insights on navigating negative feedback and maintaining authenticity, this episode is a treasure trove of wisdom. Don’t miss out on these invaluable tips to elevate your brand and business. Tune in for inspiring stories and strategies that will motivate you to follow your dreams and build your own successful brand!
Transcribe →The Secret Power of Emotional Intelligence and Confidence
Oct 29, 202400:37:43Tap to summarizeIn this episode of the Business Innovators Podcast, host Aoife Roche sits down with special guest Nada Nasserine, CEO and founder of Rise Up For You, to dive deep into the untapped power of emotional intelligence (EQ), self-confidence, and leadership development. Nada shares her incredible journey from performer to CEO, building a business after losing everything, and why soft skills are the true game-changers in business success.Discover how EQ outshines IQ in the workplace, the key differences between assertiveness and aggression, and how women in leadership can own their power unapologetically. If you're ready to unlock your full potential and push beyond limits, this episode is for you!Subscribe for more inspiring entrepreneur stories and business tips!
Transcribe →Unlock Hidden Business Success Without Social Media
Oct 14, 202400:43:36Tap to summarizeUnlock hidden business success without social media in this inspiring story on the Business Innovator podcast! Join Aoife Roche as she dives into the incredible journey of Earl Hall. Earl's story offers invaluable insights into entrepreneurship, leadership, and the power of grit and resilience. Discover how he turned his military discipline into a thriving business empire and learn the art of leading by example. Don’t miss out on this authentic conversation filled with lessons on endurance, structure, and self-belief. Tune in for Earl's transformative success stories that will motivate you to follow your dreams and redefine your perspective on business. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is packed with wisdom to help you build a path to success.
Transcribe →Why Every Entrepreneur Needs a YouTube Channel NOW!
Sep 30, 202400:36:03Tap to summarizeFrom Plumbing to YouTube Stardom: Roger Wakefield’s Incredible Journey to 100 Million Views! 🚀 In this episode, we dive into Roger’s inspiring story—how he went from a plumbing career to becoming a YouTube sensation. Learn how he started, the game-changing results he achieved, and what it really took to go all in and build a massive audience. Don’t miss out on these powerful insights that took Roger from the job site to the spotlight!
Transcribe →